Hubspot Marketing

JULY 3, 2019

The first step in any successful project is drawing up a game plan with a clear objective. That’s why marketers love creative briefs. But if you’re just starting out in a creative role, or are taking on your first gig as a designer or consultant, you might not know how to write one effectively. The idea of a creative brief sounds simple, but it can be hard to wrap a bunch of important details into just a few pages.

Gen Z 145

Gen Z Promotion Branding Management 145

Hootsuite

JULY 4, 2019

When someone visits your Facebook page , the first thing they see is a large splash image taking up almost a quarter of the screen: your Facebook cover photo. This is your profile’s headline, a big, bold banner image that introduces your brand to potential Facebook followers. You can feature a lot in your Facebook cover photo: images of your product or team, ads and promotions, or even something as simple as graphic that sets the right mood.

Promotion 112

Promotion Advertisers Advertising Branding 112

Marketing Insider Group

JULY 3, 2019

Email marketing continues to be a channel for marketers to nurture and convert prospects. However, you have to get your contacts to open the email first. Email open rates can vary based on many different factors but there are things you can do to increase them. To determine how to increase email open rates, we’re […]. The post Tips To Increase Your Email Open Rates – Based on Data appeared first on Marketing Insider Group.

Email Marketing 111

Email Marketing Marketing Marketers Content Marketing 111

Neil Patel

JULY 2, 2019

When you log into Google Analytics , what do you look at? Chances are you see something like the image above that shows you how many people are currently on your blog. Well, that was easy to guess because that’s the report Google Analytics gives you once you log in. ??. But which reports do you look at on a regular basis? I bet you look at two main reports….

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Analytics User-Generated Content Marketing Customer 111

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Hubspot Marketing

JULY 1, 2019

Twitter, with its 126 million daily active users , is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix , Wendy's , and Taco Bell have become Twitter famous for their witty commentary and personable interactions with their followers. Twitter isn't the only platform that rewards audience engagement, either.

Management 145

Management PR Transform User-Generated 145

Hootsuite

JULY 3, 2019

Effective Facebook targeting increases ad conversions while lowering the cost per conversion—the ultimate measure of an ad’s value. Read on to learn the eight targeting techniques you need to improve your Facebook ad performance to get the most out of your budget. Bonus : Download a free guide that shows you how to save time and money on your Facebook ads.

Real Estate 112

Real Estate Advertisers Advertising Social Media Marketing 112

Sprout Social

JULY 1, 2019

Racking your brain trying to write the perfect Instagram bio? The struggle is real. Because those 150 characters represent one of the most important components of your Instagram presence. After all, it’s the first thing your followers and customers see when they land on your ‘gram. Not only that, but your lone bio link is your only shot to drive traffic and shoppers to whatever you’re promoting.

User-Generated 111

User-Generated Retail Promotion Shoppers 111

Content Marketing Institute

JULY 1, 2019

An article gets a lot of clicks but few-to-no conversions (opt-ins, clicks-through to your product page, etc.). What’s a content marketer to do? Take these steps to improve the in-content calls to action. Continue reading → The post 7 Tools to Optimize Your Old Content for New Conversions appeared first on Content Marketing Institute.

Content Marketing 111

Content Marketing Product Marketing Marketers 111

Hootsuite

JULY 3, 2019

Your brand’s Instagram Story is the perfect place to engage followers, promote new products, and increase your brand’s awareness. After all, more than 500 million users watch Instagram Stories daily. So if you’re not using the feature as part of your social media strategy, you’re potentially leaving a lot of money on the table. But what exactly should you put on your Instagram Story?

Thought Leadership 112

Thought Leadership User-Generated Promotion Finance 112

Marketing Insider Group

JULY 1, 2019

There are many ingredients that go into a successful content marketing recipe. However, just as when you’re making a cake, you need to perfect the basics before worrying about fancy techniques. The key to creating great content is being a great writer. We’re not all blessed with natural writing talent. But this is definitely a […]. The post 8 Resources to Improve Your Writing appeared first on Marketing Insider Group.

Content Marketing 111

Content Marketing Marketing Marketers 111

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses.

User-Generated 108

User-Generated Social Media Marketing Fashion Branding 108

Content Marketing Institute

JULY 3, 2019

Content duds. Everybody’s got ’em. In between those pieces that clearly hit the mark, you’ve published (more than) a few that didn’t. What are you to do with those? Follow these six steps. Continue reading → The post So Your Content Failed. Now What? appeared first on Content Marketing Institute.

Content Marketing 109

Content Marketing Marketing Marketers 109

Hootsuite

JULY 2, 2019

When someone advocates for your brand or business, they extend the reach of your message by sharing it with their network. With an employee advocacy program, employees are the ones doing the advocating. What is employee advocacy? Employee advocacy is the promotion of an organization by its workforce. This could mean that employees share information about specific products or campaigns.

Promotion 112

Promotion Fashion Branding Analytics 112

Marketing Insider Group

JULY 4, 2019

I go to a lot of top conferences. And there are always smart marketing and leadership speakers that can talk tactics or strategy. But it’s a different skill set to truly motivate people to become better versions of themselves. I call this strategy in my own keynote speaking appearances “inspiration to action.” I think that’s […].

Event Marketing 108

Event Marketing Marketing Marketers 108

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Pam Didner

JULY 2, 2019

A client I haven’t talked to for 2 years texted me on Monday. Harriet reached out and asked me if I could help her to articulate her marketing team’s value and contributions to her boss. I was puzzled by her request. The marketing team with that product group is not a new team and her boss knows the ins and outs of sales and marketing. Why does she need my help?

Finance 79

Finance Marketers Marketing Traditional Marketing 79

Content Marketing Institute

JULY 2, 2019

How do you gain executive (and budget) support for content marketing? And how can do you answer the inevitable ROI question before you even really get going? Here’s some insight and help on how to do it. Continue reading → The post How to Make the Content Marketing Case With ROI appeared first on Content Marketing Institute.

Content Marketing 107

Content Marketing Marketers Marketing 107

Hootsuite

JULY 2, 2019

Social media training courses are a great way for digital marketers to level up their skillset. It’s true, a lot of answers can be found on Google these days. And Hootsuite’s blog offers several helpful posts from how to create a social media strategy to social media advertising 101. But earning a few extra social media education credentials will spruce up your resume when “I-read-this-online-somewhere” can’t.

Key Performance Indicator 112

Key Performance Indicator Social Media Marketing Advertisers Advertising 112

Marketing Insider Group

JULY 4, 2019

I go to a lot of top conferences. And there are always smart marketing and leadership speakers that can talk tactics or strategy. But it’s a different skill set to truly motivate people to become better versions of themselves. I call this strategy in my own keynote speaking appearances “inspiration to action.” I think that’s […].

Event Marketing 98

Event Marketing Marketing Marketers 98

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Duct Tape Marketing

JULY 2, 2019

7 Common Mistakes Businesses Make With Facebook Advertising written by John Jantsch read more at Duct Tape Marketing. Facebook advertising, when done correctly, can be a major asset to your marketing efforts. Facebook offers businesses a wide variety of advertising options to choose from, and with a network of billions of users, it provides the potential to reach tons of prospects.

Advertising 78

Advertising Advertisers Promotion Branding 78

Content Marketing Institute

JULY 4, 2019

Can coaching a kids’ sports team really make you a better content marketer? Yes. These five coaching hacks offer valuable lessons and reminders. (And a bonus – if you read this, you don’t even have to become a coach to learn them.) Continue reading → The post Want to Create Better Content? Coach A Kids’ Team appeared first on Content Marketing Institute.

Content Marketing 103

Content Marketing Marketing Marketers 103

Bannerflow

JULY 5, 2019

Programmatic advertising offers marketers diverse opportunities to produce outstanding advertising campaigns. Campaigns that are both creative and data-driven – at scale. We’ve put together a list of inspiring programmatic campaigns that show their potential. Five brilliant campaigns that all programmatic advertisers can learn from. Using audience data, at programmatic scale: The Amanda Foundation.

Millennials 68

Millennials Advertisers Advertising Communications 68

Litmus

JULY 2, 2019

Blue links in email: They’re a helpful usability feature, but far too often cause headaches for email marketers looking to design thoughtful, on-brand campaigns. . Over the years, we’ve seen multiple ways of handling blue links in HTML emails, from simple to complex. We’ve even posted multiple articles on handling blue links in the past, from overriding styles on iOS to dealing with Gmail’s auto-linking behavior. .

User-Generated 65

User-Generated Email Marketing Branding Place 65

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Duct Tape Marketing

JULY 2, 2019

How to Win Your Clients in Bulk written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jeanna Pool. Podcast Transcript. Today’s guest on the podcast is marketing expert, speaker, and author Jeanna Pool. She owns her own marketing firm, Marketing for Solos , and has worked with clients such as Apple, Motorola, Sun Microsystems, and Benjamin Moore Paints.

Marketing Strategy 77

Marketing Strategy Customer Marketing Marketers 77

Content Marketing Institute

JULY 5, 2019

A transformational approach like account-based marketing can be worth the extra effort for B2B companies. ABM can add targeting precision, enhance team collaboration, and drive stronger bottom-line results from content marketing. Continue reading → The post A Crash Course in ABM-Powered Content Marketing appeared first on Content Marketing Institute.

Transform 96

Transform Content Marketing Marketers Marketing 96

Moz

JULY 4, 2019

Posted by BenjaminEstes After you've put in the work with technical SEO and made your discoveries, there's one thing left to do: present your findings to the client and agree on next steps. And like many things in our industry, that's easier said than done. In this week's episode of Whiteboard Friday, Benjamin Estes from Distilled presents his framework for making technical recommendations to clients and stakeholders to best position you for success.

SEO 58

SEO Communications Place 58

Litmus

JULY 5, 2019

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Duct Tape Marketing

JULY 2, 2019

Transcript of How to Win Your Clients in Bulk written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: This episode of the Duct Tape Marketing podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused e-commerce brands drive more sales was super targeted, highly relevant email, Facebook, and Instagram marketing.

Real Estate 77

Real Estate Price Digital Marketing Education 77

Duct Tape Marketing

JUNE 29, 2019

Weekend Favs June 29 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Marketing 75

Marketing Marketers 75

Litmus

JULY 3, 2019

Email development is very different from web development. That’s why we built Litmus Builder, the world’s first code editor built for email designers by email designers. Since Builder’s launch in 2014 , we’ve constantly made updates and added features that help you tackle the unique challenges of email development and let you save time (and your sanity!

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User-Generated Analytics Management Product 54

Litmus

JULY 5, 2019

Editor’s note: This is a guest post from Paul Airy, Email Design and Development Consultant, and author of the book, A Type of Email. Paul is a leading advocate of accessibility in email, and creator of the Accessibility Switcher. You can follow Paul on Twitter , and catch him at Litmus Live London , where he’ll be speaking about creating an accessible email design system.

Place 52

Place Email Marketing Branding Customer 52

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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