Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. And, if you lead a team, you're likely wondering how marketing leaders are navigating this time to my the best decisions for your staff and business in uncertain times.

Gen Z 141

Gen Z Millennials Marketers Marketing 141

Aspiration Marketing

MAY 11, 2023

Webinars allow businesses to connect with audiences worldwide while providing valuable content that packs a punch. But, like any marketing tool, you need to keep certain do's and don'ts in mind if you want to be successful. From choosing a killer topic to promoting your event like a boss, we'll cover all the do's of webinar marketing. And, just like any savvy marketer, we'll also share the don'ts, including how to avoid being too salesy or boring your audience to tears.

Marketers 228

Marketers Marketing Promotion 228

Chief Martec

MAY 10, 2023

I’m excited to announce a new book coming out this summer, The New Automation Mindset : The Leadership Blueprint For An Age When Anyone Can Automate Anything With AI. Written by Vijay Tella, CEO of Workato, with contributions by Massimo Pezzini and myself, it offers a framework for harnessing automation as an engine of innovation, not merely efficiency.

Manufacturing 123

Manufacturing Fashion Management CRM 123

Content Marketing Institute

MAY 10, 2023

A new template in Google’s Looker Studio creates a dashboard to see how your awareness, engagement, and conversion metrics relate in real-time. That information can help you adapt your initiatives to better achieve the content’s goals.

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Social Media Examiner

MAY 8, 2023

Wondering how to get advanced data from Instagram Insights? Want to see side-by-side performance metrics for reel vs. reel or story vs. carousel? In this article, you’ll learn how to use Instagram Insights to compare your content analytics to reveal which type of content performed best. How Comparative Metrics Improve Your Instagram Content On Instagram […] The post How to Use Instagram Insights to Develop a Content Plan appeared first on Social Media Examiner.

Analytics 121

Analytics 121

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. Yet, repeatedly, we see incredibly juicy low-hanging fruit in the client onboarding stage. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation.

Email Marketing 124

Email Marketing eCommerce Marketers Marketing 124

Buffer Marketing

MAY 8, 2023

Jay Acunzo has been creating content on the Internet for a long time. His journey on social media began when, as a sports journalist in 2005, he started a blog while interning and writing for a student paper. When he moved into marketing, his sports blog called “Blog, Don’t Lie” (named after the infamous quote by NBA player Rasheed Wallace) shifted focus to writing about sports writing.

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Marketers Marketing Shipping Communications 129

AWeber

MAY 9, 2023

Generative AI is an artificial intelligence that can generate words, images, and more from a prompt. It’s already proving helpful for creators. I find it helpful for everything from coming up with new ideas, translating your own ideas into words on a page, and helping you explore tones or perspectives to communicate. This is why we’re building AI writing tools at AWeber, To be clear, our aim is not to replace human creators - I don't believe that's even possible.

Email Marketing 104

Email Marketing User-Generated Marketers Marketing 104

Martech

MAY 9, 2023

Organizations need a go-to-market (GTM) strategy that uses the right metrics and mix of tactics or “motions” to drive revenue and survive economic challenges, said Sangram Vajre, CEO of analyst firm GTM Partners, in his second-day keynote at The MarTech Conference. A go-to-market strategy is an organization’s plan to engage customers to buy a product or service and gain a competitive advantage.

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Marketers Marketing Health Product 130

Aspiration Marketing

MAY 6, 2023

The traditional web design model is broken. Whether you're an agency or a business, it leaves you extremely vulnerable to several risks and often does not produce optimal results. Growth-Driven Design is the new gold standard for delivering results and bringing measurable business value through web design. It is a smarter, agile, and data-driven approach that minimizes the pitfalls of traditional web design and produces high-performing websites.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Kevin Indig

MAY 8, 2023

We all know great content isn’t enough to succeed. You need to distribute it! But how? Organic social is dead. SEO takes time. Email needs a list. Paid channels are getting more expensive and less effective. Why not syndication? Introducing Stacker Connect: a game-changer for content amplification. Stacker Connect allows qualified brand publishers to organically syndicate their content on Stacker’s global newswire, which today reaches over 100 news organizations representing 3,300+

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Analytics SEO Branding Customer 145

Hubspot Marketing

MAY 12, 2023

In the summer of 1968, audiences everywhere were shocked by the sights and visions presented in Stanley Kubrick’s 2001: A Space Odyssey. Kubrick’s cinematic opus featured technologies that seemed, well, extremely far-fetched at the time. Taking center stage was an artificial intelligence known as HAL 9000. While we’re still quite a bit away from AI singing Daisy, developments in AI have started to impact work everywhere, including marketing.

Price 143

Price User-Generated Marketers Marketing 143

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, recently gave The MarTech Conference some answers to pressing questions marketers have about how DCRs can power their stack. “If you are in a decision-making role you are probably tasked with at least evaluating whether this is a technology that you need to pay attention to,” s

Transform 137

Transform Marketers Marketing Analytics 137

Aspiration Marketing

MAY 10, 2023

While SEO can initially seem daunting, it doesn't have to be. By creating and optimizing your blog post with SEO in mind, you can significantly boost the visibility of your content. In this blog, we'll dive into everything you need to know to ensure that your blog post is SEO-friendly, ensuring it ranks high on search engines.

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SEO 223

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online.

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Branding Transform Thought Leadership Advertisers 136

Hubspot Marketing

MAY 8, 2023

As customer behavior constantly changes, marketers face an ongoing challenge to keep up with their audiences. Personalization and need fulfillment are essential to the success of any marketing campaign, and failing to understand what your customers want could result in lost revenue for your business. Marketers must stay in touch with evolving customer behavior and preferences to ensure their campaigns resonate with their customers.

Market Research 143

Market Research Gen Z Key Performance Indicator Millennials 143

Martech

MAY 12, 2023

Are you looking for inspiration to improve your organization’s marketing performance? Well, there’s plenty of inspiration if you keep your eyes and ears open. This may seem obvious, but sometimes I have to remind myself of this fact and of all the opportunities out there. As marketing-oriented professionals, we’re all responsible for contributing ideas, regardless of where we sit on the organizational chart.

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Shoppers B2C eCommerce Marketers 134

Marketing Insider Group

MAY 10, 2023

Your hard work providing an excellent product or service goes to waste if no one knows about it. How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment.

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Digital Marketing Price Marketers Marketing 134

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

MAY 11, 2023

Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial boost may not be necessary with these tips to shoot quality video from a mobile phone.

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Marketing Marketers 134

Hubspot Marketing

MAY 8, 2023

Finding the right influencer for a brand campaign can feel like dating. You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand's case. The same can be said if you're an influencer looking for a brand that will take your career to the next level. Whether you're a brand or an influencer, this article will help you find the perfect match by showing you the top channels for influencer marketing.

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Influencer Marketing Marketers Marketing CRM 143

Search Engine Journal

MAY 8, 2023

This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events. The post Google Analytics Event Tracking: How To Get Set Up appeared first on Search Engine Journal.

Analytics 133

Analytics Customer Marketing Marketers 133

Marketing Insider Group

MAY 9, 2023

Let me guess – you’ve been trying to increase audience engagement for what feels like forever, but you’re just not seeing the results you had hoped for. You know that engaging your audience is no longer just “nice-to-have” – it’s critical if you want to stand out from the competition and build a loyal following. But, you feel like you’ve tried everything and just don’t know where to go next.

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Thought Leadership Customer loyalty Analytics User-Generated 131

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Martech

MAY 8, 2023

Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos or other content, according to a new survey. Not holding out for long. Thirty-one percent of those not using it expect to do so within a year and 46% within two years, according to the report from Botco.AI.

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B2C Transform Marketers Marketing 131

Hubspot Marketing

MAY 9, 2023

As artificial intelligence advances, more businesses are interested in AI-powered solutions to improve their marketing efforts. One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes. Marketers need to know how to communicate their goals effectively to AI systems. It's a new skill that requires an understanding of how to write clear, concise, and effective instructions that a machine can understand.

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Whitepaper Transform Promotion Marketers 141

Aspiration Marketing

MAY 10, 2023

In early 2020, Google's Chrome Team introduced the Core Web Vitals to provide quality signals for web pages. Today, the Google Chrome team announced an upcoming change in the metrics for the Core Web Vitals better to evaluate the quality of a web page's user experience. This article explores this change and its meaning for Google Search and site owners.

SEO 130

SEO 130

Search Engine Journal

MAY 11, 2023

YouTube experiments with blocking ad blockers amid declining ad revenue, pushing for more Premium subscriptions. The post YouTube Blocks Ad Blockers Amid Declining Ad Revenue appeared first on Search Engine Journal.

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Martech

MAY 8, 2023

Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization. This article will discuss a four-step approach to creating a first-party data strategy. 1.

eCommerce 126

eCommerce CRM Marketing Strategy Place 126

Hubspot Marketing

MAY 8, 2023

Optimizing your content to rank high in search engines can be tedious, especially when there are many factors to consider. Page load times, keywords, content quality, and videos are all things that can affect SEO. Fortunately, AI SEO tools are available to streamline SEO optimization and boost your website's rankings. In this article, we'll explore the various AI tools available to you, but first, let's dive into how marketers use AI and the definition of AI SEO.

SEO 141

SEO User-Generated Copywriting Health 141

Search Engine Land

MAY 12, 2023

Optimizing for search requires time and effort, as most SEO experts would attest. It could take several months or even years to outrank established competitors who have been optimizing their sites for a long time. That said, many websites can take advantage of low-hanging fruits to boost their search visibility. You can uncover untapped potential with the help of SEO specialists or simple tools.

SEO 126

SEO User-Generated Branding Search Marketers 126

Content Marketing Institute

MAY 9, 2023

When did B2B marketing teams stop caring? Sure, they care about their jobs. But many don’t seem to care about the topic of their employer’s business. And that’s a problem.

Marketing 125

Marketing Marketers 125

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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