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One of my favorite strategic brainiacs is Mathew Sweezey, and we used our latest podcast episode to explore the ideas we’re most excited about for the New Year. I think these are non-obvious, interesting, and worth your time! Some of the items we discuss: Why enterprise-level AI integrations will finally begin to drive ROI The human-driven opportunity of experiential marketing Why brand communities are the new media Why marketing success might depend on change management How marketers will
Marketing mail often faces tough competition for attention, arriving alongside bills, flyers, and generic promotions. However, with the right approach, marketing mail can stand out, spark inspiration, and achieve significantly better response rates. Here are actionable recommendations for printers and graphic designers to elevate their mail campaigns and make them unforgettable. 1.
Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. But here’s the truth: this isn’t a crisis of budgets its a crisis of imagination.
Your website should be a lead-generating machine, but most sites convert less than 1% of visitors into leads or customers. That's a dismal return on your investment! Fortunately, conversion rate optimization (CRO) can dramatically increase that percentage. We'll reveal the red flags signaling your website needs CRO, helping you attract more customers and boost your bottom line.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Social media is changing how businesses operate by giving them opportunities to connect with customers, build brand loyalty , and drive growth. However, you’ll need to reach the right people to take full advantage of its impact. Targeting the right audience on social media is the key to standing out and getting your message in front of the right people.
Revenue, customer acquisition costs, market share. If youre an executive, these are the metrics youre likely monitoring to understand the health of your business. Are social media insights on that list? If not, they need to be. Business leaders share a singular goal: growth. But traditional metrics dont always illuminate how to get there whether youre looking to grow market share, grow your physical footprint, grow your donor base, etc.
To paraphrase an old saying: New customers are silver; old customers are gold. Keeping customers you already have is less expensive, consumes less time and provides a reliable income stream. Despite this, marketers spend remarkably little effort on customer retention. About how much time and effort, and on a percentage basis, are you seeing being absorbed by retention marketing in your world?
To paraphrase an old saying: New customers are silver; old customers are gold. Keeping customers you already have is less expensive, consumes less time and provides a reliable income stream. Despite this, marketers spend remarkably little effort on customer retention. About how much time and effort, and on a percentage basis, are you seeing being absorbed by retention marketing in your world?
Standing out in today's saturated market is more important than ever, but how do you carve a unique space for your business? It all starts with branding. Crafting a compelling brand identity can be the difference between blending in and boldly leading your industry. But should you tackle this crucial task yourself or enlist the help of a branding agency?
Note: As more details of the US TikTok ban emerge, we will be making updates to this article in real-time to reflect the latest news. Last updated January 15, 2025. A federal law banning TikTok in the US is set to go into effect on January 19, 2025. Current reports say that TikTok plans to completely shut down its application in the US after the ban goes into effect, impacting both individuals and businesses.
We turned our standard nurture email flow into an AI-driven conversion powerhouse. Heres what we did, what worked (and what didnt), and what we learned along the way. When our marketing team began discussing how to strategically incorporate AI into our workflows, we knew we wanted big results. But here's the thing about big results: They dont come from trying everything at once.
In this edition: A 7 Point Marketing Ops Assessment Template The Marketing Ops Wheel: A Visual Framework Podcast Interview With Sarah Krasnik Bedell: A Data Engineer Turned Marketer Exclusive For Paid Subscribers: The Truth About the Ugly Times in My Marketing Ops Career and How They Led Me to Success Don’t Miss This Week’s Free Marketing Ops Interview Bootcamp - Make Sure to Sign Up The Secret to Great Marketing Measurement?
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Your company needs to figure out a way to understand and engage its customers. Thats where combining your CRM ( customer relationship management ) and marketing strategies can make a difference. Simply put, you can align your CRM systems with your marketing tools to create a unified, data-driven approach to customer engagement. This integration makes it easier to collect and use customer data, craft personalized campaigns, and achieve better ROI.
Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. This is where social listening tools come in. They help you monitor brand mentions on major social media platforms, identify emerging trends in your niche, and package these online conversations into actionable insights for your soci
Meta’s recent decision to move from fact-checkers to a community notes model akin to X, highlights a growing divide in how digital platforms handle free speech and content moderation. This underscores a deeper disconnect across digital channels. These divergent approaches to moderation, combined with escalating data privacy concerns, pose significant challenges for marketers and consumers.
Copy This Template For Your Marketing Operations Assessment Make a copy of this Google Slide template to conduct your assessment. The 7-P Marketing Operations Assessment Guide Marketing Operations is the backbone of any successful marketing team, but how do you know if yours is truly optimized? The 7-P Model —Planning, PMO, People, Platforms, Performance, Partnerships, and Prioritization—offers a structured framework to assess your team's strengths and uncover areas for improvement.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. How? Using a tailored content scoring process.
Is your content underperforming? Are you looking for a proven way to grow your leads and sales without constantly creating new content? In this article, youll learn a proven framework to attract your ideal audience. Why Content Marketing Matters in 2025 Content marketing has evolved far beyond simply publishing blog posts and hoping for the […] The post Content Marketing Strategies for 2025: A Framework for Success appeared first on Social Media Examiner.
Too short for a blog post, too interesting to ignore, here are a few observations from the world of marketing, and beyond. Talk to me It seems like everywhere I turn marketers are touting the benefits of personalized marketing, and especially how AI is leading the way. My question is, where is it??? I find marketing as impersonal and intrusive as ever.
There’s no two ways about it: video is the way people prefer to consume content in 2025. Buffer’s data shows that when it comes to social media platforms video outperforms every other type of content by a landslide — and that’s on all platforms. Whether you’re a social media marketer, content creator, or influencer, video content should be a key part of your growth and marketing strategy.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
AI tools are transforming how marketers research, write and make decisions. But this growing reliance on automation could come with serious risks. As powerful as AI can be, its dominance may undermine critical thinking and strategic skills. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season.
If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Remember when Google was the go-to for all your searches? Those days are slipping away. Social media has officially stepped up as a rival search powerhouse.
As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Dont feel like youre prepared? Dont worry, we have the perfect, last-minute cheat sheet to identifying the top trends for the upcoming year. The future of advertising will be characterized by deeper personalization, smarter automation, immersive experiences , and a greater focus on sustainability and privacy.
In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). We’re also watching things like the U.S. TikTok ban , which, as of writing this article, will happen on January 19 if not overturned or paused. It wasn’t just the platforms that changed — creators also had their moments on social, with some moving to start businesses, some exploring new platforms, and some reaching milesto
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
An overwhelming workload keeps marketers from learning or implementing AI tools that can cut that load down to size. That, in a nutshell, is the “marketing AI paradox.” How can marketers break this cycle? Heres a structured, actionable approach to overcome the paradox and take advantage of AI. Step 1: Eliminate low-value activities Most marketing teams have to handle tasks that add little or no business value.
Have you ever spent hours reading reviews before buying something online? You’re not alone. According to Fera.ai , a whopping 93% of consumers do the same! Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. While positive feedback can convince people to buy something, a negative one can talk them out of a purchase entirely.
What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. There are so many nuances to consider with influencer affiliate marketing, from tracking and attribution to finding the right partners to handling compliance.
Bluesky is the latest social media platform to emerge from a crumbling X (formerly known as Twitter). But while this social endeavor is exciting, it isnt worth advertisers time. The rapidly growing social media platform doesnt support ads; and according to its owners, it never will. Positioned as an alternative to X, Bluesky reads more like the platform’s original Twitter brand and feel.
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Heres a quick truth. Before writing this article, I stumbled on Akins laws , which aptly summarize work breakdown structures. The fun law reads: It's called a Work Breakdown Structure because the Work remaining will grow until you have a Breakdown, unless you enforce some Structure on it. This law is clear and true! Jokes aside, while studying to acquire my project management degree, I found an instructive note in the PMBOK guide.
A Facebook Business Page is a public profile on Facebook that businesses, organizations, and public figures can use to promote themselves. Customers can follow (or Like) Facebook Business Pages to see content from and connect with their favorite brands, companies, and creators. You need a Facebook Business Page to run Facebook ads, open a Facebook shop , or create a Facebook Group managed by your brand.
AI humanizer tools have become a hot topic in content creation these days. These tools refine AI-generated text and make it more relatable and human-like. But are they really effective? More importantly, do you know how to use them effectively to enhance your content?
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
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