Sprout Social
MAY 7, 2020
You’ve got a limited social advertising budget but you don’t know where to drop it: Facebook or Instagram? It’s a tough question with an equally tough answer: it depends. While the two platforms do have overlapping users, the specifics of interactions and demographics are still different. There are various advantages to running on either platform or on both.
Neil Patel
MAY 5, 2020
I learned SEO by starting my own website and just testing a lot of different tactics out. Some of these tactics worked well and others didn’t. But the way I’ve learned SEO isn’t right for everyone. Some people prefer learning by practicing like me. Others prefer learning by reading dozens of different strategies and tactics. And if you don’t have the time, you can learn SEO by creating a project on Ubersuggest.
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Hubspot Marketing
MAY 7, 2020
In high school, the hardest part of writing an essay for me was coming up with the title. To be honest, titles are still a struggle for me to this day. However, writing titles for blog posts or page titles are a part of my day to day as a marketer. And now I have to think about SEO as well. If you're anything like me, it's helpful to learn best practices you can refer to when you're writing a title.
Unbounce
MAY 7, 2020
For something that literally “pops up” in your face, the value of popups—and the variety of ways they can be used to convert more visitors—is often overlooked. And while we’re sure the word “popup” brings some lousy user experiences to mind, don’t let a few annoying apples spoil the bunch. Popups can actually enhance your visitors’ experience and be an incredibly effective marketing tool when used in a thoughtful, targeted way.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Marketing Insider Group
MAY 4, 2020
Content marketing and the technology industry are a natural fit for each other. Tech is a world that’s constantly changing and evolving, with news and new developments happening every day. Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics.
Content Marketing Institute
MAY 5, 2020
When these three brands essentially had to close their retail businesses, their content marketers detoured to their kitchens. Learn how these non-food brands cooked up success, along with some recipe tweaks that would have been helpful. Continue reading → The post When Content Is All You Have for Your Audience appeared first on Content Marketing Institute.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
MAY 5, 2020
If you’ve been creating video content for your business’s YouTube marketing strategy for a while now, you might be wondering how to schedule YouTube videos. Scheduling videos helps with the planning of a social media content calendar. It’s a good way to make sure you don’t forget to share the quality content you’ve created—on a regular basis. And scheduling ensures you’re publishing those videos at a time that is optimal for your audience.
Search Engine Journal
MAY 8, 2020
Brands are seeing success in using video content on Facebook, Instagram, and YouTube. Read expert tips on improving your video marketing strategy. The post 6 Video Marketing Strategy Tips for 2020 via @lisabuyer appeared first on Search Engine Journal.
Sprout Social
MAY 5, 2020
When marketing practitioners and their bosses align on goals for social, they can unlock social’s potential as a true driver for business growth. For practitioners, this means understanding how marketing leaders prioritize their objectives for social and leaning on social data to develop effective strategies that support bottom-line goals. And for marketing leaders, sharing big-picture objectives with social practitioners can help them better understand what insights and social data to bring for
Hubspot Marketing
MAY 8, 2020
Are you in the market for your new account-based marketing software solution? If so, then you've come to the right place. Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Account-based marketing means catering your message to the top decision makers for target accounts with a blend of marketing of sales tactics.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Content Marketing Institute
MAY 4, 2020
Though it can’t be quantified directly, the agency and client relationship is the key to achieving your goals. Here are six tips for agencies and clients to establish a successful content marketing partnership. Continue reading → The post 6 Keys to a Strong Content Marketing Agency-Client Relationship appeared first on Content Marketing Institute.
Marketing Insider Group
MAY 5, 2020
“Tell me about yourself.” Those words strike fear into the heart of everyone who has gone on a first date – or a make-or-break job interview. Your brand story is a lot like a first date. It’s your one chance to make a great first impression. It’s a little scary – but it’s your open door to opportunity. With the right elements, your brand story will hook potential customers right from the start.
Diggity Marketing
MAY 8, 2020
Feeling lucky to learning S. E. O under ur wings!
Hubspot Marketing
MAY 6, 2020
Congratulations! If you've landed on this post, it's likely that your resume has impressed the hiring manager(s) at the company you're applying to work for, and you've now been invited to interview. That's a huge accomplishment. There's just one catch — the interview is taking place over a video call, and you've never been in this position before. How do you complete a video interview?
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Content Marketing Institute
MAY 6, 2020
Fast and intelligent innovation can help you manage your content marketing through change. But to do that, you need to ask some questions. We offer a few to consider as we release CMI’s 2020 Content Management and Strategy Survey. Continue reading → The post Content Management and Strategy: A Disruptive Change We Need [New Research] appeared first on Content Marketing Institute.
Marketing Insider Group
MAY 6, 2020
Empathy with its characters is an essential ingredient of a successful film – or a successful venture of any kind, for that matter. One of Disney’s biggest hits, Frozen rose from certain disaster to become the highest-grossing animated film of all time. That is, until the sequel overtook it six years later. The behind-the-scene story was only one among a treasure chest of stories that inspired me to write my latest book, Mean People Suck.
Diggity Marketing
MAY 4, 2020
so when can we actually see your financials ??.
Hubspot Marketing
MAY 4, 2020
The first thing I do when I wake up is turn off the alarm on my phone and then scroll through Instagram. While I wish I was kidding, I'm definitely not. As a consumer, Instagram is one of my favorite platforms. I get to see fun and inspiring content that's also helpful and entertaining. However, as a marketer, nailing Instagram isn't as easy as waking up and being inspired.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Adams & Knight Marketing
MAY 4, 2020
How healthy are consumers feeling—financially? Physically? Emotionally? What are their biggest concerns? And what kind of information are they seeking from their banks? Healthcare providers? Government agencies? These were just a few of the questions that digital marketing agency Adams & Knight probed in a recent online study to assess local and regional consumer attitudes during the ongoing COVID-19 pandemic.
Marketing Insider Group
MAY 8, 2020
What’s the most desirable trait every company today wants boatloads full of? Innovation. In the post-digital post-COVID era, no matter what industry you’re in, your company is probably constantly looking for creative ways to apply new technologies so you can become more efficient. You’re likely racing to come up with the most innovative ideas to gain a competitive edge.
Rock Content
MAY 5, 2020
One year ago, it was early spring 2019, I was invited to prepare a speech for a client summit, in NYC. Specifically, the goal was to collect major content strategy trends and dynamics — no tactical stuff, no Tik Tok, no VR and 5G, no “spectacular Snapchat marketing strategies”. That was an easy task, considering the time I spent advising clients and listening to their stories of marketing and innovation.
Hubspot Marketing
MAY 7, 2020
Artificial intelligence is continuing to make an impact on the business world. In fact, McKinsey predicts that up to $2.6 trillion in value will be unlocked by AI in marketing and sales alone. But, if you're less tech-savvy, you might be intimidated by terms like "artificial intelligence," "machine learning," and "algorithms." You probably also hear about these technologies and think to yourself, "My business definitely can't afford that.".
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Content Marketing Institute
MAY 7, 2020
When your career path hits a disruption, it’s time to create your own map. Walk through these actionable tips to learn how to chart a course that’s the best fit for you, your talents, and your interests. Continue reading → The post Actionable Tips to Map a New and Successful Career Path appeared first on Content Marketing Institute.
Search Engine Journal
MAY 3, 2020
How do you avoid grammar snafus on the web? You need to learn basic capitalization rules for online writing. The post How to Capitalize When Writing for the Web (Grammar Lessons) via @JuliaEMcCoy appeared first on Search Engine Journal.
Sprout Social
MAY 6, 2020
Almost every consumer search starts with Google, which essentially makes your Google My Business listing your digital storefront. A strong online presence is an absolute necessity for today’s businesses, especially in the wake of COVID-19. As businesses across every industry strive to adapt to new digital and operational challenges, consumers are increasingly turning to social media and online search to engage with brands and find updated information.
Rock Content
MAY 5, 2020
Digital Marketing is a successful way to achieve meaningful results in business. But to get there, we need to understand what this strategy is about, how it works, and the types of Digital Marketing that can be used. If you want to boost our traffic, attract a greater number of clients, grow brand awareness, engage the teams, or audience, it is essential to understand each type of Digital Marketing. .
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Content Marketing Institute
MAY 8, 2020
This week Robert Rose wonders if rules are made to be broken. He gives his take on a subscriber consulting initiative by the Financial Times, and talks to Copyblogger founder Brian Clark. And he shares an article about rules to break. Continue reading → The post Can You Break Rules in the Right Way? [The Weekly Wrap] appeared first on Content Marketing Institute.
Duct Tape Marketing
MAY 6, 2020
The 7 Steps to Keyword Research written by John Jantsch read more at Duct Tape Marketing. Both SEO and content creation strategies cannot be implemented successfully without keyword research. Creating content that is ranking and speaks to the intent and needs of your ideal audience requires an understanding of which keywords matter to the relevant searches.
Sprout Social
MAY 4, 2020
Seeing is believing. If you think sharing images and videos on social media earns you more credibility with your audience, the data is on your side. Including images or videos can more than double or triple the amount of shares that a post receives. Whether it’s a photo, a short video or any other eye-catcher, creative content is critical to any social media strategy.
Diggity Marketing
MAY 6, 2020
That was informative. I found it useful. Thanks.
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