Hubspot Marketing
MAY 8, 2020
I'll be the first one to admit it: The first time I wrote a blog post, I had a lot of new terminology to learn. SEO, alt text, headers, all of it was new to me. Thankfully, learning how to use these acronyms to my advantage was a quick learning process. However, there was one function of a blog post that took some time getting used to, and that was a meta description.
Sprout Social
MAY 7, 2020
You’ve got a limited social advertising budget but you don’t know where to drop it: Facebook or Instagram? It’s a tough question with an equally tough answer: it depends. While the two platforms do have overlapping users, the specifics of interactions and demographics are still different. There are various advantages to running on either platform or on both.
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Neil Patel
MAY 5, 2020
I learned SEO by starting my own website and just testing a lot of different tactics out. Some of these tactics worked well and others didn’t. But the way I’ve learned SEO isn’t right for everyone. Some people prefer learning by practicing like me. Others prefer learning by reading dozens of different strategies and tactics. And if you don’t have the time, you can learn SEO by creating a project on Ubersuggest.
Unbounce
MAY 7, 2020
For something that literally “pops up” in your face, the value of popups—and the variety of ways they can be used to convert more visitors—is often overlooked. And while we’re sure the word “popup” brings some lousy user experiences to mind, don’t let a few annoying apples spoil the bunch. Popups can actually enhance your visitors’ experience and be an incredibly effective marketing tool when used in a thoughtful, targeted way.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot Marketing
MAY 8, 2020
Are you in the market for your new account-based marketing software solution? If so, then you've come to the right place. Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Account-based marketing means catering your message to the top decision makers for target accounts with a blend of marketing of sales tactics.
Marketing Insider Group
MAY 4, 2020
Content marketing and the technology industry are a natural fit for each other. Tech is a world that’s constantly changing and evolving, with news and new developments happening every day. Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
MAY 5, 2020
If you’ve been creating video content for your business’s YouTube marketing strategy for a while now, you might be wondering how to schedule YouTube videos. Scheduling videos helps with the planning of a social media content calendar. It’s a good way to make sure you don’t forget to share the quality content you’ve created—on a regular basis. And scheduling ensures you’re publishing those videos at a time that is optimal for your audience.
Hubspot Marketing
MAY 7, 2020
In high school, the hardest part of writing an essay for me was coming up with the title. To be honest, titles are still a struggle for me to this day. However, writing titles for blog posts or page titles are a part of my day to day as a marketer. And now I have to think about SEO as well. If you're anything like me, it's helpful to learn best practices you can refer to when you're writing a title.
Search Engine Journal
MAY 8, 2020
Brands are seeing success in using video content on Facebook, Instagram, and YouTube. Read expert tips on improving your video marketing strategy. The post 6 Video Marketing Strategy Tips for 2020 via @lisabuyer appeared first on Search Engine Journal.
Content Marketing Institute
MAY 4, 2020
Though it can’t be quantified directly, the agency and client relationship is the key to achieving your goals. Here are six tips for agencies and clients to establish a successful content marketing partnership. Continue reading → The post 6 Keys to a Strong Content Marketing Agency-Client Relationship appeared first on Content Marketing Institute.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Sprout Social
MAY 5, 2020
When marketing practitioners and their bosses align on goals for social, they can unlock social’s potential as a true driver for business growth. For practitioners, this means understanding how marketing leaders prioritize their objectives for social and leaning on social data to develop effective strategies that support bottom-line goals. And for marketing leaders, sharing big-picture objectives with social practitioners can help them better understand what insights and social data to bring for
Hubspot Marketing
MAY 7, 2020
A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you're trying to reach. As you can assume, it's well worth understanding. But that's easier said than done.
Marketing Insider Group
MAY 5, 2020
“Tell me about yourself.” Those words strike fear into the heart of everyone who has gone on a first date – or a make-or-break job interview. Your brand story is a lot like a first date. It’s your one chance to make a great first impression. It’s a little scary – but it’s your open door to opportunity. With the right elements, your brand story will hook potential customers right from the start.
Content Marketing Institute
MAY 6, 2020
Fast and intelligent innovation can help you manage your content marketing through change. But to do that, you need to ask some questions. We offer a few to consider as we release CMI’s 2020 Content Management and Strategy Survey. Continue reading → The post Content Management and Strategy: A Disruptive Change We Need [New Research] appeared first on Content Marketing Institute.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Sprout Social
MAY 6, 2020
Almost every consumer search starts with Google, which essentially makes your Google My Business listing your digital storefront. A strong online presence is an absolute necessity for today’s businesses, especially in the wake of COVID-19. As businesses across every industry strive to adapt to new digital and operational challenges, consumers are increasingly turning to social media and online search to engage with brands and find updated information.
Hubspot Marketing
MAY 6, 2020
Congratulations! If you've landed on this post, it's likely that your resume has impressed the hiring manager(s) at the company you're applying to work for, and you've now been invited to interview. That's a huge accomplishment. There's just one catch — the interview is taking place over a video call, and you've never been in this position before. How do you complete a video interview?
Marketing Insider Group
MAY 6, 2020
Empathy with its characters is an essential ingredient of a successful film – or a successful venture of any kind, for that matter. One of Disney’s biggest hits, Frozen rose from certain disaster to become the highest-grossing animated film of all time. That is, until the sequel overtook it six years later. The behind-the-scene story was only one among a treasure chest of stories that inspired me to write my latest book, Mean People Suck.
Content Marketing Institute
MAY 7, 2020
When your career path hits a disruption, it’s time to create your own map. Walk through these actionable tips to learn how to chart a course that’s the best fit for you, your talents, and your interests. Continue reading → The post Actionable Tips to Map a New and Successful Career Path appeared first on Content Marketing Institute.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Diggity Marketing
MAY 8, 2020
Feeling lucky to learning S. E. O under ur wings!
Hubspot Marketing
MAY 4, 2020
The first thing I do when I wake up is turn off the alarm on my phone and then scroll through Instagram. While I wish I was kidding, I'm definitely not. As a consumer, Instagram is one of my favorite platforms. I get to see fun and inspiring content that's also helpful and entertaining. However, as a marketer, nailing Instagram isn't as easy as waking up and being inspired.
Adams & Knight Marketing
MAY 4, 2020
How healthy are consumers feeling—financially? Physically? Emotionally? What are their biggest concerns? And what kind of information are they seeking from their banks? Healthcare providers? Government agencies? These were just a few of the questions that digital marketing agency Adams & Knight probed in a recent online study to assess local and regional consumer attitudes during the ongoing COVID-19 pandemic.
Content Marketing Institute
MAY 8, 2020
This week Robert Rose wonders if rules are made to be broken. He gives his take on a subscriber consulting initiative by the Financial Times, and talks to Copyblogger founder Brian Clark. And he shares an article about rules to break. Continue reading → The post Can You Break Rules in the Right Way? [The Weekly Wrap] appeared first on Content Marketing Institute.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Diggity Marketing
MAY 4, 2020
so when can we actually see your financials ??.
Hubspot Marketing
MAY 7, 2020
Artificial intelligence is continuing to make an impact on the business world. In fact, McKinsey predicts that up to $2.6 trillion in value will be unlocked by AI in marketing and sales alone. But, if you're less tech-savvy, you might be intimidated by terms like "artificial intelligence," "machine learning," and "algorithms." You probably also hear about these technologies and think to yourself, "My business definitely can't afford that.".
Marketing Insider Group
MAY 8, 2020
What’s the most desirable trait every company today wants boatloads full of? Innovation. In the post-digital post-COVID era, no matter what industry you’re in, your company is probably constantly looking for creative ways to apply new technologies so you can become more efficient. You’re likely racing to come up with the most innovative ideas to gain a competitive edge.
Sprout Social
MAY 4, 2020
Seeing is believing. If you think sharing images and videos on social media earns you more credibility with your audience, the data is on your side. Including images or videos can more than double or triple the amount of shares that a post receives. Whether it’s a photo, a short video or any other eye-catcher, creative content is critical to any social media strategy.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Rock Content
MAY 5, 2020
One year ago, it was early spring 2019, I was invited to prepare a speech for a client summit, in NYC. Specifically, the goal was to collect major content strategy trends and dynamics — no tactical stuff, no Tik Tok, no VR and 5G, no “spectacular Snapchat marketing strategies”. That was an easy task, considering the time I spent advising clients and listening to their stories of marketing and innovation.
Search Engine Journal
MAY 3, 2020
How do you avoid grammar snafus on the web? You need to learn basic capitalization rules for online writing. The post How to Capitalize When Writing for the Web (Grammar Lessons) via @JuliaEMcCoy appeared first on Search Engine Journal.
Duct Tape Marketing
MAY 6, 2020
The 7 Steps to Keyword Research written by John Jantsch read more at Duct Tape Marketing. Both SEO and content creation strategies cannot be implemented successfully without keyword research. Creating content that is ranking and speaks to the intent and needs of your ideal audience requires an understanding of which keywords matter to the relevant searches.
Sprout Social
MAY 4, 2020
In a COVID-19 world where all in-person events and plans have been cancelled, companies are looking for new ways to connect with their audiences, and maintain and grow their business relationships. Sprout isn’t exempt from this feeling: we’ve had our upcoming digital event for social marketers, Sprout Sessions Digital , in the works for awhile, but moved it up an entire month to support our customers with thought leadership and #SproutTips as soon as possible.
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