This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
"We have a 9 a.m. meeting? Hold on -- let me just click around the internet like a maniac to find something for the morning tweet.". Sound familiar? Scrambling for social content is nothing new. We have meetings. We run late. Things come up. And it's really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, or 90 minutes.
Have you developed your foolproof plan for getting Alexa, Siri, Cortana, or Google Home devices to speak your brand’s praises when customers come calling for advice? Are you fighting FOMO with a killer virtual reality app that turns your shopping experience into a garden of unearthly delights for consumers to explore? Have you budgeted for a new blockchain-based loyalty program or a celebrity-hosted influencer network promising fame and fortune to your audience in exchange for their ongoing enga
Blockbuster movie and TV producers and songwriters know what grabs their audiences by the heartstrings. So do great marketers. Just look at the best ads of all time, and you’ll see a lot of common themes along with memorable movies and songs. As we approach the end of 2018, marketers owe it to themselves and their customers […]. The post What Marketers Can Learn from 2018’s Top Movies, Shows, Viral Videos and Songs appeared first on Marketing Insider Group.
The Top 5 Duct Tape Marketing Podcast Episodes for 2018 written by John Jantsch read more at Duct Tape Marketing. In 2018, I had the opportunity to speak with an amazing group of guests on the Duct Tape Marketing Podcast. As the year draws to a close, I wanted to take a look back and share with you the five interviews with the highest number of downloads for the year.
Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
An employee handbook is a critical document for setting clear expectations for new employees, providing policies for all employees to follow, and making it easier for you know how to deal with problems with your employees when they arise. Among other things, your employee handbook should cover everything from dress code and vacation days to your code of conduct and nondiscrimination policies.
Both B2B and B2C marketers continue to increase their use of audio/video content, including videos and livestreaming. It’s no surprise. The question is are you creating video content good enough to move the needle for your organization? Are you creating #videos that move the needle for your organization? @AmandaSubler Click To Tweet. As we are working through these issues at CMI, it’s a great time to look for some inspiration and best practices for quality videos.
Both B2B and B2C marketers continue to increase their use of audio/video content, including videos and livestreaming. It’s no surprise. The question is are you creating video content good enough to move the needle for your organization? Are you creating #videos that move the needle for your organization? @AmandaSubler Click To Tweet. As we are working through these issues at CMI, it’s a great time to look for some inspiration and best practices for quality videos.
Happy Holidays! Can you believe 2019 is just a few days away! Each year seems to go by faster than the previous one. Although some of you might be looking forward to the new year, those out there who have yet to implement a 2019 content marketing strategy that meets your goals may be wishing you can rewind […]. The post Best Marketing Insider Articles 2018 Plus Our Latest Ultimate Guides appeared first on Marketing Insider Group.
Six Ways to Enhance Your Sales Pipeline with a CRM written by John Jantsch read more at Duct Tape Marketing. Your sales pipeline is quite literally the thing that keeps you in business. That’s why managing it effectively is so critical. CRMs provide you with all the data and functionality you need to make sure you’re talking with leads and closing the deal in the most efficient way possible.
Posted by KameronJenkins What is it you do again? It's a question every SEO has had to answer at some point, whether to your family members over the holidays or to the developer who will eventually implement your suggestions. If you don't have a solid elevator pitch for describing your job, this is the Whiteboard Friday for you! Learn how to craft a concise, succinct description of life as an SEO without jargon, policing, or acting like a superhero.
Every week, I have the privilege of editing a column from CMI Chief Strategy Advisor Robert Rose. Each one contains a gem of wisdom – sometimes more than one. Giving each a final polish is one of my favorite tasks. That’s because Robert’s columns challenge me to think beyond how to do a content marketing task and even beyond how to do things better.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Coming up with a brilliant business idea is trouble-free. Building an e-commerce site is simple. Launching your product is easy. What’s not easy is to put out an outreach campaign to promote your product or service to your potential customers.
Weekend Favs December 22 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Despite the spattering of headlines that have popped up over the past several years proclaiming "infographics are dead," infographics are, in fact, alive and well. Infographics aren't just alive and well -- they remain a staple in many business's content strategies. And while there are a lot of them, marketers who spend the time aligning the topic, content, and style of their infographics with the needs and preferences of their target audiences are still finding success among their audience.
Given the hundreds of sessions at Content Marketing World, I never find the time to attend them all or watch every on-demand video. But I don’t have to, and neither do you. Content Marketing Institute writers (and some speakers), shared the most relevant and helpful details on the CMI blog. Here are highlights from articles we published this year that were inspired by Content Marketing World sessions: Words: Pick ones to convert.
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
It’s the season when lots of well-meaning people set resolutions for the new year. Eat healthier, work out more, spend more time with family, lessen the screen time, connect with friends, be more mindful…. But we know most of those declarations fail before it’s time to eat lots of chocolate (or bacon) on Valentine’s Day while binge-watching 10 seasons of a hot show on Netflix.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
145 
Let's personalize your content