Martech

NOVEMBER 25, 2024

Marketing technology budgets have declined by 18% over the past six years, with Gartner reporting a radical reprioritization of resources this year. Martech budgets experienced the steepest cuts , reflecting a shift in control from CMOs to other enterprise leaders like IT and CFOs. This highlights a deeper issue: a lack of trust in martech’s value. While IT and marketing departments have long implemented martech solutions with high expectations, proving their transformative impact remains challe

Transform 112

Transform Marketing Automation Platform CMO Management 112

Sprout Social

NOVEMBER 25, 2024

There are gift guides for every gifting occasion. For parents, partners and pals. From those who love FitTok to those who love BookTok. For home bodies, party animals and everyone in between. In fact, one of this author’s favorite holiday traditions is reading through the multitudes of gift guides that drop at the end of the year. But what about gifts for social media managers?

Management 66

Management Health Price Fashion 66

SMA Marketing

NOVEMBER 25, 2024

For over two decades, Google has been the undisputed leader in search, shaping how billions of people access information. But now, tools like ChatGPT and other large language models (LLMs) are rewriting the rules of search and SEO, offering new ways for users to find answers and for businesses to connect with their audiences. Could.

SEO 52

SEO 52

Bannerflow

NOVEMBER 25, 2024

Does the digital landscape ever stop evolving? What about the average marketer’s approach to display advertising ? In 2025, both of these areas are set for significant shifts, driven of course by advances in technology and ever-changing consumer behaviors. The rise of artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) are undoubtedly changing the way we interact with consumers, not to mention the ever-evolving world of privacy and data protection.

Advertisers 40

Advertisers Advertising 40

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Hubspot Marketing

NOVEMBER 26, 2024

I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Is it Instagram? Maybe TikTok? Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. From algo updates to unpredictable trends, we’re always left wondering: Which platforms will provide the highest return?

Social Media Marketing 106

Social Media Marketing Gen Z Marketing Marketers 106

Aspiration Marketing

NOVEMBER 28, 2024

Today, the internet and social media aren't just platforms for sharing photos and status updates; they're a bustling marketplace of ideas, opinions, and conversations. Every tweet, post, and comment adds to a symphony of voices, creating a wealth of raw, unfiltered data. For businesses, this digital chatter isn't just noise—it's an invaluable resource waiting to be tapped.

Branding 243

Branding Social Media Marketing Digital Marketing Marketing 243

Martech

NOVEMBER 26, 2024

By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps you use an enterprise tool to track your technical SEO in the cloud. That’s all fine, but how helpful is it? Is it improving your rankings? If you’re managing 30-50 or even 100+ sites, does tracking technical SEO with cloud crawlers offer anything actionable?

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SEO Health Place Customer 119

Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. I hate to tell you this, but without marketing, your product (no matter how amazing it is) will never be found by the customers whose problems it would solve.

Product Marketing 105

Product Marketing Product Management Marketing 105

Aspiration Marketing

NOVEMBER 27, 2024

Are your emails constantly landing in the spam folder, leaving you frustrated and wondering where your audience has gone? High-volume senders often face this challenge, but there's a solution: email warm-up. This strategic process can drastically improve email delivery and ensure your messages reach the inbox. But what exactly is email warm-up, and is it the only answer to your deliverability woes?

Email Marketing 207

Email Marketing Marketing Marketers 207

MarketingOps

NOVEMBER 29, 2024

How to audit your marketing technology stack? If you are in the process of auditing your marketing tech (MarTech) stack and you feel overwhelmed, we are here to help. This guide will help you through the process and through auditing your marketing technology stack appropriately. Table of content What is a marketing technology audit? Why audit your marketing technology?

Finance 130

Finance Marketing Marketers New Technology 130

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Martech

NOVEMBER 26, 2024

If you’re like me, then in the past 12 months, you’ve heard about Alex Hormozi’s book “$100M Offers” at least a half-million times. It feels like all the business coaches are saying the same thing, “You’ve got to have an irresistible offer, or you’ll never sell anything, die and be buried in a pauper’s grave.” Frankly, it annoys me every time I hear it.

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Customer Food Marketing Marketers 122

Hubspot Marketing

NOVEMBER 29, 2024

I consider myself to be a good editor, but I only got to where I am today by practicing my editorial skills. Being a good editor is a muscle you have to practice. In this piece, I’ll go over how to improve your editing skills with 12 strategies I used (and still use) to edit more efficiently while maintaining the integrity of the original author's words.

Copywriting 104

Copywriting Place SEO Product 104

Aspiration Marketing

NOVEMBER 26, 2024

Webinars are a powerful tool for businesses to connect with their audience, generate leads, and drive sales. But did you know that the concept of webinars has been around for decades? By tracing their evolution, we can gain valuable insights into their enduring popularity and effectiveness. Understanding the key milestones and trends can help marketers identify best practices, anticipate future developments, and leverage webinars to achieve their business goals.

Marketing 204

Marketing Marketers 204

Zumvu

NOVEMBER 29, 2024

Businesses, bloggers, and even entrepreneurs use websites to be on the fast lane of today's fast-paced digital world. WordPress dominates over 40% of worldwide sites, it is helping users create and maintain their site because of its flexibility and ease of usability.

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Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Martech

NOVEMBER 27, 2024

As artificial intelligence continues to reshape industries, a new battle is brewing between startups and tech giants. Companies like Perplexity are raising billions to challenge the dominance of Google, Microsoft, Apple and Meta. Still, the question remains: Will the AI wave create lasting winners, or is it a bubble waiting to burst? AI search wars: Perplexity vs.

Transform 115

Transform B2C CMO New Technology 115

Content Marketing Institute

NOVEMBER 27, 2024

Since tomorrow is Thanksgiving in the United States, we’ve gathered six tasty content treats to consume while traveling, giving thanks, or getting ready for a shopping marathon. Enjoy!

Marketing 103

Marketing Marketers 103

Aspiration Marketing

NOVEMBER 25, 2024

It's no secret that Black Friday and Cyber Monday inspire some of the most creative marketing campaigns on the high street. From striking banners to viral social content, late November brings one of the most significant shopping events of the year, both in-store and online.

Marketing Strategy 204

Marketing Strategy Marketing Marketers 204

Hubspot Marketing

NOVEMBER 26, 2024

"Just GPT it" is all the rage right now. (Okay, okay. It hasn't caught on just yet. But my Uber driver said it, and I hope it sticks.) But our marketing leader this week isn't sweating it. She doesn't think SEO is going anywhere. "I remember when people were saying up to 50% of queries were going to be handled by voice assistants. The SEO industry was in a tizzy over it," she told me with a laugh.

SEO 101

SEO Marketing Marketers Content Marketing 101

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Buffer Marketing

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. It gives you access to creators' engaged audiences in your niche. It's accessible to businesses at any budget. That's why 69% of brands increased their influencer marketing budgets this year.

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Influencer Marketing Marketing Marketers Promotion 104

Martech

NOVEMBER 25, 2024

Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half my team is remote, half is in office and all of them deserve something special.” It got me thinking about how our industry’s gift-giving needs have evolved along with our working arrangements. As marketing professionals, we’re expected to stay ahead of trends and keep our finger on the pulse of what’s next.

Transform 111

Transform Marketing Marketers Product 111

Hootsuite

NOVEMBER 26, 2024

OSINT tools provide important insights for government and public sector agencies. They increase situational awareness and provide a cost-effective method of gathering large amounts of intelligence. In this post, we’ll look at how to use social listening tools to gather intelligence from real-time conversations happening across the web. Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to ad

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Law Place Social Media Marketing Management 97

Hubspot Marketing

NOVEMBER 26, 2024

Art and marketing are made for each other, and this week’s master proves that. He's done collabs with brands like Nike, Heineken, Crocs, and the NBA … But it’s not all about advertising. He‘s also a serious artist in his own right, a luminary at the Isabella Stewart Gardner Museum, and his work’s been spotlighted everywhere from NBC to The Washington Post to Hypebeast.

Fashion 101

Fashion B2C Marketing Marketers 101

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge.

Gen Z 95

Gen Z Influencer Marketing Health Promotion 95

Martech

NOVEMBER 27, 2024

AI continues to embed itself into the fabric of business. However, the conversation often neglects a key component in the shadows: people. Training people in prompt engineering and system integrations is not enough. Today’s “AI experts” are too focused on the technology and process sides of the “People, Process and Technology” paradigm.

Transform 111

Transform Management Education Communications 111

Hootsuite

NOVEMBER 28, 2024

ICYMI: Pinterest is more than a social network. It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. And it doesn’t hurt that it’s Megan Thee Stallion’s favorite app. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The qu

Gen Z 94

Gen Z Affiliate Marketing Fashion Social Media Marketing 94

Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. We ran the audit in three phases: Phase 1 addressed our oldest content. Phase 2 evaluated our lowest-performing content. Phase 3 assessed the value of our topic clusters.

SEO 97

SEO Education Thought Leadership Place 97

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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

Social Media Examiner

NOVEMBER 26, 2024

Want to improve your generative AI results? Looking for a proven approach to getting higher quality outputs? In this article, you'll discover how to level up your AI skills. The Hidden Psychology of Success and Failure With AI Skills If you're overwhelmed by the rapid evolution of artificial intelligence in marketing, you're not alone. While […] The post Building Foundational AI Skills for Business appeared first on Social Media Examiner.

Marketers 96

Marketers Marketing 96

Martech

NOVEMBER 27, 2024

Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. For the first 24 days of November, U.S. ecommerce sales were up 9.6% year-over-year. This exceeds the record-breaking 8.4% increase expected for the entire 2024 holiday shopping season. And all this spending — $77.4 billion thus far — comes before the biggest discounts take effect.

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eCommerce Shoppers Retail Analytics 116

Customers.ai

NOVEMBER 27, 2024

You’ve got visitors rolling into your ecommerce store but how many are actually pulling out their wallets? Not as many as you’d like, right? Ouch. It’s not because your products aren’t amazing (they are). It’s because your site isn’t doing enough to turn curious browsers into loyal buyers. Here’s the thing…most ecommerce store owners focus on the obvious stuff like adding flashy CTAs and running discount ads.

eCommerce 91

eCommerce Shoppers Shipping User-Generated 91

SocialPilot

NOVEMBER 28, 2024

Think as a customer for a minute. Aren’t you likely to make a purchase if others around you agree that it is a good choice? Customers like you would trust reviews more than traditional advertising because they’re coming from real people who have issues just like you. And when it comes to making a purchase, positive reviews can be the deciding factor.

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Price User-Generated Management Analytics 80

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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