Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Neil Patel

DECEMBER 17, 2019

Believe it or not, I’ve been working on Ubersuggest for almost 3 years now. I bought it on February 13, 2017 , for $120,000 dollars as a test to see if I could get more traffic from a tool than traditional content marketing or SEO. Since then the tool has come a long way, in which I’ve added tons of features that competitors charge $100 a month or even more for.

SEO 145

SEO Place Customer Content Marketing 145

Hootsuite

DECEMBER 17, 2019

This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. (And every other website, too, except for Google.). Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers.

Advertisers 145

Advertisers Advertising Marketers Marketing 145

Hubspot Marketing

DECEMBER 20, 2019

Sometimes, improving UX can cost a lot of money. And oftentimes, some of the problems website visitors have are easy, simple fixes. That begs the question: How can you find out if customers are enjoying their website experience? The answer may be simpler than you think. Having forms on your website is an effective way to get customer feedback about their experience during their visit.

CRM 145

CRM Customer Branding Email Marketing 145

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Content Marketing Institute

DECEMBER 17, 2019

Overwhelmed by the many industry-related book releases in 2019? Your fellow content marketers have your back. They’re sharing what they found to be the most helpful and inspiring books that came out this year. Continue reading → The post 21 Books in 2019 That Make Great Reads for Content Marketers appeared first on Content Marketing Institute.

Content Marketing 144

Content Marketing Marketers Marketing 144

Marketing Insider Group

DECEMBER 18, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. In fact, it’s probably one of the reasons why you’re here. But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of inte

Marketing Mix 111

Marketing Mix Thought Leadership Manufacturing Finance 111

Hubspot Marketing

DECEMBER 17, 2019

The era of the high Google click-through rate is nearing its end and the age of the low-click landscape is dawning. While Google is still the number one traffic source for most sites on the web, over half of all searches these days result in no click at all. There are a multitude of reasons to explain this shift. More searchers are finding the information they need from featured snippets, which have increased in prevalence tremendously in recent years.

SEO 142

SEO Real Estate eBook Retail 142

Traackr

DECEMBER 17, 2019

From scamstagrammers to photoshop-fails, we're breaking down the most jaw-dropping, disgraceful and just plain confusing influencer moments of the year.

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Adobe Experience Cloud Blog

DECEMBER 16, 2019

I’m tired of people giving email marketing a bad rap. Because despite claims that email is dead , 33% of consumers say they used it more frequently in 2019 than last year. . And by the end of 2019, it’s estimated that marketers in the U.S. will have spent $350 million on email advertising. . With so much continued investment in email, it’s clear that marketers still see the potential.

Email Marketing 106

Email Marketing Thought Leadership eBook Marketers 106

Hootsuite

DECEMBER 18, 2019

Fridge-Worthy is a social media awards show developed by Hootsuite to recognize brands who have posted unique, interesting, or savvy content on social media. Every episode features one brand, and explains what the brand has done to deserve a place on Hootsuite’s fridge, as well as a few main takeaways for businesses hoping to replicate the success for themselves.

Millennials 111

Millennials Branding Product Place 111

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Management

Hubspot Marketing

DECEMBER 20, 2019

Have you ever visited a webpage that was in a different language, and your browser asked you if you wanted to change it to your first language? It's a life-saver, right? Now think about whether you've provided the functionality so your own webpages are ready for a global audience. If you haven't properly tagged or re-directed your content to be optimized in different languages, it may not be gaining the traffic it could be.

SEO 142

SEO Customer 142

Marketing Insider Group

DECEMBER 17, 2019

B2B marketing has a bad reputation. Marketing materials targeted at businesses are not exactly known for their innovative and exciting ideas. If you think about the first words that pop into your head when you think about B2B marketing, they’re probably “corporate”, “dull”, “old school”, “safe”, and similar. The fact is that many B2B marketers have got themselves into a rut and fallen into the trap of thinking that marketing messages targeted at businesses need to follow a formulaic template.

B2C 105

B2C Marketers Marketing Entertainment 105

Content Marketing Institute

DECEMBER 16, 2019

Search success requires more than the right keywords. It takes a smart combination of strategy, skill, and enterprise-wide alignment. See how one search expert gets his formula to add up to big marketing wins. Continue reading → The post Don’t Obsess Over Search Rankings; Do This Instead appeared first on Content Marketing Institute.

Content Marketing 103

Content Marketing Marketing Marketers 103

Search Engine Journal

DECEMBER 19, 2019

Here are three ethical link building strategies for 2020. The post 3 Ethical Link Building Strategies for 2020 via @jamarketer appeared first on Search Engine Journal.

Content Marketing 102

Content Marketing Marketing Marketers 102

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Sprout Social

DECEMBER 16, 2019

It’s no secret that many marketers still struggle with social media measurement. And this is all despite the wealth of analytics and tools available to marketers today. The problem? There is no one-size-fits-all definition for social “success.”. Spoiler alert: it’s about much more than just followers. According to our own data , marketers are focused on a variety of metrics that define what’s working (and what isn’t!

Analytics 100

Analytics Health Retail Branding 100

Marketing Insider Group

DECEMBER 16, 2019

Simon Sinek’s book, Leaders Eat Last , is one of the best-selling business books of the last decade. And yet it’s not what you might expect from a book on leadership. Sinek’s vision of successful leadership is based on a conversation he had with a Marine General while researching his book. The General explained that in Marine bases all over the world, the most junior Marines eat first and the senior Marines eat last.

Education 95

Education Communications Promotion Branding 95

Content Marketing Institute

DECEMBER 18, 2019

One-third of the most-viewed Instagram Stories are told by businesses. How can your brand up its game on the visual social media platform? These nine Instagram-focused photo, video, and content management tools may help. Continue reading → The post 9 Must-Use Apps to Spice Up Your Instagram appeared first on Content Marketing Institute.

Management 102

Management Content Marketing Branding Marketing 102

Bannerflow

DECEMBER 16, 2019

Our final entry for display campaign of the season in 2019 proved to be both competitive and very inspiring! With so many excellent designs submitted and it proved difficult for our in-house creative team to select the best entry! After much deliberation, the winner of the best autumn/fall display advertising campaign 2019 went to international hotelier, Meliá Hotels International.

Advertising 87

Advertising Advertisers Transform User-Generated 87

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Sprout Social

DECEMBER 19, 2019

We’ve all heard that change is the only constant, and that’s never rung more true than in the digital marketing world. Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020.

User-Generated 95

User-Generated Influencer Marketing Promotion Branding 95

Duct Tape Marketing

DECEMBER 17, 2019

How Mapping Your Customer Journey Can Improve the Customer Experience written by John Jantsch read more at Duct Tape Marketing. When you’re driving to an unfamiliar location, you pull up directions on Google Maps. When you’re hiking a new path in your favorite state park, you stop at the trailhead to check the posted map. You never go into a physical journey without taking stock of where you’re headed.

Customer Journey 81

Customer Journey Customer Transform Outbound Marketing 81

Content Marketing Institute

DECEMBER 20, 2019

Robert Rose wraps up the week and the year with a focus on fans. He explains the need to stress out your audiences (in a good way), explores how to avoid marketing’s uncanny valley, and chats with marketing legend David Meerman Scott. Continue reading → The post Want True Fans? Stress Them Out in the Best Way [The Weekly Wrap] appeared first on Content Marketing Institute.

Content Marketing 82

Content Marketing Marketing Marketers 82

Bannerflow

DECEMBER 16, 2019

A new decade encourages us to innovate and push the boundaries further than ever before. As a business, it’s time to consider what trends will be present for the year ahead and attempt to adopt these into your online advertising strategy. In a world where consumers are paying less attention to advertising than ever before – according to this report by ad experience platform RevJet – it’s more important than ever that you’re creating online advertising that appeals.

Gen Z 81

Gen Z Advertising Advertisers Millennials 81

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Search Engine Journal

DECEMBER 19, 2019

Here are eight important lessons about creating a successful content marketing strategy from NASCAR. The post 8 Things You Can Learn from NASCAR’s Content Marketing Strategy via @gregjarboe appeared first on Search Engine Journal.

Marketing Strategy 78

Marketing Strategy Content Marketing Marketers Marketing 78

Duct Tape Marketing

DECEMBER 18, 2019

Why Page Speed Matters on Your Website written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Lukas Haensch. Podcast Transcript. Today’s guest on the podcast is Lukas Haensch. He is a former Google UX manager and the founder of Pathmonk. While at Google, Haensch focused on page speed. Page speed might not even be on some business owners’ radar screens, but the speed with which your website loads can have a huge impact on your conversions and sales.

Management 80

Management Product Branding Customer 80

Content Marketing Institute

DECEMBER 19, 2019

We’re opening the door to reveal eight innovative B2C content marketing examples shared in Chief Content Officer’s Idea Garage in 2019. Feel free to bookmark this page for one-stop inspiration in 2020. Continue reading → The post Look Inside the Idea Garage for 8 Fresh B2C Examples appeared first on Content Marketing Institute.

B2C 81

B2C Content Marketing Marketing Marketers 81

Bannerflow

DECEMBER 17, 2019

E-commerce is growing and knowing the key trends is essential for success in 2020. In their ‘Retail Trends 2019’ report, Deloitte highlights that e-commerce now accounts for more than half of the growth in retail. Yet, just 20% of retail sales in the first half of the year! Traditional retailers are adapting to online – and this is just one trend that will shape e-commerce in 2020 and beyond.

Advertising 75

Advertising Advertisers Transform Retail 75

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Search Engine Journal

DECEMBER 17, 2019

Learn how to secure quality links thanks to regularly contributing to blogs in your niche. The post How to Use Guest Blogging to Build Relationships via @alextachalova appeared first on Search Engine Journal.

Content Marketing 77

Content Marketing Marketing Marketers 77

Duct Tape Marketing

DECEMBER 14, 2019

Weekend Favs December 14 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Customer 67

Customer Marketing Marketers 67

Moz

DECEMBER 17, 2019

Posted by Alex-T Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. If you’re not an expert, you can end up getting something far from what you’ve been expecting. Here’s an example of “the best mascot image you can get for your event” that I paid for when organizing one of our first Digital Olympus events: Just for reference, this is how our mascot looked originally: My point is, just like working with freelance designers

PR 67

PR Price SEO Branding 67

Adobe Experience Cloud Blog

DECEMBER 18, 2019

The post New post Dec 18 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership 9

Thought Leadership Marketing Marketers 9

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