Adobe Experience Cloud Blog

JANUARY 11, 2018

Marketing is going through a technology revolution. Bold statement, right? For proof, just take a look at Marketo’s 2018 Predictions , and you’ll find a beefy technology section as well as numerous predictions that are fueled, if not dependent, on advancing technology. More than ever before, to evolve as marketers, we must embrace the technology innovations that will help us keep up with (and stay ahead of) ever-increasing customer expectations.

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Content Marketing Institute

JANUARY 12, 2018

In a television series, this would be the beginning of the episode where we bring you up to speed on early character development moments you may have missed. If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

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Marketing Insider Group

JANUARY 8, 2018

Interactive video. Unforgettable live events. Micro-influencers who can pack a trust-building punch. Are you wondering how you are going to weave all the essential elements of a stellar content marketing strategy for 2018 together to blow your metric marketing goals out of the water and make your customers forget your competition even exists? With more […].

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Duct Tape Marketing

JANUARY 9, 2018

Understanding, Narrowing, and Choosing Your Ideal Client written by John Jantsch read more at Duct Tape Marketing. In marketing today it’s common to hear that you must know who your target audience is in order to be effective with your marketing. This mostly implies that you determine the makeup of a market that your business is most likely to attract.

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. Sales teams need them to show proof to their prospects. Marketers add them to email campaigns to keep mid-funnel buyers engaged. And potential customers look for them on your site to evaluate whether your solution will work for their unique situation.

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Content Marketing Institute

JANUARY 8, 2018

Creativity. We all want it. Unfortunately, we tend to give up on it over time. When we’re just starting our careers, we’re excited. We’re going to take the world by storm. We approach our boss every morning with a new, brilliant idea. Getting a “yes” on something truly different seems like just a matter of statistics: The more we swing, the greater the chance we’ll get a hit.

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Duct Tape Marketing

JANUARY 11, 2018

Why It Is Essential to Put Strategy Before Tactics written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch About Strategy. Marketing strategy is one of my favorite topics, and it’s been a distinguishing mark over the years of Duct Tape Marketing because so many marketers want to talk about tactics. When I talk about marketing strategy, the first thing I talk about is what it is not, before what it is.

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Customer Journey Marketing Strategy Direct Mail Education 73

Adobe Experience Cloud Blog

JANUARY 8, 2018

Over the years, history has given us pretty powerful dynamic duos. Think Batman and Robin, Mario and Luigi, or even Peanut Butter & Jelly—all perfect examples of how two is indeed, better than one. Yet, when it comes to creating dynamic duos within an organization, many companies fall short, siloing their departments under complex organizational structures, limiting the fantastic opportunity for cross-channel engagement.

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Content Marketing Institute

JANUARY 11, 2018

Want some tips guaranteed to result in bad charts? Of course you don’t. Yet sometimes we learn best from things gone wrong. That’s why, in this article, I offer some of Content Marketing World speaker Scott Berinato’s advice flipped on its head. Scott shared great tips on how to get data visualization right in his talk, Data Visualization and Creating Good Charts.

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Marketing Insider Group

JANUARY 11, 2018

If you’ve read up on content marketing or you’re involved in the “industry” you’ve inevitably heard about this debate that’s been swirling through blogs and Twitter accounts for some time now: quantity versus quality. The idea is that you can’t possibly write quality content if you’re producing it frequently. It might be something you’ve thought […].

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Rock Content

JANUARY 11, 2018

Culture is what makes an organization unique – the character, personality, sum of its values, and traditions. In our Culture Corner series, we’ll be raising the curtain on the company culture here at ScribbleLive and sharing our journey. This is where you’ll also get insight into what to expect from the day-to-day Scribbler life and advice on how to be successful during the recruitment process.

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Lusha

JANUARY 10, 2018

A pleasure to make your acquaintance! I’m Lusha, and I help marketing professionals save time and meet their goals faster. Today I’ll discuss lead generation tools – specifically, ones that will add a lot of value to your lead gen operation but won’t cost you a buck. Lead generation has changed. In the past, a majority of leads came through outbound channels like tradeshows, print and TV advertising, and paid online advertising.

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Content Marketing Institute

JANUARY 9, 2018

Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. It showed women were choosing to travel solo in historic numbers. Higher spending power, a feeling of greater safety abroad, and the popularity of Instagram travel diaries created the right conditions for a boon in solo travel.

Fashion 109

Fashion Food Millennials Entertainment 109

Marketing Insider Group

JANUARY 9, 2018

The theory of Agile marketing sounds great. I mean, of course we all want to be more nimble and responsive; nobody is standing in line to be slower and less adaptive to change. But the same questions continually come up: if this is so great, where are the Agile marketing examples? Where can I find […]. The post Agile Marketing Examples & Case Studies appeared first on Marketing Insider Group.

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Marketers Marketing 107

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Rock Content

JANUARY 8, 2018

“You were born with two ears and one mouth for a reason…so that we can listen twice as much as we speak.”. – 55 AD from Epictetus , the Greek Sage and Stoic philosopher. Listening is probably one of the most important skills we can use in all aspects of our lives – both personally and professionally it shows empathy, a genuine interest and through active listening we can learn a lot about a person.

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Duct Tape Marketing

JANUARY 10, 2018

How to Apply the Principles of Aikido to Entrepreneurship written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Michael Veltri. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Veltri. He is a keynote speaker, serial entrepreneur, leadership expert, and the author of the book, The Mushin Way to Peak Performance.

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Education Marketing Marketers 61

Content Marketing Institute

JANUARY 10, 2018

Your team has developed audience personas and knows which topics and keywords resonate with your audience. The content promotion plan is done and the KPIs are set. You begin assigning the content marketing work. And then you hit a wall: You can’t find enough quality content creators to join the team. I hit that wall, then figured out a solution – a process to build content teams in a short time with relative ease.

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Marketing Insider Group

JANUARY 10, 2018

Well, you did it. You worked hard to make it through the holiday shopping season, and now we’re just a few days away from entering into the new year. As an ecommerce business owner, you might be taking some time off to reset, but you’re probably also spending some of your down time thinking about […]. The post Hit The Ground Running in 2018 with These Growth Tips for Your Business appeared first on Marketing Insider Group.

eCommerce 101

eCommerce Marketing Marketers Marketing Strategy 101

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Zumvu

JANUARY 9, 2018

Web design is continually evolving. Let’s take a look at some of the design trends we can expect to see in the next twelve months.

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Duct Tape Marketing

JANUARY 6, 2018

Weekend Favs January 6 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Product 0

Product Marketing Marketers 0

Adobe Experience Cloud Blog

JANUARY 10, 2018

Any marketing and sales professional knows that most buyers don’t make a purchase decision right away. As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. In B2B, most people are on a journey to get more educated.” There is no better way to educate leads on your value proposition than webinars.

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Marketing Insider Group

JANUARY 10, 2018

Everybody, including the FTC, customers, competitors, and random people on the street, are looking to catch your business in a lie. If they do catch your business doing something wrong, especially in your marketing, it can mean a major payday for them, typically in the form of a lawsuit. As the public face for the […]. The post Tips For Keeping Your Marketing Legal appeared first on Marketing Insider Group.

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Marketers Marketing Customer Marketing Strategy 100

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Zumvu

JANUARY 8, 2018

Niche blogging refers to creating a blog within a specific subject. This kind of blogs focus more on ideas, information, methods, ways or solution that facilitate the topic or that are directly related to it.

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Duct Tape Marketing

JANUARY 10, 2018

Transcript of How to Apply the Principles of Aikido to Entrepreneurship written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch and my guest today is Michael Veltri. He is a keynote speaker, serial entrepreneurial, leadership expert, and author of the book “ The Mushin Way to Peak Performance: The Path to Productivity, Balance, and Success.” I might also add be

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Adobe Experience Cloud Blog

JANUARY 12, 2018

Interactions with a brand or organization are becoming more complicated, dynamic, and nuanced. Not only do today’s customers browse via multiple devices and platforms, they do it simultaneously. A customer may start out shopping via mobile, for instance, and then check out or pay via a home computer or desktop. Alternatively, customers also might start shopping on mobile, yet choose to pick up the items in-store and in-person.

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Marketing Insider Group

JANUARY 12, 2018

For the 157th episode of The Marketing Book Podcast, I interviewed Daryl Weber, author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. For many marketing professionals, “science” is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed […].

Branding 95

Branding Marketing Marketers Marketing Strategy 95

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Marketing Insider Group

JANUARY 8, 2018

At most companies, internal communications is broken. Emails that no one reads, fliers pinned to bulletin boards no one notices, and all hands meetings in which the entire audience is checking social media on their phones. Why won’t employees pay attention? Why do they complain about company culture, but never participate in it to make […]. The post A Storytelling Approach to Internal Communications appeared first on Marketing Insider Group.

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