Hubspot Marketing
APRIL 9, 2018
Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags? Hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image. Here’s the thing, though: with great power comes great responsibility (#spiderman).
Adobe Experience Cloud Blog
APRIL 13, 2018
More than ever, consumers seek authentic brands with a clear mission, voice, and tone. Strategically developing these features is vital to reaching and connecting with your audience. Every brand has a unique story and way of communicating that can be honed and practiced over time. Here are a few steps to help your brand find an authentic social media voice and tone, and why it’s so important to do so.
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Content Marketing Institute
APRIL 13, 2018
As a marketer, you might have noticed how traditional advertising is less effective. Even mobile ads are disliked by 70% of users. What can you do to effectively connect your products to your audience? Instagram is a good answer. Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone).
Marketing Insider Group
APRIL 9, 2018
The world of online marketing moves fast. There are strong and rapid currents which brands use to promote their products and services, many of which will be effective for only a few years before a big change. The more a certain marketing technique is used, the more audiences around the world become accustomed to it […]. The post Digital Marketing Trends You Must Follow in 2018 appeared first on Marketing Insider Group.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Hubspot Marketing
APRIL 10, 2018
In 2012, J.C. Penney stopped promoting sales and offering coupons. Instead, they advertised new "everyday low prices" -- which seems like a pretty good idea, right? Except, in 2012, sales for J. C. Penney actually dropped 25%. J.C. Penney found they actually made more money when they raised the prices of their products and then arbitrarily lowered them, calling these “last-minute deals.
Adobe Experience Cloud Blog
APRIL 11, 2018
By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017. And as you know if you’ve seen the image, saying the landscape is complicated is a vast understatement. From CRMs to MAPs, CMSs, CDPs, DMPs, and beyond, vendors from every corner of the landscape promise you better marketing operations.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
APRIL 11, 2018
The Pantone Color of the Year for 2018 is ultra violet. This is important news for marketers, who can use ultra violet to perfect and hone their online message. There are a lot of ways in which content and social media posts can benefit from using the color, and business owners will see a spike […]. The post Why Pantone’s Color of the Year is Perfect for Marketing appeared first on Marketing Insider Group.
Hubspot Marketing
APRIL 12, 2018
If you regularly send PDF files over the internet, the guide below will make your life a lot easier. PDF, short for portable document format, is a type of digital file that allows you to send content that is readable by other users regardless of what software they use to view the file. And in order for PDFs to adapt to various viewing platforms, the file's text and images can't easily be modified once packaged into a PDF.
Adobe Experience Cloud Blog
APRIL 11, 2018
There has never been a more exciting time to be a marketer. With notable industry-wide changes, big questions loom in the minds of marketers everywhere. You’ve got social selling , the resurgence of email marketing , new regulations , and countless others. We looked to you, our readers, with a recent content subscriber survey to find out what subjects are top-of-mind for you right now so we can deliver more of what you want to hear about.
Content Marketing Institute
APRIL 10, 2018
We have soccer moms – married women who live in the suburbs and are best known for transporting their children to and from sports practices and other activities. We have NASCAR dads – blue-collar, middle-aged Caucasian men who graduated from high school and like watching stock car racing. And don’t forget the millennials – young adults who are entitled and lazy, live on their phones, and were raised by helicopter parents.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Marketing Insider Group
APRIL 9, 2018
One thing can make or break a sales event: the keynote speaker. In an arena like sales — where the ability to convince, compel, and influence others is essential to success — a speaker has to be able to not only share a great message, but also do so confidently. However, people who attend lots […]. The post 12 Keynote Sales Speakers You Shouldn’t Miss appeared first on Marketing Insider Group.
Hubspot Marketing
APRIL 11, 2018
Writing a cover letter can feel like a daunting task, particularly if you don’t have a lot of “real world” experience. Fortunately, a cover letter is actually an exceptional chance to explain how your extracurriculars or classes taught you leadership and time management skills. To really stand out, it’s important to personalize your cover letter for each internship application.
Adobe Experience Cloud Blog
APRIL 9, 2018
As marketers we love metrics. At the mention of metrics, you’re probably mentally listing the ones you use already! The difficulty I have found is that when you are presenting back campaign results to your marketing team or the whole company, those who are aren’t close to the process don’t have a framework to understand what you’re presenting. “The Q1 campaign had a 30% CTR, 15% conversion rate, and led to 150 MQLs.”.
Content Marketing Institute
APRIL 12, 2018
“It’s 2018. We can’t hoard knowledge any longer.” Andy Crestodina, speaker, blogger, etc., shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently – lagged far behind its competitors in thought leadership and digital marketing.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Marketing Insider Group
APRIL 10, 2018
In order to answer the important question of who are the top digital marketing influencers of 2018, I reached out to Magdalena Urbaniak, the Global Communications Manager for social media monitoring leader, Brand24. How do you define influence? Influence is the power of changing people’s opinions, and their minds or decisions intentionally – without knowing […].
Duct Tape Marketing
APRIL 12, 2018
The Value of Discoverable, Shareable, and Useful Content written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch About Creating Useful Content. There’s no way around it, there are a lot of marketing channels today. I’m counting eighteen as of now (which can obviously change very quickly). When I started my business we had six or seven ways to reach our prospects and customers.
Adobe Experience Cloud Blog
APRIL 10, 2018
Many social media pros believe that having lots of followers is key. Most of the metrics they use to measure success directly link back to the size of their following, but size is not everything. Having a smaller but engaged community can actually prove more valuable. Someone may have followed your brand, but it doesn’t mean to say they care enough to engage with you.
Content Marketing Institute
APRIL 9, 2018
No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Though a lot of work must happen before you reach this point, the distribution phase is ground zero for your content marketing program – the point where your goals, audience insights, tactical choices, and creative executions get pu
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Marketing Insider Group
APRIL 10, 2018
Voluminous, mighty, and complex, data’s power lies in its ability to make marketing and sales efforts more focused. Businesses need this largess level of information to hone in on their customers’ individual needs, getting ever closer to the supreme goal of ultra-personalized marketing, and finally possessing the tools and knowledge to deliver a near flawless […].
Duct Tape Marketing
APRIL 10, 2018
What Goes Into Creating An Effective Mobile Marketing Campaign? written by John Jantsch read more at Duct Tape Marketing. I recently wrote a post about the importance of mobile optimization and today I want to expand further on the topic of mobile and discuss mobile marketing and advertising. I can’t reiterate this enough: When it comes to your business, if mobile isn’t currently on your mind, you’re missing out on a huge opportunity, especially when it comes to advertising.
Rock Content
APRIL 10, 2018
In some circles, highly engaging content is the Holy Grail of content marketing. And why wouldn’t it be? Creating and sharing content that your audience actually wants, that they talk about, that they share, that helps them in their job, that inspires, that guides, that converts, and ultimately leads to sales. It’s what every marketing team aspires to achieve, yet, is sometimes never realized.
Adobe Experience Cloud Blog
APRIL 12, 2018
Last year, I took a class in microeconomics, which makes me sound way more technical and impressive than I actually am. However, in the middle of production functions and indifference curves and trying to figure out what on earth a derivative is, I found myself scribbling down some notable quotables that applied directly to my day job as a marketer.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Marketing Insider Group
APRIL 12, 2018
Just like a parent to their child, you might think your website is perfect. You’ve spent days or weeks on end designing it, building it, finding the perfect images to accompany engaging copy, and working late nights to finish it. You’ve invested so much time and energy into it, and now it’s time to sit […]. The post Finding and Fixing Flaws With Your Website appeared first on Marketing Insider Group.
Duct Tape Marketing
APRIL 7, 2018
Weekend Favs April 7 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Rock Content
APRIL 12, 2018
Following our formal announcement , we’d like to send our congratulations to Mary Ward , who has been promoted from ion interactive General Manager to Chief Marketing Officer of ScribbleLive. Since acquiring ion interactive in September 2017, the ScribbleLive team has had the privilege of working closely with Mary, and we are thrilled to bring her leadership to the integrated marketing organization.
Marketing Insider Group
APRIL 13, 2018
For the 170th episode of The Marketing Book Podcast, I interviewed John Asher, author of Close Deals Faster: The 15 Shortcuts of the Asher Sales Method. It’s a complex, changing and challenging business world out there. Salespeople selling undifferentiated commodities are being replaced by online sales. Prospects are considering more and more transactions as commodity […].
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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