Search Engine Journal
AUGUST 19, 2021
Calling SEO writers! When you prioritize the needs of your audience in your content, you’ll please your readers and rank in Google. Here’s your how-to. The post 15 Conversion Copy Tips Every SEO Writer Needs to Know appeared first on Search Engine Journal.
Neil Patel
AUGUST 19, 2021
Are you struggling to get more clients for your accounting business? You’re not alone. A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. While the tech sector grows at an 18 percent median rate, accounting business slogs behind with a growth rate of 9.3 percent. However, this doesn’t mean your accounting firm is doomed.
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Martech
AUGUST 17, 2021
In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon, marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before we move into our next version of “normal.” Now we’ve gone through an entire marketing year calendar.
Hootsuite
AUGUST 20, 2021
If you want to make sure your YouTube videos are being seen by the right people, you need to understand how YouTube tags work. This article will walk you through what tags are on YouTube and why they’re important for both content creators and the platform’s algorithm. We’ll also cover some best practices on using tags in addition to tips for creating accurate, meaningful tags that will help your video get found more easily by the right viewers — and get more views.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Content Marketing Institute
AUGUST 20, 2021
If you don’t have a video strategy, you’re late to the party. But you can learn from those blazing the trail. Salesforce, Facebook, and TikTok. Study these insights into their programs and advice before you make your next video content play. Continue reading → The post 3 Video Content Takeaways From Salesforce, TikTok, and Facebook appeared first on Content Marketing Institute.
Neil Patel
AUGUST 17, 2021
Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? Through a carefully crafted brand awareness campaign, that’s how. Below, I’ll show you what brand awareness campaigns are and why they matter, and walk you through the steps to building your own successful branding campaign.
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Marketing Insider Group
AUGUST 16, 2021
Is your inbox full of ebooks and other downloads you swore you needed but never read? The truth is, lots of brands know the value of using ebooks and other lead magnets to generate leads, but not as many do it well. We’ve curated 9 awesome ebook examples that demonstrate how brands can not only offer downloadable content, but make it convert like crazy.
Content Marketing Institute
AUGUST 18, 2021
Why can’t marketers use all those great digital tech tools to realize their vision of becoming their audience’s favorite content brand? Because we’ve confused personalized for personal. Continue reading → The post Personal Content Experiences Matter More Than Personalized Content [Video Series] appeared first on Content Marketing Institute.
Neil Patel
AUGUST 16, 2021
Over the last month (4 weeks) I’ve been running television ads for my company, NP Digital , on CNBC and Bloomberg in the United States. If you aren’t familiar with those channels, they are stock channels. And to get even more specific, my ads are running during the hours the stock market is open, from 9:30 am to 4 pm eastern standard time. Now every once in a while, my ads run a bit before the market opens and even a bit after… but that’s roughly the time the ads air.
Search Engine Journal
AUGUST 20, 2021
What is high-quality content, anyway? Learn how content quality supports SEO, what quality looks like, how it's measured, and more. The post How to Create High-Quality Content appeared first on Search Engine Journal.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Hootsuite
AUGUST 19, 2021
Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. If you already have some experience under your belt, it’s quick and easy to get started as a freelancer. (Keep reading to find out how to get started in just four steps.).
Content Marketing Institute
AUGUST 19, 2021
You need data to know your audience – but regulations and policies about how you get it are constantly changing. Don’t panic. Take the advice of these 21 content marketing experts on how to make the most of a cookieless, privacy-focused future. Continue reading → The post 21 Experts: Don’t Fear Life After Cookies – If You Have Content (and Consent) appeared first on Content Marketing Institute.
Neil Patel
AUGUST 16, 2021
Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Once a lead is generated, you can then instruct them about your offerings and begin converting them into a customer.
Search Engine Journal
AUGUST 18, 2021
Google is rewriting title tags for a limited amount of pages in search results, often replacing the text with a page’s H1 tag. The post Google is Rewriting Title Tags in SERPs appeared first on Search Engine Journal.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Hootsuite
AUGUST 18, 2021
Ask the nearest social media manager how they found their career—no really, try it. (Or just check out this Twitter thread , if you’re reading this stretched out on the couch at home.). Chances are you’ll hear a variation of “well, I just fell into it” or “my boss asked me to start running our social media accounts… and it just became my job.” Now that we’re well over a decade into social media, some marketers do plan to work in the field from the start of their careers.
Sprout Social
AUGUST 19, 2021
Online shopping is going social. The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. The COVID-19 pandemic put further strain on brick-and-mortar businesses. Now executives are all in on digital transformation. .
Martech
AUGUST 18, 2021
With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. It used to be that there were certain categories of products and services that needed to be purchased in-person, which was often the case, especially for big-ticket items. But now in the world of virtual and augmented reality, consumers are test-driving electric vehicles , and renters are inspecting and leasing their new home.
Search Engine Journal
AUGUST 19, 2021
Why should you invest resources and budget into a TikTok strategy? Here are 8 great reasons that might convince you. The post 8 TikTok Power Features & Benefits for Digital Marketers appeared first on Search Engine Journal.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Neil Patel
AUGUST 20, 2021
The proof is irrefutable. Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. With the right persuasive commercial techniques, you can inspire viewers to get involved with your brand, engage with your new content, make a direct purchase, or better: make multiple!
Content Marketing Institute
AUGUST 16, 2021
As Instagram ups its game to be an entertaining destination, your brand should consider all the new and familiar options with this roundup of tips, examples, and expert advice. Continue reading → The post Get the Most Out of Instagram With These Tips, Tricks, and Expert Advice appeared first on Content Marketing Institute.
Martech
AUGUST 18, 2021
Do you know where your clicks are coming from? Do you know where your ad is going? No one wants to see their product advertised on a web site pushing fake news, conspiracy theories or extremist politics. Marketers practicing brand safety should can prevent that from happening, but that practice is imperfect. “Your brand is a valuable financial asset that can be damaged in an increasing myriad of ways,” said Kristoffer Belau, SVP Digital Media at MediaMonks, a digital production company.
Search Engine Journal
AUGUST 18, 2021
Facebook published a report which offers a first-ever look at what content gets the most views in peoples’ news feeds. The post Facebook’s First-Ever Report On Most Viewed Content appeared first on Search Engine Journal.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Sprout Social
AUGUST 17, 2021
Social media marketing involves much more than just posting on social media. It includes content planning, measuring analytics, copywriting and design, and more. Community management is just one piece of the puzzle. And, just like with every piece of social media management , your community managers need the proper tools to see success. To help your marketing team find the best options, we’ve put together a list of 10 different community management tools that are perfect for engaging your
Content Marketing Institute
AUGUST 17, 2021
Truly resilient content marketing requires reinvention and inspiration in the most arduous circumstances. Here’s what you need to know. Continue reading → The post Content Marketing Resilience: How To Keep Going When the Going Gets Tough(er) appeared first on Content Marketing Institute.
Hootsuite
AUGUST 16, 2021
We can’t explain it, but your stance on Pinterest tells us everything we need to know. Learn more about your results: Click me if you got Monica! Click me if you got Rachel! Click me if you got Chandler! Click me if you got Ross! Click me if you got Phoebe! Click me if you got Joey! Easily manage all your social media in one place and save time with Hootsuite.
Search Engine Journal
AUGUST 19, 2021
Research on millions of sessions and page views identified what traffic channels bring more sales and engagement The post New Research Shows How to Win in Local Search appeared first on Search Engine Journal.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Martech
AUGUST 19, 2021
Online personalization as a concept has been with us for more than two decades, but recent developments have elevated its importance for martech leaders: Greater attention to test and optimization leading to demands for more “always-on” personalization programs; Better access to customer data and segments, opening up possibilities for more targeted experiences in any digital setting; Emergence of AI and ML-based approaches for automating personalization logic; and Heightened customer expectation
Litmus
AUGUST 17, 2021
If you’re in email marketing, you’ve probably heard that you’re not supposed to send all-image emails. Lots of reasons have been given for this. Your email will go to spam. Your viewers won’t be able to see it. It’s bad for accessibility. All of those were good reasons. But as email has advanced, the landscape has changed. Let’s dive into how the changing landscape has impacted images in email and update some of our best practices for 2021 and beyond.
Sprout Social
AUGUST 17, 2021
In the last few years, “customer experience” (or CX) has become a buzzword that every business appears to be developing a strategy for, or changing a process to address. How many businesses are factoring social media into this equation? For so many companies, social media teams are still the last to know about high-level strategy changes. But when it comes to understanding your customers, they’re first in line.
Search Engine Journal
AUGUST 19, 2021
Google created more control for advertisers with new conversion value rules. Here's what they are, why they're useful, & how to implement them! The post Google Ad’s New Conversion Value Rules: What They Are & How to Use Them appeared first on Search Engine Journal.
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