Hubspot Marketing
JANUARY 23, 2019
With over 800 million active users , Instagram is undoubtedly one of the most far-reaching social media networks you can use for marketing purposes. Instagram has proven a viable advertising option for businesses today, and shows no signs of slowing down -- in fact, eMarketer estimates worldwide Instagram ad revenues will exceed $10 billion by 2019 , an exponential increase from 1.86 billion in 2016.
Adobe Experience Cloud Blog
JANUARY 23, 2019
If improving the health of your database is a priority in the new year, skip the traditional means of data cleansing and take a look at your email inbox first. That’s right, email replies (like Out-Of-Office and Left-The-Company) contain valuable sales intelligence about your leads. Think about it. Many of those auto-replies contain real-time updates to phone numbers, titles, and even emails — straight from the leads you’re actively engaging.
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Content Marketing Institute
JANUARY 25, 2019
You know you have amazing content, but how do you drive traffic to it? How do you amplify its reach? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. 1.
Marketing Insider Group
JANUARY 22, 2019
As we head into the New Year, it’s a great time to review your website and your online marketing strategy. Take some time to analyze what worked and what didn’t work over the last year, and think about your goals in terms of traffic generation and business growth over the next 12 months. Just as […]. The post SEO Ranking Factors for 2019 appeared first on Marketing Insider Group.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot Marketing
JANUARY 24, 2019
Manual data entry might be one of the most tedious and inefficient tasks in the working world. Not only does it put you to sleep, but it also wastes precious time and resources, slashing your productivity to bits. In fact, data entry wastes over 10 hours per week for certain sales teams. Fortunately, there’s technology that can automate these mind-numbing tasks, eliminating human error and letting you focus on the work that actually matters -- workflow automation.
Neil Patel
JANUARY 22, 2019
When I started my journey as an entrepreneur, I made a huge mistake. And sadly, it took me years to figure out what I was doing wrong. The issue with this mistake is that it isn’t obvious. Not just entrepreneurs, but people, in general, make it for the majority of their lives. Can you guess what that mistake is? I was a people pleaser. I kept saying “yes.” Especially when it came to business.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
JANUARY 21, 2019
Physical assets of your business might include stock, equipment, and buildings. If you have any sort of presence online you’ll also have digital assets – your website, social media profiles, and most importantly your content. Content is a valuable digital asset for several reasons. High-quality content can help to build your brand and reputation, increase […].
Hubspot Marketing
JANUARY 21, 2019
Guess what? Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Global marketing is the act of focusing a product on the needs of potential buyers in other countries.
Duct Tape Marketing
JANUARY 22, 2019
4 Ways to Get Creative with Marketing Automation written by John Jantsch read more at Duct Tape Marketing. A lot of salespeople and marketers are already aware of what marketing automation can do to nurture leads and convert prospects. When you’re trying to stay on top of communicating with leads, marketing automation can help keep that conversation flowing and ensure that no one fall through the cracks.
Content Marketing Institute
JANUARY 22, 2019
? ?. People learn by creating connections between the familiar and the possible. So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. Of course, discovering the essence of what makes some campaigns rise above so many others is no small feat.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Marketing Insider Group
JANUARY 24, 2019
Influencers have been all the buzz as of late, but who are they? Are they celebrities? Do they come from some political background? Well, no! In short, anyone with a decent following on any social platform can be an influencer. Companies are paying these self-made people to endorse their brands, commissioning collaborations that help them attract […].
Hubspot Marketing
JANUARY 21, 2019
Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and make sure it resonates with people. To help inspire you, we found nine popular YouTube categories that you can start a channel about. Read on to learn why viewers love to engage with these types of YouTube videos, and start ideating your YouTube channel today.
Duct Tape Marketing
JANUARY 22, 2019
How Installing a Marketing System Serves Consultants and Their Clients written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ben Robertson. Podcast Transcript. This week on the podcast, I chat with Ben Robertson. He is the founder of Menadena , a web design and marketing agency based in Keene, New Hampshire, and a member of the Duct Tape Marketing Consultant Network.
Content Marketing Institute
JANUARY 24, 2019
? ? ?. The massive amounts of social data, growing number of demands and requests from customers through social platforms, and evolving best practices make it easy for marketers to get overwhelmed. However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Marketing Insider Group
JANUARY 21, 2019
The marketing gurus have spoken, and 2019 is deemed “the year of personalization.” Marketers are using new and different tactics, strategies and technologies to personalize the way they reach their prospects and communicate with customers. Technology platforms are shifting their focus from mass email blasts to personalized communications that acknowledge the declared data given to […].
Hubspot Marketing
JANUARY 22, 2019
When Liam Harwood , a Software Engineer at HubSpot, was in elementary school, he loved playing video games. But unlike most kids his age, he also created them. As a 10 year-old, Liam would spend hours hunkered over an old computer in his basement, coding simple games in QBASIC or Quick Beginner's All Purpose Symbolic Instruction Code. Liam quickly mastered QBASIC and created the most advanced games he could in the rudimentary language.
Duct Tape Marketing
JANUARY 23, 2019
The Benefits of Giving Intentional Attention written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Neen James. Podcast Transcript. Today’s guest on the podcast is author and keynote speaker Neen James. James is a leadership expert who teaches her audiences to harness their focus and attention to build relationships with their teams and customers.
Content Marketing Institute
JANUARY 21, 2019
? ?. Let’s begin with some simple math: 0.28 x 0.47 x 0.15 x 0.65 = 0.0128. The answer, expressed as a percentage, is 1.28%. I know what you might be thinking: What happened to the content I’m used to reading here at Content Marketing Institute? Let me explain. Take the four numbers on the left side of the equation and turn them into percentages: 28% of brands have a documented content mission statement, according to annual research from Content Marketing Institute and MarketingProfs
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Marketing Insider Group
JANUARY 22, 2019
Over the past twelve months I’ve personally trained around 750 marketers from all kinds of industries and all types of teams, and I can tell you without hesitation that we’re trying to do too much. Here’s how I know: I keep hearing the same things over and over again. “Our team is a good size, […]. The post The Happiness Factor: How Agile Marketing Combats Burnout and Delivers Better Outcomes appeared first on Marketing Insider Group.
Litmus
JANUARY 24, 2019
Staying on top of the ever-changing email world can feel like an impossible task. Email clients, platforms, and industry standards continue to evolve. New laws mean finding new ways to reach and speak to subscribers. Customer expectations have soared, as have their options for reading and acting on your emails. That’s why, every year, we round up the must-know data, trends, and innovations from the past 12 months into a one-stop resource: Litmus’ State of Email Report.
Duct Tape Marketing
JANUARY 22, 2019
Transcript of How Installing a Marketing System Serves Consultants and Their Clients written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. John Jantsch: Marketing is a system, you’ve probably heard me say that before, but maybe you’ve never heard me talk about the Duct Tape Marketing Consultant Network.
Bannerflow
JANUARY 24, 2019
In-house marketing is no longer a wild frontier. In fact, it is now firmly established within many European brands. Moreover, according to an exclusive Bannerflow and Digiday report, 91% of decision-makers believe that in-housing is now the new normal. Yet, the question is: why? Why are brands electing to take their marketing in-house? Well, here are 7 reasons… [link]. 1.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Insider Group
JANUARY 23, 2019
The page had hardly turned on 2018 when I saw the headline. “Why You Need to Align Your Marketing and Sales Team for 2019.” Another year, another article for why it is important for organizations to align their marketing and sales teams – as if organizations do not know this given the […]. The post Why Not To Focus On Marketing & Sales Alignment In 2019 appeared first on Marketing Insider Group.
Litmus
JANUARY 21, 2019
When clients trust you with the creation of their email campaigns, a rigorous review of campaign design and content is essential in the creative process. Your emails must go out typo-free, with the right copy, images and call-to-action, designed and formatted to encourage opens, clicks, and conversions wherever your clients’ subscribers see them. Campaign-building in an agency setting is a collaborative effort, bringing together the skills and know-how of your internal teams to help your clients
Duct Tape Marketing
JANUARY 23, 2019
Transcript of The Benefits of Giving Intentional Attention written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo’s a platform the helps growth focused eCommerce brands drive more sales with super targeted, highly relevant email, Facebook, and Instagram ma
Moz
JANUARY 22, 2019
Posted by OliviaRoss No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thing you do is note that you have a problem or a need, and then you research a solution online.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Marketing Insider Group
JANUARY 23, 2019
B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now marketing is getting on board by with account-based marketing. But it’s not an easy road. Here’s why: In the B2B, you’re never selling to an individual. He or she is almost always part of a buying […]. The post How to Improve Your Account Based Marketing Results appeared first on Marketing Insider Group.
Zumvu
JANUARY 20, 2019
There’s never a bad time to think about improving your website rankings. Search engines like Google constantly change their algorithms, meaning you have to frequently make changes to your website in order to adapt to its dynamism.
Duct Tape Marketing
JANUARY 19, 2019
Weekend Favs January 19 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Moz
JANUARY 24, 2019
Posted by KameronJenkins Correctly redirecting your URLs is one of the most important things you can do to make a site migration go smoothly, but there are clear processes to follow if you want to get it right. In this week's Whiteboard Friday, Kameron Jenkins breaks down the rules of redirection for site migrations to make sure your URLs are set up for success.
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