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In the marketing world, content is at the core of everything we do. And for demand generation activities, in particular, it’s content that fuels nurture campaigns , content syndication, and retargeting ads. It also can help arm your sales team with the collateral they need to seal the deal. It’s hard to think of an area of the customer journey that content marketing doesn’t touch.
Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content. Take infographics. These are most often used as a link-building tool.
Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives. With more businesses paying for Facebook ads and Facebook limiting the number of ads they show, quality and targeting is paramount. In this guide, we’ll go through key terms that you’ll see in Facebook ads as well as strategies on how to optimize for your budget.
At one point, there was such a thing as separation between your work life and your social life. For many professionals, this is no longer true. This is why more and more thought leaders, business consultants, and influencers are choosing to focus on personal branding: it’s not enough to be a nameless part of a […]. The post Personal Branding – Why Now Is The Time To Build Your Personal Brand appeared first on Marketing Insider Group.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Content marketers have so many questions and hesitations during their day. Did I include the target keywords in the text and title frequently enough? Did that guest blogger really write that piece? Or did they pull all of the copy from another site and try to pitch it as their own? Is this blog long enough? Too long? Is this too tough for my readers to understand?
Editor’s note: Explaining content marketing is a never-ending challenge. That’s why we’re bringing back this post from last year with some updated examples. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. But, when CMI launched its e-book that answers common content marketing questions , it learned many readers are just getting started.
There’s loads of hype around cryptocurrency these days. Back in 2016, the only friends I had that talked about it were developers. And suddenly, it seems like almost overnight, everyone is talking about Bitcoins and crypto. The link between cryptocurrency and social media has had much to do with the rise in popularity, and probably price, of cryptocurrencies.
There’s loads of hype around cryptocurrency these days. Back in 2016, the only friends I had that talked about it were developers. And suddenly, it seems like almost overnight, everyone is talking about Bitcoins and crypto. The link between cryptocurrency and social media has had much to do with the rise in popularity, and probably price, of cryptocurrencies.
This post originally appeared on PAN Communications Emotional marketing is a tactic that’s utilized by marketers to address their feelings, values and pain points so brands can make connections with their prospects and form brand loyalty. Brands are struggling to do this despite the massive amount of data they’ve acquired, their utilization of influencer marketing […].
Staying up to date is the only way to be relevant in this growing global economy. And right now, the growth of mobile devices is contributing to an incredible amount of individuals being on the world wide web. In the US, 71% of total digital minutes comes from mobile devices. The average time spent browsing on a smartphone per month is 87 hours in the US , compared to 34 hours on a desktop.
Editor’s note: You may have missed the original post when we published it several years ago. We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” In general, this means it’s supporting your marketing and business goals.
When you hear the word “advertising,” what comes to mind? Do you think of banner ads on your favorite website? Super Bowl commercials? How about billboards along the highway or posters in the subway stations? While most of us have a pretty good idea of what advertising looks like , it’s a little harder to nail down exactly what it means — and how to do it well.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Thought leadership is a powerful tool. Some might argue that overuse of the term has relegated it to jargon status, but the value of thought leadership done right is anything but empty. In fact, authentic thought leadership remains a driving force in successful companies across almost every industry. The future of thought leadership is bright, but it’s […].
Chances are you’re probably not getting as much done at work as you’d like to. Whether it’s your colleague wanting to talk about last night’s sports game, your boss requesting a last-minute status report, or the many phone calls scheduled for the day; all of these things add up and affect your productivity. To be productive and get more done, you need to control your time.
“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. The dynamic nature of the digital industry means we can never let ourselves get too comfortable or too complacent when it comes to creating meaningful content experiences.
How to Integrate Sales and Marketing to Grow Your Business written by John Jantsch read more at Duct Tape Marketing. It’s an age-old notion that marketing and sales teams don’t get along. Like rival football teams in a teen movie, the marketing team sees themselves as the heroes—creating forward-thinking ideas and campaigns that will open up a whole new world of potential clients and drive tremendous growth—while the sales team thinks what they’re doing is the real work—coaxing customers along,
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
There’s no getting around it – today’s multi-channel marketing landscape is complex. But, instead of getting wrapped up in the ‘multi’, it can be productive to take a step back and look at what is actually working for high performing brands and focus on it. Today’s consumer wants more value from the brands they engage with. This […]. The post The Best Marketing Channels in 2018 Offer a World of Value appeared first on Marketing Insider Group.
Key shopping days cannot be overlooked by digital advertisers. From e-commerce, to travel and entertainment, making sure your brand’s ad campaigns are ready is a priority. Indeed, from the moment summer vacations are over, the clock is ticking. Yes, it’s that time of the year again! When seemingly every other week between November and December is make or break.
“OK, Google, how do I integrate helpful chatbots into my existing content strategy without spending a fortune or frustrating my audience?”. Many brands fall into one of two traps: Indecision – taking the wait-and-see approach to AI-based bots while continuing to create content without a back-end strategy. This increasingly creates more problems down the road when the brand embraces AI conversational interfaces for customer relationships.
The Secrets to Scaling Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mandy McEwen. Podcast Transcript. My guest this week on the Duct Tape Marketing Podcast is Mandy McEwen. She is the founder and CEO of Mod Girl Marketing and is an expert in helping companies and digital agencies scale. Having founded her company back in 2010, McEwen shares what she’s learned from her experience, in both growing her own business and helping thousands of ma
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
In today’s world, your business simply must exist and be active on social media if you want to succeed. Being on the most popular social media networks is essential, one of these networks being Instagram. ‘’The Instagram platform isn’t just for photographers and teens. Right now, it is the most promising network to build your […]. The post 8 Instagram Tools for Social Media Marketers appeared first on Marketing Insider Group.
With school back in session and fall around the bend, take this time to fill your calendar with opportunities to continue learning, connect with your peers and expand your skill set. This September at #SproutChat, we’ll be chatting about all things social from what it means to be transparent in 2018 to the future of paid and even best practices for creating engaging case studies.
Black Friday was once an exclusively American shopping day, it has since evolved into a huge global event. The kind of event where brands and consumers alike go mad for discounts. Indeed, spend for last year reached upwards of $682.0 billion. We’re certain you’re aware that this is an important date on the advertising calendar, but do you know on the best way to capitalise?
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
A positive relationship with clients is one of the most important parts of a successful business, and according to one survey as reported by Oracle.com, 86% of consumers will pay more for a better experience. That translates to business-to-business relationships too, in any industry, with companies having the potential to make billions more simply through […].
Weekend Favs September 1 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
New ideas and innovation are often shot down because decision makers think it’s wise to just give consumers what they want. They’re partially right — a brand only succeeds if it fulfills its customers’ expectations. However, what they actually mean is that they want to keep doing what’s worked in the past rather than rock […]. The post This Is the Secret to Giving Customers the Product They Want appeared first on Marketing Insider Group.
Transcript of The Secrets to Scaling Your Business written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. John Jantsch: You wanna scale your business but you’ve got to figure out how to get all the work done.
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
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