Adobe Experience Cloud Blog

SEPTEMBER 4, 2018

In the marketing world, content is at the core of everything we do. And for demand generation activities, in particular, it’s content that fuels nurture campaigns , content syndication, and retargeting ads. It also can help arm your sales team with the collateral they need to seal the deal. It’s hard to think of an area of the customer journey that content marketing doesn’t touch.

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Content Marketing Institute

SEPTEMBER 7, 2018

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content. Take infographics. These are most often used as a link-building tool.

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Branding Price Content Marketing Analytics 111

Marketing Insider Group

SEPTEMBER 3, 2018

At one point, there was such a thing as separation between your work life and your social life. For many professionals, this is no longer true. This is why more and more thought leaders, business consultants, and influencers are choosing to focus on personal branding: it’s not enough to be a nameless part of a […]. The post Personal Branding – Why Now Is The Time To Build Your Personal Brand appeared first on Marketing Insider Group.

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Branding Marketing Marketers 112

Sprout Social

SEPTEMBER 6, 2018

Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives. With more businesses paying for Facebook ads and Facebook limiting the number of ads they show, quality and targeting is paramount. In this guide, we’ll go through key terms that you’ll see in Facebook ads as well as strategies on how to optimize for your budget.

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Adobe Experience Cloud Blog

SEPTEMBER 6, 2018

Content marketers have so many questions and hesitations during their day. Did I include the target keywords in the text and title frequently enough? Did that guest blogger really write that piece? Or did they pull all of the copy from another site and try to pitch it as their own? Is this blog long enough? Too long? Is this too tough for my readers to understand?

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Content Marketing SEO Thought Leadership Marketers 133

Content Marketing Institute

SEPTEMBER 4, 2018

Editor’s note: Explaining content marketing is a never-ending challenge. That’s why we’re bringing back this post from last year with some updated examples. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. But, when CMI launched its e-book that answers common content marketing questions , it learned many readers are just getting started.

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Content Marketing Non-Profit Education Transform 111

Sprout Social

SEPTEMBER 4, 2018

There’s loads of hype around cryptocurrency these days. Back in 2016, the only friends I had that talked about it were developers. And suddenly, it seems like almost overnight, everyone is talking about Bitcoins and crypto. The link between cryptocurrency and social media has had much to do with the rise in popularity, and probably price, of cryptocurrencies.

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Adobe Experience Cloud Blog

SEPTEMBER 5, 2018

Staying up to date is the only way to be relevant in this growing global economy. And right now, the growth of mobile devices is contributing to an incredible amount of individuals being on the world wide web. In the US, 71% of total digital minutes comes from mobile devices. The average time spent browsing on a smartphone per month is 87 hours in the US , compared to 34 hours on a desktop.

User-Generated 126

User-Generated Food Thought Leadership Retail 126

Content Marketing Institute

SEPTEMBER 3, 2018

Editor’s note: You may have missed the original post when we published it several years ago. We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” In general, this means it’s supporting your marketing and business goals.

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Content Marketing Key Performance Indicator Marketers Marketing 111

Marketing Insider Group

SEPTEMBER 6, 2018

Thought leadership is a powerful tool. Some might argue that overuse of the term has relegated it to jargon status, but the value of thought leadership done right is anything but empty. In fact, authentic thought leadership remains a driving force in successful companies across almost every industry. The future of thought leadership is bright, but it’s […].

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Hubspot Marketing

SEPTEMBER 5, 2018

When you hear the word “advertising,” what comes to mind? Do you think of banner ads on your favorite website? Super Bowl commercials? How about billboards along the highway or posters in the subway stations? While most of us have a pretty good idea of what advertising looks like , it’s a little harder to nail down exactly what it means — and how to do it well.

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Advertising Advertisers Promotion Real Estate 75

Adobe Experience Cloud Blog

SEPTEMBER 7, 2018

Chances are you’re probably not getting as much done at work as you’d like to. Whether it’s your colleague wanting to talk about last night’s sports game, your boss requesting a last-minute status report, or the many phone calls scheduled for the day; all of these things add up and affect your productivity. To be productive and get more done, you need to control your time.

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Product Thought Leadership Energy Entertainment 117

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. The dynamic nature of the digital industry means we can never let ourselves get too comfortable or too complacent when it comes to creating meaningful content experiences.

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Content Marketing Health Millennials Entertainment 92

Marketing Insider Group

SEPTEMBER 4, 2018

There’s no getting around it – today’s multi-channel marketing landscape is complex. But, instead of getting wrapped up in the ‘multi’, it can be productive to take a step back and look at what is actually working for high performing brands and focus on it. Today’s consumer wants more value from the brands they engage with. This […]. The post The Best Marketing Channels in 2018 Offer a World of Value appeared first on Marketing Insider Group.

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Marketers Marketing Branding Product 92

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Duct Tape Marketing

SEPTEMBER 4, 2018

How to Integrate Sales and Marketing to Grow Your Business written by John Jantsch read more at Duct Tape Marketing. It’s an age-old notion that marketing and sales teams don’t get along. Like rival football teams in a teen movie, the marketing team sees themselves as the heroes—creating forward-thinking ideas and campaigns that will open up a whole new world of potential clients and drive tremendous growth—while the sales team thinks what they’re doing is the real work—coaxing customers along,

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Whitepaper Key Performance Indicator CRM Communications 73

Bannerflow

SEPTEMBER 3, 2018

Key shopping days cannot be overlooked by digital advertisers. From e-commerce, to travel and entertainment, making sure your brand’s ad campaigns are ready is a priority. Indeed, from the moment summer vacations are over, the clock is ticking. Yes, it’s that time of the year again! When seemingly every other week between November and December is make or break.

Advertising 66

Advertising Advertisers Retail Shoppers 66

Content Marketing Institute

SEPTEMBER 5, 2018

“OK, Google, how do I integrate helpful chatbots into my existing content strategy without spending a fortune or frustrating my audience?”. Many brands fall into one of two traps: Indecision – taking the wait-and-see approach to AI-based bots while continuing to create content without a back-end strategy. This increasingly creates more problems down the road when the brand embraces AI conversational interfaces for customer relationships.

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Content Marketing Branding Customer SEO 88

Marketing Insider Group

SEPTEMBER 5, 2018

In today’s world, your business simply must exist and be active on social media if you want to succeed. Being on the most popular social media networks is essential, one of these networks being Instagram. ‘’The Instagram platform isn’t just for photographers and teens. Right now, it is the most promising network to build your […]. The post 8 Instagram Tools for Social Media Marketers appeared first on Marketing Insider Group.

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Social Media Marketing Marketers Marketing 91

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Duct Tape Marketing

SEPTEMBER 6, 2018

The Secrets to Scaling Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mandy McEwen. Podcast Transcript. My guest this week on the Duct Tape Marketing Podcast is Mandy McEwen. She is the founder and CEO of Mod Girl Marketing and is an expert in helping companies and digital agencies scale. Having founded her company back in 2010, McEwen shares what she’s learned from her experience, in both growing her own business and helping thousands of ma

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SEO Content Marketing Marketing Marketers 70

Bannerflow

SEPTEMBER 6, 2018

Black Friday was once an exclusively American shopping day, it has since evolved into a huge global event. The kind of event where brands and consumers alike go mad for discounts. Indeed, spend for last year reached upwards of $682.0 billion. We’re certain you’re aware that this is an important date on the advertising calendar, but do you know on the best way to capitalise?

Advertisers 60

Advertisers Advertising User-Generated Management 60

Zumvu

SEPTEMBER 5, 2018

Since the inception of ecommerce development, the purchase and sales of goods and services through the internet has evolved drastically.

eCommerce 52

eCommerce 52

Marketing Insider Group

SEPTEMBER 4, 2018

A positive relationship with clients is one of the most important parts of a successful business, and according to one survey as reported by Oracle.com, 86% of consumers will pay more for a better experience. That translates to business-to-business relationships too, in any industry, with companies having the potential to make billions more simply through […].

Marketing 87

Marketing Marketers Marketing Strategy 87

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Sprout Social

SEPTEMBER 5, 2018

With school back in session and fall around the bend, take this time to fill your calendar with opportunities to continue learning, connect with your peers and expand your skill set. This September at #SproutChat, we’ll be chatting about all things social from what it means to be transparent in 2018 to the future of paid and even best practices for creating engaging case studies.

Digital Marketing 50

Digital Marketing Education Promotion Communications 50

Duct Tape Marketing

SEPTEMBER 1, 2018

Weekend Favs September 1 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Product Customer Marketing Marketers 45

Marketing Insider Group

SEPTEMBER 5, 2018

New ideas and innovation are often shot down because decision makers think it’s wise to just give consumers what they want. They’re partially right — a brand only succeeds if it fulfills its customers’ expectations. However, what they actually mean is that they want to keep doing what’s worked in the past rather than rock […]. The post This Is the Secret to Giving Customers the Product They Want appeared first on Marketing Insider Group.

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Product Customer Branding Marketing 85

Duct Tape Marketing

SEPTEMBER 6, 2018

Transcript of The Secrets to Scaling Your Business written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. John Jantsch: You wanna scale your business but you’ve got to figure out how to get all the work done.

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SEO Price Place Inbound Marketing 43

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing