Hubspot Marketing
JUNE 6, 2019
Gantt charts. Love ‘em, hate ‘em, or can’t live without ‘em, they’re a reality of a marketer’s life. But how do you make yours stand out from the rest? I’ve gathered some of the best examples around, along with some free templates to get you started. Dive in below and find your favorite. But first. What is a Gantt Chart? Gantt charts provide a way to track and manage project timelines, progress, and deliverables.
Adobe Experience Cloud Blog
JUNE 7, 2019
Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable. Furthermore, the greatest benefits that business leaders expect to see from digital adoption include saving time and money by automating tasks and reducing the need for human involvement.
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Content Marketing Institute
JUNE 7, 2019
Your editorial calendar has holes, and ideas seem just out of reach. You have two choices: Wait for inspiration or develop a system to find stellar ideas. This post is for those who choose not to hold out for a flash of creative lightning. Continue reading → The post Forget Inspiration: Try These 6 Strategies to Fill Your Editorial Calendar appeared first on Content Marketing Institute.
Sprout Social
JUNE 5, 2019
Being a customer these days means that you have a wide variety of service channels to choose from. No longer are you stuck with only an automated phone system. There are self-service knowledge bases, AI-powered chatbots and messaging services designed to cater to different customers. As a brand, you’ve likely already worked on customer service in some form.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot Marketing
JUNE 4, 2019
You know them, you love them, you lay awake late at night thinking of them. Yes, marketers, we’re talking about landing pages. Those lovable lead drivers we optimize, tweak, update, and test. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist.
Adobe Experience Cloud Blog
JUNE 5, 2019
In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. For our final blog in this series, let’s talk about KPIs—because the cold, hard truth is without metrics, no other aspects of your campaign matter. Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Neil Patel
JUNE 4, 2019
If I write a blog post on any topic, what do you think happens? It typically gets indexed by Google the same day I publish the content and within a week it tends to rank high on Google. Then again, I have a domain score of 94 and I have 633,791 backlinks. Just look at the image above. (If you are curious what your link count or domain score is, put in your URL here.).
Hubspot Marketing
JUNE 3, 2019
If you're a fan of HubSpot's Inbound Marketing Methodology , you probably understand the importance of customer success. If you don't, just know that 70% of businesses with growing revenue prioritize customer success as "very important." We can compare that to companies with decreasing revenue where only 49% believe it's important. So, if you want your business to succeed you must make sure your customers do, too.
Adobe Experience Cloud Blog
JUNE 3, 2019
Any sales leader will agree that data and insights are key if you want your reps to crush their targets and drive productivity through the roof. One of the best ways to gather these insights in one place is by creating a sales dashboard. A sales dashboard collects key metrics and KPIs from several sources (including your CRM ) and displays it in a single, visual hub.
Content Marketing Institute
JUNE 5, 2019
Native advertising can be a valuable tool in a marketer's arsenal to help distribute your content, but only if you do it right. And a lot goes into that – all revolving around these six pillars. Continue reading → The post How to Create a Successful Native Advertising Campaign for Your Content appeared first on Content Marketing Institute.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Marketing Insider Group
JUNE 2, 2019
This scenario is a familiar, and probably a daily, occurrence if you live in a big city: You’re walking down the block, headed to work or out to lunch, or maybe zig-zagging your way through a two-way crowd, and you see someone standing smack dab in the middle of it all, and they happen to […]. The post Using Content Lead Scoring to Link Content Marketing and Sales appeared first on Marketing Insider Group.
Hubspot Marketing
JUNE 4, 2019
In the Internet's 40-year history , forums haven't lost their importance. Today, forums are still significant opportunities to build an online community, and allows your audience to connect in a place where they know their interests are shared. The importance of creating and growing an online community is becoming more and more apparent for businesses -- in fact, increasing engagement through communities can result in up to a 25% increase in revenue.
Traackr
JUNE 3, 2019
Traackr introduces the new purpose-driven brand identity as we approach our 10th year in business. Discover our new logo and the top reasons for the refresh.
Content Marketing Institute
JUNE 4, 2019
Ever wondered why one piece of content leaves you cold while another hooks you to the end? Joe Lazauskas explains how the right story taps deep into the brain in this article from the new all-digital CCO magazine. Continue reading → The post Why Your Audience Needs Stories: It’s a Brain Thing appeared first on Content Marketing Institute.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Marketing Insider Group
JUNE 3, 2019
There are many aspects to building a successful agency. Juggling different projects and deadlines, managing multiple teams, and being pro-active with your own marketing efforts are all essential to success. While the work itself is important, it’s also vital to establish strong, positive agency-client relationships You could be the best agency in the world in […].
Adobe Experience Cloud Blog
JUNE 3, 2019
Any sales leader will agree that data and insights are key if you want your reps to crush their targets and drive productivity through the roof. One of the best ways to gather these insights in one place is by creating a sales dashboard. A sales dashboard collects key metrics and KPIs from several sources (including your CRM ) and displays it in a single, visual hub.
Duct Tape Marketing
JUNE 6, 2019
Why A Small Business Needs A Responsive Website written by John Jantsch read more at Duct Tape Marketing. Responsive websites are a necessity in today’s digital marketplace. That isn’t surprising when statistics state that 51% of time spent online in the United States took place from a mobile device, rather than a personal computer. Your website should be mobile-friendly and responsive any time a user visits.
Content Marketing Institute
JUNE 3, 2019
Personalization is not a detail or an add-on when it comes to your content. It should be an integral part of your content marketing strategy so you can build the sort of audience loyalty we all dream of. Continue reading → The post Stop Thinking About Personalized Content as an Extra appeared first on Content Marketing Institute.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Marketing Insider Group
JUNE 2, 2019
Employee activation may be the secret ingredient that’s missing from your organization. To run a successful business you need more from your employees than the bare minimum. And yet the majority of people working in the US don’t fully commit their time, energy, and talent to the organization they’re working for. Gallup research shows that […].
Bannerflow
JUNE 7, 2019
Through design, technology, and innovation Casumo have aimed to consistently disrupt the iGaming industry. In this article, we interview Casumo’s in-house display advertising team, learning how they stay at forefront of in-house display production and use dynamic creative optimisation (DCO). Scaling up personalised content with Casumo. Bannerflow has been Casumo’s chosen display advertising production platform since 2012.
Duct Tape Marketing
JUNE 4, 2019
Best Practices for Keeping Your Email List Nice and Clean written by John Jantsch read more at Duct Tape Marketing. If you’ve been in business for a while, you’ve likely built up a quite a long email list. Email remains a convenient, effective way to reach prospects and customers, so it’s great to have a lot of names to send offers and updates to. However, if your marketing emails are getting low engagement, it may start to raise eyebrows with internet service providers (ISPs).
Litmus
JUNE 4, 2019
Almost every brand relies on transactional emails like shipping confirmations, payment reminders, or password resets to keep their business running. And, emails that are triggered by certain events or customer behavior—such as birthday promotions or cart abandonment emails—are among the most powerful tools in a marketer’s toolkit. Automated emails like these are a crucial component of your subscriber experience—and they often generate a significant share of a brand’s email revenue. 33% of brands
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Insider Group
JUNE 5, 2019
by David Fortino, SVP of Product & Audience at Netline Optimize buyer engagement with 1st party content consumption data Every year, we dig into our vast repository of content consumption data. A product of billions of buyer-oriented content recommendations, across 300+ industries, we analyzed four million downloads and consolidated that data in a way that […].
Zumvu
JUNE 7, 2019
As a business owner, it is not realistic to expect that everyone who'll visit your site is going to buy something. Chances are, a majority of users that will visit your site is going to leave without making a purchase.
Duct Tape Marketing
JUNE 5, 2019
Finding Hope and Happiness in a Pessimistic World written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mark Manson. Podcast Transcript. This week on the podcast, I chat with best-selling author, blogger, and internet entrepreneur Mark Manson. Manson is the author of the New York Times’ best-seller, The Subtle Art of Not Giving a F*ck.
Litmus
JUNE 6, 2019
As you can imagine, here at Litmus we send out a lot of email—and our emails are held to a high standard. But making your email look great on all email clients and devices isn’t an easy task. Our subscribers use different devices and email clients to read email—and every single one of them can display our emails differently. That’s a major challenge for email marketers.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Marketing Insider Group
JUNE 4, 2019
In a previous article on understanding search intent, we explored search engine optimization and keywords. At the early stages of search engine optimization, the focus was on researching keywords that are the most competitive and drawing traffic to our sites. Today, keywords are still important, but there are so many more factors that come into […].
Adobe Experience Cloud Blog
JUNE 7, 2019
Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable. Furthermore, the greatest benefits that business leaders expect to see from digital adoption include saving time and money by automating tasks and reducing the need for human involvement.
Duct Tape Marketing
JUNE 4, 2019
Creating Exponential Growth Through Hard Work, Not Magic written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Brad Sugars. Podcast Transcript. On today’s episode of the Duct Tape Marketing Podcast, I visit with Brad Sugars. He is the founder, chairman, and president of ActionCOACH and the co-author of the book Pulling Profits Out of a Hat: Adding Zeros to Your Company Isn’t Magic.
Litmus
JUNE 7, 2019
One of the truly great things about Litmus Live is the opportunity to learn from leading experts in the email marketing industry. On top of the sessions in each city, attendees can pick speakers’ brains during our exclusive “Ask An Expert” sessions, as well as hang out during meals, networking breaks, and conference after parties. One of the best ways to learn from experts, though, is during a Litmus Live workshop.
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