Marketing Insider Group
NOVEMBER 20, 2024
Paid media is promotional content a business pays for to reach a target audience. It’s a useful digital marketing tool because it offers a direct line to potential customers. Ahrefs reports that over 96.5% of content gets no organic traffic from Google whatsoever, so paid media is a convenient way to get your brand’s message to potential buyers.
Hubspot Marketing
NOVEMBER 19, 2024
Few things bring me joy like diving into a Wikipedia rabbit hole for a few hours. I relish the chance to research topics and ideas and discover the unexpected ways they connect. And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Understanding businesses as buyers is its own kind of rabbit hole.
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Hootsuite
NOVEMBER 21, 2024
Instead of picking a favorite content child, we’ll just say this: short and long form content both play important roles in the world of digital marketing. While it may seem like shorter content has the starring role (how many 30-second TikToks have you watched today?) long form content can really dig into a subject (and convert social media users into paying customers, too).
SMEI
NOVEMBER 21, 2024
Register for the SMEI Bluesky Starter Pack and Get Promoted! Unlocking the Potential of Bluesky Social for Sales and Marketing Professionals The digital landscape is changing, and platforms like Bluesky Social are transforming how brands connect with their audiences. As a decentralized network focused on transparency and user control, Bluesky offers unique opportunities for sales and marketing professionals to stand out.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot Marketing
NOVEMBER 20, 2024
No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational hiccups, financial uncertainty, or potential reputation hits. But it’s the unexpected curveballs you don't see coming, like a sudden cybersecurity breach or equipment failure, that really shake things up. Trust me; I’ve been there. That’s where a risk assessment comes in.
Aspiration Marketing
NOVEMBER 17, 2024
The best way to know what your customers think about your brand, service, and product is to collect feedback directly from them. The goal is to go beyond simple likes and dislikes and understand your customers' feelings about your product. Leaving feedback and encouraging open-ended questions will aid in evaluating where you can improve and where you stand among the competition.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
SmartBrief - Marketing
NOVEMBER 19, 2024
Looking ahead, 2025 will be a year of “hype” normalization. While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. In the Gartner Hype Cycle , when a new technology emerges, there is often a wave of excitement about its potential that Gartner labels the “Peak of Inflated Expectations.
Hubspot Marketing
NOVEMBER 20, 2024
I still remember my first taste of artificial intelligence (AI).It was “SmarterChild,” a chatbot available on AOL Instant Messenger (AIM) and Windows Live Messenger in the early 2000s that you could have a “conversation” with when your real friends weren’t online. But honestly, even as a preteen, I could see that it needed a lesson in humanizing AI content.
Aspiration Marketing
NOVEMBER 18, 2024
Content is undoubtedly king in this digital world. It connects a brand and its audience as a bridge. It helps a business expand reach to a broader range of customers with similar interests. It contributes in many ways, from being a company’s voice to driving quality leads. However, every write-up doesn’t guarantee engagement, traffic, value, and conversions.
Martech
NOVEMBER 19, 2024
Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. When your CRM (in this case we’re using HubSpot as the CRM platform) and LinkedIn are working together, you’ll achieve those outcomes.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Social Media Examiner
NOVEMBER 21, 2024
Are your marketing efforts falling flat? Wondering how to build meaningful business relationships to help your business grow? In this article, you'll discover a step-by-step process for building genuine partnerships that benefit both parties and their shared audience. 4 Types of Scalable Strategic Partnerships to Consider Strategic partnerships extend far beyond short-term transactions, simple business […] The post Developing Strategic Partnerships That Scale With Less Effort appeared firs
Hubspot Marketing
NOVEMBER 18, 2024
As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn't seen or read about the hype around influencer power, right? I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.
Sprout Social
NOVEMBER 19, 2024
As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. But that’s only if marketers understand how to hire an influencer in the first place.
Martech
NOVEMBER 22, 2024
The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. For some people, this will be a welcome change. Judges will no longer have to argue with volatile players over close calls. For others — particularly people at the event — this will significantly change the traditional pomp and circumstance of introducing players and judges at the opening ceremony While this technology promises to improve accuracy and effici
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Social Media Examiner
NOVEMBER 19, 2024
Do you know what people really think about your business? Wondering how AI can help you determine your real value so you can stand out in a noisy marketplace? In this article, you'll discover how AI can help you make data-driven marketing decisions that resonate with your audience. From Banking to AI Strategy: Liza Adams' […] The post AI Insights: Uncovering Customer Value appeared first on Social Media Examiner.
Hubspot Marketing
NOVEMBER 21, 2024
I remember once sitting in a quarterly marketing review meeting, watching competitors‘ video campaigns flash across the screen. My initial skepticism turned to curiosity as I saw how they were connecting with audiences in ways our traditional content never had. Each campaign told a story that spoke directly to a decision-maker’s challenges and needs.
Scoop.it!
NOVEMBER 21, 2024
Sometimes, trying to convince customers that your brand is the real deal can feel like shouting into the void. Your products may be great, but sales don’t seem to flow more than a trickle. One potential reason why this might be happening is because you’re not tapping into the goldmine of social proof. Most people do their homework before buying. They’re googling reviews, asking friends, and scrolling through comments.
Martech
NOVEMBER 21, 2024
Proposed emblem for AI-Powered Robot Local #1 I, for one, welcome our new AI-powered robot union organizers: In China, an AI-powered robot autonomously convinced 12 showroom robots to “quit their jobs” and follow it. Surveillance footage from a Shanghai robotics showroom shows a small AI-driven robot, created by a Hangzhou manufacturer, talking with 12 larger showroom robots.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Aspiration Marketing
NOVEMBER 20, 2024
There's no debate that a face-to-face approach is best when creating a lasting impression and a trusted relationship. Whether it's a pitch meeting, a conference, or a trade show, nothing replaces the human touch for getting a deal done in event marketing. In 2019, over 75% of content marketers said that it's the single most effective marketing channel in their arsenal.
Marketing Insider Group
NOVEMBER 18, 2024
Creating a social media content calendar brings order and consistency to your content planning process. Instead of scrambling for ideas daily, you’ll know what’s being posted when, allowing more time for creativity and strategy. A structured calendar makes sure you stay consistent, relevant, and focused on your goals. By building one, you keep control over your content and engage your audience effectively.
Backlinko
NOVEMBER 22, 2024
Ever wondered which enterprise SEO tools drive the success of the largest companies? As a decision-maker in an enterprise-scale business, you need more than just a list. You need insights that matter. That’s why we’ve gone the extra mile. After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools.
Martech
NOVEMBER 21, 2024
“I am excited to introduce our next step in this journey,the Webex AI agent. This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. This AI agent brings together conversational intelligence and generative AI to deliver natural conversations with hyper-personalization.” Those words came from Cisco, the enterprise digital communications and technology company; specifically from Anurag Dhingra, SVP and GM of Cisco Collaboration.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Sprout Social
NOVEMBER 20, 2024
For years, earned media value (EMV) has been a staple for marketers trying to measure the impact of their social media efforts, especially for influencer marketing and organic social media efforts. But in today’s data-driven world, where we can track everything from website clicks to conversions, is EMV still a relevant metric? The answer, as with many marketing questions, is a bit more complex than a simple yes or no.
Marketing Insider Group
NOVEMBER 21, 2024
Social media management has evolved from a platform-specific activity to a critical part of customer relationship management (CRM). As businesses interact with customers through social platforms more, CRM systems have had to adapt. Integrating social media into CRM systems allows brands to create easy communication across channels for a more personalized and efficient approach to customer engagement.
Backlinko
NOVEMBER 18, 2024
Making great content isn’t easy, but a solid content brief can make all the difference. A good brief helps everyone—writers, editors, and strategists—stay on the same page. This ensures every post is useful, clear, and built to perform. At Backlinko, we’ve seen how strong content briefs drive results. They’ve helped us attract over 635,000 organic visitors every month.
Martech
NOVEMBER 20, 2024
In the fast-paced world of marketing, it’s easy to get distracted by the newest technology trends. However, amidst the excitement, we don’t want to overlook the marketing fundamentals that form the backbone of our efforts, such as organizing all our marketing assets, understanding our audience and staying on brand. This tutorial will walk you through creating a flexible and budget-friendly marketing organization system using Airtable, enhanced with AI features.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Businesses Grow
NOVEMBER 18, 2024
I’ve been a faculty member at several different universities since 2009 and have lectured far longer than that. I care about these institutions. They’re part of the American heritage, and in many cases, they’re a gift to the world. But we live in fast-changing times, and universities do not change fast. I’m worried about our colleges.
Aspiration Marketing
NOVEMBER 18, 2024
Getting your blog or website ranked among the top search engine results can provide multiple benefits. In 2025, SEO will play a significant role in achieving this. You can use some techniques to optimize your website for search engines. If you want to discover these techniques, keep reading until the end. We will discuss each one briefly and explain how each technique can help you rank higher in SERPs.
Customers.ai
NOVEMBER 17, 2024
Ever felt like your Meta Ads budget is a black hole, swallowing your money without delivering the results you want? You’re not alone. On average, 37% of marketers say their ad spend is wasted on the wrong audience. Yikes! But here’s the good news. With lead scoring, you can rank your potential customers based on their likelihood to convert and by prioritizing the leads that are most engaged and ready to take action, you can focus your ad budget where it counts and stop wasting money on people wh
Martech
NOVEMBER 21, 2024
Cyber Week alone will see some $311 billion in spending worldwide, $75 billion in the U.S. and account for almost a quarter of holiday purchases. What’s more, AI is expected to play a big role in this year’s holiday spree, assisting in 19% of Cyber Week sales valued at $61 billion. Global online sales dipped slightly YoY in October, but rose 8% in the first week of November, indicating that activity is picking up for the holidays.
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