Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy. That’s why we’ve prepared this in-depth ebook covering over 120 marketing and online advertising trends and predictions for 2024.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity.

Marketing Strategy 118

Marketing Strategy Manufacturing PR Marketers 118

Search Engine Land

FEBRUARY 19, 2024

Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? That’s what Gartner, a technological research and consulting firm, is predicting. Why we care. SEO and PPC are incredibly valuable. Search traffic is what can lead to revenue and profit (whether via converting that traffic to leads, sales, or whatever type of conversion matters to your brand).

Entertainment 134

Entertainment SEO Advertisers Advertising 134

Martech

FEBRUARY 19, 2024

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. In many cases, they’re firmly rooted in what many, including myself, believe is an outdated requirement of seeking candidates with degrees. The evolving talent marketplace While degrees used to signal a person’s abilities, skills and potential, the landscape has changed dramatically.

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CMO Marketers Marketing Analytics 137

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Aspiration Marketing

FEBRUARY 20, 2024

In the dynamic landscape of digital marketing, the process of nurturing contacts plays a pivotal role in steering potential leads toward conversion. In this lead nurturing series, we'll dive into what messages resonate with leads, explore diverse approaches, and address the unique challenges encountered at each stage. Let's start with Marketing Qualified Leads (MQLs), a crucial juncture where prospects show promising engagement and interest.

Marketers 207

Marketers Marketing Digital Marketing Inbound Marketing 207

InTouch Marketing

FEBRUARY 22, 2024

Are you struggling with how to pick an inbound marketing company for your business? Here are the top things that you want to be looking for when.

Inbound Marketing 90

Inbound Marketing Marketers Marketing 90

Vertical Response

FEBRUARY 21, 2024

Navigating TCPA Compliance: Email Marketing as a Safe Harbor Shifts in regulatory frameworks often become a pivotal moment for marketing professionals, forcing a recalibration of strategy and approach. The recent TCPA update from the Federal Communications Commission (FCC) regarding robocalls and automated texts is one such regulatory change that poses a new challenge to businesses.

Email Marketing 82

Email Marketing Law Communications Marketers 82

Buffer Marketing

FEBRUARY 21, 2024

My company, Galan Leather Co. , sells a fairly niche product: handmade leather and wood writing accessories, plus other craft goods that writing and stationery enthusiasts will appreciate. Because of that, we’ve found that the most effective way to market to our audience is via very niche channels: specifically, micro-influencers on YouTube. Given our products’ aesthetic appeal, you may think Instagram would be the way to go.

Shipping 122

Shipping Product Influencer Marketing Advertisers 122

Practical eCommerce - Marketing

FEBRUARY 18, 2024

Sharing first-party, anonymous data from participating merchants can mitigate the elimination of third-party cookies. The post Shopify ‘Audiences’ Boosts Cookieless Ads appeared first on Practical Ecommerce.

eCommerce 107

eCommerce Advertising Advertisers Marketing 107

Aspiration Marketing

FEBRUARY 22, 2024

In a world dominated by digital interactions, user-generated content (UGC) stands out as a powerful force reshaping the landscape of online engagement. But what exactly is UGC, and why has it become integral to modern marketing strategies?

User-Generated 216

User-Generated Marketing Strategy Inbound Marketing Marketing 216

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Search Engine Land

FEBRUARY 20, 2024

How Google is killing independent sites like ours from HouseFresh talks about an ongoing complaint from smaller publishers and site owners about how they are constantly being outranked by larger publishers and site owners in Google Search. The irony here is that story is currently being outranked by Reddit – no joke. Google ranking Reddit above HouseFresh.

SEO 144

SEO 144

Social Media Examiner

FEBRUARY 22, 2024

Want more leads from Instagram? Wondering which Instagram content types to use at each stage of the buyer journey? In this article, we'll explore Instagram lead generation strategy. Why Should Marketers Use Instagram to Generate Leads? With over 2 billion monthly active users, Instagram presents a significant opportunity for businesses to connect with potential customers. […] The post Instagram Lead Generation Strategy appeared first on Social Media Examiner.

User-Generated 139

User-Generated Customer Social Media Marketing Marketing 139

Martech

FEBRUARY 23, 2024

Most content strategies for B2B often rely on a subject matter expert or skilled writer to generate ideas, schedule content to satisfy the CMO and write based on perceived market demands. However, you must take the guesswork out of the equation to create relevant, high-performing content. Rather than rely solely on hypothesizing what an audience may want to read, savvy B2B marketers tap into social listening.

Content Marketing 136

Content Marketing CMO Social Media Marketing Marketers 136

Aspiration Marketing

FEBRUARY 19, 2024

Fulfillment services are a critical aspect of any e-commerce business. Without quality fulfillment services, companies that operate without physical store locations would not be able to supply goods to their customers. Handling the storage, shipping, and returns related to products that companies create and market requires attention to detail and expertise.

Logistics 210

Logistics Shipping Management Product 210

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Search Engine Land

FEBRUARY 23, 2024

Migrating a large website is always daunting. Big traffic is at stake among many moving parts, technical challenges and stakeholder management. Historically, one of the most onerous tasks in a migration plan has been redirect mapping. The painstaking process of matching URLs on your current site to the equivalent version on the new website. Fortunately, this task that previously could involve teams of people combing through thousands of URLs can be drastically sped up with modern AI models.

Search Marketers 138

Search Marketers Management SEO Marketers 138

Hubspot Marketing

FEBRUARY 21, 2024

One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for). The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance. After all, getting your target audience to your site and converting them is the whole point of having a website in the first place.

SEO 135

SEO Copywriting Thought Leadership Energy 135

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation.

Whitepaper 136

Whitepaper Content Marketing Thought Leadership Marketers 136

Aspiration Marketing

FEBRUARY 21, 2024

In a world where one-size-fits-all solutions fall short, custom objects emerge as the key to unlocking tailored data management within the HubSpot ecosystem. From understanding their core definition to advanced strategies and overcoming challenges, this guide will equip you with the knowledge to harness the full potential of HubSpot custom objects.

Customer 198

Customer Management Digital Marketing Marketing 198

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Buffer Marketing

FEBRUARY 22, 2024

You’ve probably received dozens of spammy, impersonal direct messages (DMs) in your social media inboxes that you never bothered replying to. Think messages from people who misspell your name, are clearly looking to sell you something you don’t need, or are just copy-pasting text en masse.  It’s little wonder that DMs get a bad rap, and most tend to shy away from sending them.

PR 134

PR Management Customer Social Media Marketing 134

Hubspot Marketing

FEBRUARY 20, 2024

I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers. After looking up the meaning of the phrase — it meant “toward greater things” — I went back to the email and noticed the intricate and eye-catching graphic design right at the bottom of it, along with the company’s information. That’s when I realized that an email footer can be used for much more than a simple address, privacy policy, and an almost indistinguishable unsubscr

Transform 133

Transform Law Energy Email Marketing 133

Martech

FEBRUARY 20, 2024

Back in January, I was appointed CEO of our email agency. Within a week, I made a mistake that cost our company money. It’s not much, but it’s enough to make me not want to do it again. Unlike most email mistakes, this one happened behind the scenes. But even though my mistake didn’t end up in your inbox, it’s still a learning opportunity with takeaways that can help you spot potential errors long before they go out into the world.

Email Marketing 133

Email Marketing Direct Mail Retail Marketers 133

Search Engine Land

FEBRUARY 21, 2024

Many people have an incredibly low bar for what they consider to be “great” content that deserves to rank in Google Search. So often, I see people bemoaning the fact that their content is great and high-quality. They just can’t understand why it isn’t ranking. But inevitably, when I go look at that great content, it typically is, at best, subpar.

SEO 133

SEO Retail Branding Product 133

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Social Media Examiner

FEBRUARY 20, 2024

Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners? In this article, we explore LinkedIn changes that affect your marketing. #1: Heading 2 Subheading 4 In addition, if you open the Reels composer in the mobile Facebook app, you’ll now see a tab […] The post LinkedIn Updates: Ads Tools, Networking Features, and More appeared first on Social Media Examiner.

Social Media Marketing 130

Social Media Marketing Marketing Marketers 130

Hubspot Marketing

FEBRUARY 22, 2024

Goodbyes are hard. And it’s even more challenging when you must say goodbye through email. Recently, I left my full-time teaching position to pursue a writing career. Sending a farewell email to my close colleagues, unaware of my decision to transition to a new job, was bittersweet. I preferred to say goodbye in person, but sometimes, time only allows for a farewell email.

Communications 133

Communications Management 133

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

Target Market 131

Target Market Advertising Advertisers Neuromarketing 131

MarketingOps

FEBRUARY 22, 2024

Introduction When it comes to account-based marketing (ABM), your marketing team might have invested in intent data, built tailored content, and spent time targeting accounts. But is the juice worth the squeeze? You could say marketing operations teams are there in part to squeeze every last marketing dollar in order to maximize each ABM effort. While the deal itself might be out of your control, it’s critical to ensure any front-end effort generating leads doesn’t fall flat in the handoff.

CRM 130

CRM Marketers Marketing Management 130

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Search Engine Land

FEBRUARY 21, 2024

OpenAI’s ChatGPT has proven to be a game-changing tool for SEO professionals. As Google has indicated an increased willingness to allow AI-generated content to rank and OpenAI has released new versions of GPT for enterprise use, the use cases have only expanded exponentially. In January 2024, another monumental shift occurred when OpenAI declared the GPT store open for business.

SEO 127

SEO Customer User-Generated Price 127

Hubspot Marketing

FEBRUARY 23, 2024

Webinars are a great way to teach customers about your offering or share helpful tips with your audience. They're low-cost and generate engagement. Plus, they provide your sales team with leads from your signup form. Everybody wins — that is if people actually attend. Webinar marketing is essential to getting those numbers up and your mission out. During my eight years in marketing, I learned several best practices for hosting a successful webinar.

Marketers 129

Marketers Marketing Promotion Transform 129

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in. These solutions go beyond project management, simplifying and revolutionizing critical business processes for better outcomes and performance.

Management 130

Management Communications Marketers Marketing 130

Businesses Grow

FEBRUARY 19, 2024

My speech on AI First, allow me to say humbly and honestly that I’m no expert in AI. But who is? I can say with authority, however, that I am a student of AI, and I’m good at distilling complex ideas like artificial intelligence into the essential issues that matter to a business. While I might be the last marketer on LinkedIn who hasn’t added “AI Expert” to his title, I can still connect the dots in an informed manner!

Food 127

Food Education eCommerce Branding 127

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing