Martech
AUGUST 26, 2024
Like just about everything in marketing, B2B marketing is changing — and fast. Some of the trends I’m seeing have been developing for a while, but now they’re really taking off. What’s going on? Here are five of the most important developments. 1. Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves.
Hubspot Marketing
AUGUST 26, 2024
It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of marketing some years ago out of The Onion’s HQ, so we’ve both been behind the scenes. A business is still a business, and marketing is still marketing. Which isn’t to say it can’t be a helluva lot of fun. I talked to Hassan S. Ali , the creative director of brand at Hootsuite , where he describes his job as “leading a team of creatives to ruffle B2B marketing feathers for an equally feat
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Marketing Insider Group
AUGUST 27, 2024
As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. This evolution will create challenges in the manufacturing industry, but it’s also an exciting time that should facilitate growth. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry.
Aspiration Marketing
AUGUST 27, 2024
Have you ever built a thriving business on a marketplace platform? Great! But are you wondering if it's enough for long-term success in North America? The answer might surprise you. While marketplaces offer a quick launchpad and access to a vast audience, relying solely on them can limit your brand's control and growth potential. Building and maintaining a standalone website is crucial for businesses aiming to thrive in the North American market.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Aspiration Marketing
AUGUST 26, 2024
With an effective marketing strategy, you can establish a name for your business in your industry within a short span of time. If you think about some of the biggest brands in the world, like Nike or Apple, you will realize how they have become globally recognized names through their marketing strategies. Both companies made use of catchy taglines and innovative ideas to come up with memorable campaigns that have stayed with consumers.
DirectMail2.0
AUGUST 28, 2024
Direct Mail: The First Touchpoint The journey begins with a classic yet effective tactic: direct mail. Despite the prevalence of digital marketing, physical mail still holds a unique power to grab attention. A well-designed mail piece can create a tangible connection with your audience, standing out amidst the digital noise. From postcards to personalized letters, direct mail allows for creative freedom and targeted messaging.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
AUGUST 26, 2024
AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028. Your competitors are using this technology, so understanding the basics of AI and exploring advanced automation tools is essential as you personalize customer experi
Martech
AUGUST 26, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
The LeadG2 Blog
AUGUST 27, 2024
When it comes to inbound marketing, return on investment (ROI) is often measured solely by revenue and conversions. However, there's a powerful, often overlooked benefit—lead intelligence. Keep reading to see how lead intelligence can significantly boost your marketing efforts and why it should be considered a valuable ROI metric. You can also dive deeper into this topic in our new The ROI of Inbound Marketing eBook.
Aspiration Marketing
AUGUST 29, 2024
Have you ever published a blog post and waited for it to appear in search engine results? It can be a frustrating waiting game, sometimes taking days or even weeks. So, what's going on behind the scenes? Crawling and Indexing. While a necessary part of search engine optimization, it can also be tedious for those eager to get their content seen. Fortunately, protocols like IndexNow can speed this process up.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
The CMO Survey
AUGUST 29, 2024
The post Galloway and Ritson on CMO Extinction and how to Avoid it; Why TikTok is About to Usurp Meta, one Streamer Will Collapse, and Looming AI Litigation appeared first on The CMO Survey.
Search Engine Land
AUGUST 27, 2024
Google Ads now allows advertisers to create remarketing lists based on viewers of specific YouTube creator videos, unlocking new possibilities for targeted campaigns. Previously, advertisers could only create remarketing lists based on viewers’ interactions with their own linked YouTube channels. This update opens up new opportunities for targeting based on creator content.
Hubspot Marketing
AUGUST 28, 2024
HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs. When it comes to technical SEO and AI, specifically, I set out to answer three burning questions: Are SEO folks using AI? If so, how? And is it actually worth it? To find answers, I contacted members of HubSpot’s technical SEO team and practitioners from my external network.
Aspiration Marketing
AUGUST 28, 2024
Artificial Intelligence, or AI, is no longer a buzzword but a driving force reshaping industries and our daily lives. But to understand the true power of AI, it's essential to understand its history. This journey, marked by both triumphs and challenges, has brought us to a point where AI is not just a possibility but a reality shaping our future.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.
Martech
AUGUST 27, 2024
Google today introduced four updates to help retailers ahead of the holiday shopping season. Key updates: Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. AI-powered insights. Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queri
Search Engine Land
AUGUST 29, 2024
For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: Bidding techniques. Keyword match types. Campaign setting adjustments. Ad copy changes. This article delves into those tests, explaining the rationale behind them, the outcomes achieved and the implications for your own Google Ads accounts.
Sprout Social
AUGUST 30, 2024
Strong digital customer service is an expectation, not an exception to the rule. Because the days of customers sitting on hold or reps saying “I don’t know” are long gone. Modern buyers expect customer care that’s swift, comprehensive and seamless. They likewise expect brands to deliver all of the above through digital customer service. This can be a tall order for brands with limited personnel.
Businesses Grow
AUGUST 26, 2024
Too short for an entire blog post, too fun to pass up, here are a few observations from the marketing world. My AI stack It’s hard to have a definitive comparison because all these LLMs are in a race to AGI (super-human intelligence) and evolving week by week. We have had many discussions in here about where to focus and invest because you could go broke buying subscriptions to everything.
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Martech
AUGUST 30, 2024
Ever since Google threatened to eliminate third-party cookies, there’s been a steady drumbeat that websites should switch to first-party data, which, many say, is better anyways. While it’s definitely a good idea to collect first-party data, third-party cookies were created for a very good reason, and they still remain a useful tool that website owners should not ignore — even as they become less common and reliable.
Search Engine Land
AUGUST 27, 2024
Google Ads users no longer have access to Auction Insights fields in new data sources within Looker Studio. Existing data sources will lose this access on Sept. 23. Why we care. Auction Insights provides critical competitive data, helping advertisers understand their performance relative to competitors in the same auctions. The removal of these fields from Looker Studio will require advertisers to adjust their Looker reports and strategy tools, and revert to getting the competitive metrics they
Hubspot Marketing
AUGUST 26, 2024
You open your computer on a Monday morning, and you have a few Slack messages about a campaign you're launching on Tuesday. After you‘ve answered those, you check your inbox and see you’ve been tagged in some slides for that same campaign. Once you're done responding, you hop on a Zoom call to chat with stakeholders about last-minute tasks that need to be completed for launch.
Content Marketing Institute
AUGUST 29, 2024
Your audience’s inboxes are a crowded but extremely valuable space. Learn how to get noticed and get your emails opened, read, and clicked with this great advice from the experts presenting at Content Marketing World.
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Tired of your emails getting lost in the noise? Ready to turn subscribers into customers? Our comprehensive toolkit will help you break through the noise and drive business impact. Key Benefits: Maximize Deliverability: Ensure your emails reach inboxes consistently. Personalize at Scale: Craft targeted messages that resonate with every recipient. Optimize for Results: A/B test your way to higher open rates, click-through rates, and conversions.
Martech
AUGUST 29, 2024
Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same marketers are also keeping a watch on consumer interest in AI and other trending technologies. Where AI topped the list of consumer trends in a previous survey, CTV now leads the field.
Search Engine Land
AUGUST 30, 2024
Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context for advertisers trying to understand their performance relative to their peers, potentially informing strategic decisions and goal-setting.
Hubspot Marketing
AUGUST 27, 2024
Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses. A “best practice” that failed so hard we had to pause part of the test early. And, if I can wax clickbait-y for a moment, it’s a tactic you may be using in your calls-to-action as we speak. So come for the trainwreck, but stick around for the lesson, because what we learned led to 4% more leads from our CTAs.
Social Media Examiner
AUGUST 29, 2024
Are you struggling to make Reels? Does your video content strategy need to change? In this article, we’ll explore four easy ways to make better Instagram Reels. Why Instagram Reels Matter Instagram Reels have become an important tool for businesses and creators to reach new audiences. However, many people struggle to create engaging Reel content. […] The post 4 Easy Ways to Make Better Instagram Reels appeared first on Social Media Examiner.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Martech
AUGUST 28, 2024
Ad spending on retail media networks (RMN) is projected to increase 26% this year to nearly $55 billion, according to a new study from the ANA. Despite this, it’s clear advertisers are still hesitant about the channel. RMNs have attracted a lot of attention in the past few years, partly because of the extraordinary proliferation of new entrants in the channel.
Search Engine Land
AUGUST 29, 2024
A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets. Yelp will argue that Google harms consumers by promoting its own inferior local search product over other local search providers, stifling competition and increasing costs for its rivals.
Internet Marketing Ninjas
AUGUST 29, 2024
This post was written with the assistance of AI. Hey, folks! Jim Boykin here, your favorite SEO guy who loves diving into the depths of Google’s ever-changing algorithm. You know me—I’ve been around this block a few times, poking around, running experiments, and seeing what makes Google tick. And oh boy, have I got something juicy for you today.
Social Media Examiner
AUGUST 27, 2024
Wish you had a team of experts available whenever you needed them? Wondering how to build AI assistants to help you speed your work? In this article, we explore how to use custom GPTs in marketing and in business. What Are Custom GPTs? Staying ahead of the curve is crucial in today's fast-paced marketing world. […] The post Custom GPTs for Marketers: Creating a Virtual Team appeared first on Social Media Examiner.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With
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