Martech
AUGUST 26, 2024
Like just about everything in marketing, B2B marketing is changing — and fast. Some of the trends I’m seeing have been developing for a while, but now they’re really taking off. What’s going on? Here are five of the most important developments. 1. Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves.
Hubspot Marketing
AUGUST 26, 2024
It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of marketing some years ago out of The Onion’s HQ, so we’ve both been behind the scenes. A business is still a business, and marketing is still marketing. Which isn’t to say it can’t be a helluva lot of fun. I talked to Hassan S. Ali , the creative director of brand at Hootsuite , where he describes his job as “leading a team of creatives to ruffle B2B marketing feathers for an equally feat
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Marketing Insider Group
AUGUST 27, 2024
As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. This evolution will create challenges in the manufacturing industry, but it’s also an exciting time that should facilitate growth. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry.
Aspiration Marketing
AUGUST 27, 2024
Have you ever built a thriving business on a marketplace platform? Great! But are you wondering if it's enough for long-term success in North America? The answer might surprise you. While marketplaces offer a quick launchpad and access to a vast audience, relying solely on them can limit your brand's control and growth potential. Building and maintaining a standalone website is crucial for businesses aiming to thrive in the North American market.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Aspiration Marketing
AUGUST 26, 2024
With an effective marketing strategy, you can establish a name for your business in your industry within a short span of time. If you think about some of the biggest brands in the world, like Nike or Apple, you will realize how they have become globally recognized names through their marketing strategies. Both companies made use of catchy taglines and innovative ideas to come up with memorable campaigns that have stayed with consumers.
DirectMail2.0
AUGUST 28, 2024
Direct Mail: The First Touchpoint The journey begins with a classic yet effective tactic: direct mail. Despite the prevalence of digital marketing, physical mail still holds a unique power to grab attention. A well-designed mail piece can create a tangible connection with your audience, standing out amidst the digital noise. From postcards to personalized letters, direct mail allows for creative freedom and targeted messaging.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
AUGUST 26, 2024
AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028. Your competitors are using this technology, so understanding the basics of AI and exploring advanced automation tools is essential as you personalize customer experi
Martech
AUGUST 26, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
The LeadG2 Blog
AUGUST 27, 2024
When it comes to inbound marketing, return on investment (ROI) is often measured solely by revenue and conversions. However, there's a powerful, often overlooked benefit—lead intelligence. Keep reading to see how lead intelligence can significantly boost your marketing efforts and why it should be considered a valuable ROI metric. You can also dive deeper into this topic in our new The ROI of Inbound Marketing eBook.
Aspiration Marketing
AUGUST 29, 2024
Have you ever published a blog post and waited for it to appear in search engine results? It can be a frustrating waiting game, sometimes taking days or even weeks. So, what's going on behind the scenes? Crawling and Indexing. While a necessary part of search engine optimization, it can also be tedious for those eager to get their content seen. Fortunately, protocols like IndexNow can speed this process up.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Ann Handley
AUGUST 29, 2024
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. Pearl is 8 years old but seems much more mature. Maybe because she’s so quiet. At first, I don’t even notice her there, sitting still and silent. Or maybe it’s the way she meets my gaze directly when I do.
Hubspot Marketing
AUGUST 28, 2024
HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs. When it comes to technical SEO and AI, specifically, I set out to answer three burning questions: Are SEO folks using AI? If so, how? And is it actually worth it? To find answers, I contacted members of HubSpot’s technical SEO team and practitioners from my external network.
Martech
AUGUST 26, 2024
I watched “OpenAI Sora’s first short film — ‘Air Head,’ created by shy kids,” when it debuted in March and assumed Sora would be publicly available in a few months. But it’s already August and only a limited number of visual artists, designers and filmmakers have been granted access to “gain feedback on how to advance the model to be the most helpful for creative professionals.
Buffer Marketing
AUGUST 26, 2024
Remember when social media content was limited to Facebook statuses and, er, “pokes?” Even a few years later, cutting-edge content was limited to a blurry photo with an oversaturated filter on Instagram. It seems bizarre now, given how much you can do with social media today. With the ever-growing list of platforms releasing new features daily, it's an exciting time to build a following online — but it's not an easy one.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Businesses Grow
AUGUST 26, 2024
Too short for an entire blog post, too fun to pass up, here are a few observations from the marketing world. My AI stack It’s hard to have a definitive comparison because all these LLMs are in a race to AGI (super-human intelligence) and evolving week by week. We have had many discussions in here about where to focus and invest because you could go broke buying subscriptions to everything.
Hubspot Marketing
AUGUST 26, 2024
You open your computer on a Monday morning, and you have a few Slack messages about a campaign you're launching on Tuesday. After you‘ve answered those, you check your inbox and see you’ve been tagged in some slides for that same campaign. Once you're done responding, you hop on a Zoom call to chat with stakeholders about last-minute tasks that need to be completed for launch.
Martech
AUGUST 29, 2024
Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same marketers are also keeping a watch on consumer interest in AI and other trending technologies. Where AI topped the list of consumer trends in a previous survey, CTV now leads the field.
Social Media Examiner
AUGUST 29, 2024
Are you struggling to make Reels? Does your video content strategy need to change? In this article, we’ll explore four easy ways to make better Instagram Reels. Why Instagram Reels Matter Instagram Reels have become an important tool for businesses and creators to reach new audiences. However, many people struggle to create engaging Reel content. […] The post 4 Easy Ways to Make Better Instagram Reels appeared first on Social Media Examiner.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Search Engine Land
AUGUST 27, 2024
Google Ads now allows advertisers to create remarketing lists based on viewers of specific YouTube creator videos, unlocking new possibilities for targeted campaigns. Previously, advertisers could only create remarketing lists based on viewers’ interactions with their own linked YouTube channels. This update opens up new opportunities for targeting based on creator content.
Vertical Response
AUGUST 25, 2024
Want to boost your holiday sales? This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Key Takeaways Early planning for holiday marketing is essential to capture customer attention and refine strategies based on past campaigns.
Martech
AUGUST 27, 2024
AI is rapidly reshaping various industries, and martech is no exception. As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. Let’s examine the benefits, deployment strategies and key considerations for integrating AI into your martech stack to drive better results and optimize customer experiences.
Buffer Marketing
AUGUST 28, 2024
Getting your first 1,000 followers always feels like the biggest hurdle on any social media site. Since you’re starting from scratch, you have to begin to understand your audience, learn the algorithm and, perhaps most importantly, build up some consistency. Here’s the ultimate guide on how you can gain your first 1,000 followers on the most popular social media platforms.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Search Engine Land
AUGUST 29, 2024
For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: Bidding techniques. Keyword match types. Campaign setting adjustments. Ad copy changes. This article delves into those tests, explaining the rationale behind them, the outcomes achieved and the implications for your own Google Ads accounts.
Social Media Examiner
AUGUST 27, 2024
Wish you had a team of experts available whenever you needed them? Wondering how to build AI assistants to help you speed your work? In this article, we explore how to use custom GPTs in marketing and in business. What Are Custom GPTs? Staying ahead of the curve is crucial in today's fast-paced marketing world. […] The post Custom GPTs for Marketers: Creating a Virtual Team appeared first on Social Media Examiner.
Martech
AUGUST 27, 2024
Google today introduced four updates to help retailers ahead of the holiday shopping season. Key updates: Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. AI-powered insights. Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queri
Sprout Social
AUGUST 30, 2024
Strong digital customer service is an expectation, not an exception to the rule. Because the days of customers sitting on hold or reps saying “I don’t know” are long gone. Modern buyers expect customer care that’s swift, comprehensive and seamless. They likewise expect brands to deliver all of the above through digital customer service. This can be a tall order for brands with limited personnel.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Search Engine Land
AUGUST 30, 2024
Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. This introductory article explores AI and why it’s significant and highlights key milestones. I’ll also share actionable steps you can take to start integrating AI into your marketing strategy.
Internet Marketing Ninjas
AUGUST 29, 2024
This post was written with the assistance of AI. Hey, folks! Jim Boykin here, your favorite SEO guy who loves diving into the depths of Google’s ever-changing algorithm. You know me—I’ve been around this block a few times, poking around, running experiments, and seeing what makes Google tick. And oh boy, have I got something juicy for you today.
Martech
AUGUST 29, 2024
Conference season is in full swing. If you’re spending that much cash, be sure you’re getting results, whether it’s acquiring new leads, closing deals, or starting new partnerships. Conferences can drain your budget, but with the right strategy, you can turn every event into a profitable trip — be it The MarTech Conference or INBOUND. Here’s how to maximize your conference ROI, from planning to follow-up. 1.
Backlinko
AUGUST 26, 2024
SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. And quarterly check-ins. This analytical approach has helped us maintain top rankings and grow organic traffic by 20.50% year over year. We run a fresh site crawl, review top pages, and optimize them to keep our search rankings high.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
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