Adobe Experience Cloud Blog

MAY 12, 2020

It feels like five years have been compressed into the last ten weeks. Rising trends have accelerated to become what feels like the norm, and new ways of doing things have burst into the open. Marketing, businesses, and brands have been turned upside down, and we are now experiencing the new reality. There’s an old adage about how a frog will sit in a pot of gradually heating water until it boils alive, but if you put it into a pot of boiling water it would jump straight out.

Real Estate 159

Real Estate Thought Leadership Fashion Energy 159

Content Marketing Institute

MAY 14, 2020

Joe Pulizzi shares how he founded the Content Marketing Institute in another unprecedented time. He then reveals eight things content marketers should be doing during this crisis. Continue reading → The post 8 Things to Help Your Content Marketing Survive the Pandemic appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketers Marketing 145

Search Engine Journal

MAY 14, 2020

Traditional marketing is still a valuable B2B asset. And the art of synergizing traditional with digital marketing is worth mastering. Here's how to do it. The post 5 Brilliant Ways to Combine Traditional & Digital Marketing via @alexanderkesler appeared first on Search Engine Journal.

Digital Marketing 145

Digital Marketing Traditional Marketing Marketers Marketing 145

Hootsuite

MAY 13, 2020

blockquote.tiktok-embed { all: unset !important; } blockquote.tiktok-embed:before { content: none !important; } blockquote.tiktok-embed:after { content: none !important; }. Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers.

Influencer Marketing 145

Influencer Marketing Market Trends Non-Profit Marketers 145

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Marketing Insider Group

MAY 13, 2020

With a long career in sales and marketing, I’ve had direct experience of how persuasive storytelling can be. But storytelling is a useful tool not just for selling things. It can be an effective tool for learning, too. This won’t be a surprise to anyone with a background in teaching. And you’ve probably had personal experience of learning from a story.

Food 145

Food Education Place Customer 145

Content Marketing Institute

MAY 13, 2020

Getting a Wikipedia article published about your company or topic related to your business isn’t easy. To help, here’s what you need to know about what the volunteer-operated encyclopedia is looking for and the right way to go about it. Continue reading → The post What You Need to Know to Get a Wikipedia Page Published appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Marketers 145

Neil Patel

MAY 12, 2020

On May 4th, Google started to roll out a major update to its algorithm. They call it a “core” update because it’s a large change to their algorithm, which means it impacts a lot of sites. To give you an idea of how big the update is, just look at the image above. It’s from SEMrush Sensor , which monitors the movement of results on Google. The chart tracks Google on a daily basis and when it shows green or blue for the day, it means there isn’t much movement going on.

Real Estate 145

Real Estate SEO User-Generated Health 145

Hootsuite

MAY 12, 2020

At some point, many busy social media marketers may be tempted to try an Instagram automation tool. This can be a tricky. Much of the software that’s used to automate Instagram activity defies network guidelines. Worse, it can be spammy and ineffective, as our experiment shows. However, there are ethical and effective ways to incorporate Instagram automation software into your work.

User-Generated 145

User-Generated Social Media Marketing Product Communications 145

Hubspot Marketing

MAY 11, 2020

The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? It's a conundrum facing countless creators across the globe. They're wondering how to be empathetic without being disingenuous.

Content Marketing 145

Content Marketing Marketers Marketing Communications 145

Content Marketing Institute

MAY 11, 2020

Content marketers are quick to preach the gospel of storytelling, but we typically evangelize it from the creators’ perspective. Yet reading literature has many tangible benefits that ultimately help us tell better stories. Continue reading → The post Reading Fiction Can Make You a Better Content Creator appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Marketers 145

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Marketing Insider Group

MAY 13, 2020

A recent survey and found that 73% of CEOs think that marketers lack credibility and have quite a bit of work to do to earn their trust. Establishing credibility and trust in marketing is more important than ever before. Marketing Week found a similar finding that revealed that only about one-third of B2B CEOs consider marketing an important part of their business.

Thought Leadership 144

Thought Leadership Marketers Marketing Communications 144

Hootsuite

MAY 13, 2020

As someone who ran an unauthorized 2gether fan site on Geocities for three glorious, hormone-fuelled months in 2001, I know first-hand the joy of bringing the community together online. Or, at the very least, the joy that comes with having upwards of five internet strangers sign our e-guestbook. (Were they all my brother trying to prank me? I don’t want to talk about it!!).

Customer 145

Customer Place Analytics Management 145

Hubspot Marketing

MAY 13, 2020

What do you use spreadsheets for? If you're anything like me, you likely use them for data collection, to track campaign or blog post analytics, or to keep track of weekly assignments. But have you ever thought about using spreadsheets to make a calendar? And, more specifically, have you ever thought about using Google Sheets to make a functional calendar?

Analytics 145

Analytics Place Marketing Marketers 145

Content Marketing Institute

MAY 12, 2020

Video’s versatile format can serve multiple marketing purposes. But which combination of formats, features, and distribution options best fit your needs and goals? Use this decision-making guide to find the ideal path. Continue reading → The post How to Create the Right Video Experiences for Your Brand appeared first on Content Marketing Institute.

Branding 144

Branding Content Marketing Marketing Marketers 144

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Marketing Insider Group

MAY 11, 2020

In the last couple of months, the world has changed. This change has been dramatic and has had huge repercussions on the way we live and work. If you thought you weren’t ready for digital transformation before, you may no longer have a choice. The recent disruptions have forced businesses all over the world to change the way they operate. Lockdown policies in many countries mean that non-essential businesses have had to close their offices and business premises and transition their operations to

Transform 143

Transform Thought Leadership Shipping Entertainment 143

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. Many of them just went through a round of marketing plan updates (with budget adjustments, content and media re-planning, even headcount reduction) during the pandemic.

Marketing Plan 137

Marketing Plan Key Performance Indicator Communications Marketers 137

Hubspot Marketing

MAY 13, 2020

According to HubSpot research, Facebook is the top distribution channel for content, and provides the biggest ROI for marketers. In fact, over half of marketers agree that Facebook is where they see the most ROI, and Facebook Advertising is one of the top features for hitting those goals. Are you one of the marketers that can relate? To illustrate, do you always have a tab devoted to Facebook Advertising efforts?

Advertisers 145

Advertisers Advertising Management Product 145

Sprout Social

MAY 15, 2020

You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them. Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers.

Real Estate 133

Real Estate Entertainment Finance Retail 133

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Marketing Insider Group

MAY 12, 2020

The research is clear: A blog post should be more than 1,000 words. And the longer your post, the more likely it is to rank higher in Google searches. Of course, blog articles should only be as long as they need to be. Some posts can get their message across in 300 words. And many people argue that no one is reading anything online that takes more than a few minutes to read.

SEO 139

SEO Content Marketing Marketing Strategy Customer 139

Search Engine Journal

MAY 13, 2020

Creating a new piece of content or an entire campaign? Consider these five foundational elements to achieve optimal results. The post Context Marketing: 5 Foundational Elements to Consider When Mapping a Content Campaign via @JRiddall appeared first on Search Engine Journal.

Marketers 128

Marketers Marketing Content Marketing 128

Hubspot Marketing

MAY 13, 2020

As a habitual spender bee, the day before payday is, sadly, one of scant spending. Some of the marketing teams I've been on have had similar budget issues (although those weren't brought on by online shopping like mine). While having a tight marketing budget can make the job harder, there's still plenty you can do. Below, let's review the top tactics to implement when you're marketing without a budget. 1.

Gen Z 144

Gen Z User-Generated Inbound Marketing Marketers 144

Sprout Social

MAY 13, 2020

Every agency, big or small, full-service or boutique, attracts and acquires clients because of their unparalleled experience and ability to take campaigns and content to the next level. As an agency expert, it’s your responsibility to bring forward actionable insights that speak to your clients’ goals, audience, strategies and more. While some agencies might have bigger budgets and teams, marketers can level the playing field by leveraging social data.

Real Estate 124

Real Estate Health Analytics Education 124

Advertisement

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Rock Content

MAY 14, 2020

The Coronavirus crisis derailed all 2020 plans. The data that supported sales projections, marketing strategies , hiring plans and product development are no longer very accurate. The context has changed, as have consumer behaviors and the market. As we tried to adapt to this new “normal”, we found examples of companies that were able to respond quickly to these events with the help of our Ion software.

Management 115

Management Logistics Entertainment Shipping 115

Search Engine Journal

MAY 13, 2020

If your goal is to somehow carve out a living, consider monetizing your content. Here are 10 content monetization options to choose from. The post 10 Ways to Monetize Your Content via @mirandalmwrites appeared first on Search Engine Journal.

Content Marketing 127

Content Marketing Marketing Marketers 127

Hubspot Marketing

MAY 14, 2020

2020 has brought with it unexpected levels of stress, anxiety, and fear for people across the globe. And the workplace isn't insulated from the realities of our global situation. Some of my colleagues, for instance, are now working half-days — and essentially becoming elementary or middle school teachers while their children's schools are closed for the other half.

Health 140

Health 140

Sprout Social

MAY 11, 2020

Social media and journalism are one and the same these days. Perhaps that’s because over 50% of people rely on social as a news source. Meanwhile, platforms like Twitter are capable of reporting news in real-time minus any commercials or paywall. From politics to retail to entertainment and beyond, there’s no timelier place for journalists to get their stories to the public.

Entertainment 124

Entertainment Retail Place Branding 124

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Litmus

MAY 15, 2020

Do you remember those memory card games where you’d have to flip over cards, remember where the match was, and pair it up? Recalling what you’d seen across a few cards was easy enough, but it got increasingly harder as the spread increased. How do you think you’d fare with ten cards? What about 20? Your chances of knowing what you’ve seen are pretty good at those levels.

Marketing Mix 104

Marketing Mix Email Marketing Customer Marketing 104

Search Engine Journal

MAY 14, 2020

Do you have the info you need to create great SEO content? Work through this SEO client onboarding process to inform your content strategy. The post 10 Questions to Ask When Onboarding a New SEO Content Client via @seocopychick appeared first on Search Engine Journal.

SEO 114

SEO Content Marketing Marketing Marketers 114

Hubspot Marketing

MAY 15, 2020

When it comes to your business' branding strategy , establishing your company's logo is one of the most critical tasks. Your logo will be pervasive throughout all of your marketing campaigns, and it's one of the most prominent branding elements that people will think of when someone mentions your company. Mounting research backs up how important a logo can be to your brand.

Branding 128

Branding Education Market Research Customer 128

Duct Tape Marketing

MAY 14, 2020

Tips of the Trade with Seth Godin written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Seth Godin. In this episode of the Duct Tape Marketing Podcast , I interview Seth Godin, author, entrepreneur, and most of all a teacher. Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip , Linchpin , Purple Cow , Tribes , and What To Do When It&#

Direct Marketing 101

Direct Marketing Management Product Marketing 101

Advertisement

Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing