Businesses Grow

SEPTEMBER 23, 2024

About a year ago, singer Ed Sheeran partnered with Heinz on a new hot sauce. This is a great lesson literally pointing to the future of influencer marketing, and I kept forgetting to blog about it. But before I get to the dazzling marketing lesson from Ed Sheeran, let’s talk about the marketing problem with soap … The new influencer landscape I recently attended a meeting at a CPG company famous for its iconic soap products.

Manufacturing 68

Manufacturing Influencer Marketing Energy Marketers 68

Martech

SEPTEMBER 24, 2024

Yes, I meant what I said in the headline. And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. On one end, companies invested significant time and money in email; on the other, they stumbled into it without that same investment.

CMO 132

CMO Email Marketing Influencer Marketing Promotion 132

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. Without a clear strategy when partnering with creators and influencers, you risk losing time, opportunity and resources. That’s where this flexible seven-week influencer marketing plan comes in. It provides a framework with clear milestones and walks you through a process that covers everything from defining your goals to measuring your campaign’s su

Influencer Marketing 74

Influencer Marketing Marketing Strategy Marketers Marketing 74

Aspiration Marketing

SEPTEMBER 23, 2024

In today's fast-paced digital world, content is king. Whether you're a seasoned writer, a marketer, or a small business owner, the demand for high-quality content is relentless. But let's be honest—creating content that resonates with your audience can be a time-consuming and, at times, daunting task. That's where Artificial Intelligence (AI) comes into play.

Place 236

Place Marketers Marketing Content Marketing 236

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Hubspot Marketing

SEPTEMBER 23, 2024

Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed. When I left the journalism business, I thought my storytelling days were over; however, visual storytelling is critical in the marketing world. Visual storytelling allows brands to connect with audiences on an emotional and personal level by sharing stories accompanied by stunning imagery.

Food 115

Food Energy Health Place 115

Martech

SEPTEMBER 23, 2024

Sixty-five percent of consumers still send letters and packages with nearly half (48%) of Gen Z sending mail one to two times per month. That’s according to new research from online postage and shipping vendor Stamps.com. Why we care. Not only does mail still exist (it’s that stuff in your mailbox) but direct mail continues to play a role in marketing.

Gen Z 124

Gen Z Direct Mail Shipping CRM 124

Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. There are more than three billion active monthly users on Facebook alone, and learning how to become a good social media marketer means connecting with a chunk of those people. However, succeeding in this field requires more than just posting content; it demands a unique blend of creativity, strategy, and resilience.

Transform 78

Transform Social Media Marketing Whitepaper Marketers 78

Sprout Social

SEPTEMBER 23, 2024

Marketers: AI isn’t necessarily coming to replace you. But if you want to be the most skilled and well-equipped marketer in your field, you need to stay ahead of the curve with a strong command of how to use AI within your function. That’s the AI-powered culture we’re building at Sprout Social. Let’s be clear: AI and automation are, and will be, transformational to the art and science of marketing.

Transform 65

Transform Marketers Energy Marketing 65

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? What are the lifecycle stages? Key lifecycle marketing channels Components of a lifecycle marketing strategy Cross-departmental collaboration and data integration How personalization strengthens your lifecycle strategy Creating effective lifecycle email marketing campaigns Industry-specific lifecycle marketing strategies Measuring the success of lifecycle marketing Make every stage count with lifecycle marketing Lifecycle marketing FAQs Lifecycle marketing is about e

Management 96

Management Marketers Marketing CRM 96

Aspiration Marketing

SEPTEMBER 26, 2024

Why do some websites appear at the top of search results while others languish on page ten? The answer lies in Search Engine Optimization (SEO). We'll break down how to check and improve your website's search rankings, propelling you toward the coveted first page (and beyond!).

SEO 244

SEO 244

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Martech

SEPTEMBER 26, 2024

This year’s Dreamforce and Inbound user conferences were all about AI agents. “When we look back at this event years from now, you’re going to remember it as the year of AI agents,” said HubSpot co-founder and CTO Dharmesh Shah. “The only thing we’re going to do at Salesforce is AgentForce,” said CEO Marc Benioff. (So long Customer 360 and Data Cloud, hope you enjoyed your time in the spotlight.

User-Generated 130

User-Generated Price Marketers Marketing 130

Hubspot Marketing

SEPTEMBER 24, 2024

When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission to share the story. (I’m not above debasing myself on your behalf.) It’s a lesson that applies to nearly all content marketing — and one I promise you’re not going to hear anywhere else. Are you ready for it? Not all distribution is good distribution.

Shipping 135

Shipping Promotion Place Video Marketing 135

Chief Martec

SEPTEMBER 26, 2024

I have two surveys for you that I think you’ll love. The first is one that I’m asking you to take: a cut-through-the-BS survey on the real ways in which you’re seeing gen AI used in your organization — or not. This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3.

B2C 115

B2C Marketing Automation Platform CRM Product 115

Aspiration Marketing

SEPTEMBER 25, 2024

When it comes to modern hiring, standing out isn't just about offering competitive salaries and benefits – it's about building a compelling employer brand. A staggering 72% of job seekers say a positive employer brand would make them more likely to apply to a company. But what exactly does employer branding mean?

Branding 226

Branding 226

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Martech

SEPTEMBER 23, 2024

Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. Automated campaigns increase relevance for your target audience and boost the productivity of your marketing team, which together should improve your bottom-line performance.

Marketers 130

Marketers Marketing Education Customer Journey 130

Hubspot Marketing

SEPTEMBER 26, 2024

Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan's Stick Season, and get ready to hear from a paid marketer who’s all-in on influencers, storytelling, and AI-targeted ads. (I'm sorry I can’t offer up a more recent fall-inspired album. To be fair, I'm still obsessed with my "Summer 2019" mix. ) Keep reading to learn why Zapier's head of paid ads thinks the golden age of paid ads is over. 1.

Influencer Marketing 125

Influencer Marketing Fashion Advertisers Advertising 125

Search Engine Land

SEPTEMBER 27, 2024

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. However, with new AI tools constantly emerging, it can be overwhelming to know which ones truly enhance productivity and which may complicate things. From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities.

SEO 111

SEO Transform User-Generated Analytics 111

Buffer Marketing

SEPTEMBER 23, 2024

At Buffer, we recently embarked on an ambitious project: uncovering the best times to post on every major social network in 2024.  We poured over millions of posts, Reels, Tweets, TikToks, Shorts, videos, and more to pinpoint when the best-performing content was published.  To predict the best time to post on Facebook, Instagram, LinkedIn, and X, we looked at the timeslots with the highest engagement rates on each platform.

Analytics 120

Analytics User-Generated Social Media Marketing Education 120

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Martech

SEPTEMBER 27, 2024

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies.

Advertisers 131

Advertisers Advertising Branding User-Generated 131

Social Media Examiner

SEPTEMBER 24, 2024

Are you looking to leverage AI to boost your eCommerce sales? Want to know how to apply AI to your business? In this article, we explore how to employ AI in an online business. The Power of AI and Personalization in eCommerce In the rapidly evolving eCommerce landscape, artificial intelligence (AI) revolutionizes how businesses connect […] The post AI for eCommerce: Putting AI to Work to Sell Products appeared first on Social Media Examiner.

eCommerce 130

eCommerce Product 130

Sprout Social

SEPTEMBER 26, 2024

When people see an Instagram post they like, they often engage with it by Liking and commenting on it. Some may even share it with others or save it to their collection. These engagement actions can tell you whether your Instagram strategy is paying off. So you need to closely monitor your Instagram engagement rate to understand your performance. Even when looking at potential influencer partnerships, you’ll want to check if they’re driving good social media engagement.

User-Generated 104

User-Generated Food Analytics Promotion 104

Hubspot Marketing

SEPTEMBER 23, 2024

I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process. It’s obvious to me when companies have a clear SEO budget and when they don’t. The ones that do have an organized list of target keywords and a carefully laid out plan for ranking for those keywords — from content creation for landing pages and blog posts to building a backlink strategy.

SEO 126

SEO PR Thought Leadership Health 126

Advertisement

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Martech

SEPTEMBER 26, 2024

This article was co-authored with Ronen Shnidman , Head of Content at okoora. With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences.

Marketing Mix 136

Marketing Mix Global Marketing PR Thought Leadership 136

The Marketing Operations Leader

SEPTEMBER 25, 2024

In this edition: Rumors about the future of Martech The easy way to document your marketing ops and processes Best Ops Advice on Linkedin This Week For Paid Subscribers: Advanced project management tactics. Happening today - Webinar on taking a strategic role in marketing planning. Hear how Shell ditched the spreadsheets and transformed their marketing planning process across 30 local markets.

Transform 130

Transform Marketing Plan Communications Management 130

Content Marketing Institute

SEPTEMBER 26, 2024

Overwhelmed by all the data available to analyze? Experts presenting at Content Marketing World share how to overcome the challenge so you can operate a manageable and valuable analytics program.

Analytics 128

Analytics Marketers Marketing Management 128

Search Engine Land

SEPTEMBER 25, 2024

Google is explicitly identifying people it understands to be content creators. This article explains how we know that Google is recognizing content creators, why it’s important and what SEO professionals need to do in response. Google’s growing recognition of content creator entities I recently discovered Knowledge Panel subtitles like “Content Creator (Medicine)” and “Content Creator (Travel)” in the SERPs.

SEO 125

SEO Automobile Real Estate Fashion 125

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Martech

SEPTEMBER 26, 2024

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. How can marketers overcome office politics to build cross-organization relationships needed to do their jobs?

CMO 115

CMO Communications Digital Marketing Marketers 115

Buffer Marketing

SEPTEMBER 26, 2024

Social media changes more rapidly than the weather in the mountains. There’s a new feature, a unique best practice, or even a new social media site just around the corner. Things change in the blink of an eye. I’ve collated a list of 28 social media marketing resources to help you stay up to date — or even ahead of the curve — at all times.

Thought Leadership 123

Thought Leadership Social Media Marketing Marketers Marketing 123

Hubspot Marketing

SEPTEMBER 25, 2024

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. But once you have a lot of leads, you need to figure out who‘s really interested in your product and who’s just starting to look around. That's where lead scoring comes in. In this article, I’ll share lead scoring models for you to consider, important data to look at, and best practices for effective lead scoring.

Logistics 110

Logistics Analytics Finance Inbound Marketing 110

Search Engine Land

SEPTEMBER 26, 2024

The Google Ads landscape continues to evolve, with a growing emphasis on data usage that complies with strict privacy guidelines. To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies. A key part of this transformation is Ads Data Hub (ADH), a platform built on Google Cloud.

CRM 94

CRM Transform Customer Acquisition Advertising 94

Advertisement

Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing