Sprout Social
SEPTEMBER 24, 2020
At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. While it used to be primarily used for recruitment, it’s also now used for sharing content and maintaining professional relationships. It’s also one of the few places where you can repeatedly post about your job search or career wins without annoying your followers.
Hootsuite
SEPTEMBER 23, 2020
Social media compliance simply means following the rules when using social media to engage with the public. But the truth is that social media compliance is hardly ever that simple. The “rules” are a complicated mix of industry regulations and federal, state, and local laws. Compliance obligations can be quite complex. Especially for social marketers working in regulated industries like healthcare and finance.
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Neil Patel
SEPTEMBER 24, 2020
Are you currently running an online business? Do you think you can sell more of your products applying the same actions? Because that’s exactly what Conversion Optimization does for you. You’re using the same ads, landing/sales pages, and funnels but they just convert more. That’s something you absolutely want to focus on if you’ve been running ads for a long time but you haven’t found the formula for healthy scaling.
Marketing Insider Group
SEPTEMBER 23, 2020
You want your blog to knock it out of the park. But where should you start? One of the most effective tactics to take your content to the next level is by studying the world’s best large company blogs. Learn what makes their content marketing strategy stand apart from that of their competitors, and you’ll have an edge over your own competition. Here are our favorites: Quick Takeaways: Top-ranking blogs share several characteristics that make them a standout.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Sprout Social
SEPTEMBER 22, 2020
It’s no secret that businesses today should have some sort of social media strategy. But all too often we see companies improvising with little or no plan. And hey, we totally understand why it happens. Perhaps you inherited your social presence from someone who was “winging it.” Maybe you haven’t had the time to sit down and really dig into what’s working and what’s not.
Hootsuite
SEPTEMBER 22, 2020
Disclaimer: Twitter is overhauling its verification process and has suspended new applications indefinitely. We’ll be the first to let you know when it’s back! If you use Twitter for business , you’ve probably wondered what it takes to get verified on Twitter. Because you’ve definitely seen Twitter verified accounts before. They have that blue badge with a white check mark.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
SEPTEMBER 21, 2020
Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch. Both networks have solid benefits and entertainment factors.
Content Marketing Institute
SEPTEMBER 21, 2020
Content creation is hard. But you don’t have to do all the heavy lifting on your own. Let your fans and followers put all their passion, knowledge, and artistic talent on display for others to see, learn from, and enjoy. Continue reading → The post User-Generated Content: Let Your Fans Do Content Creation Work for You appeared first on Content Marketing Institute.
Marketing Insider Group
SEPTEMBER 21, 2020
Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age.
Neil Patel
SEPTEMBER 22, 2020
Over the next few months, you are going to see a lot of updates in Ubersuggest , including new features. But before I dive into what I’m going to release soon, let’s first talk about the new Chrome extension. If you haven’t installed it, make sure you go and do so now …. No more Neil’s face. The biggest complaint we got about the extension was “my face” being in the search results.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Journal
SEPTEMBER 22, 2020
A well-thought-out strategy is important in creating high-quality content fast. Here are 10 tactics, tips, and tools to use. The post How to Write Content Better & Faster: 10 Secrets to Try Now via @tallchickvic appeared first on Search Engine Journal.
Sprout Social
SEPTEMBER 21, 2020
Overview. My husband recently took up photography as a new hobby. One of the first things he learned as a beginner is the importance of focus, which is often associated with a photo’s sharpness. But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about much more than that. Focus is what enhances a subject or object by making it stand out from its surroundings.
Marketing Insider Group
SEPTEMBER 23, 2020
When I joined my longtime colleague and friend Howard Dresner at his company Dresner Advisory Services earlier this year, I was excited to be going back to my roots in Business Intelligence (BI). I also looked forward to the upcoming fourth annual Real Business Intelligence event to be held in the spring at MIT. Well, like so many other things, the COVID19 pandemic threw a monkey wrench at those plans.
Neil Patel
SEPTEMBER 21, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The best domain registrars are affordable, easy to use, and secure. But with thousands of options to choose from, analysis paralysis takes over. From privacy and security to configuration and DNS management, it’s understandable to feel confused or unsure.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Search Engine Journal
SEPTEMBER 19, 2020
Struggling to gain the attention of your social media audience? These 12 tips for creating engaging social media content will help. The post How to Create Engaging Social Media Content: 12 Tips to Drive Results via @brentcsutoras appeared first on Search Engine Journal.
Content Marketing Institute
SEPTEMBER 22, 2020
Google’s search results are becoming richer and more interactive. Here’s a guide to one of its newest and fastest developing elements – carousels. Continue reading → The post How to Optimize Your Site for Google Carousel Results appeared first on Content Marketing Institute.
Marketing Insider Group
SEPTEMBER 22, 2020
Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. If you don’t know how to run a marketing campaign, your business won’t grow. Some marketing campaigns are complex, utilizing multiple mediums and platforms to deliver an array of messages. But the truth is that most marketing campaigns don’t need to be that complicated.
Neil Patel
SEPTEMBER 21, 2020
As a business owner, you know reviews and fresh content are essential to your success. Suppose you’re passionate about promoting your business. In that case, you likely spend a lot of time creating new blog articles, crafting social media posts, or developing video content to keep your audience engaged. But there’s another, more passive promotion method that can help grow your business and boost your local search results: Google Local Guides.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Search Engine Journal
SEPTEMBER 22, 2020
Some websites update articles (or just date stamps) to make their content look fresh to get more clicks. Learn its SEO benefits and consequences here. The post How Risky Is It REALLY to Change Your Article Dates for SEO? via @ab80 appeared first on Search Engine Journal.
Content Marketing Institute
SEPTEMBER 23, 2020
What makes a B2B content marketer great? It’s the ability to lead out of the status quo, show how things can be better, and act to make it so. Here’s how the three 2020 B2B Content Marketer of the Year finalists did it. Continue reading → The post Go Behind the Scenes With 3 Finalists for B2B Content Marketer of the Year appeared first on Content Marketing Institute.
Marketing Insider Group
SEPTEMBER 22, 2020
Making a decision to allocate budget for long term improvement can be a tough call. Of course, we know intuitively that investing in the future delivers exponential rewards. Be it buying a physical product that improves efficiency or putting dollars toward intangible line items like employee education such as Agile training. Either way, reinvesting profits back into a business supports the roots of innovation and productivity.
Neil Patel
SEPTEMBER 19, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Whether you want to become a blogger for a big-time news publication, share your independent thoughts online, make millions as a blogger, or something in between, it all starts with a blogging platform. And choosing the right one sets precedence for everything else you do.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Search Engine Journal
SEPTEMBER 23, 2020
Not getting results from your website even with its fancy design and flashy features? It's time to re-examine your website copy. The post 6 Signs You Need to Update Your Website Copy via @Manish_Analyst appeared first on Search Engine Journal.
Diggity Marketing
SEPTEMBER 24, 2020
Just wow.
Litmus
SEPTEMBER 21, 2020
The email landscape is always changing, and this year has been no different. Which is why we’re releasing a second State of Email report for 2020. Not an update, but a full new ebook with email data & trends from email developers & designers, marketing specialists, email marketing managers, and marketing executives like you. I shared this in our Litmus Weekly email last week (if you don’t get that email, I highly recommend it—and you can subscribe here ), but I’ll share with you here, to
Neil Patel
SEPTEMBER 22, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A business credit card is much more than just a convenient payment method; it’s a way for you to earn rewards and benefits for your company. The best business credit cards offer features like purchase protection, membership rewards, travel insurance, and some even pay you cash.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Journal
SEPTEMBER 20, 2020
All traffic and no conversions? Not any more. Here are 15 ways to create blog posts that drive website traffic and capture more leads. The post 15 No B.S. CRO Tips to Create Blog Posts That Convert via @alinacbenny appeared first on Search Engine Journal.
Rock Content
SEPTEMBER 22, 2020
WordPress typography plugins are tools that allow the customization of fonts on a WordPress custom install or WordPress.com. They can be used by brands to bring a little bit more flavor to their websites, applying the same or similar fonts to the ones present in the brand book to give a consistent look and feel to all company materials. WordPress plugins are tools that make it easy to upload, install, and use any font in whichever part of your content you feel it will fit best.
Marketing Insider Group
SEPTEMBER 23, 2020
You’ve heard of it before, but why customer journey mapping? What is it? And what benefits does it deliver? Let’s find out. The great explorers of time’s past set sail without a map to guide them. Today, accurate GPS technology fits in our pockets, directing our journeys from A to B daily. Mapping has come a long way, but it’s not just the wayward traveler that benefits.
Neil Patel
SEPTEMBER 22, 2020
Imagine this…. Your website is ranked for every keyword you can think of. You are getting enormous levels of organic traffic … Full of enthusiasm, you rush to your sales manager to check the sales status. And your jaw drops seeing you’ve got little to none sales from all of that traffic. If that’s your current situation, then you need to focus on Conversion Rate Optimization [CRO].
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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