Digital Marketer
OCTOBER 25, 2022
Customer relationship management (CRM) is fundamental in building long-lasting relationships between a business and its clients. With a solid CRM strategy, you can improve your communication with customers and new prospects and increase the chances of repeat custom and loyalty. Let’s see why a CRM system is advantageous for digital marketing and how it can boost ROI.
CopyBlogger
OCTOBER 25, 2022
If you looked at my standardized test results from when I was back in school, you’d see I scored very. Continue Reading. The post Why Marketers Need Content Editors appeared first on Copyblogger.
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Search Engine Land
OCTOBER 25, 2022
Earlier this year, I shared four leadership lessons to help people be more effective in leading their teams. Lesson 2 had an important element to servant leadership: “Check your ego at the door.”. Egotism can be a killer of relationships. Sometimes, there can be a fine line between self-confidence and egotism. The former is a key leadership attribute, while the latter is a leadership inhibitor.
Practical eCommerce - Marketing
OCTOBER 24, 2022
Twitter is an underutilized ecommerce marketing channel. The opportunities for engaging with mothers are especially strong. Here's our recipe for getting started. The post Market to Moms on Twitter appeared first on Practical Ecommerce.
Search Engine Land
OCTOBER 25, 2022
People search a lot about “marketing skills.” Google Trends shows the upward graph of the above term from January 2016, but its search has dramatically increased in 2022. This increase leads to the conclusion that more people are looking to enhance their marketing skills. But, one skill remains underrated, despite being included in most online articles and books related to digital marketing skills.
Aspiration Marketing
OCTOBER 25, 2022
You’re not making the most of what Hubspot has to offer. Don’t get me wrong — even a barebones Hubspot is a fantastic tool for any business. But Hubspot has so many tools in its arsenal that most companies aren’t taking advantage of. If Hubspot is so useful at its most basic, imagine how helpful it could be when all its tools get leveraged properly.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
OCTOBER 27, 2022
Video remains a top priority in content marketing programs. But how well are marketers using the popular format? What do they need to do better? Find out that and more in the newly released 2022 Video and Visual Storytelling survey.
CopyBlogger
OCTOBER 27, 2022
You’ve heard the email marketing strategy principle a thousand times: The money’s in the list. If you’re serious about your. Continue Reading. The post The Betty Crocker Secret to an Email Marketing Strategy People Enjoy appeared first on Copyblogger.
Aspiration Marketing
OCTOBER 27, 2022
Having a high-performing blog is about more than writing good posts. Quality writing can be accompanied by a bunch of mistakes and faux pas that will ultimately ruin a blog’s performance. Polished writing is key, but you’re going to need much more than just that to build a strong blog.
Hubspot Marketing
OCTOBER 28, 2022
As the creator economy continues to expand, so do the needs of content creators. Whether it's crowdfunding, financial guidance, or new ways to connect — there are many moving parts content creators must consider to be successful. Fortunately, new creator economy startups are providing the tools, resources, and platforms needed to make the business side of content creation easier for digital creatives.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Search Engine Roundtable
OCTOBER 28, 2022
Google's John Mueller confirmed this morning that Google no longer uses the old Google page speed algorithms from 2010 or 2018. Instead, he said, Google only uses the page experience update, looking at the core web vital metrics.
Search Engine Journal
OCTOBER 24, 2022
Meta announces six updates to Facebook Groups that allow users to share more types of content and admins to manage their community efficiently. The post Meta Rolls Out 6 Updates To Facebook Groups appeared first on Search Engine Journal.
Content Marketing Institute
OCTOBER 28, 2022
How do you tell a compelling story to an audience that already knows the ending? That’s the challenge sales teams face every day. Teach them how to tell the stories you create – and you’ll both get better results.
Martech
OCTOBER 28, 2022
To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Sprout Social
OCTOBER 25, 2022
What does it take to build brand awareness? In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run.
Search Engine Journal
OCTOBER 24, 2022
Google answers whether machine-translated content with only minor editing changes is still good enough. The post Is Google Okay With Minor Tweaks To Machine Translations? appeared first on Search Engine Journal.
Practical eCommerce - Marketing
OCTOBER 24, 2022
Marketers have many terrific options for honing their social media skills. Here's a rundown of free courses from Google, Facebook, YouTube, leading universities, and more. The post 18 Free Courses on Social Media Marketing appeared first on Practical Ecommerce.
Search Engine Roundtable
OCTOBER 28, 2022
Google's John Mueller said on Twitter that just because a piece of content is written by a human, it does not make that content necessarily helpful and good content. Having a human write content won't guarantee the content ranks well in Google Search.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Internet Marketing Ninjas
OCTOBER 26, 2022
Every site we’ve ever looked at has content that is buried so deep into the architecture of the site that it has 0 chance to rank. And the reason for important content getting buried is usually the inherent way blogs work: As you add new and new content, older content goes down its archive and provides less and less value to the site. And that content can make an effective part of a conversion funnel driving sales and leads.
Calvyn Lee Blog
OCTOBER 25, 2022
1. Start Advertising Across Meta Technologies. Overview. Posts versus ads. Businesses can create posts about their products and services on a Facebook Page to build their brands online. This content is displayed to their Page followers. When businesses want to reach people who are not already familiar with their products and services, they can advertise on Meta technologies.
Martech
OCTOBER 28, 2022
B2B marketing leaders are at a crossroads. Organizations demand that efforts must continue to have a direct impact on the sales pipeline and company revenue. But the go-to-market (GTM) strategies, systems and plays many teams use are not connecting with how buyers and companies research and make purchase decisions. . To predictably generate revenue and customers in today’s digital-first world, marketing and GTM leaders are rethinking and reformulating demand strategies, tactics and mindsets that
Search Engine Roundtable
OCTOBER 28, 2022
Google for years has recommended against SEOs changing URLs for the purpose of adding keywords to the URL. If you can keep the same URLs and change other things, that is your best bet. The other day, Google's John Mueller not only doubled-down on that recommendation but added that you'd be lucky to end up in the same place after changing URLs.
Sprout Social
OCTOBER 27, 2022
What does it mean to have exceptional customer service? Automated phone systems? Website chatbots? Help guides? These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. When this happens, they don’t want to click through a series of irrelevant options or read through useless FAQs.
Search Engine Land
OCTOBER 28, 2022
What is the greatest skill in SEO? If you believe this tweet , it’s patience. Although patience is a great answer, I would never say there is a “greatest” SEO skill. Why? Because SEO requires various hard skills (things you can learn or be taught) and soft skills (how you work and interact with others) to succeed. As I’ve always found, asking many SEO professionals one question will get a wide variety of opinions.
Search Engine Journal
OCTOBER 27, 2022
Google is pushing the sunset date of Universal Analytics 360 (UA360) to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The post Google Pushes Universal Analytics 360 Sunset To 2024 appeared first on Search Engine Journal.
Martech
OCTOBER 24, 2022
The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not an easy task. Amy Kolzow, VP of global digital marketing credits CEO Nancy McKinstry: “All they did was create books at one point in time and she saw the need to start to convert that into digital technology and digital products and services.” Describing the business today, Kolzow said: “We solve real wo
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Search Engine Roundtable
OCTOBER 27, 2022
A few months ago, we reported Google was testing an expanded menu to manage your Google Business Profile in Google Web Search. Well, now it seems to be fully rolled out, where Google is giving business owners the ability to quickly edit their business profile directly in web search through these new action buttons (previously it required many more clicks).
Content Marketing Institute
OCTOBER 26, 2022
How do you create an environment of team bliss and growth? Have your team members answer these questions and work together to create an editorial operating contract.
Sprout Social
OCTOBER 24, 2022
Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. When it’s time to hire a social media manager , a solid job description and asking the right questions can help you hire a qualified professional who will take your social strategy to the next level.
Search Engine Journal
OCTOBER 26, 2022
Understanding redirects is fundamental to the competent practice of SEO and helping sites rank at their full potential. The post A Technical SEO Guide To Redirects appeared first on Search Engine Journal.
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