Digital Marketer
OCTOBER 25, 2022
Customer relationship management (CRM) is fundamental in building long-lasting relationships between a business and its clients. With a solid CRM strategy, you can improve your communication with customers and new prospects and increase the chances of repeat custom and loyalty. Let’s see why a CRM system is advantageous for digital marketing and how it can boost ROI.
CopyBlogger
OCTOBER 25, 2022
If you looked at my standardized test results from when I was back in school, you’d see I scored very. Continue Reading. The post Why Marketers Need Content Editors appeared first on Copyblogger.
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Search Engine Land
OCTOBER 25, 2022
Earlier this year, I shared four leadership lessons to help people be more effective in leading their teams. Lesson 2 had an important element to servant leadership: “Check your ego at the door.”. Egotism can be a killer of relationships. Sometimes, there can be a fine line between self-confidence and egotism. The former is a key leadership attribute, while the latter is a leadership inhibitor.
Practical eCommerce - Marketing
OCTOBER 24, 2022
Twitter is an underutilized ecommerce marketing channel. The opportunities for engaging with mothers are especially strong. Here's our recipe for getting started. The post Market to Moms on Twitter appeared first on Practical Ecommerce.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Search Engine Land
OCTOBER 25, 2022
People search a lot about “marketing skills.” Google Trends shows the upward graph of the above term from January 2016, but its search has dramatically increased in 2022. This increase leads to the conclusion that more people are looking to enhance their marketing skills. But, one skill remains underrated, despite being included in most online articles and books related to digital marketing skills.
Aspiration Marketing
OCTOBER 25, 2022
You’re not making the most of what Hubspot has to offer. Don’t get me wrong — even a barebones Hubspot is a fantastic tool for any business. But Hubspot has so many tools in its arsenal that most companies aren’t taking advantage of. If Hubspot is so useful at its most basic, imagine how helpful it could be when all its tools get leveraged properly.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
CopyBlogger
OCTOBER 27, 2022
You’ve heard the email marketing strategy principle a thousand times: The money’s in the list. If you’re serious about your. Continue Reading. The post The Betty Crocker Secret to an Email Marketing Strategy People Enjoy appeared first on Copyblogger.
Search Engine Roundtable
OCTOBER 28, 2022
Google's John Mueller confirmed this morning that Google no longer uses the old Google page speed algorithms from 2010 or 2018. Instead, he said, Google only uses the page experience update, looking at the core web vital metrics.
Aspiration Marketing
OCTOBER 27, 2022
Having a high-performing blog is about more than writing good posts. Quality writing can be accompanied by a bunch of mistakes and faux pas that will ultimately ruin a blog’s performance. Polished writing is key, but you’re going to need much more than just that to build a strong blog.
Hubspot Marketing
OCTOBER 28, 2022
As the creator economy continues to expand, so do the needs of content creators. Whether it's crowdfunding, financial guidance, or new ways to connect — there are many moving parts content creators must consider to be successful. Fortunately, new creator economy startups are providing the tools, resources, and platforms needed to make the business side of content creation easier for digital creatives.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Journal
OCTOBER 24, 2022
Meta announces six updates to Facebook Groups that allow users to share more types of content and admins to manage their community efficiently. The post Meta Rolls Out 6 Updates To Facebook Groups appeared first on Search Engine Journal.
Martech
OCTOBER 28, 2022
To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces.
Sprout Social
OCTOBER 25, 2022
What does it take to build brand awareness? In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run.
Content Marketing Institute
OCTOBER 27, 2022
Video remains a top priority in content marketing programs. But how well are marketers using the popular format? What do they need to do better? Find out that and more in the newly released 2022 Video and Visual Storytelling survey.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Search Engine Journal
OCTOBER 24, 2022
Google answers whether machine-translated content with only minor editing changes is still good enough. The post Is Google Okay With Minor Tweaks To Machine Translations? appeared first on Search Engine Journal.
Martech
OCTOBER 28, 2022
B2B marketing leaders are at a crossroads. Organizations demand that efforts must continue to have a direct impact on the sales pipeline and company revenue. But the go-to-market (GTM) strategies, systems and plays many teams use are not connecting with how buyers and companies research and make purchase decisions. . To predictably generate revenue and customers in today’s digital-first world, marketing and GTM leaders are rethinking and reformulating demand strategies, tactics and mindsets that
Search Engine Roundtable
OCTOBER 28, 2022
Google's John Mueller said on Twitter that just because a piece of content is written by a human, it does not make that content necessarily helpful and good content. Having a human write content won't guarantee the content ranks well in Google Search.
Content Marketing Institute
OCTOBER 28, 2022
How do you tell a compelling story to an audience that already knows the ending? That’s the challenge sales teams face every day. Teach them how to tell the stories you create – and you’ll both get better results.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Internet Marketing Ninjas
OCTOBER 26, 2022
Every site we’ve ever looked at has content that is buried so deep into the architecture of the site that it has 0 chance to rank. And the reason for important content getting buried is usually the inherent way blogs work: As you add new and new content, older content goes down its archive and provides less and less value to the site. And that content can make an effective part of a conversion funnel driving sales and leads.
Martech
OCTOBER 24, 2022
The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not an easy task. Amy Kolzow, VP of global digital marketing credits CEO Nancy McKinstry: “All they did was create books at one point in time and she saw the need to start to convert that into digital technology and digital products and services.” Describing the business today, Kolzow said: “We solve real wo
Search Engine Roundtable
OCTOBER 28, 2022
Google for years has recommended against SEOs changing URLs for the purpose of adding keywords to the URL. If you can keep the same URLs and change other things, that is your best bet. The other day, Google's John Mueller not only doubled-down on that recommendation but added that you'd be lucky to end up in the same place after changing URLs.
Calvyn Lee Blog
OCTOBER 25, 2022
1. Start Advertising Across Meta Technologies. Overview. Posts versus ads. Businesses can create posts about their products and services on a Facebook Page to build their brands online. This content is displayed to their Page followers. When businesses want to reach people who are not already familiar with their products and services, they can advertise on Meta technologies.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Search Engine Land
OCTOBER 28, 2022
What is the greatest skill in SEO? If you believe this tweet , it’s patience. Although patience is a great answer, I would never say there is a “greatest” SEO skill. Why? Because SEO requires various hard skills (things you can learn or be taught) and soft skills (how you work and interact with others) to succeed. As I’ve always found, asking many SEO professionals one question will get a wide variety of opinions.
Martech
OCTOBER 28, 2022
Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences on streaming, gaming and linear TV channels though HMG’s Converged platform. Samba TV’s insights are derived from over 20 television manufacturers, sourcing viewership data on U.S. households across gaming and OTT (over-the-top TV) devices, as well as linear TV services (aka cable).
Sprout Social
OCTOBER 27, 2022
What does it mean to have exceptional customer service? Automated phone systems? Website chatbots? Help guides? These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. When this happens, they don’t want to click through a series of irrelevant options or read through useless FAQs.
Search Engine Journal
OCTOBER 27, 2022
Google is pushing the sunset date of Universal Analytics 360 (UA360) to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The post Google Pushes Universal Analytics 360 Sunset To 2024 appeared first on Search Engine Journal.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Practical eCommerce - Marketing
OCTOBER 24, 2022
Marketers have many terrific options for honing their social media skills. Here's a rundown of free courses from Google, Facebook, YouTube, leading universities, and more. The post 18 Free Courses on Social Media Marketing appeared first on Practical Ecommerce.
Martech
OCTOBER 27, 2022
Google announced a bunch of updates for Google Analytics 4 (GA4) today. They include a big improvement for the Setup Assistant, real-time behavioral modeling reports, more customization features and a new homepage design. Setup Assistant: Currently the user has to create a new property in GA4 for each Universal Analytics (UA) property and then configure the data collection and privacy settings.
Search Engine Roundtable
OCTOBER 27, 2022
A few months ago, we reported Google was testing an expanded menu to manage your Google Business Profile in Google Web Search. Well, now it seems to be fully rolled out, where Google is giving business owners the ability to quickly edit their business profile directly in web search through these new action buttons (previously it required many more clicks).
Search Engine Journal
OCTOBER 26, 2022
Understanding redirects is fundamental to the competent practice of SEO and helping sites rank at their full potential. The post A Technical SEO Guide To Redirects appeared first on Search Engine Journal.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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