Hubspot Marketing
OCTOBER 29, 2019
The other day I was trying to find the perfect dress pant yoga pants because I wanted comfortable, professional clothing options. When I searched for "dress pant yoga pants" on Google, I found the brand Betabrand. Amazingly, the company dominated the top four search results. The first two results were their website, the third was their Amazon page, and the fourth was a review of their product.
Adobe Experience Cloud Blog
NOVEMBER 1, 2019
When a computer malfunctions, the easiest step is often a quick reboot. For many tech hiccups, that’s all it takes to get back on track — problem solved. If only a company rebrand were that simple. A comprehensive rebrand is more intentional and nuanced than hitting “reset” or initiating superficial changes. After purchasing Whole Foods, Amazon had to shed the grocery chain’s “Whole Paycheck” image.
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Neil Patel
OCTOBER 29, 2019
Google announced that it has been rolling out a new update called Bert. I know what you are thinking… does this update really matter? Should I even spend time learning about it? Well, Bert will affect 1 in 10 search queries. To give you an idea of how big of an update this is, it’s the biggest update since Google released RankBrain. In other words, there is a really good chance that this impacts your site.
Hootsuite
OCTOBER 28, 2019
What are social media metrics? And why are they important to track? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Marketing Insider Group
OCTOBER 28, 2019
Today’s customers don’t buy because you’ve hired a glitzy ad agency to make an award-winning TV commercial. After seeing one too many products fail to meet the ads’ promises (remember New Coke?), customers lost faith in ads. If your content marketing strategy is more New Coke than the moneymaker it should be, read on. We’ll show you how to fix it. What consumers want is more information, truthful information, as in “How does it taste?
Adobe Experience Cloud Blog
OCTOBER 28, 2019
In today’s fast-paced markets, being data-driven is no longer enough. The current marketing trailblazers realize it’s time to shift their focus away from monthly reports and onto insight-based decisions. They’re moving past backward-looking measurement and toward decision-focused management—and it’s redefining the way we think about marketing ROI. Marketing ROI now needs to be thought of right from the outset, and in a closed-loop fashion.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
OCTOBER 29, 2019
So you want to design a logo for your company or organization. If you have the resources, our first suggestion is to hire or commission a designer. Designing a logo may seem simple, but ask any good designer and they’ll tell you it’s not. The design process rarely is. Plus, you get what you pay for, and we want you to have the best. But if you need to start building your brand’s visual identity and hiring a designer isn’t an option for you, we’re here to walk you through it.
Marketing Insider Group
OCTOBER 30, 2019
One of the biggest challenges in marketing today is increasing retention and lifetime value of existing customers. By optimizing this value, brands have the opportunity to improve business performance. The key to successfully enhancing this value is through a Voice of the Customer (VoC) program. Developing a customer advocacy approach includes many facets, including data, measurement and research.
Adobe Experience Cloud Blog
OCTOBER 31, 2019
There are three big brands that get a disproportionate share of many people’s disposable income, not just because of the products and services they provide, but also because of the way they go about talking to customers. Amazon, Nespresso, and Netflix do one thing right above all else – they create an experience that can leave people feeling satisfied and happy.
Content Marketing Institute
OCTOBER 28, 2019
The best email marketers are switching to lifecycle campaigns. Tailored to the recipient’s stage in the customer journey, these emails result in higher conversions than other trigger emails. Continue reading → The post Why You Need to Get a Life(cycle) Email Marketing Program appeared first on Content Marketing Institute.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Search Engine Journal
OCTOBER 31, 2019
Want to create truly valuable SEO content? Find subject matter experts. Here's how to do it. The post How to Find Subject Matter Experts Using Slack & Other Web Communities via @s_watts_seo appeared first on Search Engine Journal.
Sprout Social
OCTOBER 29, 2019
Since joining the social team at Sprout, I’ve grown a lot—both as a social media practitioner and as a creative contributor. Learning to maximize my bandwidth is an ongoing journey, but it’s been one of the most important ways I’ve found more time and space to grow. I’ve always heard the saying, “I wish I had more hours in the day,” but that mentality always led me to burnout.
Adobe Experience Cloud Blog
OCTOBER 29, 2019
The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “ How Millennials Killed Mayonnaise ” and “ Blame Millenials for the Vanishing Bar of Soap ” make us laugh, but in many ways, they aren’t entirely off-base. The consumer landscape is changing, and savvy brands are using purpose-driven marketing to stay connected.
Content Marketing Institute
OCTOBER 31, 2019
Do you view numbers as something akin to Frankenstein’s monster? To get over the fear, you need an “exercism” – this five-step workout will train your writing muscles to wrest all benefits from numbers. Continue reading → The post 5 Writing Tricks to Treat Your Audiences appeared first on Content Marketing Institute.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Search Engine Journal
OCTOBER 28, 2019
Follow these four tips to create a content plan that can help increase your brand reach and conversions on Instagram. The post How to Create Your Instagram Content Plan via @mansidhorda appeared first on Search Engine Journal.
Duct Tape Marketing
OCTOBER 30, 2019
Getting the Meeting with Contact Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Stu Heinecke. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I visit with marketer, cartoonist, and author, Stu Heinecke. He is a cartoonist for the Wall Street Journal and a founder of Cartoonists.org , a collective of well-respected cartoonists who donate their work to benefit charities.
Adobe Experience Cloud Blog
OCTOBER 30, 2019
When it comes to creating engaging experiences with your students, personalization is key to your marketing strategy. However, marketers often get caught in a rut thinking they’re achieving it if they remember to include: ‘Hi First Name’ in their emails. So how can your university leverage personalization? The reality is that personalization is far more vast and complex than addressing someone by name, and students expect much more when they are interacting with your site.
Content Marketing Institute
OCTOBER 29, 2019
Are you listening or just waiting to speak? Too many of us are waiting. Doing the same in our marketing. We’re “waiting to content” rather than really listening to the audience we’re trying to serve. It’s time to change that. Continue reading → The post Do Marketers Need Hearing Aids? Tips for Active Audience Listening [Research] appeared first on Content Marketing Institute.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Search Engine Journal
OCTOBER 30, 2019
Increase conversions on your content marketing campaigns by communicating the benefits of what you have to offer. The post Features vs. Benefits: How to Hit Your Content Marketing Sweet Spot via @seocopychick appeared first on Search Engine Journal.
Duct Tape Marketing
OCTOBER 29, 2019
Why Obtaining Backlinks is a Lot Like Networking written by John Jantsch read more at Duct Tape Marketing. Obtaining backlinks is an important part of building out your SEO strategy. When you have a fair number of backlinks from reputable sites, it signals to Google that your site is reputable, too. By establishing yourself as a trustworthy presence on the web, you’ll find your pages getting prioritized in Google’s rankings, ahead of your competitors that are relative unknowns in the
Adobe Experience Cloud Blog
OCTOBER 29, 2019
The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “ How Millennials Killed Mayonnaise ” and “ Blame Millenials for the Vanishing Bar of Soap ” make us laugh, but in many ways, they aren’t entirely off-base. The consumer landscape is changing, and savvy brands are using purpose-driven marketing to stay connected.
Content Marketing Institute
NOVEMBER 1, 2019
This week Robert Rose is thinking about the danger of losing spontaneity. He offers a fresh take on Google changing the way search works and talks with Kathy Klotz-Guest about how to promote a culture of experimentation in business. Continue reading → The post How to Plan for Spontaneity and React to Google’s New Algorithm [The Weekly Wrap] appeared first on Content Marketing Institute.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Search Engine Journal
OCTOBER 30, 2019
Here are five ways to make sure that your older evergreen content is still getting the attention it deserves. The post How to Promote Your Old Evergreen Content: 5 Tips via @KristiKellogg appeared first on Search Engine Journal.
Duct Tape Marketing
OCTOBER 29, 2019
Bringing Marketing and Product Development Together written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jill Soley. Podcast Transcript. On this episode of the Duct Tape Marketing Podcast, I visit with author and product and marketing executive Jill Soley. Soley has been developing, launching, and nurturing products for nearly 20 years; she’s currently the Chief Product Officer at the agile project management software firm Obo.
Traackr
OCTOBER 30, 2019
Influencers and their followers alike are becoming ever more vocal about the industry's waste.
Adobe Experience Cloud Blog
NOVEMBER 1, 2019
When a computer malfunctions, the easiest step is often a quick reboot. For many tech hiccups, that’s all it takes to get back on track — problem solved. If only a company rebrand were that simple. A comprehensive rebrand is more intentional and nuanced than hitting “reset” or initiating superficial changes. After purchasing Whole Foods, Amazon had to shed the grocery chain’s “Whole Paycheck” image.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Moz
OCTOBER 31, 2019
Posted by Emily.Potter A/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this episode of Whiteboard Friday, Emily Potter shares not only why A/B testing your changes is important, but how to develop a hypothesis, what goes into collecting and analyzing the data, and thoughts around drawing your conclusions.
Duct Tape Marketing
OCTOBER 31, 2019
Brainfluence Podcast Interview – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing. John Jantsch appears on Roger Dooley’s Brainfluence podcast to discuss his latest book, The Self-Reliant Entrepreneur. This book is a departure from Jantsch’s five previous works; while those books were focused on marketing strategy and tactics, this book is a series of 366 daily meditations aimed at helping entrepreneurs to find their path and stay true to t
Litmus
NOVEMBER 1, 2019
Here at Litmus, we may seem biased towards email testing, but it’s because we’ve seen what happens when a carefully crafted email goes off the rails in the final moments. Email mistakes are costly (and embarrassing), so you’d think marketers would do whatever they can to avoid them and protect their brands. But when we surveyed nearly 2,000 marketers about their email testing routines, we were a bit surprised.
Lusha
OCTOBER 27, 2019
Finding the right person for the job is crucial. But sometimes, the right person comes into the wrong situation. If your onboarding, which is the process of bringing a new hire into your organization, is rushed, ill-planned, or ineffective in any way, it can cause your top prospect to head for the door…perhaps your competition’s door! A quality onboarding process is just as crucial as the search for the right candidate.
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