Buffer Marketing
JUNE 12, 2024
What’s a struggle that marketers and creators have in common? Finding new and engaging social media content to post. And let's face it, creating every piece of content from scratch isn’t always doable, especially when you’re short on time and budget. Even if you had an all-seeing eye, easy access to a ton of great content exactly when you need it just isn’t the reality for most people.
Zumvu
JUNE 11, 2024
When it comes to managing digital interactions, customer relationship marketing (CRM) stands out as a strategy that prioritizes long-term relationships over short-lived transactions
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verse.ai
JUNE 12, 2024
BDRs have been necessary for over 20 years. As of late, hyperbolic claims are circulating around the death of the BDR role. The purpose of BDRs’ work is to book qualified opportunities with account executives in a cost-efficient manner—but is this still the most effective, cost-efficient way? With technological innovation, including artificial intelligence (AI), and [.
Aspiration Marketing
JUNE 13, 2024
Did you know guest blogging can increase website traffic by a staggering 50%? It's true! Guest blogging is a powerful content marketing strategy that can benefit both businesses and individual bloggers.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Hubspot Marketing
JUNE 10, 2024
Part of the reason I went into marketing is because I love creating. It’s also why the topic of the best AI for images intrigues me. I love writing (surprise), cooking, design, and photography. I also used to paint and sew. But thanks to artificial intelligence (AI) , you no longer have to be a lifelong creative to turn an idea into a visual reality.
Search Engine Land
JUNE 12, 2024
SMX Advanced Day 2 kicked off with Aaron Levy reminding us about the complex nature of search marketing and the need to focus on customers in our strategy. Here are some highlights of his keynote talk, which included a look back at what the search marketing industry has been through, how the new wave of AI change is nothing new and his bet on the fact that search isn’t going away anytime soon. 1.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Kuno Creative
JUNE 12, 2024
As the earth’s temperatures continue to rise, so does the consumer demand for eco-friendly products and ethical business practices. If you want to compete in this market, using good sustainable marketing strategies to show the world what your company is doing to positively impact people and the planet is imperative. Crafting sustainability messages is often easier said than done.
Aspiration Marketing
JUNE 11, 2024
Ever feel like your B2B content marketing hits a wall of silence? You craft meticulously researched blog posts, white papers, and social media content, but decision-makers seem unfazed. They're busy, bombarded with information, and frankly, not interested in another sales pitch. But what if there was a framework that could transform your content strategy, ensuring it resonates with your audience and keeps them glued to the screen?
Search Engine Land
JUNE 11, 2024
Did you know? 82% of consumers say personalization drives their brand choice. Where is your organization on the journey to delivering personalized experiences to its customers? Join us for an insightful webinar with John Nash, Chief Marketing and Strategy Officer at Redpoint Global, as he shares the building blocks for creating exceptional, personalized customer experiences.
Social Media Examiner
JUNE 11, 2024
Looking for ways to automate your work? Wondering if AI could help? In this article, you’ll discover how to use AI to create repeatable workflows for your business. Understanding AI Workflows for Business An artificial intelligence (AI) workflow is a process that uses AI to perform productive tasks for you repeatedly. The AI workflow is […] The post AI Workflows: How to Get Started appeared first on Social Media Examiner.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Buffer Marketing
JUNE 13, 2024
Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Why isn’t it just about developing awe-inspiring content anymore? Creators worldwide publish about 500 minutes of video to YouTube, 116 blog posts, 1,099 Instagram posts, and six new websites per second. And don’t even get me started on TikTok (with an estimated 34 million videos posted every. single. day).
Aspiration Marketing
JUNE 12, 2024
Are you dreaming of expanding your Chinese brand into the vast North American market? Congratulations! You're on the right track. North America boasts a thriving e-commerce scene, with millions of potential customers eager to discover exciting new products. But with established giants like Amazon and the rising star Temu, navigating this landscape can feel daunting.
Martech
JUNE 14, 2024
Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. However, legacy organizational structures, specialty skills and a lack of shared information often hinder this flow. Let’s explore the roots of the divide between creative marketing teams and marketing analysts and uncover practical solutions to bridge this gap.
Search Engine Land
JUNE 14, 2024
Google is notifying some advertisers that they must transition away from paying for Google Ads via credit or debit card by July 31 or face account suspension. The big picture. The move is part of Google’s effort to steer high-spend advertisers toward more automated payment methods better suited for scaling ad investment. Details. Impacted advertisers will only be allowed to use bank-based payment options going forward: Monthly Invoicing (Google’s recommended approach) with 30-day pay
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
MarketingOps
JUNE 13, 2024
Campaigns are not a single act. This is a friendly reminder that campaigns are a series of strategic actions, not just isolated tasks. Here’s what a campaign is not: Sending an email is not a “campaign.” Posting a message on social media is not a “campaign.” Hosting one webinar is not a “campaign.” Campaigns should be a strategic motion that consolidates all your actions related to your growth hypothesis.
Hubspot Marketing
JUNE 14, 2024
Your project's success hinges on a single crucial factor: clarity. When we say clarity, we're talking about crystal-clear instructions on who does what. Everyone involved in the project, from employees to stakeholders, should know their roles and responsibilities inside out. Any confusion or oversight can lead to misunderstandings or conflicts, derailing your project faster than you can imagine.
Martech
JUNE 13, 2024
As spring blossoms into summer, it feels like an apt time to address “walled gardens” in digital advertising. The term refers to closed marketing ecosystems in which the owner controls the content, data, inventory and engagement experience. Google, Meta and Amazon (a.k.a. the Big 3) are today’s dominant players. Reliance on these platforms can offer marketers significant advantages and limitations.
Content Marketing Institute
JUNE 12, 2024
Businesses are the most trusted entity today. Adding B2B influencer marketing to your owned media strategy can boost that advantage. Learn the benefits, influencer types, estimated pricing, and how to get started today.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Social Media Examiner
JUNE 13, 2024
Struggling to sell your products or services on Instagram? Want to know how to effectively create content that leads to sales? In this article, you'll learn a proven organic framework for selling more on Instagram without relying on paid ads. The Power of Instagram for Selling In today's digital age, businesses are always looking for […] The post Selling More With Instagram: A Proven Organic Strategy appeared first on Social Media Examiner.
Hubspot Marketing
JUNE 12, 2024
Imagine you have hundreds of files in a folder labeled “Important Files.” Some of the files are named by date, some by subject, and some by author. You have to sift through all of them to find a review of the new neighborhood pizza place. Without a consistent filename or organizational structure, you’re not going to find that review anytime soon. That scenario illustrates the value of technical SEO , which I learned about while managing a project to rebuild a previous employer’s website from the
Martech
JUNE 14, 2024
The generative AI arms race may be over before most people know it’s begun. Take the case of genAI as an assistant, helping users find their way around their dashboards, their messaging apps, their datasets, summarizing documents and chats and answering questions posed in natural language. Everybody’s doing it This week at PegaWorld I heard a lot about Pega’s Knowledge Buddy, an assistant trained on an organization’s own data and also plugged into an LLM, in this case Ope
Content Marketing Institute
JUNE 14, 2024
This past week, people grew outraged over Adobe’s update to service terms for its Creative Cloud, and Meta let UK and European users know their information can be used to develop its AI products. What should marketers make of all this?
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Marketing Insider Group
JUNE 10, 2024
Sales are one of the most vital aspects of running a business and aren’t something you’ll want to take lightly. Every transaction represents revenue and growth, and luck isn’t enough because boosting your sales requires insight, strategy, and precision. Fortunately, product analytics can guide you along the path to sales mastery. This powerful tool reveals the mysteries of customer behavior, preferences, and trends, so you don’t have to go blindly into the abyss.
Social Media Examiner
JUNE 12, 2024
Are you tired of the feast-or-famine business cycle in your agency? Want to sell based on the value you provide rather than the time it takes? In this article, you’ll discover a proven strategy for implementing a monthly recurring revenue model that can transform your agency's growth and success. The Pitfalls of the Feast-Or-Famine Cycle […] The post How to Transition to a Monthly Recurring Revenue Model appeared first on Social Media Examiner.
Martech
JUNE 13, 2024
With one line in an earnings call on Tuesday full of positive talk around cloud computing and artificial intelligence, Oracle CEO Safra Catz put an end to a line of business Oracle built through acquisitions for more than a decade. “In Q4, we decided to exit the advertising business, which had declined to about $300 million in revenue in fiscal year ’24,” Catz said.
Sprout Social
JUNE 11, 2024
An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Each of these communities is unique, yet they all contribute to one shared college experience. Addressing the needs and interests of multiple audiences calls for a commitment to data, collaboration and tailored messaging.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Land
JUNE 11, 2024
SMX Advanced opened with a bang today as Search Engine Land’s Barry Schwartz interviewed Elizabeth Tucker, director, product management, Google Search. Here are some highlights of the wide-ranging keynote interview, which included discussion on creating helpful content, the biggest Google core update ever, why Search results may be volatile and more. 1.
Hubspot Marketing
JUNE 13, 2024
Are you noticing your traffic from Google starting to go down? Algorithm updates in 2024 have shaken traditional SEO. Recent Google algorithm updates are disrupting search engine optimization (SEO), shifting the focus from traditional tactics and long-tail informational queries. Founders and CMOs are now turning to content and community-driven strategies to boost engagement and visibility.
Martech
JUNE 10, 2024
If your website is struggling to get organic traffic from Google Search – there are three core areas you should focus on, according to Google’s Search Liaison Danny Sullivan: Continue creating high-quality content — do what you think is best for your readers. Diversify your traffic sources and promote your content across multiple channels. Build an engaged audience that comes to you directly or via email and social media.
Buffer Marketing
JUNE 11, 2024
Sprout Social is a great social media tool for social media managers or creators lucky enough to have the budget. But it's on the pricier end, at $249 ($199 if you pay annually) per user per month. It’s no doubt money well spent for large social media marketing teams at enterprise companies, but marketers at smaller companies or creators will have to work hard to justify that spend.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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