Hubspot Marketing

APRIL 2, 2019

Products are never just products, right? Coca-Cola is more than a soda. Starbucks is more than a coffee. Ray-Ban is more than a pair of sunglasses. Glossier is more than a tube of concealer. Interacting with these products provide experiences , and we buy them with that experience in mind. Better yet, the companies that create and market them know exactly the experience they want you to have when you make (or consider) a purchase.

Branding 145

Branding Shoppers Entertainment Advertisers 145

Unbounce

APRIL 2, 2019

We’ve all had frustrating experiences browsing the web on our phones: load times that seem to carry on forever; pages that are cluttered and difficult to navigate; long, rambling blocks of text that make it tough to understand what you’re even looking at. Well, at Unbounce, we’re putting our foot down. We’re tired of junky mobile landing pages. We want to celebrate the pages that do mobile right, with easy-to-follow copy, super-sleek designs, and crazy-fast load times.

Real Estate 145

Real Estate Transform User-Generated Promotion 145

Adobe Experience Cloud Blog

APRIL 5, 2019

The emergence of AI technology is the result of evolved human thinking. And, in some ways, it’s become one of the biggest technology game changers of this generation. However, without being very cautious and aware of the dangers—and significance—of combining human interaction with artificial intelligence, we could head down the wrong path. Personally, a substantial barrier I’ve faced in my life is properly managing my time.

Transform 134

Transform Thought Leadership User-Generated Promotion 134

Marketing Insider Group

APRIL 4, 2019

Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release. And more recently, Marketing is […]. The post What Is Marketing?

Marketers 112

Marketers Marketing Promotion Personalized Marketing 112

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Hubspot Marketing

APRIL 2, 2019

Out of all the ways you can make money creating content, affiliate marketing is one of the best ways to do it. You don’t have to build, market, or sell a product or service. You just have to insert affiliate links or ads in your content, which usually doesn’t cost any money, and then wait for people to click on them and buy something, earning you a commission.

Affiliate Marketing 145

Affiliate Marketing eCommerce User-Generated Shoppers 145

Content Marketing Institute

APRIL 4, 2019

If you don’t think about SEO and user experience, your content will never be great. Learn how one company implements a process, from ideation to publication, while never forgetting the audience and Google. Continue reading → The post How to Find and Fill a Content Gap for SEO and UX appeared first on Content Marketing Institute.

SEO 111

SEO Content Marketing Marketing Marketers 111

Marketing Insider Group

APRIL 3, 2019

Marketing technology – or martech – has evolved in leaps and bounds in recent years. Whatever the marketing task you want to complete, you’re almost guaranteed to find software out there to help you complete that task. It’s also pretty certain that you’ll need more than one tool, which is where your martech stack comes […]. The post What Should Your Martech Stack Look Like?

Marketing 111

Marketing Marketers Marketing Strategy 111

Hubspot Marketing

APRIL 4, 2019

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. For instance, consider what happens when I type "summer shoes" into Google: Zappos clearly has an effective SEO strategy, since its "Summer shoes" page ranks first organical

User-Generated 145

User-Generated Marketers Marketing eCommerce 145

Content Marketing Institute

APRIL 1, 2019

April Fools’ Day is a tempting conundrum. Does it provide a good enough reason to break the rules and betray your audience’s trust with fake content, absurd headlines, or fictional products? Let’s give it some serious thought. Continue reading → The post Is April Fools’ Day Worth the Risk for Brands? appeared first on Content Marketing Institute.

Branding 111

Branding Content Marketing Product Marketing 111

Adobe Experience Cloud Blog

APRIL 1, 2019

As a marketing professional, your biggest concern is reaching your audience. The dream is for millions of people to like, share, and comment on a post you cooked up for your organization. In theory, the best way to make this fantasy a reality is to tap into some “trending” topics and capture everyone’s attention. Unfortunately, too many marketers make this rookie mistake, and they end up spending more time recovering from the fallout than engaging with consumers.

Thought Leadership 134

Thought Leadership Entertainment Communications Branding 134

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Marketing Insider Group

APRIL 2, 2019

In corporate media you must provide a steady stream of quality content that will interest, excite and, oh yes, engage your audience. In the past, social was seen as a “nice-to-have” component to the business. But now more than ever, these social networks play a major role. Think about this, close to half the world’s […]. The post How to Write For Corporate Social Media Channels (And Expand Social Reach) appeared first on Marketing Insider Group.

Marketing 111

Marketing Marketers 111

Hubspot Marketing

APRIL 5, 2019

Nowadays, email marketing is an integral component of any marketing strategy. In fact, 59% of marketers say email is their biggest source of ROI. When it comes to email marketing, the autoresponder sequence is a commonly used but often under-appreciated part of the process. Autoresponders are a way to dip your toes into email automation. They're typically the simplest form of marketing automation to execute when setting up your campaigns -- but, when done well, they can be incredibly powerful fo

Inbound Marketing 143

Inbound Marketing Price Email Marketing Marketing Automation Platform 143

Sprout Social

APRIL 2, 2019

If you’re familiar with #SproutSessions, you know it’s a free digital conference where we host a variety of marketing and social talent from your favorite brands to talk shop. We recently took that format and made it live as a half-day, traveling event with speakers and panels that explore what it means to foster real connection on social. Yep, we’re pretty excited about it.

CMO 110

CMO Analytics Branding Management 110

Content Marketing Institute

APRIL 3, 2019

Your creative teams set out to create, distribute, and promote amazing content. But sometimes they get into a rut, leading to humdrum content with less-than-stellar results. Learn how to help lead your team out of that rut. Continue reading → The post Get Your Content Team Out of That Creative Rut appeared first on Content Marketing Institute.

Promotion 110

Promotion Content Marketing Marketing Marketers 110

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Marketing Insider Group

APRIL 1, 2019

In the world of content marketing, the lifeblood of your program is content. Much of that content is in blog form. Blogs help you attract new clients by answering questions and providing insights on their challenges. We believe strongly that blogging with consistency is necessary for content marketing to work. Frequency really does matter. But, […].

Content Marketing 112

Content Marketing Marketing Marketers 112

Hubspot Marketing

APRIL 1, 2019

Whether you're a UX designer, freelance writer, or photographer, an impressive online portfolio is critical for impressing potential clients, and landing future jobs. A digital portfolio enables you to cultivate and display your very best work -- additionally, if you don't have a ton of prior experience in the industry, a portfolio can help you display your skills and talent with mock projects.

PR 142

PR Analytics Place Customer 142

Litmus

APRIL 2, 2019

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “ Trending in Email Design ” series, we look at the hottest digital design trends—and dive into how they translate into email marketing. Custom made illustrations: The digital design trend of the year.

Customer 93

Customer Energy Millennials Communications 93

Content Marketing Institute

APRIL 5, 2019

As more people move to a sound-based, voice-activated world, content marketers aren’t listening well. Audio is the most underused medium in their toolkit. But that changes now with this counsel on a holistic audio content strategy. Continue reading → The post Don’t Fail in the Future: Develop an Audio Strategy Today appeared first on Content Marketing Institute.

Content Marketing 109

Content Marketing Marketing Marketers 109

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Marketing Insider Group

APRIL 1, 2019

Instant gratification. It has somehow become ingrained in our world’s society that it’s best to have everything “now” We’ve grown impatient. We want to lose weight “now” We want to own a home “now” And if we don’t have cash, we can use a credit card to purchase items “now” Companies, especially their marketing departments, have […].

Content Marketing 111

Content Marketing Marketers Marketing 111

Traackr

APRIL 2, 2019

Traackr has been awarded 2 gold awards at IMA19.

Management 92

Management 92

Litmus

APRIL 4, 2019

Whether email marketing is a new part of your business or an established component, building your budget for the year—and deciding how exactly you’ll spend it—can be a daunting task. Did you ever wonder how your peers spend their email marketing dollars? In our State of Email Survey, we asked thousands of marketers how their email marketing budget would change in 2019 and whether they’re looking to increase or decrease investments in omnichannel integration, their email marketing tech stack, the

Email Marketing 87

Email Marketing Direct Mail Analytics Marketers 87

Content Marketing Institute

APRIL 2, 2019

Native advertising can increase your content’s reach, earn new audiences, and drive action in ways other paid distribution techniques simply can’t. Learn how to put it into play successfully with this brief guide to best practices. Continue reading → The post How to Do Native Advertising Right: A Brief Guide With Great Examples appeared first on Content Marketing Institute.

Advertising 103

Advertising Advertisers Content Marketing Marketing 103

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Marketing Insider Group

APRIL 4, 2019

Guest post from David Ly Khim from HubSpot Content repurposing is the best way to make the most of the content you’ve created. By giving one piece of content many purposes, you increase your content production without having to churn out dozens of 2,000-word blog posts every month. This post will share an example of […]. The post How to Create a Content Machine that Turns 1 Piece of Content Into 10 appeared first on Marketing Insider Group.

Product 111

Product Marketing Marketers Content Marketing 111

Duct Tape Marketing

APRIL 4, 2019

How to Find Success as a Podcast Advertiser or Sponsor written by John Jantsch read more at Duct Tape Marketing. People love podcasts. According to Podcast Insights , there are over 660,000 podcasts, which means that no matter what topic or area you’re passionate about, there’s probably a podcast out there that covers it. Outside of the breadth of content available, podcasts are also a seamless way to consume information.

Advertising 78

Advertising Advertisers Communications Promotion 78

Moz

APRIL 5, 2019

Posted by randfish We've covered strategy, keyword research, and how to satisfy searcher intent — now it's time to tackle optimizing the webpage itself! In the fourth part of the One-Hour Guide to SEO, Rand offers up an on-page SEO checklist to start you off on your way towards perfectly optimized and keyword-targeted pages. If you missed them, check out the other episodes in the series so far: The One-Hour Guide to SEO, Part 1: SEO Strategy The One-Hour Guide to SEO, Part 2: Keyword Research Th

SEO 72

SEO Place 72

Zumvu

APRIL 3, 2019

If you’re eyeing the international market for the sake of growing your business, you’ve made the right decision.

Marketers 52

Marketers Marketing 52

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Marketing Insider Group

APRIL 2, 2019

Everyone knows that data is an integral part of a company. From the success of marketing campaigns and sales efforts to networking and business growth, all aspects of a company rely on it. So how is it that a shocking 94% of B2B companies speculate that their database is inaccurate or stale? The average CRM […]. The post How to Clean Dirty Data and Increase Your Marketing ROI appeared first on Marketing Insider Group.

CRM 111

CRM Marketers Marketing Marketing Strategy 111

Duct Tape Marketing

APRIL 3, 2019

What it Means to be a Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur. I’m working on a new book, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business , coming out in October 2019. I’ll be talking more about it in the coming months, but I wanted to give you a preview now, because it’s a decidedly different book for me.

Health 78

Health Marketing Marketers 78

Moz

APRIL 3, 2019

Posted by AlliBerry3 There’s a lot to consider when creating a content strategy in 2019. Not only is there more competition than ever online, but there are so many types of content and ways to reach your target audience. Do you start a blog? Do you podcast? Should you focus on research studies or whitepapers? How do you really know what to do? But before you do anything else, you need to define what goals you want to accomplish with your content.

Branding 68

Branding Whitepaper Finance User-Generated 68

Zumvu

APRIL 4, 2019

The number of false web design doctrines that have proliferated the internet is endless.

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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