Hubspot Marketing
MARCH 15, 2018
Does Blogging Help With SEO? Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. Search engine optimization is incredibly important for marketers.
Adobe Experience Cloud Blog
MARCH 16, 2018
The personal data economy has been increasing for years. Now with the General Data Protection Regulation ( GDPR ) deadline around the corner, data collection and enterprise responsibility will finally merge. This is obviously great news for consumers, but what about marketers? Is GDPR a burden or a blessing? On the surface, GDPR is a lot to take in.
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Content Marketing Institute
MARCH 12, 2018
Ann Handley says writing isn’t hard, middle school is hard. While I agree middle school is hard, I think writing is challenging. As it’s been said, “There is nothing to writing. All you do is sit down at the typewriter and bleed.”. Do we need to bleed when we write? When you reframe writing as a practice, you can sit in the discomfort of knowing it’s never going to be completely easy.
Marketing Insider Group
MARCH 12, 2018
Here’s a strategy brands such as IBM and Starbucks have been using for years to bolster their marketing reach and their revenue – employee activation. By harnessing the potential of the people who know your brand better than even your most devoted customers, you can tap into a rich source of brand advocacy and fuel […]. The post How to Activate Employees and Harness the Power of Internal Experts appeared first on Marketing Insider Group.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Hubspot Marketing
MARCH 14, 2018
The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution. In tech, a whitepaper usually describes a theory behind a new piece of technology.
Adobe Experience Cloud Blog
MARCH 15, 2018
When you meet someone for the first time, you tend to get a feeling as to whether or not they are your type of person. Subconsciously, you collect a lot of information about them and process it in nanoseconds. You analyze their sense of style, body language, cleanliness, hairstyle, language, tone of voice, and overall personality and decide if you have any commonalities.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
MARCH 14, 2018
When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does. LinkedIn offers a number of marketing tools that you can use to drive more […]. The post 7 Tips for Better LinkedIn Leads appeared first on Marketing Insider Group.
Hubspot Marketing
MARCH 16, 2018
You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can seem tempting to pay for your first couple thousand followers. There are plenty of services available that allow you to buy 1,000 followers for the price of a small Starbucks latte.
Adobe Experience Cloud Blog
MARCH 14, 2018
It’s 2018. And as my CEO has said, this is the year to stand for something. As a woman who knows more about SEO , whiskey , and coding than housekeeping, I stand fearlessly alongside those who are focused on making the world a more equal and less gender-defined place. When I think about the strong and powerful people who have paved the way for me, I am determined to ensure that those who come after me in the workforce have an equal work environment.
Content Marketing Institute
MARCH 14, 2018
Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. Here’s the finding that got us talking: Compared with the previous year, more technology marketers say they’re focused on creating the right content for the right person at the right time – but fewer report they’re crafting content for specific points on the buyer’s journey.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Marketing Insider Group
MARCH 13, 2018
Anyone who’s read a marketing blog in the past few years has come across the buzzword “growth hacking.” Coined in 2010, the term is thrown around to describe a straightforward concept — that every strategy you develop and implement should be centered around driving growth. Traditionally, growth hacking describes how online services and tech startups […].
Traackr
MARCH 12, 2018
We sat down with Raymond Morin, social media expert, speaker and author, to talk about the "Connected Consumers" and influence in the digital era.
Adobe Experience Cloud Blog
MARCH 13, 2018
Done correctly, guest posts can help brands reach new audiences and establish the credibility of their leaders. A smart guest posting strategy can vault a small brand to new heights and cement an established brand as the go-to expert in its industry. Done incorrectly, though, guest posts reach no one because editors won’t publish them. To build a guest posting strategy that works, learn to follow the rules—and expect to fail if you break them.
Duct Tape Marketing
MARCH 15, 2018
Why Problem Solving is the Golden Ticket For Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. People are always going to have problems, so as a marketer or business owner, your job is to solve these problems for your ideal clients. This really is the key to business success. Here’s the thing, problem-solving is easier said than done.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Marketing Insider Group
MARCH 15, 2018
Each year, ecommerce continues to grow at an increasingly impressive pace. According to the Census Bureau of the Department of Commerce, total ecommerce sales in the U.S. soared to a whopping $453.5 billion in 2017, up 16 percent from the previous year. As consumers spend more money than ever buying products online, ecommerce companies continue to look […].
Rock Content
MARCH 13, 2018
As an institution, USA Today needs no introduction. Founded in 1982, it is one of the most well-known mid-market newspapers in the US and has a national distribution of more than one million copies daily. In addition to a dynamic design; a mix of national, international, regional, and local content; and a highly visual style, the paper is known for its robust sports coverage.
Adobe Experience Cloud Blog
MARCH 12, 2018
If you meet any social media marketing manager, they’ll tell you, one of the most important facets of their job is to be able to analyze data and make quick decisions. I have to say, analytic reports have become my friend over the last several years. Having the capability to take an in-depth look at the results of any campaign allows me to make informed decisions on whether we need to make slight adjustments.
Duct Tape Marketing
MARCH 14, 2018
How to Build a Small Business Brand Through Design written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Brad Bouse. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Brad Bouse. He is the co-founder of Lightboard , a company that delivers great design for sales and marketing teams.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Marketing Insider Group
MARCH 16, 2018
For the 166th episode of The Marketing Book Podcast, I interviewed Joe Lazauskas, co-author of The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how […]. The post Weekend Reading: “The Story Telling Edge” by Joe Lazauskas and Shane Snow appeared first on Marketing Insider Group.
Rock Content
MARCH 16, 2018
Oh, King Content. We’ve all heard the “Content is King” spiel a thousand times. But how can content be king is so few actually find it and fewer still actually read it? In order to be relevant, content needs to matter and has to have relevance, of course. It can’t be garbage content. But it also needs to be found. That’s where SEO and content need to intersect, and that’s a critical topic we’ll be addressing in our upcoming webinar with Search Engine Journal.
Content Marketing Institute
MARCH 15, 2018
Editor’s note: This post was co-written by Clare McDermott , Mantis Research co-founder and chief research officer. Keeping up with what’s new and exciting in social media can feel like a sprint. Just as you’ve mastered a new tactic or tool, one of the major social networks announces a new feature you need to wrap your head around. Find some new (and not so new) features you may not know, as well as a few channels that may not be on your radar.
Duct Tape Marketing
MARCH 10, 2018
Weekend Favs March 10 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Content Marketing Institute
MARCH 13, 2018
Nobody wants more email. Yet, as a marketer you want your prospects to want more email – to want your newsletters, at least. How do you create a newsletter so compelling that people not only subscribe to it but also continually look forward to receiving and reading it? Scott Monty, CEO and co-managing partner at Brain+Trust Partners, has a few thoughts on this conundrum.
Duct Tape Marketing
MARCH 14, 2018
Transcript of How to Build a Small Business Brand Through Design written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: This episode of the Duct Tape Marketing Podcast is sponsored by Podcast Bookers, PodcastBookers.com. Podcasts are really hot, right? Do you know what’s also really hot? Appearing as a guest on one of the many, many podcasts out there.
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