Hubspot Marketing

APRIL 20, 2018

What is PR? Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. They also help clients defend their reputation during a crisis that threatens their credibility. There’s an old saying: “Advertising is what you pay for; publicity is what you pray for.”.

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Adobe Experience Cloud Blog

APRIL 20, 2018

The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this. When you provide information that is relevant, reliable, insightful, and actionable, you harness a proven, powerful method for reaching your customers, not to mention marketing goals.

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Content Marketing Institute

APRIL 19, 2018

“When are you going to start?” Blink. “Are your fingers frozen?” Blink. Blink. “Why aren’t you typing?” Blink. Blink. Blink. “Don’t you know what to create?” Blink. Blink. Blink. Blink. The cursor is a silent but pesky critic. Do you ever want to curse the cursor when you’re in a slump? Do you ever want to curse the cursor when you’re in a #writing slump, asks @AnnGynn.

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Marketing Insider Group

APRIL 16, 2018

Social media marketing is a core part of B2B content marketing. Utilized by 83 percent of marketers, it’s the most widely used content marketing distribution tactic. And what’s the most powerful social channel? By far, it’s LinkedIn for B2B content marketing. LinkedIn has built up a reputation as ‘the’ social media site for B2B. It has […]. The post How to Use LinkedIn in Your B2B Content Marketing Strategy appeared first on Marketing Insider Group.

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Hubspot Marketing

APRIL 18, 2018

Best Websites for Stock Photography. Negative Space. Death to Stock. Picjumbo. Stokpic. Kaboompics. Startup Stock Photos. Freerange. LibreShot. Fancy Crave. Unsplash. StockSnap.io. SplitShire. Life of Pix. HubSpot. Pexels. Gratisography. Jay Mantri. ISO Republic. New Old Stock. Pixabay. I got the image above for free on Unsplash. Yet for some reason, many publishers continue to push out cheap (and usually cheesy) stock photography to serve as a representation of their brand.

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Adobe Experience Cloud Blog

APRIL 18, 2018

When the General Data Protection Regulation (GDPR) becomes official May 25, 2018, it’ll usher in a new era of data security and transparency. The measure is designed to give people control over their data while simplifying the legal environment for businesses around the world. If that overly simplistic definition isn’t enough, we have you covered.

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Marketing Insider Group

APRIL 19, 2018

When you’re in the business-to-business (B2B) industry, getting sales outreach right is just as crucial as the process of closing a sale itself. Without both ends of an active sales funnel, your business becomes dormant – that is, if you don’t reach out to leads, you won’t be able to make any new sales. By […]. The post 10 Steps for Effectively Reaching Out to B2B Leads [Infographic] appeared first on Marketing Insider Group.

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Hubspot Marketing

APRIL 19, 2018

This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. If you want to become a master of the almighty spreadsheet, watch the full video series here. I know, I know … “VLOOKUP function” sounds like the geekiest, most complicated thing ever. But trust me: as was the case with pivot tables , Microsoft Excel's VLOOKUP function is easier to use than you think.

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Adobe Experience Cloud Blog

APRIL 17, 2018

It would seem that marketing budgets are the first to go on the chopping block when performance isn’t what’s expected in Q1. After marketing budgets saw a modest increase in 2017, Unilever announced for 2018 that it was cutting its ads by 30% and that it was slashing the number of agencies it works with by half. P&G made a similar statement, saying it was reducing agency and production fees in its $7.1 billion annual budget.

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Content Marketing Institute

APRIL 16, 2018

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. Now, the approach to keyword research is different from what it was even a couple of years ago. Search engines are becoming smarter and keyword research tools are getting more advanced.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Marketing Insider Group

APRIL 18, 2018

The numbers are in. LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. The number one professional social network is also the channel where 43% of marketers have sourced their customers. What’s more, about 50% of LinkedIn users are more likely to […]. The post 9 Costly Mistakes Businesses Make on LinkedIn appeared first on Marketing Insider Group.

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Hubspot Marketing

APRIL 16, 2018

Conventional wisdom tells us that views, especially three-seconds ones, are a vanity metric. But Facebook tracks them for a good reason. In 2016, they analyzed their users’ video consumption data and discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. Facebook’s study suggests that views are a good indicator of how well your video’s hook performed.

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Adobe Experience Cloud Blog

APRIL 19, 2018

Are you chasing the golden goose, or are you on a wild goose chase? When you’re first starting out and trying to scale your company, it’s hard to know for sure. When we were still a small, scrappy team, we took a piecemeal approach to developing our sales process and didn’t involve anyone who actually worked exclusively in sales. It worked for a while, but after my company doubled in size and we had made deep investments in our marketing efforts, we realized we needed to revamp

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Price Thought Leadership Energy Communications 134

Content Marketing Institute

APRIL 18, 2018

How does your team prioritize marketing projects? Are you focused relentlessly on nothing but potentially high growth ideas? Or are your priorities unclear or unproductive, leaving you stuck in a constant scramble? When crystallized and properly communicated, prioritization can, in some estimates, reduce costs by roughly 15 percent and improve your team’s capability to meet your marketing goals.

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Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Marketing Insider Group

APRIL 16, 2018

After nearly a year and a half of testing, Google has finally announced its plan to rollout mobile-first indexing. This means that Google’s search indexing will now value mobile pages over run-of-the-mill desktop pages. With close to 60% of Google searches being carried out on mobile devices in 20161 (and increasing), it’s no wonder that […]. The post Google’s Mobile-First Index: 3 Things You Must Do to Your Website Now appeared first on Marketing Insider Group.

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Traackr

APRIL 18, 2018

How Meliá Hotels International scales influencer marketing by sharing best practice and tailoring its influencer approach to fit each brand.

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Adobe Experience Cloud Blog

APRIL 19, 2018

Tom Fishburne, known fondly as The Marketoonist , has spent 15 years chronicling the challenges, absurdity, and laughable moments in marketing through hundreds of cartoons. He’s used this creative outlet to expose the nonsense of jargon, reveal uncomfortable truths, and act as a voice of reason in the marketing industry. Marketo is delighted to bring Tom on stage at the 2018 Marketing Nation Summit, where he’ll be sharing key strategies for transforming ideas into reality in his session, “Always

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Content Marketing Institute

APRIL 20, 2018

Like all content marketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources. Reusing content assets that have yielded good results is a powerful way to expand your content library and to promote the same content across different media channels and in different content formats.

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Analytics User-Generated Content Marketing Management 109

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Marketing Insider Group

APRIL 17, 2018

To get your customers from problem recognition to purchase, and even better, post-purchase loyalty, you need to be able to guide them through the buying process masterfully. Smooth guidance means few roadblocks and sidetracks as they try to find a solution to their problem or need. Low to no barriers to entry. And, a seemingly […]. The post Guiding Customers Through the Buying Process With Sales Acceleration appeared first on Marketing Insider Group.

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Customer Marketing Marketers 93

Rock Content

APRIL 19, 2018

Everyone knows content is king. While that phrase has become a bit overused over the years, excellent content is still vital to any content marketing initiative. However, what that content does once it’s out there is perhaps even more important. Too often, organizations focus on the volume of the content they produce rather than the effect their content is having.

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Adobe Experience Cloud Blog

APRIL 16, 2018

With savvy marketers with their finger on the pulse of popular social trends, it’s no surprise companies are trying to find ways to ride the wave of rising social and political activism to move the hearts and minds of their potential buyers. Unfortunately, those efforts don’t always work out as planned—just ask Pepsi or Dodge Ram. Without great care and input from more than a few voices, these efforts can go from well-intentioned to misguided overnight, causing people to ask “how can this

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Duct Tape Marketing

APRIL 19, 2018

How to Get More Time Back In Your Work Week written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mandi Ellefson. Podcast Transcript. My guest for this episode of the Duct Tape Marketing Podcast is Mandi Ellefson, a scalable freedom strategist and founder of The Hands-Off CEO. She and I discuss how to find time, how to free up time, and how to get greater focus in your business that will lead to greater profitability.

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Marketing Insider Group

APRIL 20, 2018

For the 171st episode of The Marketing Book Podcast, I interviewed Todd Hockenberry, co-author with Dan Tyre of Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles. It’s no secret that we’re in the midst of a major shift in how businesses grow, how buyers purchase, and how businesses build meaningful […].

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Marketing Marketers Marketing Strategy 82

Rock Content

APRIL 17, 2018

We recently launched a content maturity survey to get a read on the biggest challenges and opportunities facing some of the top minds in content marketing. Since then, we’ve collected nearly 500 responses, and it’s time to share some of the results. 1. Content isn’t led by dedicated teams, and that’s a problem. When we asked who is responsible for content marketing within their organizations, we noted that too few companies had dedicated personnel responsible for managing content marketing effor

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Duct Tape Marketing

APRIL 17, 2018

Developing Content for Your Mobile Audience written by John Jantsch read more at Duct Tape Marketing. Have you ever seen content on a mobile device that you’re excited to read and click through to view it only to realize you need to squint or zoom in to read it? It’s frustrating, not only because it’s inconvenient, but because it’s so easily avoidable.

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Duct Tape Marketing

APRIL 14, 2018

Weekend Favs April 14 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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