Hubspot Marketing
OCTOBER 9, 2019
If you're anything like me, you probably mainly consider Wikipedia a good source for a behind-the-scenes look at the production of Game of Thrones , or a collection of random facts on Zebras. In short, you likely haven't given it much thought as a channel for brand awareness. But, if you think about it, Wikipedia is one of the best third-party sources for ranking on page one of Google.
Adobe Experience Cloud Blog
OCTOBER 10, 2019
When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and be recognized by brands, which is exactly why strategies like personalization are so effective. Account-based marketing (ABM) is a B2B strategy in which sales and marketing teams work together on a clearly defined set of target accounts to serve personalized campaigns uniquely designed for each individual account.
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Adams & Knight Marketing
OCTOBER 8, 2019
CTRs. CPCs. ERs. CPMs. It's an alphabet soup of marketing analytics out there. Which ones should you pick to track the performance of your campaigns? CEO, Jill Adams gives sound guidance for marketers—and clears up confusion—in the Hartford Business Journal. Read the article here.
Sprout Social
OCTOBER 10, 2019
If you’re a brand today, there’s a non-zero chance you’re on social media in some way, shape or form. But how many brands have an active, thriving social media presence? And how much of them are just sort of there ? Reality check: you can’t expect much from social when you post random links, @mention a few folks and call it a day. You need some structure.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Content Marketing Institute
OCTOBER 10, 2019
It was to be a good read. From the email to the title, the messaging indicated the content offered valuable insights. She handed over her information. Now, she feels cheated. Why do brands produce content that lets their readers down? Continue reading → The post How to Stop Creating Content That Disappoints Your Audience appeared first on Content Marketing Institute.
Hubspot Marketing
OCTOBER 9, 2019
You know you're a marketer when you're sitting in traffic on the highway, it's completely bumper to bumper, and all you can think about is " Why can't I drive traffic to my website like this? ". If you've struggled with driving traffic to your website, you're not alone. According to 2019 research done by Content Marketing Institute , 61% of content professionals are challenged with knowing what is most important to their audiences, 50% are challenged with knowing the goal of the audience at a pa
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
OCTOBER 10, 2019
Have you noticed your Facebook engagement has been on a downward spiral lately? There’s no need to panic. Although the recent changes to the Facebook algorithm have many marketers sweating, the update isn’t as scary as it seems. The short of it? Facebook is asking brands to rethink how they earn likes, comments and shares on their posts. For example, Facebook is explicitly fighting against engagement bait and spammy tactics which they see as undercutting their algorithm.
Neil Patel
OCTOBER 8, 2019
Who says you have to spend money to get more traffic? For today’s blog post, I thought it would be fun to break down all of the free SEO tools. Sure you may know of some, like Ubersuggest , but there are many more options than just my own tool. Now before I dive into the tools, I’ve broken them down into the following categories: Keyword Research Content Marketing Rank Tracking Link Building Technical SEO.
Hubspot Marketing
OCTOBER 10, 2019
Did you know that brands who use blogging as part of their content marketing strategy gain 67% more leads than those that don't? On top of lead generation, a blog can also help your site climb in search rankings. Not to mention, sharing tips and insights related to your industry makes your brand look more credible and trustworthy to prospects. At the HubSpot Blog, which gets a whopping eight million page views per day and has seen a 25% boost in traffic year after year , we've experimented with
Hootsuite
OCTOBER 8, 2019
Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. But it’s not enough to just tweet out events happening at your school. You need to engage your audience. Doing so encourages more people to follow you, and increases your brand awareness. And yes, I mean brand awareness. Remember: Your school — like a business — is a brand.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Content Marketing Institute
OCTOBER 8, 2019
Does your brand’s site offer the equivalent of a dilapidated hotel in a beautiful vacation destination? Are some parts just OK (or worse), while other parts are brilliant? Here’s the remedy you need. Continue reading → The post 5 Techniques to Build a Better Content Platform appeared first on Content Marketing Institute.
Marketing Insider Group
OCTOBER 8, 2019
Employee advocacy is the new influencer marketing. By activating your employees to be passionate about their work and your company, you can grow them into your most dedicated and authentic brand ambassadors, which boosts your brand reputation and attracts new talent. Employee advocacy on social media is essentially the promotion of your brand, products, services, or even better your expertise, by your employees on their own social media channels, as well as your official brand accounts.
Sprout Social
OCTOBER 10, 2019
With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What’s not so simple, however, is growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand.
Search Engine Journal
OCTOBER 10, 2019
This marketing calendar includes a breakdown of all the holidays, big events, and inspiration campaigns for 2020. The post The Ultimate Holiday Marketing Calendar for 2020 [Free Templates] via @annaleacrowe appeared first on Search Engine Journal.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Content Marketing Institute
OCTOBER 7, 2019
Growth teams often include content creation and promotion in their actions. But how can content teams integrate the growth mindset in their daily routine? Here’s how to create a content idea pipeline. Continue reading → The post How to Adopt a Growth Mindset for Your Content Marketing appeared first on Content Marketing Institute.
Marketing Insider Group
OCTOBER 7, 2019
“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts? The clue is in the name – growth hacking is all about growing your business rapidly with a limited budget. The term came about from start-ups who needed to grow their fledgling businesses as quickly as possible with limited resources.
Sprout Social
OCTOBER 10, 2019
You’ve got a good number of social media clients under your belt and you feel fairly confident in your own service or product content marketing strategy. To new clients, you’ll tell them how you’ve tripled someone else’s engagement rates but how do they know this is true? Enter the case study. Social media case studies are often used as part of a sales funnel: the potential client sees themselves in the case study and signs up because they want the same or better results.
Search Engine Journal
OCTOBER 11, 2019
Want to get a head start and create a content “advent” calendar of your own? Here’s how. The post How to Create a Holiday Content Strategy via @seocopychick appeared first on Search Engine Journal.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Content Marketing Institute
OCTOBER 9, 2019
How did a British nurse get a greenlight, while a Hungarian doctor got a red light for the same lifesaving remedy in the 1800s? It’s a lesson all marketers should heed for their smart, capable, and good audiences. Continue reading → The post Get the Audience Greenlight: A Lesson From a 19th Century Nurse appeared first on Content Marketing Institute.
Marketing Insider Group
OCTOBER 9, 2019
At least once since 2014, you’ve almost certainly turned the key in your car’s ignition, only to hear U2’s “Songs of Innocence” album ring out. It happens to the best of us because it’s happened to almost all of us. Although Apple’s stunt of throwing the album in every iTunes user’s library without permission was widely known, it wasn’t widely loved.
Sprout Social
OCTOBER 11, 2019
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. The New York Times is considered by many to be the greatest general interest publication in the world, but until recently lagged behind its digital-first peers in terms of innovation
Duct Tape Marketing
OCTOBER 8, 2019
The Most Useful Ways To Utilize Google Search Console written by John Jantsch read more at Duct Tape Marketing. Even if you don’t have much marketing experience, you understand how critical a presence on Google is to getting your business name out there. It’s the world’s largest search engine, and it’s often the place people go to discover new brands that can solve the problem they’re facing.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Content Marketing Institute
OCTOBER 11, 2019
This week, Robert Rose talks on the heart of thought leadership and publishers who don’t have their hearts in the subscriber game. He talks to the Duct Tape Marketing author and points to an article to give your content heart and soul. Continue reading → The post Weekly Wrap: Are You the Most Interesting Voice in the Room? appeared first on Content Marketing Institute.
Marketing Insider Group
OCTOBER 11, 2019
With the launch of Mean People Suck coming up here on October 25 (get your copy now on pre-sale and get my last two books free), I thought I would share 14 of the books that inspired Mean People Suck the most. But first, what is Mean People Suck all about? The fact is that most people are unhappy in their careers. And they point their finger at a negative work culture, a mean boss… co-worker… or customer.
Sprout Social
OCTOBER 10, 2019
LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. The platform has also a hub of activity for marketers looking to land talent, build authority and signal themselves as the go-to pro within their niches. For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it.
Duct Tape Marketing
OCTOBER 8, 2019
Finding Stillness in the Modern World written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ryan Holiday. Podcast Transcript. On today’s episode of the Duct Tape Marketing Podcast, I sit down with writer and media strategist Ryan Holiday. Holiday is the author of 10 books, including The Obstacle is the Way , Ego is the Enemy , and his latest, Stillness is the Key.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Litmus
OCTOBER 10, 2019
Whether you’ve been with us since day one or you’re a new fan, you know that we’re committed to constantly innovating and improving our solution with new features and integrations. We love hearing what you think about Litmus and how it helps you with your email workflow, but we also love hearing how we can make it even better. So when we heard your feedback that our tools were disconnected and you lacked visibility into the status and deadlines of campaigns, we listened. .
illumin
OCTOBER 7, 2019
We love this week's chart because it features 4 brand new videos!! Most importantly, there are robots. and has anyone not seen that Boston Dynamics video yet because if you haven't, prepare to be blown away! Our other favorite is the Luis Vuitton content series launch, since they obviously got the point with a 60-second video spot that is dominating this week's chart and we bet it'll be there for at least a few more weeks.
Rock Content
OCTOBER 10, 2019
When you’re creating a new piece of content, the possibilities seem endless. Your finished product could go viral, could inspire thousands of conversions, and could serve as the foundation for your next marketing campaign. On the other hand, it could fall flat. We’ve all been there. The fact of the matter is that content creation isn’t easy. With so many competing deadlines to consider, and often limited resources on a marketing or content team, it’s tough to justify a net-new content piece with
Duct Tape Marketing
OCTOBER 9, 2019
How to Focus on High-Value Work written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with David Finkel. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I speak with business coach and author David Finkel. He is the founder of Maui Mastermind and the author of several books, including his latest, The Freedom Formula: How to Succeed in Business Without Sacrificing Your Family, Health, or Life.
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