Hubspot Marketing
FEBRUARY 14, 2019
There are plenty of studies that highlight the importance of customer retention -- oftentimes, customer retention has been found to be even more critical to your company's success than customer acquisition. For instance, research conducted by Frederick Reichheld of Bain & Company found as little as a five percent increase in customer retention can result in an increase in company revenue by 25-95%.
Adobe Experience Cloud Blog
FEBRUARY 15, 2019
Do your front-line employees, like customer service representatives and salespeople, know how to communicate your brand story? Most marketers laugh when they hear this question because they don’t have a high degree of confidence. In fact, according to my company’s research, 66% of marketing executives believe their brand message is lost by the time it reaches the front lines.
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Content Marketing Institute
FEBRUARY 15, 2019
Digital media fostered a generation of lazy writing. Without finite space demanded of print, writers aren’t forced to edit. To keep skills sharp, writers must do writing workouts. Start with these five exercises. Continue reading → The post How to Make Your Writing More Powerful appeared first on Content Marketing Institute.
Marketing Insider Group
FEBRUARY 14, 2019
We’re right at the start of the AI revolution but we’ve already got a good sense of how artificial intelligence will change the face of digital marketing. If you’re not fully on the bandwagon yet or you’re just considering dipping your toes in the water, you’re not the only one. Investing in new technology is […]. The post 5 Benefits of AI for Digital Marketers appeared first on Marketing Insider Group.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Hubspot Marketing
FEBRUARY 14, 2019
In the marketing industry, we treat experts like they’re village elders, soaking up every tip and trick they have to offer so we can implement them into our own work, desperately hoping for similar results. But, when you really think about it, marketing is always changing and experts often don’t have visibility into your unique context. This naturally begs the questions -- what should you do when you can’t find a solution to one of your problems on the internet?
Adobe Experience Cloud Blog
FEBRUARY 13, 2019
“Basic” is a bad word. OK, maybe that’s a stretch. But it’s certainly not an inspiring word. If basic is all we aim for, we fail as marketers. That’s especially true when it comes to personalization. Addressing an email to an individual, sending a prospect industry-specific content, and inserting a lead’s first name and company logo into a retargeting ad is the bare minimum.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
FEBRUARY 13, 2019
Time management tips are the most sought-after advice for many entrepreneurs. As an entrepreneur, you wear all the hats. There is a constant demand of your time. Therefore, you need to be able to prioritize your schedule and ensure you’re working intelligently. To get your best and most important work done, you must make time […]. The post 4 Best Time Management Tips for Busy Entrepreneurs appeared first on Marketing Insider Group.
Hubspot Marketing
FEBRUARY 12, 2019
In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!”. That was the first time I’d ever heard of YouTube. And it definitely wasn’t the last time I’d hear about it. YouTube has experienced explosive growth since it was founded in an office garage in 2005.
Adobe Experience Cloud Blog
FEBRUARY 11, 2019
Now more than ever, marketing has to prove its impact on the success of the business. All too often, it’s assumed that marketing exists solely to support sales, or that we throw fancy parties with nothing to show for our work. With the pressure increasing, it’s time for marketers to take control of the revenue process. The time is now to earn the respect of our organizational peers.
Content Marketing Institute
FEBRUARY 12, 2019
Innovators in every space have leveraged their blogs to attract increasingly skeptical audiences. How can you do it too? Learn how some of the 50 cream-of-the-crop blogs differ from the also-rans. Continue reading → The post Here’s What We Learned From 50 of the Most Popular Blogs appeared first on Content Marketing Institute.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Marketing Insider Group
FEBRUARY 12, 2019
“Employees are a company’s greatest asset.” – Anne M. Mulcahy, former Xerox chairperson and CEO. This popular quote is popular for a reason – because it’s true. Employees are your greatest asset and when companies implement employee activation programs, they turn into your company’s greatest marketing asset as well. Employee activation requires you to assess […].
Hubspot Marketing
FEBRUARY 13, 2019
Whether you've recently been promoted to a leadership position, or you've been leading your team for years, it can often seem tricky to discern what being a "good" leader actually means. When you're trying to determine the components of a successful leader, it's easy to fall-back on certain terms we commonly associate with leadership -- words like "assertive", "inspirational", and "confident".
Sprout Social
FEBRUARY 13, 2019
“Your brand is what other people say about you when you’re not in the room.” This slice of Jeff Bezos wisdom is likely not new to you. For marketers it naturally raises several more questions: What do they say when I’m not in the room? What do they like? What don’t they like? Who or what else do they talk about? The answers to these questions reach beyond brand and even marketing.
Content Marketing Institute
FEBRUARY 14, 2019
Your prospects are online all day, consuming a lot of media. But how do you reach them with your media and your message? Native advertising can be a solution. Replace traditional advertising campaigns with content-infused campaigns. Continue reading → The post What You Need to Know About Native Advertising appeared first on Content Marketing Institute.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Marketing Insider Group
FEBRUARY 11, 2019
Here is an unnerving statistic to consider: 75% of United States consumers would not care if the brands they used went away. We know that even if the brands we use disappear, another product or service will come along to replace it. What does this mean for content marketing? It means that everything must be […]. The post 8 Content Marketing Lessons from Google’s Customer Intent Study appeared first on Marketing Insider Group.
Traackr
FEBRUARY 14, 2019
We sat down with Joel Backaler to talk about IM best practices and why it has to be considered as a global asset for your business
Bannerflow
FEBRUARY 11, 2019
In our recent State of In-housing report , 96% of top-level marketers believed that tech was driving the in-house movement. Yet what is it about advertising technology that has enabled the in-house revolution in marketing? Well, we have it figured out. Here are our top 3 reasons: 1. Efficiency is fuelling change . Greater efficiency is a top 5 reason for brands moving their marketing in-house. .
Content Marketing Institute
FEBRUARY 11, 2019
Where do they find the time? Paragons of productivity in content marketing share their secrets to help you tackle that seemingly endless list of tasks. Take a moment (and a breath) to peek over their productive shoulders. Continue reading → The post 8 Tips (and a Few Tools) for Getting S**T Done appeared first on Content Marketing Institute.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Marketing Insider Group
FEBRUARY 11, 2019
When content marketers see results, there are two clear reasons for it. According to Content Marketing Institute, 85 percent of successful content marketers credit their success to better content creation, and 72 percent attribute success to the implementation or revision of a content marketing strategy. Assuming you’ll work out the efficiency piece with practice and […].
Duct Tape Marketing
FEBRUARY 12, 2019
Tips for Getting Your Audience to Stay on Your Website Longer written by John Jantsch read more at Duct Tape Marketing. You put a lot of time, effort, and money into developing a website for your business. So you want to be sure that it’s capturing people’s attention and giving them the information they need to feel good about doing business with you.
Litmus
FEBRUARY 15, 2019
When it comes to new subscribers, first impressions speak volumes. Your first outreach sets expectations for the new relationship, and how you go about it matters. Now more than ever, subscribers are looking for personalized content right when they ask for it, so setting up and maintaining an onboarding email or welcome series is vital to subscriber retention and success.
Content Marketing Institute
FEBRUARY 13, 2019
Do agencies practice the content marketing practices they preach? Find out in our latest research report, Agency Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading → The post Do Agencies Practice the Content Marketing They Preach? [New Research] appeared first on Content Marketing Institute.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Marketing Insider Group
FEBRUARY 13, 2019
The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry. We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for.The digital marketing landscape is constantly changing, which means B2B lead […]. The post 10 B2B Lead Generation Strategies for 2019 appeared first on Marketing Insider Group.
Duct Tape Marketing
FEBRUARY 12, 2019
What Sport Can Teach Us About Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Alan Stein, Jr. Podcast Transcript. Today’s guest on the podcast is Alan Stein, Jr. He is a corporate performance coach, speaker, and author of the book Raise Your Game: High Performance Secrets From the Best of the Best. Stein began his career as a basketball performance coach for some of the most elite athletes in the game, and has since expanded his work to include c
Moz
FEBRUARY 11, 2019
Posted by Ben_Fisher Google My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company’s online presence. As long as your local business meets Google’s guidelines , your Google My Business profile can help give your company FREE exposure on Google’s search engine.
Litmus
FEBRUARY 11, 2019
With an average ROI of 38:1, email marketing continues to be one of the most effective channels available to marketers. It allows you to build long-term relationships with your audience and delivers measurable results that outperform other channels like radio (ROI 6:1) and TV ads (ROI 1.3:1) by a long shot. When done right, email marketing drives business results like no other channel does.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Marketing Insider Group
FEBRUARY 12, 2019
As a content marketer, you know that there is a lot that goes into a successful content marketing strategy. You have to frequently create a variety of fresh, engaging content like videos, infographics, and articles for your website, social media accounts, and other websites on which you may publish content. It needs to be well […]. The post How to Leverage Content Marketing Automation in 2019 appeared first on Marketing Insider Group.
Duct Tape Marketing
FEBRUARY 13, 2019
Why Your Site Must Switch to HTTPS (And How to Do It) written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on HTTPS. Every website in the world is carried across a protocol known as HTTP. Recently, though, we’ve seen more and more websites switching over to HTTPS, which is the secure version of that same protocol.
Moz
FEBRUARY 11, 2019
Posted by SamuelMangialavori If you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone! Despite the fact that the term “ cannibalisation ” does not sound very suitable for digital marketing, this core concept has been around for a long time.
Litmus
FEBRUARY 13, 2019
A lot of you have been asking—whether over Slack, Twitter, or email—about Litmus Live , the ultimate event for email folks of all stripes. Some of you have attended in the past and some have heard the rumors of how awesome it is. While we’ve mostly been asking for patience and pointing people to sign up for our email newsletter for updates, those days are officially over.
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