Sat.Aug 31, 2024 - Fri.Sep 06, 2024

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5 ways AI helps you get market research right

Welcome Software

Where do you fall on the AI (Artificial Intelligence) spectrum? Are you losing sleep about losing your job to AI? Are you panicking reading this wondering if this was written by an AI bot who knows just a little too much about you? (Full disclosure; this article was written by a real human, although that’s probably what you would expect an AI bot to say if you were already skeptical).

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8 Ways To Ensure That Your Content Is Accessible

Content Marketing Institute

Accessible digital content is a must-do for any marketer and brand. To help you welcome all members of your target audience and adhere to accessibility laws, follow these eight tips.

Law 124
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Top Email Marketing Strategies to Boost Engagement

Vertical Response

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. This article will explore strategies to boost your email marketing engagement, covering types of campaigns, personalization, and list-building techniques.

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6 Insightful Content Marketing Tests You Should Do NOW

Marketing Insider Group

Content marketing is more than just creating and sharing engaging content; it’s about connecting with your audience in meaningful ways that inspire action and foster loyalty. However, crafting content alone isn’t enough to guarantee success. The secret lies in continuously testing and refining your strategies. Semrush reports that 70% of the companies with the most successful content marketing campaigns measure their content marketing ROI and continually improve their offerings.

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Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

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8 Top Brainstorming Techniques to Help You Write Killer Emails

AWeber

I can’t think of anything to write. Sound familiar? Of course it does. It's one of the top reasons our customers give us for letting their email marketing flatline. They just run out of ideas or topics to write about. Even pro writers come up with major email block. Ann Handley, co-founder of Marketing Profs and the popular book "Everybody Writes," only sent two emails to her subscribers in 2017.

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Will AI in martech make buyer experiences better or worse? It depends…

Chief Martec

How do you know you’re at the peak of a Hype Cycle? When means outweigh ends. Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! — with the belief that automating and accelerating things with AI, especially with generative AI, must produce beneficial outcomes. It reminds me of the old joke about the overly-optimistic kid excitedly digging through a giant pile of horse manure, “There must be a pony in here somewh

Customer 104
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We Published 400+ LinkedIn Page Posts in the Past Year as a B2B Company — Here Are 9 Tactics That Worked for Us

Buffer Marketing

Over the past year, I’ve shared over 400 posts on LinkedIn, resulting in a 2.5X+ growth in CloudZero’s follower count — all through organic social media. Sometimes, it feels like everyone is leaning into 'unhinged' social media or TikTok—esque videos, but this doesn't align with our brand and values. We want our customers and audience to see us as trusted, reliable, and thoughtful.

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Essential Strategies for Marketing Success in the Digital Age

Aspiration Marketing

Marketing in the digital age has transformed how businesses connect with consumers. The rapid evolution of technology and online platforms demands innovative strategies to capture attention and drive results. Successful digital marketing requires a comprehensive approach that blends content creation, social media engagement, and data-driven decision-making.

Transform 264
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Want to Engage Gen Z? 4 Marketing Strategies for Nonprofits

Marketing Insider Group

Generation Z, or those born between 1997 and 2012, make up more than 20% of the U.S. population. The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. It’s an advantageous time to engage this generation in your nonprofit’s cause.

Gen Z 71
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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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US vs. Google, round 2: Government targets digital ad business

Martech

On Monday, Google and the Justice Department will begin their second antitrust trial of the year. The tech giant lost the last case , which was about monopolistic practices in online search. Now the DOJ is accusing the company of using its adtech to create a monopoly. That trial begins Monday. “Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its domina

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How to Promote a Travel Agency on Social Media the Right Way?

SocialPilot

Are you on social media? Of course, you are. But are you harnessing its power to promote your travel agency on social media? Maybe not—and here’s why that matters! We live in a world where 72% of potential travelers use social media to research and plan their vacations before they even pack a bag, which is why simply having a presence on social media isn’t enough.

Promotion 108
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9 Best Chrome Extensions for SEO: Our Top Picks

Backlinko

You know the saying “work smarter, not harder”? That’s what Chrome extensions can do for you. In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. Whether it’s quickly checking a page’s meta title, tracking down a redirect chain, or reviewing data in GSC, these tools are essential for enhancing my workflow.

SEO 114
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The Giant Compendium of Digital Marketing Checklists

Marketing Insider Group

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. In response, vendors have several strategies to get the product in front of prospects. Free trials: Users try the software for a limited number of days.

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Google Ads adds ‘Unintended Consequences’ to Insights

Search Engine Land

Google Ads rolled out a new feature under its Insights page called Unintended Consequences. This card is designed to alert you about potential issues within your campaigns, such as ads being displayed to irrelevant audiences or appearing in unintended locations. Why we care. The Unintended Consequences card provides you with critical insights into how your campaigns might be missing the mark, helping to identify and address these issues to stop them negatively impacting performance.

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7 Top Google Analytics Alternatives (Free and Paid)

Backlinko

Let’s face it: When it comes to analytics tools, we want it all. Advanced metrics, intuitive dashboards, and seamless integrations. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. But those same marketers report issues like: Steep learning curves Lack of qualitative insights Difficulty translating data into insights Ready to make the switch?

Analytics 104
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Is AI regulated? Yes! Here’s what marketers need to know

illumin

Artificial intelligence is growing in popularity, but before you adopt AI into your advertising business, many regulations must be considered. Knowing and understanding which regulations affect your business ensures your adoption of AI is successful and sustainable. While AI technology is evolving faster than most governments can pass regulations, several pieces of existing legislation impact how AI can be developed and used.

Law 52
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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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The AI-powered marketer’s roadmap to the future of content

Martech

We’ve come to the end of my series, “Decoding generative AI: A marketer’s guide to text-based and visual AI content.” Because this series focused on generative AI and content, I asked AI assistant Claude Sonnet to help co-create this article with me. I instructed it to use my voice and supplied all the previous posts in this series for reference.

Transform 131
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How SEO can collaborate with content teams

Search Engine Land

Without content, SEO practitioners would have nothing to optimize. And content is less likely to ever be found without SEO. Improving the collaboration and communication between SEO and editorial teams can help boost your site’s rankings, traffic and user engagement. Here’s how to do it. Define roles and responsibilities SEO and content are closely linked.

SEO 86
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10 Brilliant SEO Newsletters: Master Search From Your Inbox

Backlinko

SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. And they show you the strategies that are working right now. To save you time (and declutter your inbox), I’ve curated a list of the top newsletters I think are worth subscribing to. After consulting my team (including some healthy debate) here’s a summary of the best SEO newsletters for different needs: Best for leveling up your SEO skills: The Backlinko newsletter Best for SEO news:

SEO 104
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Creativity, Calm, and AI: How HubSpot's Head of Audience Development Breaks the Marketing Mold

Hubspot Marketing

It's been an interesting year in the marketing world. Advancements in AI and constant changes in Google's algorithm have all but turned the industry on its head. And as the marketing industry continues to evolve rapidly, marketers like HubSpot's Head of Audience Development and Distribution, Dréa Hudson, are not only keeping up with the changing tides but also thinking far enough outside the box to be on the next wave.

Marketers 118
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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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AI and security are the focus of latest Salesforce acquisitions

Martech

Salesforce announced Thursday it signed a definitive agreement to acquire Own Company for $1.9 billion in cash. Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The two companies are not strangers to each other.

CRM 114
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How to Write a Blog Post: A Full Breakdown of How We Do it at Buffer

Buffer Marketing

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.  As you can probably guess, we don’t do things the same way anymore. Our blog and writing process have seen many iterations throughout the years.

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Charge More With The Power of Pure Motive Service

Duct Tape Marketing

Charge More With The Power of Pure Motive Service written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Joe Crisara In this episode of the Duct Tape Marketing Podcast , I interviewed Joe Crisera, author of What Should We Do? How to Win Clients, Double Profit, and Grow Your Home Service Sales. He shares his journey from struggling home service contractor to helping thousands of contractors increase their revenue.

Price 83
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The Best AI Tools for Ecommerce & How They'll Boost Your Business

Hubspot Marketing

As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about a better ROI. The ecommerce sector is no different. That’s why I’ve spent some time reviewing the best AI tools for ecommerce so you can get a leg up on your competition. If I know anything about trying out new tools, it can quickly become costly.

eCommerce 103
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Defying the cuts: Overcoming Google Ads budget constraints by Adthena

Search Engine Land

Economic pressures forcing marketers to re-evaluate spending In today’s uncertain economic landscape, businesses across all industries are facing increasing pressure to justify every dollar of their Google Ads budget. Paid search advertising, a cornerstone of digital marketing strategies, is not immune to these cuts. Whether a company is experiencing downturns or undergoing strategic changes, advertising teams must navigate shrinking budgets while proving the value of every ad dollar.

Retail 74
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HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more

Martech

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. From improving how you engage with your audience to getting more out of your analytics, these updates will give you better visibility into your organization, and better tools to act on what you learn.

CRM 117
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What Marketers Need to Know About the Next Generation: Gen Alpha 

Set Up

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. As each year passes, however, newer demographics with more purchasing power and influence than the last, become the craze. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. Although Generation Alpha is not yet old enough to be purchasing leaders, this tech-savvy generation was the first born into a digitally established world, and their in

Gen Z 59