InTouch Marketing

NOVEMBER 22, 2022

Digital marketing is any form of marketing that exists online. Yet that’s often where any similarities end when comparing different types of digital marketing.

Digital Marketing 92

Digital Marketing Marketers Marketing Inbound Marketing 92

Neil Patel

NOVEMBER 21, 2022

When you think about search, what comes to mind? I bet you are thinking “Google”. But there is more to search than Google. And even with Google, if you want to succeed you have to think beyond traditional SEO and PPC ads because everyone is using traditional tactics. You must think outside the box. And that’s what I am going to help you do today. So, let’s first go over the trends we are seeing, and then we can go over how you need to adapt.

Digital Marketing 98

Digital Marketing Marketers Marketing SEO 98

Martech

NOVEMBER 21, 2022

For marketers involved in Google Analytics, measuring events, campaigns and conversions in the interface will sound familiar. However, there’s another area one click away that gives opportunities to support data collection and analysis. . The “Admin” screen is usually frequented by analytics practitioners and those implementing data collection, but there are marketing benefits to getting familiar with the features available. .

Analytics 136

Analytics Marketers Marketing Customer 136

yorCMO

NOVEMBER 22, 2022

All companies claim to have 'great culture,' but it's much less common to see ones live it out. Our client wanted to walk the talk, and was able to do just that. The post When ‘Culture Matters’ is More Than Just a Catchphrase appeared first on yorCMO.

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

The Next CMO

NOVEMBER 22, 2022

How to Create a Marketing Plan Timeline.

Marketing Plan 59

Marketing Plan Marketers Marketing Marketing Strategy 59

Jeff Bullas

NOVEMBER 22, 2022

In today’s global marketplace, the battle for a customer’s attention has never been more challenging. Attention spans are shrinking, customer’s demands and expectations are going up and the margin for error is minuscule. The user experience is so important because it is the gateway between person and product. Whether you use a website, app, software, or sell human-to-human, UX is the most important factor that influences a sale.

Product 278

Product Customer Branding Marketing 278

Aspiration Marketing

NOVEMBER 22, 2022

Nurturing a website visitor into a happy customer is no easy task. Conversion funnels look to support a buyer's journey in the B2B environment, moving from the awareness to the decision-making stage. A core issue a marketer must address is choosing the right content for each stage.

Marketers 166

Marketers Marketing Customer Inbound Marketing 166

Search Engine Journal

NOVEMBER 23, 2022

Having a documented social media strategy is important. Here's how to create an effective one to level up your Web 2.0 and prepare for Web3. The post 9 Steps To A Future-Proof Social Media Strategy In A Web3 World appeared first on Search Engine Journal.

Digital Trends 143

Digital Trends 143

Jeff Bullas

NOVEMBER 21, 2022

TikTok is a potential Facebook killer. It’s a social media platform that allows you to express your creativity via video synced to music in just 30-second bite-sized chunks. TikTok currently has over one billion monthly active users worldwide and the app has been downloaded more than 2 billion times. Why it matters. Social media has changed the game for creators.

Transform 232

Transform PR Communications Product 232

Hubspot Marketing

NOVEMBER 23, 2022

If the subject line of an email is the attention getter, then the signature is the lasting impression you make on the reader. Email signature fonts play an important role in shaping your tone as a professional and showcasing your personality. With so many other components in an email , both in terms of content and design, it can be easy to overlook the sendoff.

Email Marketing 142

Email Marketing Place Customer Marketing 142

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Marketing Insider Group

NOVEMBER 22, 2022

Companies today can use chatbots for their online business to instantly communicate with customers and resolve their issues on multiple platforms, such as Facebook or their online store. Online shopping doesn’t follow a single path. Enter “conversational commerce,” or businesses and buyers connecting through messaging apps. These round-the-clock bots use AI to infer customers’ preferences and create a valuable, individualized shopping experience.

Analytics 141

Analytics User-Generated Price Fashion 141

Search Engine Journal

NOVEMBER 24, 2022

Do you have a high bounce rate? Read on as we dig into its possible causes and what you can do to fix it. The post 12 Reasons Your Website Can Have A High Bounce Rate appeared first on Search Engine Journal.

Analytics 143

Analytics SEO Marketing Marketers 143

Search Engine Roundtable

NOVEMBER 23, 2022

A poll by Marie Haynes shows that many SEOs are still doing guest posting for SEO purposes. The poll had over 400 responses and only 44% of those who responded said they do not use guest posting for SEO reasons. 32% said they do and 12% said they do on occasion.

SEO 137

SEO 137

Hubspot Marketing

NOVEMBER 21, 2022

According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines. Gen Z would rather do a quick search on the app and see a visual representation of user-generated content (UGC) in the form of reviews, recommendations, and tips from everyday consumers than read about it. So, if you're ready to boost your discoverability, now is the time to level up your TikTok SEO strategy.

Gen Z 139

Gen Z SEO User-Generated Shoppers 139

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

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CopyBlogger

NOVEMBER 22, 2022

Whether you’re a beginner blogger or a seasoned pro, at some point you’ll want (or need) to write a content. Continue Reading. The post Content Series Guide: Turn One Idea Into a Fascinating 4-Part Story appeared first on Copyblogger.

Content Marketing 136

Content Marketing Marketing Marketers 136

Search Engine Journal

NOVEMBER 23, 2022

There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to. The post Google Ads Account Managers Shouldn’t Contact Clients Directly appeared first on Search Engine Journal.

Management 141

Management 141

Search Engine Land

NOVEMBER 22, 2022

Even in boom times, marketing budgets are divided among a range of teams, channels, and initiatives. Going into 2023, with a shaky economy likely to cap many budgets and headcounts far below optimal levels, it will be especially important for marketers to articulate a compelling case for why their area of expertise should get a fair share of resources.

SEO 136

SEO Search Marketers Branding Marketing 136

Search Engine Roundtable

NOVEMBER 22, 2022

Google has published a new document named a guide to Google search ranking system. That document outlines the "notable" ranking updates that are currently live and running for Google Search and also some of the historical updates that are either no longer in use or incorporated into other algorithms.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Buffer Marketing

NOVEMBER 22, 2022

We’re super into helping people grow on social media, including individuals who want to boost their online presence. So we’ve created Social Proof, our series on personal branding. The series chronicles how amazing individuals with different goals grew on social media to further their career and business prospects. Each interviewee so far has shared amazing insights into their process and mindset around personal branding, so you should definitely check out the full interviews.

Branding 133

Branding Communications Place Customer 133

Search Engine Journal

NOVEMBER 19, 2022

Creating blog posts should always start with planning. Ensure your content is optimized for the right people at the right time with these six steps. The post How To Plan A Blog Post In 6 Easy Steps appeared first on Search Engine Journal.

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Hubspot Marketing

NOVEMBER 25, 2022

Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on the app. With a variety of interactive features, Instagram marketing has become essential for small businesses. Your team needs need to have an Instagram marketing strategy in place to harness the platform’s power. Read this guide to help you tackle the platform.

User-Generated 130

User-Generated Marketers Marketing Promotion 130

Search Engine Roundtable

NOVEMBER 23, 2022

Just when you thought John Mueller of Google was done responding to sub-domain SEO questions - well - now we have a new social platform - so. John said on Mastodon when he would go with subdomains versus posting the content on the main www.

SEO 131

SEO 131

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Marketing Insider Group

NOVEMBER 21, 2022

The past few years have brought some exciting developments in the events industry. And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. Quick Takeaways: Sustainability and corporate responsibility will be key for events run in 2023 and the foreseeable future.

Event Marketing 128

Event Marketing Food Millennials Entertainment 128

Search Engine Journal

NOVEMBER 20, 2022

Press releases can be a useful tool for SEO, but only if they’re used correctly. Learn how to employ them as part of your online strategy. . The post Are Press Releases Still Good For SEO? appeared first on Search Engine Journal.

SEO 139

SEO 139

Martech

NOVEMBER 22, 2022

Many discussions lately have been about how complex the martech stack has become. In my last article , I referenced a recent survey saying more than 60% of B2B marketers described their martech stack as too complex, with one in five saying it’s “more complex than a black hole.” Martech is simply a tool. Part of the argument is that the martech stack does not adequately serve the marketing organization or the business due to its complexity.

CMO 128

CMO Product Customer Management 128

Search Engine Roundtable

NOVEMBER 21, 2022

Out of the Hyung-Jin Kim interview from SMX Next last week, we not only got the scoop on the Coati algorithm but also Hyung-Jin Kim told us that E-A-T is used in every single query, it is applied to everything Google Search does.

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel.

Thought Leadership 127

Thought Leadership Promotion Industry Insights Analytics 127

Businesses Grow

NOVEMBER 23, 2022

The new episode of The Marketing Companion is a study in networking contrasts. Author and college educator Amanda Russell begins our show by explaining how she gathered some of the most influential people in Austin, TX, for a dinner where they exposed their most vulnerable lessons — and she didn’t even know these people! On the other extreme of the networking continuum is me.

Education 124

Education Branding Customer Acquisition Marketing 124

Martech

NOVEMBER 22, 2022

The 2022 FIFA World Cup is now underway in Qatar, and brands are lined up to reach the 5 billion fans globally who are expected to watch the tournament, which runs through December 18. Many advertisers are integrating connected TV (CTV) and over-the-top TV (OTT) into their omnichannel approach, in order to reach the many younger viewers who will be streaming the content, according to Bridget Hall, planning director, Americas for M&C Saatchi Performance.

Branding 121

Branding Advertising Advertisers Performance Marketing 121

Search Engine Roundtable

NOVEMBER 22, 2022

Google has added a new spam policy for policy circumvention. The new section was added to the Google spam policies document and basically says if you try to go around the Google spam policies, you can be penalized.

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