Hubspot Marketing
MAY 28, 2024
I can’t lie — I’ve been feeling a little AI-fatigued lately. But the reason everyone’s still talking about AI is because it’s not going away anytime soon. The reality is it’s changing the way we work as marketers. Our State of AI report shows that more than half of marketers (60%) are using AI tools in their role. If you’re looking to grow your career, chances are you’ll have to lean into the AI hype.
Martech
MAY 28, 2024
In B2B marketing, “demand generation” gets tossed around almost as much as “leads.” It is often defined through the activities that encourage individual prospects to turn into leads. As the world we sell in becomes more saturated and buyer journeys more complex, the right tools can significantly enhance the efficacy of your marketing efforts. Although I believe tech should only be added once you’ve proven a need for it, let’s take a look at some of the more prominent tools available for generati
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Search Engine Land
MAY 28, 2024
Many agencies have been operating fully remotely or in a hybrid environment for four or more years. But some challenges persist, including: A lack of face-to-face interaction and inability to read body language. Over-reliance on communication tools, such as Slack. Being unable to meet your boss or team members in person for months, years or possibly ever.
Marketing Insider Group
MAY 27, 2024
Content marketing is still one of the most popular marketing strategies available, but with the rise of social media and visual forms of content, written content seems to have fallen out of fashion. In this era, it’s easy to underestimate the power of written content, but it’s still an incredibly valuable resource for certain applications.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Aspiration Marketing
MAY 27, 2024
Various SEO aspects, such as site optimization, image optimization, link building, technical SEO, and more, can define your SEO rankings. However, SEO changes over time. Some of the aspects that defined SEO output back then no longer contribute to SEO. Similarly, what may be considered part of SEO now might change in the future. But one aspect of SEO that is bound to remain intact forever is helpful, good-quality content.
Social Media Examiner
MAY 30, 2024
Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? In this article, you’ll discover how to put applied behavioral science to work in marketing. The Relevance of Behavioral Science to Marketing In today's crowded and chaotic digital landscape, capturing consumer attention and driving meaningful behavior change has never […] The post Hacking the Human Mind With Applied Behavioral Marketing appeared first on Social Media Examiner.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
MAY 28, 2024
Your search engine rankings are vital to your website’s success. The more often you appear in the top 10 search results for a particular term, the more traffic you can expect to visit your website. In fact, about 64% of all US web traffic comes directly from Google. Sitting high up on the search engine results page (SERP) gives you a larger slice of that traffic.
Practical eCommerce - Marketing
MAY 30, 2024
Content marketing is more than articles. Taking a broader view and using alternative content forms can overcome traffic losses. The post AI Search, Cookieless Ads Boost Content Marketing appeared first on Practical Ecommerce.
Content Marketing Institute
MAY 29, 2024
Solve your consistent brand voice challenges with the help of AI. Learn how it can help you document, audit, and maintain your enterprise’s unique identity at every audience touchpoint.
Aspiration Marketing
MAY 29, 2024
Ever pour your heart into crafting a website, only to see visitors bounce without a single click? You're not alone. The culprit? Often, it's weak Calls to Action (CTAs). These are the buttons, banners, or text prompts that nudge visitors toward your desired action, like signing up for your email list or making a purchase. Without clear and compelling CTAs, your website becomes a scenic detour, not a source of converting leads.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Social Media Examiner
MAY 28, 2024
Want to improve the content generated by AI? Wondering how top AI pros get what they need from AI? In this article, you’ll discover a four-step AI prompt engineering framework and what to do if it doesn’t work. What Is AI Prompt Engineering? Prompt engineering is the art and science of communicating with large language […] The post Prompt Engineering Fundamentals: How to Get Better Results With AI appeared first on Social Media Examiner.
Martech
MAY 29, 2024
For more than a decade of my career, I held various demand generation titles at multiple companies, and the function has evolved greatly in that time. However, if you’ve been listening to the chatter on LinkedIn over the past two years, that evolution has gained speed and influence. What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies.
Content Marketing Institute
MAY 28, 2024
OpenAI’s many recent missteps devalue the currency brands should prize over anything else — trust. Here’s how to seize the kind of opportunity OpenAI appears willing to squander.
Aspiration Marketing
MAY 30, 2024
Have you ever found yourself puzzled by how a marketing campaign that's a hit in North America doesn't resonate in China or vice versa? Cultural nuances and consumer behaviors can significantly influence the success of your marketing strategies. As companies increasingly look to globalize, embracing differences becomes essential. Whether Chinese companies are looking to broaden their horizons or we, Westerners, explore the vibrant Chinese markets, understanding and adapting to these diverse land
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Social Media Examiner
MAY 29, 2024
Are you burning the candle at both ends? Wondering how to run a successful agency without sacrificing all of your time and energy? In this article, you’ll discover how to find the balance between professional excellence and a rich personal life. The Pervasive Problem of Burnout Burnout is a common challenge for many professionals, including […] The post Agency Leadership: How to Conquer Burnout appeared first on Social Media Examiner.
MarketingOps
MAY 29, 2024
“Seeing other women in leadership makes me, someone who is just starting out, feel so inspired and empowered. I feel like I can do this too if I want to, whereas men often do not doubt themselves or feel insecure about putting themselves out there because they see so many other men in leadership roles and have numerous examples of success to model their careers after.
Sprout Social
MAY 30, 2024
Our guide shows how to use Instagram Threads to create a seamless, cross-channel marketing strategy. Learn how brands are thriving on the platform and more.
Aspiration Marketing
MAY 28, 2024
Are you feeling lost in the fog of your sales pipeline? HubSpot's deal stages can be the key to clarity. By defining clear stages in your pipeline, you can forecast revenue confidently, pinpoint areas where deals stall, and equip your sales reps with the insights they need to close more deals.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Search Engine Land
MAY 29, 2024
The search community is still unpacking and processing the huge reveal of the Google Search ranking documents that were made public yesterday morning. Everyone has been asking, why has Google not commented on the leak. Well, Google has finally commented – we spoke to a Google spokesperson about the data leak. Google told us. Google told us that there are a lot of assumptions being published based on the data leak that are being taken out of context, that are incomplete and added that searc
Hubspot Marketing
MAY 27, 2024
Facebook is a dominant force in social media advertising. Most marketers say it consistently delivers a better ROI than any other social media platform. As a chief content curator, I’ve created many Facebook ads, and I can attest to this. The platform's sophisticated targeting options make it an incredibly effective tool for reaching my audience. However, I‘ve personally discovered that you need an effective Facebook ad strategy to see results.
Sprout Social
MAY 30, 2024
According to the Sprout Social Q3 Pulse Survey, 80% of marketers agree influencers are an essential part of their strategy. That doesn’t mean everyone has mastered influencer marketing. In fact, our 2024 Influencer Marketing Benchmarks Report shows most marketers struggle to measure the ROI of their influencer campaigns because of the complexity of influencer marketing.
Martech
MAY 31, 2024
AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to Sam Altman, CEO of OpenAI. If his prediction holds true, are marketing agencies headed for an extinction event in which some survive but many are wiped out, like the dinosaurs at the end of the Cretaceous period?
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Zumvu
MAY 31, 2024
Subscription-based businesses thrive on acquiring and retaining customers who pay a recurring fee for their services or products.
Hubspot Marketing
MAY 31, 2024
The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. The following year, I was asked to do more with a slightly smaller budget. Sound familiar? While this top-down approach is common, it isn’t the only way to budget. The opposite approach is a bottom-up budget, where each department and team proposes a budget according to their needs and goals.
Buffer Marketing
MAY 30, 2024
Have you ever been scrolling on Instagram and seen a post that looked so good it could be displayed in a gallery? That’s a slight exaggeration, but a specific genre of post probably came to mind with that statement. There are many elements to creating great Instagram posts, and editing is at the top of the list. With the development of visual social media has come an equal development in the apps that support visual content creation.
Martech
MAY 29, 2024
How should marketers approach the daunting task of reining in and improving the marketing funnel? Recently at The MarTech Conference , two marketing leaders discussed this precise task. ( Free registration to view the entire program on-demand.) Below are some of the highlights of the conversation between Adam Altmark, senior manager, solutions engineering, at security technology company CHEQ and Alex Schutte, senior director, marketing demand generation for human resources software company Payc
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Hootsuite
MAY 29, 2024
Which do you prefer: brands that post a single Instagram Story per day or ones that share a flurry of updates? Which of those tactics actually earns a brand more reach? Is there even a “right” number of Instagram Stories to post in a day? We’ve got our own personal preferences, of course, but opinion is no match for data. As dedicated social media scientists, we put on our lab coats and fired up Instagram to find out once and for all if the number of Stories you post per day ca
Businesses Grow
MAY 27, 2024
Sara Wilson and I are both obsessed with a similar professional passion: Cutting through all obstacles to reach our customers. Becoming the signal against the noise. I can argue that this is the most difficult time in history to break through and reach customers — by far. I’ve written about this extensively, but the short story is, our customers have largely become their own ad-free, isolated, curated media outlets.
Buffer Marketing
MAY 29, 2024
It’s no secret that Instagram Reels might be your golden ticket to building a following on the platform. “The most effective way to grow on Instagram is to consistently create engaging reels, as reels are the best way to reach new audiences,” Instagram Creator Partnerships at Meta Carly Lynn said in a video shared by the social platform’s Creator account.
Martech
MAY 31, 2024
For a long time it was difficult for B2B marketers to meet prospects face-to-face or at in-person events. Customer acquisition became in many respects a digital process, although it’s now being complemented again by the human touch. While social media and digital advertising have been the leading customer acquisition channels since the early days of the pandemic, live events and partner programs are becoming important again.
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