The CMO Survey

JANUARY 2, 2025

The post 8 Mega-Trends That Matter For Marketing In 2025 appeared first on The CMO Survey.

CMO 100

CMO Marketers Marketing 100

Aspiration Marketing

DECEMBER 30, 2024

As we all know, times have drastically changed with the introduction of the digital era. The capability of content writing is indeed a huge factor in establishing and customizing user interactions. Now, consumers prefer important links and solutions of high expertise instead of the old generic outreach, and this is where content marketing enters as a great strategic tool.

Content Marketing 213

Content Marketing Customer Marketers Marketing 213

yorCMO

DECEMBER 30, 2024

Build a loyal brand community with a fractional CMO. Gain insights, boost customer engagement, and drive growth with expert guidance. The post Can Your Brand Thrive Without a Tribe? appeared first on yorCMO.

Branding 115

Branding CMO Customer 115

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. And yet, for all the excitement, theres a significant gap between these bold visions and the day-to-day realities of most companies.

Transform 98

Transform User-Generated Fashion Marketers 98

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

eBook

The Marketing Operations Leader

JANUARY 2, 2025

In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! Join the Marketing Ops Interview Bootcamp for free on Jan 15. Imagine gaining 5 hours back each week. UTM.io makes tracking UTMs simple and efficient, so you can spend less time on admin tasks and more time optimizing campaigns.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketers 130

Aspiration Marketing

JANUARY 2, 2025

Google's search algorithm is constantly evolving, and it can be tough to keep up with the latest ranking factors. One of the most important factors in today's content creation and SEO is EEAT: Experience, Expertise, Authoritativeness, and Trustworthiness. In this blog post, we'll focus on authoritativeness, what it means for your website, and how you can demonstrate it to Google to boost your search rankings.

SEO 208

SEO Content Marketing Marketing Marketers 208

Martech

JANUARY 3, 2025

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. However, it also introduces new risks. Here’s how it changes guardrails and governance and what to do about it. Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations.

Branding 110

Branding Copywriting Law Marketing Ethics 110

Lynton Web

JANUARY 2, 2025

We see it a lot. Your marketing department hands off leads that aren't ready for your sales team, and it causes tension within your company. You sometimes feel like you're wasting your sales team's time by passing off leads that aren't ready to buy. But at the same time, how do you actually know which of your prospects are genuinely ready to discuss with a sales representative and which are still in the beginning stages of the buyer's journey ?

Transform 98

Transform Whitepaper CRM Price 98

Social Media Examiner

JANUARY 2, 2025

Are you struggling to get your content seen on Facebook? Wondering how Meta's algorithm has changed? Learn the content formats, posting strategies, and engagement techniques that are driving organic reach on Facebook today. Why Facebook Still Matters for Marketers in 2025 Despite the rise of newer platforms, Facebook continues to hold its crown as the […] The post Facebook Content Strategy 2025: What’s Actually Working Right Now appeared first on Social Media Examiner.

Social Media Marketing 110

Social Media Marketing Marketers Marketing 110

Backlinko

DECEMBER 28, 2024

Google reviews play a huge role in a brands success. Especially positive reviews. That means its a good idea to think about how to get more Google reviews for your business. To illustrate why, lets go over some of the advantages. Benefits of Getting Google Reviews By collecting Google reviews, you can: Learn what customers think about you: This includes what they like and dislike about your business, so that you know whats working and what to improve on Increase visibility: Having more good Goog

User-Generated 106

User-Generated Energy SEO Place 106

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Martech

JANUARY 3, 2025

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Mavely has a network of more than 120,000 creators who the company says drove more than $1 billion in gross merchandising volume for more than 1,400 major brands, including Nike, Anthropologie, Lululemon, Macy’s, Old Navy and Adidas.

Influencer Marketing 108

Influencer Marketing Marketers Marketing Analytics 108

Hubspot Marketing

JANUARY 3, 2025

As Wizs Head of Marketing Tom Orbach says, Mini tools are 10x more powerful than free trials. For the last 20 years, tech marketers have been giving away e-books and PDFs. I think Orbach would agree that this era is coming to an end. Thanks to AI, no-code, and outsourcing, the smartest tech marketers are now giving away mini software tools entirely for free.

Finance 101

Finance Marketers Marketing Promotion 101

Businesses Grow

DECEMBER 30, 2024

One of the most significant periods of my life was the three years I studied under the world’s greatest business consultant, Peter Drucker. Dr. Drucker is known as the father of modern management, but he also contributed to the creation of marketing as a professional discipline, wrote extensively about entrepreneurship and innovation, and is generally regarded as the greatest business philosopher of all-time.

Email Marketing 109

Email Marketing Customer Management Marketers 109

Lynton Web

DECEMBER 29, 2024

Running a business without a strategic customer journey in HubSpot is like navigating a ship without a compass. You might eventually reach your destination but waste valuable time and resources. The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate.

Customer Journey 97

Customer Journey Customer Transform CRM 97

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Martech

JANUARY 3, 2025

Understanding the real costs of events and how to manage them effectively is the difference between a successful conference and a budget nightmare. When planning a conference, most teams start with the big-picture items: venue, food and beverage and production. But veteran event professionals know success lies in the details and building flexibility into your budget from the start. “Put your whole wish list in there from the beginning,” said Kristene Hentz, an event planner at One

Logistics 99

Logistics Food Entertainment Finance 99

Hubspot Marketing

DECEMBER 30, 2024

I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake. But when it comes to work-related processes, it's one of my favorite things. Why? Because it helps me analyze what is and isn't working. I can then use these actionable insights to create or improve upon any content strategy. Honestly, I love content monitoring so much that I want you to love it, too.

eCommerce 94

eCommerce SEO User-Generated Key Performance Indicator 94

The CMO Survey

JANUARY 3, 2025

The post CMOs Focus Less on Gathering Data for a Cookieless Future appeared first on The CMO Survey.

CMO 100

CMO 100

Customers.ai

DECEMBER 30, 2024

Knowing who visits your website is a necessity that most people are missing out on. Why? Because we arent talking about surface-level data like traffic counts or bounce rates. Were talking about real insights. Were talking visitor data like age, location, interests, industries, behaviors, and more. The kind of information we used to get that takes your marketing from generic to laser-focused.

Price 90

Price Analytics eCommerce User-Generated 90

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Martech

JANUARY 2, 2025

Over the last year, the RMN space saw new in-store standards and solid growth. This is likely to continue. Here are a few ways we expect to see this dynamic space continue to mature. Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot.

Retail 93

Retail Transform Advertising Advertisers 93

Hubspot Marketing

DECEMBER 30, 2024

Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have. As a marketer, generating numerous ideas for campaigns, collateral, and messaging is essential yet managing them can be challenging without proper documentation. Without a clear, organized visual for others to follow, communicating said ideas becomes even more difficult.

Transform 93

Transform Communications Place Management 93

The CMO Survey

JANUARY 3, 2025

The post Marketing And Housing Trends To Watch For 2025 appeared first on The CMO Survey.

CMO 100

CMO Marketers Marketing 100

Sprout Social

DECEMBER 31, 2024

It isnt uncommon for companies to receive hundreds of brand pitches in their social inbox from influencers and creators. Sprouts Influencer Marketing Report found that 93% of influencers say the quality of a brands existing content impacts whether they agree to collaborate. But what separates a perfect brand pitch from a bad one? How can you identify which influencers to partner with based on their outreach?

Branding 78

Branding Influencer Marketing Promotion Marketing Strategy 78

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing

Martech

JANUARY 2, 2025

There continues to be a lot of buzz around marketing performance optimization and testing. Justifiably so. Technology is helpful with this, of course, but its non-technical expertise that really makes a difference. I do a lot of performance testing with my clients, and I always follow scientific method. Heres a primer on scientific method, along with a deep dive into one of its core elements: hypotheses.

Performance Marketing 94

Performance Marketing Promotion Product Branding 94

Backlinko

DECEMBER 29, 2024

Want to know why some plumbing businesses dominate Google’s first page while others struggle to get noticed? It’s not luck. These plumbing companies all focus on the same core SEO strategies. Take Deer Valley Plumbing Contractors, for instance. They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords.

SEO 84

SEO Customer Real Estate User-Generated 84

Customers.ai

DECEMBER 30, 2024

Form abandonment. The silent killer of conversions. After all, youve done the hard work of crafting a killer offer, nailing your landing page design, and bringing visitors right to the finish line. But then crickets. They were this close to signing up and suddenly theyre gone, leaving you with nothing but a half-filled form and a sense of missed opportunity.

Shipping 93

Shipping Outbound Marketing eCommerce Customer Journey 93

Zumvu

DECEMBER 30, 2024

Customer support in 2025 involves far more than just addressing questions. It is now integral to the delivery of good customer experiences.

Customer 98

Customer 98

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Martech

JANUARY 2, 2025

Marketing teams make changes all the time. But to make big changes in marketing, like using your tech stack more effectively, decreasing your time to market or improving campaign outcomes, a concerted effort to communicate and deliver change is necessary. In a presentation at the Fall MarTech Conference , Melissa Reeve discussed the “middle-out” strategy, a way to drive successful change in marketing.

Management 90

Management Transform Finance Communications 90

Practical eCommerce - Marketing

DECEMBER 31, 2024

More than 60% of Gen Zs and Millennials worldwide shop on social media platforms. The post Open a Facebook Shop in 2025 appeared first on Practical Ecommerce.

Millennials 88

Millennials eCommerce 88

SocialPilot

DECEMBER 29, 2024

In today’s digital age, online reviews are no longer a nice-to-have; they’re a must-have for your business. Positive reviews can boost your brand’s credibility, attract new customers, and improve your search engine rankings. On the other hand, negative reviews can damage your brand’s reputation, deter potential customers, and even lead to lost revenue.

Management 72

Management User-Generated Price SEO 72

Marketing Insider Group

DECEMBER 30, 2024

It should come as no surprise that you need a strong online presence to grow your business. Search engine optimization (SEO) and social media are part of this puzzle because you can use them to connect with your audience. SEO enhances your website’s visibility on search engines, making it easier for your audience to find you. A viable social media strategy builds engagement and brand awareness across platforms like Facebook, Instagram, and LinkedIn, creating connections with potential cust

SEO 67

SEO User-Generated Analytics CRM 67

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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