Hubspot Marketing
MARCH 27, 2023
While economists and investors debate whether we are or aren’t in a recession, 78% of marketers say it's already here. Since marketers are usually the first to see budget cuts in an economic downturn, it’s no surprise they’re already being hit hard. As one marketer in our sums it up: “The company is losing money, having to raise pricing, and the budget for marketing is smaller.
Aspiration Marketing
MARCH 29, 2023
Do you want more traffic, more leads, and more sales? Optimize your website performance regularly to facilitate search engine optimization (SEO) or a website redesign. An improved website will increase your marketing performance, get you more traffic, higher conversions, and, ultimately, a better return on your efforts. One thing to look at is Cumulative Layout Shift.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Neil Patel
MARCH 28, 2023
Getting traffic is easy with ad copy. Improving your conversion rates? Not so much. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. However, with so many online options, where do you go to find potential leads? These days, if you’re looking for one of the best platforms to reach your customers, then Facebook could be your answer.
The CMO Survey
MARCH 28, 2023
Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 percent increase over the previous year in the September 2022 survey, this group is reporting just 2.9 percent growth over the last 12 months, on average.
Advertisement
Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Businesses Grow
MARCH 27, 2023
I received early access to Bard, Google’s answer to ChatGPT, so I obviously wanted to make a quick comparison of ChatGPT versus Bard on several common marketing tasks: Compose a simple essay Recognize industry trends that could influence a marketing strategy Summarize the main ideas in a lengthy piece of content Identify impacts on the field of marketing Take a complex table of data and create a useful summary Create a specific marketing plan Summarize survey responses Provide five unique
Martech
MARCH 27, 2023
Hiring talent with analytics experience is emerging as a critical priority this year. By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions. This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Social Media Examiner
MARCH 27, 2023
Wondering how often to post on Instagram? Concerned you’re publishing too little or too much content? In this article, you’ll discover how to reveal how many Instagram posts a day will generate the engagement and reach you want to see. Why Marketers Should Optimize Instagram Post Frequency As a social media manager, you need to […] The post How to Determine Your Ideal Instagram Posting Frequency appeared first on Social Media Examiner.
Search Engine Journal
MARCH 27, 2023
New features in Google's Discovery ads enable brands to captivate consumers with tailored experiences and more accurate data analysis. The post Google Enhances Discovery Ads: Boosting Engagement & Conversions appeared first on Search Engine Journal.
Hubspot Marketing
MARCH 29, 2023
Today's consumers have a lot of power. They can research your product or service and make purchase decisions entirely on their own. Moreover, rather than talking to one of your sales reps, they're more likely to ask for referrals from members of their networks or read online reviews. With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy?
Aspiration Marketing
MARCH 30, 2023
To make the most of social media for SEO, businesses must choose the right platform, create a clear social media plan, engage with their audience, and collaborate with social media influencers. By doing so, companies can establish a dominant online presence, skyrocket their search engine rankings, and attract more website visitors.
Advertisement
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Land
MARCH 28, 2023
The Google March 2023 broad core update is now officially done rolling out. The update, which started rolling out March 15, took 13 days to complete. Why we care. Google algorithm updates are critical for all brands, businesses and organizations to be aware of because they can impact how your site performs in search results. And any change in rankings from a core update – positive or negative – can impact your organic traffic, conversions and revenue.
Sprout Social
MARCH 27, 2023
Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. From start to finish, it’s imperative to stay focused on your brand’s goals and your audience’s needs. And the campaign doesn’t end when your team hits “publish.” Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.
Hubspot Marketing
MARCH 31, 2023
Some presentations are better than others. They may have gorgeous designs. Others have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations represent all three. And if you're looking to get started making your own presentation, why not learn from the best of the best? To help you kick your own presentations up a notch, we've curated 20 awesome PowerPoint and SlideShare decks below.
Aspiration Marketing
MARCH 28, 2023
The Internet is a great tool, and if you have a business, you should have a strong online presence full of strong, SEO-rich content.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Martech
MARCH 28, 2023
Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? Do you consider the connection between your creative work and your customer’s neural circuitry? As you package your message into a creative art form, you attempt to elicit thoughts, feelings, emotions and behavior.
Hootsuite
MARCH 27, 2023
When, exactly, is the best time to post on social media? It’s a question social media marketers have been asking since the dawn of time — well, since the dawn of Facebook, at least — but we’re here to help. The Hootsuite team analyzed thousands of social media posts on TikTok, Facebook, Instagram, Twitter, and LinkedIn to see if certain days and times universally get more engagement than others.
Hubspot Marketing
MARCH 28, 2023
Twitter is among the most popular (and powerful) social media networks. How you leverage the platform depends entirely on how its members use, follow, post, and interact with what they care about. Luckily, there are new statistics to make your social media marketing decisions more manageable. So, how are people using Twitter nowadays? How are businesses using Twitter?
Search Engine Journal
MARCH 29, 2023
Google launched the Ads Transparency Center and released the 2022 Ads Safety Report. Learn more about how advertisers can benefit from both. The post Google Announces The Ads Transparency Center And 2022 Ads Safety Report appeared first on Search Engine Journal.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Martech
MARCH 30, 2023
Think of a great conversation you’ve had recently. I bet there was give-and-take, great insights and maybe even some entertaining moments. The key to any conversation is at least two people engaging in a substantive back and forth. Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people.
Sprout Social
MARCH 30, 2023
Since New Year’s Day 2023, more than 5 million messages referencing ChatGPT have been sent across Reddit, Twitter and YouTube alone. The artificial intelligence chatbot has demonstrated how far AI has come in recent years, captivating consumers as much as C-suite executives. The mainstream excitement over generative and other multi-purpose AI tools is more than just good PR.
Hubspot Marketing
MARCH 28, 2023
"I got lucky." "I don't belong here." "I'm a fraud, and it's just a matter of time before everyone finds out." Sound familiar? That's imposter syndrome talking. Most of us have experienced feelings of doubt and unworthiness at some point in our lives. But when your accomplishments are a result of your own knowledge, hard work, and preparation and you still feel inadequate.you're probably suffering from impostor syndrome.
Search Engine Journal
MARCH 29, 2023
Google's Daniel Waisberg reveals how to identify and analyze traffic drops using the Search Console performance report and Google Trends. The post Google Search Console Tutorial: Analyzing Traffic Drops appeared first on Search Engine Journal.
Advertisement
Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Buffer Marketing
MARCH 30, 2023
Question: I’ve been noticing that many of the TikToks and Reels I watch are part of an ongoing social media series. How can I start one myself? Whether you have a specific niche as a content creator or not, you probably post about a handful of similar topics on your Instagram and TikTok that your followers want to hear about. An easy way to generate more content revolving around these very ideas is by creating a social media series.
Content Marketing Institute
MARCH 29, 2023
Many website content optimization factors get ignored, forgotten, or dismissed, keeping your site on “low power.” Try these fixes for frequent mistakes to supercharge your site for visitors and for search engines.
Hubspot Marketing
MARCH 28, 2023
Augmented reality (AR) and virtual reality (VR) are talked about a lot. Understanding the concepts can get confusing as the terms are used interchangeably, but each has its unique set of characteristics and applications. In this post, we’ll break down the difference between augmented and virtual reality, their unique marketing applications, and how consumers feel about them.
Search Engine Journal
MARCH 28, 2023
Google enhances Search with "About this author" and other features, empowering users to evaluate online information and sources. The post Google Search Updates: About This Author, Diverse Views, + More appeared first on Search Engine Journal.
Advertisement
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Aspiration Marketing
MARCH 31, 2023
The humble landing page. Often neglected, this simple piece of content has the power to make or break a campaign. OK, that might be a bit hyperbolic; however, the landing page's inherent power to entice readers to take action is often overlooked or mishandled. To help you set up your campaign landing pages for success, we've pulled together some best practices, tips, tricks, and generally good ideas.
Calvyn Lee Blog
MARCH 26, 2023
LinkedIn is a powerful professional social network that has transformed the way people find jobs, recruit talent, and expand their professional network. Whether you are a job seeker, a working professional, or an entrepreneur, having a well-crafted LinkedIn profile is crucial to your career success. In this article, we’ll go over five simple but effective changes you can make to your LinkedIn profile that will set you up for future success.
Hubspot Marketing
MARCH 29, 2023
Our 2023 Marketing Trends Report found that data-driven marketers will win in 2023. It makes sense, but data analysis can be challenging and time-consuming for many businesses. Enter AI analytics, a time-saving process that brings marketers the answers they need to create data-driven campaigns. In this post, we’ll discuss: What is AI analytics? How to Use AI in Data Analytics Benefits of Using AI Analytics Business Applications of AI Analytics Limitations of AI Analytics As with all machine lear
Search Engine Journal
MARCH 31, 2023
Google explains how it catches fake and misleading business reviews and accounts on Google Maps The post Google Reveals How It Catches Fake Local Business Reviews appeared first on Search Engine Journal.
Advertisement
Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Expert insights. Personalized for you.
145 
Let's personalize your content