Influence & Co

AUGUST 16, 2023

Here's a breakdown of how much you might spend if you outsource a full content marketing strategy to freelancers (plus how much an agency might charge).

Content Marketing 72

Content Marketing Marketers Marketing Marketing Strategy 72

CMO Network

AUGUST 17, 2023

Explains how firms are experiementing and succeeding with GenAI algorithms, foundational data overlays, prompts, KPIs and talent profiles for the best business results.

Marketers 83

Marketers Marketing CMO 83

Content Marketing Institute

AUGUST 17, 2023

Marketers can access a volume of metrics so big it confuses, frustrates, and overwhelms even the best practitioners. How do you know what to count? Think about your executive team and follow the most relevant advice from these experts.

Analytics 94

Analytics Marketers Marketing 94

Litmus

AUGUST 15, 2023

If you’re looking to create more relevant, engaging content that meets subscribers where they’re at—look no further than dynamic email content. These highly tailored emails that target subscribers’ wants, likes, and needs are more likely to prompt engagement (and conversions) from subscribers—since you’re serving them something relevant to the interests they already have.

Shoppers 99

Shoppers Millennials Customer loyalty CRM 99

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Martech

AUGUST 14, 2023

In the marketing industry, the debate between being a jack-of-all-trades or a master of one is perennial. This discussion is vital for anyone in the marketing industry, particularly those in leadership roles like CMOs. Often, in an era where people praise specialization as the key to success, many underestimate the value of being a generalist. But why is this so?

CMO 98

CMO Marketers Marketing Marketing Mix 98

Social Media Examiner

AUGUST 17, 2023

Want to grow your business? Wondering how to use Facebook ads to reach more customers at scale? In this article, you’ll discover three advanced strategies for scaling Facebook ads to grow your business. How Facebook Ads Can Scale Your Business Facebook ads aren't for everyone. In fact, social media ads in general aren't for everyone. […] The post Advanced Scaling With Facebook Ads appeared first on Social Media Examiner.

Customer 93

Customer Social Media Marketing Marketing Marketers 93

Aspiration Marketing

AUGUST 15, 2023

In today's fiercely competitive market, establishing a strong and recognizable brand is crucial for businesses aiming to thrive and stand out. Branding guidelines are fundamental in achieving this goal by providing a blueprint for creating a consistent and cohesive brand identity. From defining key components to outlining the process of developing practical branding guidelines, we'll explore how these guidelines can help establish trust, enhance brand recognition, and streamline decision-making

Branding 130

Branding Marketing Marketers Marketing Strategy 130

Content Marketing Institute

AUGUST 16, 2023

How much do content marketers earn on average? What impact do they think generative AI will have on their jobs? Get those answers and more in this overview of the newly released Career and Salary Outlook for 2024.

Content Marketing 93

Content Marketing Marketers Marketing 93

Social Media Examiner

AUGUST 14, 2023

Are you using Reels to reach new customers? Are you taking advantage of the latest options? In this article, you'll discover how to use the latest placements and creative tools for Reels ads on Facebook and Instagram. Why Advertisers Should Consider Reels Placements If you aren't using Reels ads yet, consider exploring this format before […] The post Ads on Reels: Updated Options for Marketers appeared first on Social Media Examiner.

Marketers 87

Marketers Marketing Advertisers Advertising 87

Hubspot Marketing

AUGUST 15, 2023

As email marketers, one of the key metrics we use to determine if our audience is actually reading our content is the open rate. Tracking email opens allows us to determine whether our subject lines are resonating with our audience. If we can't get them to open an email, we can't get them to click and move further along the buyer's journey. With the rollout of Apple iOS 15's new privacy protection features , our open rates are in jeopardy.

Email Marketing 123

Email Marketing Digital Marketing Product Place 123

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Aspiration Marketing

AUGUST 14, 2023

Does this sound familiar? "I know you are busy, but I just wanted to follow up if I can meet with you on Tuesday at 2 pm?" - Is your email spam box growing with each of these messages? And yet, you are thinking, "How do I get more sales meetings on my calendar? How do I improve my Sales skills? Should I send more emails?" "Write more content for inbound" isn't always the answer.

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Marketing Insider Group

AUGUST 18, 2023

One of the best marketing events every year is Content Marketing World. I never miss it. And this year the speaker lineup is unmatched. Elizabeth Banks is the headliner but I’m most excited for one of the best marketing speakers I’ve ever heard, Avinash Kaushik. But What does Avinash know about content marketing. And why am I excited to see him speak?

Analytics 98

Analytics Entertainment Content Marketing Education 98

Martech

AUGUST 18, 2023

HubSpot’s July releases include deal-based lists, event workflow triggers, email logging improvements and more. Here are the updates relevant for managers: Deal lists (beta) Trigger workflows using events Email logging retroactively and to custom objects (beta) Working hours and custom voicemail Find notes by note content New CTAs and drag-and-drop features in marketing email Improved totals on line items and quotes Reporting for the call object Conditional stage properties for custom objects In

CRM 98

CRM Customer Journey Communications Management 98

Buffer Marketing

AUGUST 17, 2023

When one of Dulma Altan’s followers called her videos “TikTok B-School for Women,” she didn’t just laugh and move on; she turned it into her tagline. Now, it’s how people refer to her online. Intentional moves like that set Dulma, who is well-versed in business strategy from her work as an entrepreneur, apart from other creators.

Transform 98

Transform Affiliate Marketing Entertainment Branding 98

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Aspiration Marketing

AUGUST 16, 2023

Internal linking is one of the most effective and free SEO techniques to improve your website's ranking in search results. By linking to relevant pages on your website, you can help Google understand the structure of your site and the relationships between your pages. This can lead to higher rankings for your pages in search results and more traffic to your website.

SEO 185

SEO Inbound Marketing Content Marketing Marketers 185

Search Engine Land

AUGUST 17, 2023

Search intent describes the purpose a user has when using a search engine. This has been at the forefront of what Google has used over the years to: Tune algorithms. Shape what search engine results pages (SERPs) look like. Best serve their customers – the searcher. We’re also focused on searchers – specifically, our target audience and how they search.

Entertainment 98

Entertainment Customer Journey Finance SEO 98

Martech

AUGUST 18, 2023

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. Meanwhile, over 80% of shoppers expect consistent engagement across departments. 59% say they have now made purchases on social media, almost four times as many as in 2021. The figures come from the latest edition of Salesforce’s Connected Shoppers Report based on a survey of 2,400 shoppers and 1,125 retail decision-makers across

Retail 98

Retail Shoppers Advertisers Advertising 98

Buffer Marketing

AUGUST 16, 2023

We’ve shared a number of parts of Buffer’s business transparently over the years — and one piece we’ve always wanted to expand on is where your money goes when you pay for a Buffer subscription. We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but it was well time for an update.

Price 98

Price Finance User-Generated Health 98

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Aspiration Marketing

AUGUST 15, 2023

In today's competitive business landscape, customer satisfaction and loyalty are paramount to an organization's success. CES (Customer Effort Score) surveys are a powerful tool for gauging customer experience and identifying pain points in the service process. Businesses can streamline their feedback management and unlock valuable insights by integrating CES surveys into HubSpot Service Hub.

Customer 179

Customer Management 179

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. And, they’ve made it abundantly clear that their ranking preferences lean heavily towards websites that prioritize user experience. This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers.

SEO 98

SEO Non-Profit User-Generated Content Marketing 98

Martech

AUGUST 17, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.

User-Generated 98

User-Generated Marketers Marketing Analytics 98

Buffer Marketing

AUGUST 15, 2023

From today, you can schedule Facebook Reels within Buffer. With 2.9 billion active users , Facebook is the most popular social network of them all. We reckon publishing Reels on Facebook is the fastest way to grow your audience. Read on to see how. 👇 Why Facebook Reels? As per the first-quarter data of 2023 , Facebook boasts a whopping 200 million daily active users in North America and a staggering 2 billion globally.

Product 98

Product 98

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Kuno Creative

AUGUST 15, 2023

Artificial intelligence (AI) has dominated tech industry headlines for years, but earlier this year, the conversation exploded. Since the ChatGPT prototype launched in December 2022, everyone has something to say about AI. Amidst the buzz and sensationalism, it’s easy to lose sense of what AI means and its potential for marketing. Plus, it’s so complex and nuanced, it’s especially off-putting for those of us in non-technical roles.

Marketers 98

Marketers Marketing Thought Leadership 98

Sachs Marketing Group

AUGUST 17, 2023

A data-driven content marketing strategy refers to the process of utilizing quantitative and qualitative data to guide content creation, distribution, and evaluation. It helps in aligning content with audience needs, trends, and organizational goals, making marketing efforts more effective and measurable. Small business owners often struggle to leverage the power of content marketing to cut through the noise of the bustling web and effectively reach their target customers with their messaging.

Marketing Strategy 98

Marketing Strategy Content Marketing User-Generated Marketers 98

Martech

AUGUST 17, 2023

I recently spoke to a CMO who said, “We have to be more aligned with sales and customer success. But, I also know that my team has a hand in every stage of the customer lifecycle and driving revenue.” I am fortunate enough to have many conversations with CMOs, but not every time does one bring a smile to my face; this one did. Why? Because this CMO clearly understood the mandate for him and his team — engage the customer at every stage of the journey and, in so doing, generate revenue for the or

Transform 98

Transform CMO Marketers Marketing 98

Marketing Insider Group

AUGUST 14, 2023

Have you ever found yourself scratching your head, wondering how your competitors are churning out fresh content at lightning speed? It’s like they’ve got a secret weapon, right? Well, they do, and it’s called generative AI. Brainstorming ideas, crafting engaging copy, and then doing it all over again–it’s a never-ending cycle.

Marketers 98

Marketers Marketing Marketing Strategy Product 98

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Rock Content

AUGUST 18, 2023

If you’re familiar with Rock Content, you know that we’re global leaders in content creation. Over 10 years, we’ve developed blogs in English, Portuguese, and Spanish, attracting over 8 million monthly visitors. What might surprise you is that very little of our content is produced in-house. We’ve recognized that creating content in-house at our scale isn’t efficient.

Price 98

Price SEO Communications Product 98

Orbit Media Studios

AUGUST 16, 2023

By Andy Crestodina We’ll start with a simple question… Can AI help us make higher performing pages? Here’s a better, more specific question… How can we train AI to recommend edits to our most important pages that drive measurable impact for both search rankings and conversions? This article answers that question. It’s a step-by-step framework for using AI to evaluate and score the performance of our pages in three ways: Conversion optimization (alignment with the decision criteria of the prospec

SEO 98

SEO Copywriting User-Generated CMO 98

Martech

AUGUST 17, 2023

The “big five” European football leagues (called “soccer” in the U.S. and nowhere else) have secured more brand sponsorships than ever before. Combined, the leagues are close to 5,000 sponsorship deals for the upcoming season, a 13% increase year-over-year, according to a new report from sports intelligence platform SponsorUnited. Why we care. Last year’s men’s World Cup proved the reach the global sport has with U.S. audiences.

Branding 98

Branding Food Event Marketing Social Media Marketing 98

Zumvu

AUGUST 15, 2023

The blog discusses the lessons to be learned from successful startups that help you while creating On-Demand Business App Solutions.

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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