The CMO Survey

JULY 18, 2024

The post Why 93% Ignore AI in Marketing appeared first on The CMO Survey.

CMO 100

CMO Marketing Marketers 100

Marketing Insider Group

JULY 15, 2024

How we present and consume information is changing, and it’s up to marketing professionals to keep up with the trends. Content design is a relatively new concept that’s becoming vital to your marketing strategy as you look for ways to attract an audience. The days of focusing on catchy headlines or attractive visuals are over. It’s all about creating content that truly resonates with audiences , combining strategic thinking, user-centricity, and creativity.

SEO 125

SEO Analytics Branding Marketing Strategy 125

Search Engine Land

JULY 15, 2024

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. This article examines how to combine your SEO strategy with your content marketing efforts to create an integrated SEO plan. What is content marketing?

SEO 98

SEO Content Marketing Entertainment PR 98

Chief Martec

JULY 14, 2024

In our recent State of Martech 2024 report — which is free and now fully ungated — Frans Riemersma and I analyzed a ton of transformation happening across the martech industry, from the AI-powered explosion of the martech landscape to three counterintuitive truths of “composability” in martech stacks. Two of our most important findings, however, were the prioritization and adoption of foundational capabilities that are necessary for marketing to harness the full power of AI: A unifie

Transform 107

Transform Marketing Marketers Advertisers 107

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

Marketing Strategy

Search Engine Land

JULY 16, 2024

Major tech companies have been rushing to develop their own AI models, dramatically altering the digital landscape. Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. The evolution of a new digital landscape can bring opportunities and challenges. Daron Acemoglu, an economics professor from MIT, has analyzed past industrial revolutions and highlighted that technological progress is not inherently beneficial; its impact depends on its direction an

Transform 110

Transform User-Generated New Technology Promotion 110

SocialPilot

JULY 16, 2024

Twitter (now X) wants its users to post more because of its ephemeral nature. In fact, social media statistics reveal that 500 million posts are sent per day—that’s like 6,000 posts each second! Isn’t that overwhelming? How are you even going to cut through this noise and get more engagement and clicks on your Twitter timeline? Well, one of the contributing factors to getting maximum clicks and engagement is publishing witty and captivating content while your audience is online.

Analytics 105

Analytics User-Generated Social Media Marketing Branding 105

Duct Tape Marketing

JULY 17, 2024

Hypothesis-Driven Growth: How to Turn Data into Revenue written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Doug Davidoff, the founder and CEO of Lift Enablement and the author of The Revenue Acceleration Framework. Dough Davidoff brings over 20 years of experience advising small and mid-market companies focused on significant growth.

Transform 94

Transform Manufacturing Place CRM 94

Hubspot Marketing

JULY 15, 2024

So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. There‘s just one problem: You’re not sure how to hire a community manager. What qualities should you look for when hiring? Where can you find a community manager? Why do you even need one? Well, you‘ve come to the right blog because I’m about to explain all of that and more.

Management 130

Management Finance Communications Entertainment 130

Marketing Insider Group

JULY 16, 2024

A well-crafted business proposal can be the key to unlocking countless opportunities. Whether you’re aiming to secure funding, sell your business, or forge a new partnership, a business proposal is a crucial document that outlines your plans and persuades others to support your vision. Essentially, a business proposal is a formal document that presents your business idea, strategy, and financial projections to potential stakeholders.

Communications 121

Communications Market Trends Customer New Markets 121

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Businesses Grow

JULY 17, 2024

The two most important “soft skills” in marketing are empathy and curiosity. I realized that I’d written more than 3,000 blog posts and had never written about curiosity. How un-curious of me. Curiosity is the spark that ignites innovation in marketing. It’s the fuel that propels us beyond the mundane and into the realm of the remarkable.

Marketing 117

Marketing Marketers Email Marketing Customer 117

Martech

JULY 18, 2024

If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” You see it on X, read it on LinkedIn and hear it in communities, conversations and threads. It’s time we address it head on. Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration.

Marketing 120

Marketing Marketers Marketing Automation Platform Price 120

Scoop.it!

JULY 18, 2024

These days, you can’t just bombard your target audience with tons of generalized content and hope something sticks. You need to do what your competitors are doing: deliver tailored, personalized marketing messages. Of course, it would be impractical to create unique content for every single customer. However, you can identify shared characteristics among your audience and tailor content to meet the needs of these distinct groups.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Backlinko

JULY 19, 2024

Rank tracking tools let you monitor your SEO performance over time. By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. 16K of these rank in the top 10 positions. Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results.

SEO 110

SEO Price Analytics Key Performance Indicator 110

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

Search Engine Land

JULY 18, 2024

Seventy-two percent of B2B marketers say they use generative AI to create content, but 61% say their organization has no guidelines for its use. This is a recipe for disaster. AI offers unparalleled efficiency in content creation, but we’re still working to balance its convenience with the authenticity that only humans can provide. Let’s dive into three simple ways to add a human touch to your AI-generated content. 1.

B2C 107

B2C Content Marketing Customer Search Marketers 107

Martech

JULY 19, 2024

There’s a comforting truth to the adage, “Good things come to those who wait.” But waiting often feels synonymous with missing out. Passive waiting offers little in today’s fast-paced world. The key lies in planting seeds. This is about taking action while acknowledging the role of time. Not all seeds will flourish; some may wither and success is never guaranteed.

Transform 117

Transform Information Technology Traditional Marketing Place 117

Aspiration Marketing

JULY 18, 2024

Ever feel lost during a sales call, struggling to answer a tough objection or explain your product's edge? You're not alone. Unpreparedness can sink deals. But don't worry; there's a secret weapon: sales battle cards. These handy quick-reference guides empower you with essential product knowledge, competitor insights, and objection-crushing responses.

Product 264

Product 264

Animalz blog

JULY 16, 2024

We’ll need new ways to reach people if an exponential increase in copycat content makes existing channels less effective (thanks, AI). PR could be one of those ways. Not necessarily in the traditional sense like getting your brand on TV or in national newspapers, but by getting your content placed in newsletters and your team on podcasts. Jess Cook is creating this playbook at Island , where she’s the Head of Content and Comms.

PR 57

PR Copywriting B2C Place 57

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

Search Engine Land

JULY 16, 2024

In this article, you will learn how to leverage the eight main factors that will get your company (or yourself) explicitly recommended by Google’s knowledge algorithms in search. The target (and the key performance indicator) is that your named entity is included in the “best of” entity lists on Google search – a list of solutions Google explicitly recommends to users.

Key Performance Indicator 81

Key Performance Indicator SEO Communications User-Generated 81

Martech

JULY 19, 2024

Business is a little sluggish for a number of martech vendors. They will tell you so themselves (just keep reading). Put the blame on interest rates. Put the blame on the well of VC money that is running pretty dry. Put the blame on pandemic-era spending sprees, during which many companies filled in the gaps in their tech stacks. But save some blame for a maturing market.

CRM 119

CRM User-Generated Marketing Automation Platform Retail 119

Vertical Response

JULY 14, 2024

Want to get more visitors without paying for ads? Learn how to drive organic traffic to your website with these proven steps. This guide covers everything from understanding your audience to mastering SEO and creating great content. Get ready to boost your traffic naturally! Key Takeaways Understanding your target audience is crucial for creating relevant content that attracts and retains the right visitors to your website.

SEO 80

SEO User-Generated Transform Thought Leadership 80

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. In this post, I put together different ways you can use ChatGPT to improve your search rankings – whether it’s through keyword improvements, proper linking, or other tactics.

SEO 140

SEO User-Generated Transform eCommerce 140

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Buffer Marketing

JULY 18, 2024

Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool. The same principle applies to  digital marketing. How can you work smarter and faster with SEO?

SEO 123

SEO User-Generated Analytics Price 123

Martech

JULY 19, 2024

Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen to automated, computer-driven, flexible manufacturing systems. Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost.

Traditional Marketing 131

Traditional Marketing Manufacturing Transform Automobile 131

illumin

JULY 18, 2024

Predictive AI (predictive analytics) has the lowest barrier to entry of any artificial intelligence technology. It is a proven use case that makes introducing AI into your organization seamless and more likely to succeed. The predictions made by predictive AI drive millions of decisions every single day. This technology can quickly process data and give marketers accurate and meaningful predictions about consumer behavior.

Advertising 110

Advertising Advertisers Analytics Place 110

Search Engine Land

JULY 17, 2024

Trending topics represent popular or emerging points of discussion online. In SEO , trends are opportunities to connect with a wider audience when they are most engaged. A trend-led SEO approach can increase brand awareness and advocacy, setting your content apart from competitors’ often homogeneous strategies. Trends offer a unique edge, allowing brands to deliver distinctive and timely content.

SEO 105

SEO Fashion PR Influencer Marketing 105

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

SocialPilot

JULY 17, 2024

You have put a lot of effort into your social media content, but you are unsure how well it performs, right? You are not alone. Many marketers and businesses like you struggle to understand if their social media efforts are hitting the mark or falling flat. But what if you had a clear roadmap to guide you? Social media benchmarks are your guiding compass, helping you measure how your current performance stacks up against the industry standards and competitors.

Transform 64

Transform Food Education Fashion 64

Martech

JULY 16, 2024

Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video ad spending is expected to be more than $62 billion this year, the IAB predicts. That is a 16% increase over last year and more than twice the $26 billion in 2020. Since that year ad spend share shifted nearly 20 percentage points from linear TV to digital video.

Advertising 117

Advertising Advertisers Branding Marketing 117

illumin

JULY 16, 2024

The advertising world gets together at the Cannes Lions Festival every year to meet and celebrate the industry’s best and brightest. This year the festival was held from the 17 to the 21 of June and like every year before, the week was filled with a showcase of 2024’s most innovative ad campaigns alongside insightful discussions. The Cannes Lions Festival has inspiration around every corner as the marketing community raises its glass to its most creative members.

Advertising 52

Advertising Advertisers Branding Marketing 52