Hubspot Marketing

OCTOBER 25, 2019

Instagram is an undeniably viable platform for marketing in 2019. In fact, Instagram has officially reached more than one billion active monthly users -- which means it's now more popular than social media giants such as Twitter or LinkedIn. That's a lot of users sitting around, waiting to see your content. So, how can you reach all of those users and create opportunities for them to engage with your brand?

SEO 143

SEO Transform Analytics Branding 143

Sprout Social

OCTOBER 24, 2019

While social media has technically been around for about 40 years, it wasn’t until after Facebook launched a little over a decade ago that companies began paying attention it as a powerful tool for marketing. It used to be that branding would be focused on print media, broadcast ads and newsletters (email and flyers). The addition of social media meant that companies now had another way to connect with their consumers.

Branding 111

Branding Millennials Education Customer 111

Neil Patel

OCTOBER 22, 2019

Today, I thought I would do something a bit different, as 66.9% of my website traffic is brand new. For those of you who don’t know, my name is Neil Patel and I’m the co-founder of a digital marketing agency called, NPDigital , where we help companies of all sizes get more traffic and sales. I’ve been an entrepreneur for roughly 18 years now and most of the companies I co-founded have been in the software arena, specifically the web analytics sector.

Analytics 111

Analytics Digital Marketing Branding Marketing 111

Content Marketing Institute

OCTOBER 22, 2019

The newly released 2020 B2B Benchmarks, Budgets, and Trends – North America offers a wealth of data to help plans in the coming year. Learn what your peers are doing (or not doing) and what distinguishes the top performers. Continue reading → The post 2020 B2B Content Marketing: What the Successful Do [New Research] appeared first on Content Marketing Institute.

Content Marketing 111

Content Marketing Marketers Marketing 111

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Hubspot Marketing

OCTOBER 22, 2019

When you're not following a plan on social media, it's easy to forget to post regularly. Additionally, creating image and video-based content that's meant to drive revenue for your business can seem far away from your bottom line. However, nowadays, 71% of businesses are on the platform -- to compete with other companies in your industry, then, it's critical you have a solid Instagram strategy in-place, particularly if your intended audience uses the app.

Education 142

Education User-Generated Product Promotion 142

Hootsuite

OCTOBER 21, 2019

Managing multiple Facebook pages might seem daunting. But with the right tools, tips, and systems, the process is actually quite easy. You might be a digital marketer in charge of several brands’ social media accounts. Or you might be an entrepreneur whose business has multiple locations (e.g. franchised restaurants). Or you might just love managing Facebook pages because you’re a social media loving nerd like the rest of us.

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Management Finance Health Digital Marketing 106

Sprout Social

OCTOBER 21, 2019

Does your business need a Twitter account? Is Snapchat the right social media app to expand your brand? Should you just jump on board every popular social network to maximize your reach? With so many social media channels to choose from, deciding which ones deserve your attention can be difficult. Contrary to popular belief, you don’t necessarily have to be on every social network.

Branding 105

Branding User-Generated Social Media Marketing Thought Leadership 105

Hubspot Marketing

OCTOBER 22, 2019

As a marketer, you usually wear a lot of hats at your company. SEO expert? Check. YouTube aficionado? Check. When I was working at an agency, it was important to learn everything I could about SEO and drive results for our clients. But I was no SEO expert. In order to keep our SEO tactics competitive, I kept this SEO definitive guide bookmarked so I could come back to it whenever I was strategizing for a client’s SEO.

Price 116

Price SEO Food Entertainment 116

Adobe Experience Cloud Blog

OCTOBER 23, 2019

Great careers don’t happen by accident. A number of bright marketers are willing to get out of their comfort zone and take charge of their career development. At Adobe, we understand that it takes a lot of courage and passion to challenge the status quo and transform how you engage your audience. This is why we recognize the top 50 talented marketers to celebrate their success and share their mission-driven, inspiring stories with the world.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Marketing Insider Group

OCTOBER 21, 2019

I just finished an amazing series of speaking engagements that has taken me from coast to coast to coast. From San Fran, to Chicago, to DC, back to Chicago and DC, toCleveland, London and Denmark. And one thing I know for sure: some events are better than others. Event managers focus on bringing in great keynote speakers , awesome venues, food, and parties, and more.

Event Marketing 101

Event Marketing Millennials Fashion Marketers 101

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Sprout Social

OCTOBER 22, 2019

Having in-depth knowledge of your Instagram target audience is an essential part of a successful Instagram marketing strategy. Unless you know what intrigues and motivates your followers, you’ll have a hard time producing the right content to engage them. And unless you know when they are active, you won’t have much success reaching them at the right time.

Analytics 102

Analytics User-Generated Retail Social Media Marketing 102

Hubspot Marketing

OCTOBER 25, 2019

What comes to mind when you think of SEO? "Permalink" probably isn't the first or second thing, maybe not even the tenth thing. The truth is, though, permalinks and SEO have a lot more in common than you may think, and — when done correctly — can only benefit your website in the long run. Luckily, permalinks are fairly simple to master, which is good, and vital to SEO value.

SEO 104

SEO Customer Management Marketing 104

Content Marketing Institute

OCTOBER 24, 2019

Unsuccessful prospective guest bloggers act like door-to-door salespeople. Successful prospective guest bloggers act like invited guests who show up with a nice host gift. How can you be the door knockers welcomed by publishing sites? Continue reading → The post Guest Blogging: A Step-by-Step Guide appeared first on Content Marketing Institute.

Content Marketing 82

Content Marketing Marketing Marketers 82

Marketing Insider Group

OCTOBER 23, 2019

If customer service is a school coach, customer success is a personal trainer. The former is reactive, transactional, and focused on serving as many people as quickly as possible. Trainers are proactive and flexible, designing programs around what the trainee wants to achieve. But just like athletic trainers, customer success people need two things to succeed: engaged trainees and the right tools.

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Customer Communications Product Branding 98

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. If you can give your audience an experience they won’t find anywhere else, you can keep them coming back. This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy.

Branding 96

Branding Shoppers Social Media Marketing User-Generated 96

Search Engine Journal

OCTOBER 21, 2019

Learn how to create an effective content marketing strategy through content designed to boost engagement and increase conversion rates. The post 9 Simple & Fast Ways to Elevate Your Content via @alexanderkesler appeared first on Search Engine Journal.

Content Marketing 78

Content Marketing Marketing Strategy Marketing Marketers 78

Content Marketing Institute

OCTOBER 23, 2019

Advocating for content innovation takes a convincing presentation and a confident delivery. Take your business case to the next level with these tips for overcoming the pain of the pitch and getting the thumbs-up for your ideas. Continue reading → The post How to Make a More Confident, Compelling Case for Content Innovation appeared first on Content Marketing Institute.

Content Marketing 82

Content Marketing Marketing Marketers 82

Marketing Insider Group

OCTOBER 22, 2019

Yesterday we talked about defining an always-on content strategy for events. Now let’s look at how events are such a huge part of an effective Content marketing strategy! It may sound backward, but live events could be what your current marketing strategy is missing, and they don’t have to be a massive production to plan and run. To really understand this concept, you need to start thinking about events as another channel for your content marketing efforts , rather than as a separate type

Content Marketing 77

Content Marketing Marketers Marketing Food 77

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Sprout Social

OCTOBER 22, 2019

Remember that old phrase “don’t judge a book by its cover?”. Well, that doesn’t apply in the social media world. Even though you always help customers better understand your brand through content and storytelling, the first impression they get of your company will always be visual. Between logos, website layouts or your Facebook cover photo, it’s the images that lay the foundation for your online reputation.

Promotion 84

Promotion Branding Place Product 84

Search Engine Journal

OCTOBER 24, 2019

Here are some key components of a successful international content marketing strategy. The post International Content Marketing: How to Create a Global Strategy via @ashleymadhatter appeared first on Search Engine Journal.

Content Marketing 77

Content Marketing Marketers Marketing Marketing Strategy 77

Traackr

OCTOBER 23, 2019

Today, Traackr released the 2019 State of Influence: Beauty Report. This report was created using IMB, our technology platform.

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Marketing Insider Group

OCTOBER 24, 2019

I am so excited to let you know that today you can purchase Mean People Suck: How Empathy Leads To A Bigger Profits and A Better Life. You can buy it on Amazon , Walmart , Barnes & Noble and the audiobook will be out soon. Like in a few days… When most people hear the title, they typically say, “yeah, mean people really do suck!” Then I can see them reflecting.

Management 14

Management Communications Promotion Customer 14

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Sprout Social

OCTOBER 22, 2019

More than two billion people use Facebook every month. That’s more than a third of the world’s population. Since many people find company websites through Facebook, it’s a good idea to build a bridge between your social followers and digital leads. From buttons and posts to feeds and recommendations, you can introduce visitors to your more social side without them ever leaving your site.

User-Generated 82

User-Generated Place Analytics Customer 82

Search Engine Journal

OCTOBER 22, 2019

Here's a list of 25 dos and don'ts that will bring you the largest SEO and creative rewards. The post Online Writing in 2020 & Beyond: 25 To-Dos & Not To-Dos via @ronlieback appeared first on Search Engine Journal.

SEO 76

SEO Content Marketing Marketing Marketers 76

Litmus

OCTOBER 24, 2019

Everyone likes to feel special: your customers included. Segmentation and personalization in email make the message more relevant and, ultimately, more effective. Plus, personalization can make your brand stand out in a vast sea of competitors. Imagine you have a conversation with two different new acquaintances, and one remembers a detail you mentioned in your first chat.

Shoppers 62

Shoppers Fashion Email Marketing Marketers 62

Marketing Insider Group

OCTOBER 23, 2019

Personalization doesn’t end at addressing customers by their name; it entails understanding who your prospects are and providing the content required while building a two-way relationship. The challenge for sales teams and marketers is providing prospects with personalized experiences that are tailored to their needs. Being able to execute these types of campaigns will increase customer conversion rates.

Retail 74

Retail Marketers Marketing Traditional Marketing 74

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Sprout Social

OCTOBER 24, 2019

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better th

Branding 61

Branding User-Generated B2C Product 61

Search Engine Journal

OCTOBER 23, 2019

Ebooks are a great way to attract leads and opt-ins. Read this guide to start creating amazing ebooks. The post How to Write, Design & Promote an Ebook: A Complete Guide via @xandervalencia appeared first on Search Engine Journal.

eBook 70

eBook Promotion Content Marketing Marketing 70

Moz

OCTOBER 24, 2019

Posted by BritneyMuller Machine learning is only growing in importance for anyone working in the digital world, but it can often feel like an inaccessible subject. It doesn't have to be — and you don't have to miss out on the competitive edge it can give you when it comes to SEO task automation. Put on your technical SEO cap and get ready to take notes, because Britney Muller is walking us through Machine Learning 101 in this week's episode of Whiteboard Friday.

Transform 61

Transform Price SEO Fashion 61

Content Marketing Institute

OCTOBER 21, 2019

Let’s do some keyword research for a real brand. Will the step-by-step process lead to a viable content opportunity for Wild Willies? It should help you identify the path to pages that bring rankings and traffic. Continue reading → The post Will This Real-Life Search Turn Up a Keyword Ranking Opportunity? appeared first on Content Marketing Institute.

Content Marketing 59

Content Marketing Branding Marketing Marketers 59

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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