Hootsuite

APRIL 17, 2020

If you’re not using Facebook Messenger to engage customers and prospects, you’re missing out. Two-thirds of consumers prefer to use messaging apps to connect with brands. . Given that Facebook had nearly 2.5 billion active monthly users in Q4 2019, Facebook Messenger is the place to be if you want to distinguish and grow your business. . Consider these numbers: In 2017, there were 70 million businesses with a Facebook presence.

Branding 145

Branding Advertisers Advertising Place 145

Sprout Social

APRIL 16, 2020

It’s not too much of a stretch to suggest that many of us have an addiction to social media. For a lot of people, it’s the first thing they check in the morning and the last thing they see before they go to sleep. The average daily social usage worldwide is around 144 minutes per day , with the average American spending roughly two hours and three minutes on social per day.

Health 145

Health Management Place Social Media Marketing 145

Search Engine Journal

APRIL 17, 2020

Here are 35 digital marketing blogs that accept guest posts, and tips on how to pitch your story to them. The post 35 Top Digital Marketing Blogs That Accept Guest Posts via @alextachalova appeared first on Search Engine Journal.

Digital Marketing 145

Digital Marketing Marketers Marketing Content Marketing 145

Neil Patel

APRIL 14, 2020

They say in SEO you need to use headings. Those can be H1, H2, or even H3 tags. But do they really impact your rankings? Sure, a lot of CMS systems put headings on each of your web pages by default. They do this with the title of the page (or blog post) and sometimes to sections within a page. But again, the real question is, do they help with rankings?

SEO 145

SEO PR User-Generated Place 145

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Hootsuite

APRIL 15, 2020

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. Your brand can do a lot more. This post breaks down the basics of effectively using hashtags on social media and why you should use them.

User-Generated 145

User-Generated Food Health Branding 145

Content Marketing Institute

APRIL 14, 2020

Following the tenets of content marketing can be more than a survival technique in 2020 and beyond. In fact, content marketing is poised to be the shining star of a brand’s marketing mix in this new world. Let me explain. Continue reading → The post Content Marketing Can Do More Than Survive in the New World appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Mix Marketers Marketing 145

Marketing Insider Group

APRIL 13, 2020

With the massive shift of marketing budgets to digital marketing, many brands are struggling with how to connect with today’s buyers demanding more authentic content, storytelling is becoming increasingly important. But many brands struggle with storytelling. Follow these storytelling tips for your blog: Focus on your customers. Make them the hero of your stories.

Marketing Mix 145

Marketing Mix Branding Communications Digital Marketing 145

Unbounce

APRIL 14, 2020

We want to support you as much as we can during this uncertain time. Check out the COVID-19 Small Business Care Package for a roundup of useful resources—including tech discounts, government subsidies, and marketing tips to help lessen the impact on your business. B2B products and services can be difficult to fully capture on a landing page—we know from experience.

CRM 145

CRM Management eBook Place 145

Content Marketing Institute

APRIL 13, 2020

Not enough B2B or B2C companies excel in webinar creation. But if even novice marketers follow this list of the tips and explore these tools, they can create highly effective webinar content that will attract and retain audiences. Continue reading → The post The No-Fail Formula for Creating Awesome Webinar Content appeared first on Content Marketing Institute.

B2C 145

B2C Content Marketing Marketing Marketers 145

Hootsuite

APRIL 13, 2020

Struggling to keep on top of all the changes to social media video specs? Video is increasingly crucial to a successful social media marketing strategy. According to a recent survey , nearly half of all digital ad dollars are spent on video. . But as platforms release new video ad formats and update old ones, it can be hard to keep up. Tailoring your video to each platform’s specifications and making sure that your content is looking its best can be a real challenge.

Transform 145

Transform Promotion Social Media Marketing Advertisers 145

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Marketing Insider Group

APRIL 14, 2020

Building a successful startup is more than just creating a viable business plan. It’s also essential that your marketing strategy is crafted to drive awareness and exposure of your brand to the right audience. Content marketing for startups could mean the difference between failure and success. The major aim of content marketing for businesses in the startup phase is to get the word out.

Content Marketing 145

Content Marketing Key Performance Indicator Whitepaper Marketers 145

Sprout Social

APRIL 15, 2020

2020 kicked off a new decade with an entirely new way of life and set of rules for everyone. As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan.

Retail 144

Retail Non-Profit Promotion Finance 144

Hubspot Marketing

APRIL 15, 2020

Imagine this: as a content marketer, things are going pretty well for you — you're confident about your upcoming campaign, the ROI from your last couple were stellar, and projections for the new one looked just as good, if not better, than ever before. And then something happened. Maybe it's a sudden trend or global event that diverts your audience's attention.

Customer Acquisition 143

Customer Acquisition Management Branding Place 143

Content Marketing Institute

APRIL 15, 2020

After he was laid off in 2008, Dennis Shiao took a content marketing approach to create and grow his personal brand. He became a publisher of information and, 12 years later, he’s still doing it successfully. Continue reading → The post How to Build a Personal Brand After a Job Loss appeared first on Content Marketing Institute.

Branding 143

Branding Content Marketing Marketing Marketers 143

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Marketing Insider Group

APRIL 15, 2020

LEGO is a brand known throughout the world. It’s been a staple of childhoods for decades—one of the most popular toys for boys and girls. LEGO inspires creativity and innovation. But in the late 1990s, LEGO was facing the probability of bankruptcy. They needed to turn things around before they became simply a memory. In writing Mean People Suck , I was struck by the story of LEGO, as depicted by John Davis in his Guardian article, “ How LEGO Clicked: The Super Brand that Reinvented Itself.

Branding 138

Branding Non-Profit Finance Shipping 138

Search Engine Journal

APRIL 16, 2020

While it's mostly news, sites from all industries can leverage Google Discover. Learn actionable takeaways from this research. The post How to Succeed in Google Discover via @abbynhamilton appeared first on Search Engine Journal.

Content Marketing 135

Content Marketing SEO Marketing Marketers 135

Hubspot Marketing

APRIL 15, 2020

Your customers are consuming messages in more ways than ever before -- online, in publications, on TV, the radio, and on their phones.to name a few. Companies that invest effort in choosing the right platforms for the sake of customer acquisition and retention -- and the right messages to promote on them -- are engaging in media planning , which has become a requirement for organizations hoping to reach their audiences across multiple channels.

Customer Acquisition 140

Customer Acquisition User-Generated Promotion CRM 140

Content Marketing Institute

APRIL 16, 2020

Is your content often delivered late? Do you have trouble getting it signed off? Does it typically get stuck in limbo? If you’re nodding your head, your content team probably hasn’t defined its workflow. Here’s how to do it. Continue reading → The post How to Define a Workflow That Keeps Content Production On Track appeared first on Content Marketing Institute.

Product 138

Product Content Marketing Marketing Marketers 138

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Sprout Social

APRIL 15, 2020

With 78.8% of marketers considering YouTube as the most effective platform for video marketing, there’s no doubt that it should be a part of your advertising strategy. But because it’s a video platform, creating ads for YouTube isn’t like creating ads for other social platforms. And it does get a bit intimidating when you’re just getting started.

Advertisers 127

Advertisers Advertising Analytics Social Media Marketing 127

Search Engine Journal

APRIL 15, 2020

Looking to seriously grow your content marketing? Then you need to take a systems mindset now. Here's how. The post Why Content Marketers Need a Systems Mindset via @thatbberg appeared first on Search Engine Journal.

Content Marketing 125

Content Marketing Marketers Marketing 125

Litmus

APRIL 17, 2020

It’s harder than ever to win over new customers, so now is the perfect time to focus on keeping the ones you already have. Email marketers, let’s make customer retention your number one priority. Even during less challenging times, it can cost up to 16x more to acquire a new customer than retain a current one. Retention consists of many moving pieces, channels, and metrics, but overall it boils down to one main goal: increasing engagement and deepening your customers’ connection to your brand.

Email Marketing 122

Email Marketing Customer Marketers Marketing 122

Content Marketing Institute

APRIL 17, 2020

This week, Robert Rose asks how you’re doing (really) and talks to an author who explains how content helps brands keep calm and carry on. He talks operational models and more with the content marketing person of the week. Continue reading → The post Do You Really Care How Your Audiences Are Doing? [The Weekly Wrap] appeared first on Content Marketing Institute.

Content Marketing 116

Content Marketing Branding Marketing Marketers 116

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Traackr

APRIL 13, 2020

We’re sharing our advice on how to adjust your Q2 influencer marketing strategy to fit into the realm of our “new normal.

Influencer Marketing 108

Influencer Marketing Marketers Marketing Marketing Strategy 108

Duct Tape Marketing

APRIL 11, 2020

Weekend Favs April 11 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Product 101

Product Branding Customer Marketing 101

Diggity Marketing

APRIL 14, 2020

Wow thanks Matt! This article is insane! I have some question after reading this. – Do you use any to do list app/ software to list your daily todo things? – Base on your template, maybe the task is just in category model & not specific task. Example in PBN task, there’re a lot of mini-task should be done as: find domain auction, content plan for building pbn…bla bla… Do you do something or write down sub-task in each big task category in anything else like to d

Management 100

Management 100

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges. For example, knowing how to use different types of personalisation effectively, such as dynamic creative optimisation (or DCO for short) can be perplexing when getting started

Advertising 98

Advertising Advertisers Fashion CRM 98

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Litmus

APRIL 16, 2020

Each year, we see new design trends shaping digital marketing, from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. Most email designs are driven by symmetry and geometry. But we’re seeing more and more email designers break up their email designs with shapes inspired by nature—and the results are stunning.

Retail 97

Retail Email Marketing Digital Marketing Branding 97

Duct Tape Marketing

APRIL 14, 2020

Driving Innovation with Business Testing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Alex Osterwalder. Today on the Duct Tape Marketing Podcast I visit with business theorist, author, and speaker Alex Osterwalder. Every business wants to be innovative, but smart innovative ideas can’t be pulled out of the ether.

Customer 101

Customer Marketing Marketers 101

Diggity Marketing

APRIL 14, 2020

Welp, guess this was foreshadowing what was to come in April 2020. You probably will only make $15 in affiliate sales now thanks to Amazon. A company whos greed knows no bounds. During a Pandemic when people are struggling to put food on the table – their stock price just hit an All time high and are now worth over 1 Trillion dollars. To celebrate, they decide to slash commissions and bankrupt all those that helped them out over the years.

Food 100

Food Price 100

Moz

APRIL 14, 2020

Posted by Cyrus-Shepard. Note: This post was co-authored by Cyrus Shepard and Rida Abidi. Everyone wants to win Google featured snippets. Right? At least, it used to be that way. Winning the featured snippet typically meant extra traffic, in part because Google showed your URL twice: once in the featured snippet and again in regular search results. For publishers, this was known as " double-dipping.".

SEO 66

SEO Analytics 66

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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