Hubspot Marketing

MAY 3, 2018

You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to start a blog and write blog posts for it so that each article supports your business. Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads.

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eBook SEO User-Generated Millennials 145

Adobe Experience Cloud Blog

MAY 4, 2018

With all the hustle and bustle of the world, it is all too often that we forget the driving human lifeforce that exists in all of us: Helping one another and making an impact on someone else’s life. Why shouldn’t that apply to the business world too? As a social impact director, my job is to ensure that my organization is giving back to the community around us in meaningful and impactful ways.

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Marketing Insider Group

MAY 1, 2018

Struggling to devise a marketing strategy as a one-person startup? We’ve compiled the best advice to help you stop making excuses and create that perfect marketing plan for your startup today. There are well over 22 million one-person businesses in the U.S., and this figure is only expected to grow. Not all startups will get off the […].

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Sprout Social

MAY 1, 2018

Summer is just around the corner and this month at #SproutChat there is no shortage of useful conversations to be had, even with the sun shining well into the evening. From social team structures, to personal branding to managing social on the go, we’ve got you covered when it comes to thoughtful conversations that touch social media marketing.

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Hubspot Marketing

MAY 1, 2018

Today, it’s almost impossible to maintain a successful business without a fully functional, responsive, SEO-compatible website -- but you don’t have to shell out the big bucks to afford one. There are plenty of options for building and designing a website for free -- whether you know how to code, or not -- and these website builders are often comparable in quality to their paid alternatives, particularly for small businesses or personal brands.

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Adobe Experience Cloud Blog

MAY 2, 2018

For the past couple of days, I (and the other 6,000 people at Marketing Nation Summit 2018) have had the pleasure of rubbing shoulders with some of the most successful and fearless marketers in the world. This included hearing from an all-star panel moderated by Marketo CMO Sarah Kennedy, and five remarkable members of the Marketo Fearless 50—our inaugural program sponsored by PFL and cultivated by Sarah to bring marketers from around the world who are intrepid in their use of technology, data,

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Sprout Social

MAY 2, 2018

By 2021 the dental industry is projected to be worth around $36.8 billion. That’s a lot of teeth for the tooth fairy. But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice.

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Hubspot Marketing

APRIL 30, 2018

Local search is powerful for small businesses: four out of five consumers use search to find local information, which means if your business isn’t optimized for local search, you could be missing out on 80% of your potential customers. In short, local SEO is critical if you want your business to stay relevant. To help you optimize your business for local SEO, we’ve created a comprehensive guide, which will cover local SEO tools, local search best practices, how to optimize for Google My Business

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SEO Manufacturing Promotion Education 145

Adobe Experience Cloud Blog

MAY 1, 2018

This week at the Marketing Nation Summit , Marketo is excited to bring one of the most fearless athletes of our time to the keynote stage—Olympic skier, Lindsey Vonn. Now, a quick disclaimer that I’m not an athletic person. I went skiing exactly once when I was 13. I fell down the hill, kicked myself in the face with my ski, took them off, and never put them back on again.

Thought Leadership 134

Thought Leadership Marketers Marketing Education 134

Marketing Insider Group

APRIL 30, 2018

Facebook lead ads have a special appeal that makes them an ultra useful lead generation tool. They’re convenient to prospects. And, when it comes to social media browsing, especially on your target buyers’ mobile devices, convenience is three-quarters of the battle. Basically, instead of just using Facebook to try and siphon users to your website’s landing […].

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User-Generated Marketing Marketers Advertising 109

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Content Marketing Institute

APRIL 30, 2018

Robert Rose, CMI chief strategy advisor, loves to reset his audience’s brains with a truth bomb: The purpose of a business is to create a customer. This 60-year-old quote from management great Peter Drucker reminds marketers that their work – creating demand, generating traffic, prompting social shares, or even gathering leads — is in service of this one clear goal.

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Customer User-Generated Inbound Marketing Law 109

Hubspot Marketing

MAY 3, 2018

Excel is one of the world’s most popular spreadsheet programs, with an estimated 750 million people using it for data summary and organization, analysis, and reporting. While it’s a commendable data system for teams within a business, it’s not free -- a standalone copy of Excel 2016 is $129.99, and the Office personal subscription is $69.99 per year for one user.

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Adobe Experience Cloud Blog

MAY 3, 2018

Nelson Mandela said, “None of us, acting alone, can achieve success.”. With Marketing Nation Summit this week, I have been thinking a lot about fearlessness , partnership, and success. In my role at Marketo, I head up strategy and alliances, which gives me insights to all the partnerships we have across the organization, spanning technology, analytics, and consultant partners, as well as those within our Accelerate and LaunchPoint programs.

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Marketing Insider Group

MAY 3, 2018

As an email marketer, it’s your job to recognize and pay attention to the needs of your subscribers. When someone signs up for your email list, it’s because they expect to get something worthwhile in return from you. To succeed in email marketing, you have to live up to the promises you make to your […]. The post How to Make Your Emails More Relevant and Effective appeared first on Marketing Insider Group.

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Email Marketing Marketing Marketers Content Marketing 106

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Content Marketing Institute

MAY 4, 2018

Stop me if you’ve heard this one. Two psychiatrists walk by each other in the hallway. Each says, “Good morning.” After they pass, each one thinks, “I wonder what he really meant by that.”. Have a look at the picture. What do you see? If you are in marketing, you probably see a visual of something you work to optimize every day. It’s the representation of marketing process and efficiency.

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Content Marketing Whitepaper Marketers Marketing 105

Hubspot Marketing

MAY 2, 2018

According to Addison Group , only 18% of employers rank cover letters as important. But if you had to flip through a hundred cover letters a day, and each one began, “To whom it may concern, I am applying for the digital marketing position at your company,” how important would you rank them? A cover letter might not always be the most important thing to a hiring manager, but if your resume or connections aren’t enough to get you through the door, a powerful cover letter could be the factor that

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Finance Energy Management Digital Marketing 111

Adobe Experience Cloud Blog

APRIL 30, 2018

Where do you start when you’re building an audience for your campaigns? Job titles? Industries? Maybe company size? There’s so much more that indicates a buyer’s likelihood of engagement. But in the modern era of marketing technology, segmentation has remained largely linear – defined by the obvious demographic criteria such as industry, company size, and yes, job title.

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Marketing Insider Group

MAY 1, 2018

Social media has quickly become a go-to resource for marketing and sales. It’s an obvious choice, considering there are 2.8 billion social media users globally. But just because social media is widely used doesn’t mean it’s well understood. Consider this tale of two companies. When taxi drivers went on strike to protest the immigration ban earlier […].

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Marketing Marketers 106

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

MAY 2, 2018

A couple of years ago, I wrote a blog post about Reddit for this very site. Before it published, I was sure it was going to be my Best Post Ever. I cleared my morning to handle the massive influx of comments. Crickets. Netting just over 400 shares, it was – by CMI’s standards – a dud. I’ve since learned that confessing my undying love of Reddit to non-redditors creeps people out.

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Marketers Marketing Education Content Marketing 104

Traackr

MAY 3, 2018

With the announcement of a new round of investment, we wanted to reflect back on how Traackr has become a global influencer marketing solution.

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Influencer Marketing Marketing Marketers 89

Duct Tape Marketing

MAY 3, 2018

Cutting Through the Noise and Clutter in Marketing Today written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Alison Stratten. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Alison Stratten. She and her husband, Scott, are co-authors of 4 best-selling business books, co-owners of UnMarketing Inc and co-hosts of The UnPodcast.

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Marketers Marketing Branding Customer 78

Marketing Insider Group

APRIL 30, 2018

The chatbot revolution is upon us. Many businesses and leaders in marketing are fully embracing chatbots as part of their strategy, meaning you need to start considering it too. Chatbots can fulfill a ton of different jobs in a company, such as a personal assistant or a data collector, but the one job most industries […]. The post Human Customer Support or Chatbot: Which is Right for Your Business?

Customer 101

Customer Marketing Marketers Marketing Strategy 101

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Content Marketing Institute

MAY 3, 2018

“Ever want to throw your computer across the room?”. When Cathy McKnight asks hundreds of tech-savvy marketers this question at the Intelligent Content Conference, many heads nod. And there’s a good reason. “We’re expected to be content superstars ,” Cathy explains. “We’re caught between automation and the human touch. How do we use AI? Where do we draw the line in automation?

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New Technology Content Marketing Analytics User-Generated 100

Rock Content

MAY 3, 2018

Heinz Kinigadner was on a high as the #1 Motocross World Champion in 1984 and 1985, but that all changed nearly two decades later. It was 2003 and he was attending the MotoGP in Germany when he got the most unsettling phone call of his life. He was informed his son, Hannes, had taken a major fall at a charity motorcycle race in Austria and suffered possibly major injuries as a result.

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Duct Tape Marketing

MAY 1, 2018

Mistakes Small Business Owners Make When Scaling Their Services written by Guest Post read more at Duct Tape Marketing. An increasingly global world means there is more competition than ever, and commoditization is a growing threat. Businesses that scale the right way, are going to be positioned to increase market share as weaker players are sifted out.

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Marketing Insider Group

MAY 2, 2018

Every ecommerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. In ecommerce, investing in multi-channel can help you quickly take your business to the next level, but it can also come with a number of challenges […]. The post 5 Common Multi-Channel Challenges and How to Overcome Them appeared first on Marketing Insider Group.

eCommerce 96

eCommerce Marketing Marketers Marketing Strategy 96

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Sprout Social

APRIL 30, 2018

The concept of hiring a dedicated social media manager was almost unheard of a decade ago. But fast forward to present day and it’s clear that times have changed. The average business is pouring hours upon hours per week into social media as ad budgets are on the rise. From providing swift customer service to rolling out ad campaigns, the role of social media manager isn’t something to pass off to an intern or treat as an afterthought.

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Management Analytics Social Media Marketing Branding 98

Rock Content

MAY 3, 2018

Heinz Kinigadner was on a high as the #1 Motocross World Champion in 1984 and 1985, but that all changed nearly two decades later. It was 2003 and he was attending the MotoGP in Germany when he got the most unsettling phone call of his life. He was informed his son, Hannes, had taken a major fall at a charity motorcycle race in Austria and suffered possibly major injuries as a result.

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Duct Tape Marketing

APRIL 28, 2018

Weekend Favs April 28 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Marketing 76

Marketing Marketers 76

Marketing Insider Group

MAY 4, 2018

For the 173rd episode of The Marketing Book Podcast, I interviewed Nick Westergaard, author of Brand Now: How to Stand Out in a Crowded, Distracted World. I’m generally (and perhaps unfairly) suspicious of books with the word “brand” in the title because I agree with Bob Hoffman, The Ad Contrarian, who maintains “There’s No BS […]. The post Weekend Reading: “Brand Now” by Nick Westergaard appeared first on Marketing Insider Group.

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Branding Marketing Marketers Marketing Strategy 90

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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