Hubspot Marketing
MARCH 29, 2018
When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign. It can be frustrating when your budget dictates how many people your business can reach. Surprisingly, there are a lot of free ways to supplement your paid advertising efforts.
Adobe Experience Cloud Blog
MARCH 30, 2018
We are all familiar with the customer journey. We know it’s essential to help our customers to be successful. But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? In this blog, I’ll cover what customer success marketing is and how it fits into your marketing plan. What is Customer Success Marketing?
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Content Marketing Institute
MARCH 30, 2018
“We’re in the middle of a believability crisis.”. On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. But don’t be discouraged by Rohit’s pronouncement.
Marketing Insider Group
MARCH 28, 2018
The strategy of cold calling to sell products and services has been around for decades. Along the way, sales professionals have developed various proven tactics to convince their audience of the value of what they’re selling. You, as the salesperson, hold the power of information. By educating your buyers about the products and services you […].
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Hubspot Marketing
MARCH 26, 2018
There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. Sure, they're pretty open about that fact that they're doing this for everyone's own good -- each algorithm tweak brings us one step closer to more relevant search results, after all.
Adobe Experience Cloud Blog
MARCH 28, 2018
Last week, we hosted an incredible panel on women in technology. It was well received and sparked some phenomenal questions and conversations surrounding diversity and in the workplace. (You can watch it here if you’re interested!) After the panel wrapped, I returned to my desk and talked with a coworker about the most significant takeaways of the day.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
MARCH 27, 2018
If you’re in the business of ecommerce, you know that consumer habits are constantly evolving over time. Each year, people who buy products online behave a little bit differently from the year before. They expect something different or more from the businesses they buy from, they rely on new people or sources to help them […]. The post How Consumer Habits Are Evolving in 2018 (and What to Do About It) appeared first on Marketing Insider Group.
Hubspot Marketing
MARCH 25, 2018
While an eye-catching resume alone probably won't land you your dream gig, it doesn't hurt to put a little extra effort into how you present yourself on paper. The right resume design speaks to your individual skills and personality, and can propel your application to the top of the stack. But finding a cool design that also fits your professional identity can be a major hassle -- and applying for jobs is already hard enough.
Adobe Experience Cloud Blog
MARCH 27, 2018
Does it feel like presenting your marketing budget to the CFO is like pulling teeth? Do they ask countless questions and fail to understand, rationalize, or translate your work into business value? If you want a less painful budgeting process, my best piece of advice is to build a budget that your CFO will understand and agree with from the get-go. Click To Tweet.
Content Marketing Institute
MARCH 29, 2018
“Technology is outpacing our ability to comprehend what we can do with it.”. These words from this year’s Intelligent Content Conference emcee Robert Rose, CMI’s chief strategy advisor, no doubt resonate if you’ve been in marketing for more than a week. With so much happening so fast in the realm of tools and strategy, what’s a marketer to do?
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Marketing Insider Group
MARCH 26, 2018
Good content writing is critical for the success of your content marketing strategy. Mediocrity, on the other hand, can tarnish your brand. Something as seemingly minor as simple grammar errors can turn people away from your business. 59 percent of web browsers say they would avoid doing business with an organization that publishes content with spelling or […].
Hubspot Marketing
MARCH 27, 2018
OK, you get it. Artificial intelligence is kind of a big deal. It’s a huge buzzword in the marketing community. People talk about how it’ll change the world daily. And you can’t throw a rock without hitting a company with AI in the name these days. But what about real world uses for AI? Where do marketers start using AI to solve actual problems they have?
Adobe Experience Cloud Blog
MARCH 26, 2018
You received some solid data from your recent email marketing campaign, but are these the real indicators of success or are they just imitating? There are some key marketing metrics out there that, if interpreted incorrectly, could give a false account of positive return on your campaigns. That’s why it’s important to know what to test and how to test it.
Content Marketing Institute
MARCH 28, 2018
If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get started. I’m talking about collecting data to produce various types of content (e.g., blog posts, e-books, webinars, videos) for content marketing purposes. It’s helpful (versus promotional ) content. It’s research-informed content that can help position your brand as a thought leader and draw attention to your solutions.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Marketing Insider Group
MARCH 29, 2018
Have you ever had a successful garden? Yeah … me neither. But I’m a big fan of analogies, so just roll with me on this one. Regardless of our respective horticultural expertise, we can agree on what you need to have a successful garden. Seeds: Without seeds, you aren’t even gardening in the first place. […]. The post A Better Way to Think About Marketing Automation appeared first on Marketing Insider Group.
Traackr
MARCH 28, 2018
Traackr's capabilities and data make it easy to gauge the authenticity of an influencer and detect anything inconsistent, in particular fake followers.
Duct Tape Marketing
MARCH 27, 2018
The Role of Content Has Changed – Here’s How You Can Adapt written by John Jantsch read more at Duct Tape Marketing. It wasn’t too long ago that you could follow the formula below to attract and generate leads for your business: Develop a content upgrade, like an ebook. Gate it behind a form on a landing page. Drive people to your landing pages through blog posts, social media, advertising, and email campaigns.
Rock Content
MARCH 28, 2018
Nearly two decades after it established widespread presence on the global scene with lofty promises and high potential, virtual reality (VR) is back with a vengeance. It’s true that it never really went anywhere, but after the early-90s hype surrounding VR technology, it did fall into the periphery for a number of years, with limited use from a business or consumer perspective.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Marketing Insider Group
MARCH 30, 2018
For the 168th episode of The Marketing Book Podcast, I interviewed Eddie Yoon, author of Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth. Superconsumers are obsessed with a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they really like. Although small in number, […].
Adobe Experience Cloud Blog
MARCH 29, 2018
In 1962, at the Seattle World’s Fair, IBM demoed the ‘Shoebox’—a machine that could understand 16 spoken words in English (10 of them were actually just digits, from ‘0’ through to ‘9’, but at the time, this was genuinely groundbreaking stuff). Four years later, an early episode of Star Trek aired, featuring a conman trafficking mail-order brides. But the episode was notable for another reason—this was the first time viewers would have seen the crew of the Enterprise talking to its computer.
Duct Tape Marketing
MARCH 24, 2018
Weekend Favs March 24 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Content Marketing Institute
MARCH 26, 2018
What can marketers learn about content quality from a news outlet? Plenty, if that news outlet is Quartz. If you read my post How to Grow Your Audience From Zero to Millions in Less Than Five Years , you know that Quartz (“a new kind of global business news outlet”) creates content that people “ freaking love.”. Yes!! Freaking love it! And immiscible, what a delightful word!!
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Marketing Insider Group
MARCH 26, 2018
Customer centricity is a common theme emanating from the C-suite these days. When you combine that with the rising impact that social media can have on a brand, a sound approach to brand management is to identify the most common episodes that can impact brand perception and to take a cross functional approach to managing them […]. The post Organize Around Common Episodes That Can Make or Break Your Brand appeared first on Marketing Insider Group.
Duct Tape Marketing
MARCH 28, 2018
Transcript of Does Everybody Need to Write a Book to Be Successful? written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Hello, and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch, and my guest today is Tucker Max. He’s the co-founder at Book in a Box and a four-time New York Times bestselling author.
Duct Tape Marketing
MARCH 28, 2018
Does Everybody Need to Write a Book to Be Successful? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Tucker Max. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Tucker Max. He is the co-founder of Book In A Box , a company that turns ideas into books, and four-time, New York Times Bestselling Author.
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