Hubspot Marketing

MAY 24, 2018

It’s likely you’ve heard of Facebook Business Manager, which Facebook describes as their tool to “manage ad accounts, Pages, and the people who work on them -- all in one place.”. If you haven’t heard of it, or if you don’t know much about it, Facebook Business Manager is a useful tool if you have more than one ad account, if you need to track separate clients’ ads or pages and create reports for them, or if your company uses Facebook for different services related to your business.

Management 145

Management Analytics Advertisers Advertising 145

Adobe Experience Cloud Blog

MAY 24, 2018

Ready to take your digital marketing campaigns to the next level? Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? Or maybe you’ve noticed a lag in your growth/performance numbers? You probably don’t need someone else’s creativity, but you might be able to benefit from a few expert pointers to help graduate your great idea to an outstanding digital marketing campaign.

Digital Marketing 134

Digital Marketing Key Performance Indicator Thought Leadership Marketers 134

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Alas, much of what they produce is junk. Lots of content goes unread, and not for a lack of bullhorn-blowing.

Copywriting 111

Copywriting Analytics Content Marketing Management 111

Marketing Insider Group

MAY 23, 2018

A common challenge organizations face when rolling out an employee advocacy program is engagement. Having worked with hundreds of organizations on the rollout of their social advocacy programs, it’s clear that in order to get your employees engaged, they need to understand why doing so will be of benefit to them. WIIFM? Under any scenario […].

Marketing 102

Marketing Marketers 102

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Traackr

MAY 22, 2018

Traackr's interview with Andy Crestodina will help you to get inside the mind of a blogger (or 1,000) and understand how to work better with them.

92

92

Adobe Experience Cloud Blog

MAY 25, 2018

LinkedIn has always been the social network for business connections and, as such, has maintained a more professional facade of social networking. However, they have slowly been adding some new features that help users to be more interactive and social in nature. Since the 3rd quarter of 2016, LinkedIn has added over 60 million members. It is hard to know for sure if that is due to all these new features, but their impact is hard to deny.

Thought Leadership 134

Thought Leadership Analytics Advertisers Advertising 134

Marketing Insider Group

MAY 22, 2018

The signs are out there. The purist approach to content marketing – where relevancy, quality, and an experience customers want is enough to drive traffic, generate leads, motivate engagement and boost sales conversions – has been, officially, tainted. That doesn’t mean we have to march with our heads hung low back to the ad age. […]. The post Is Content Marketing Now All About Pay to Play?

Content Marketing 100

Content Marketing Marketers Marketing Customer 100

Duct Tape Marketing

MAY 22, 2018

How to Optimize Your Website for Voice Search written by John Jantsch read more at Duct Tape Marketing. As we are all aware at this point, voice recognition technology is continuing to get better and better, in fact, it is now believed to be 95% accurate. As users, we’re adapting to this new voice revolution rather quickly (almost 1/4 of mobile search queries are voice search), yet marketers and SEO specialists seem to be lagging behind a bit when it comes to optimizing for this new way to

SEO 78

SEO Marketing Marketers 78

Adobe Experience Cloud Blog

MAY 22, 2018

This is the start of something big, and the end of selling bald men unnecessary combs. Let me explain…. May 25th, 2018 is being heralded as marketing’s “High Noon” or our collective Zero Hour as we approach the deadline for the General Data Protection Regulation measures for contacts in the European Union. GDPR affects not only European companies but any business around the world that does business in the EU, requiring organizations to process personalp data against a set of new criteria.

Transform 134

Transform Law Thought Leadership Communications 134

Content Marketing Institute

MAY 23, 2018

Finding a great app or tool sometimes can feel like winning the lottery – maybe not the Mega Millions, but at least a $20 scratch-off ticket. Here are some winning picks from some of our favorite sources. MotoRead – when you can’t or don’t want to read with your eyes. I’m always scouring Feedly, BuzzSumo, Twitter, and the blogs of super awesome folks for articles that are entertaining and useful.

Transform 109

Transform Marketers Marketing Entertainment 109

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Marketing Insider Group

MAY 25, 2018

For the 176th episode of The Marketing Book Podcast, I interviewed Dan Gingiss, author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media. Social media has changed customer service forever by shifting power from brands to consumers, requiring a different way of thinking about the customer experience. The book […].

Customer 86

Customer Branding Marketing Marketers 86

Duct Tape Marketing

MAY 19, 2018

Weekend Favs May 19 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Management 76

Management Marketing Marketers 76

Adobe Experience Cloud Blog

MAY 21, 2018

One of the biggest challenges in MarTech stack development is determining which technology categories and products should be incorporated as the stack evolves. Marketing teams are under tremendous pressure to do more, produce better results, and to incorporate the latest technology in the hopes that it will increase competitive differentiation. With more than 8,000 marketing and marketing-related products to choose from, marketing teams are overwhelmed by choice and are finding it difficult to f

Transform 134

Transform Whitepaper Thought Leadership CRM 134

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Of course, performance should never be left to chance. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribut

Content Marketing 108

Content Marketing Thought Leadership Finance B2C 108

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Marketing Insider Group

MAY 24, 2018

Companies spend nearly $40 billion on CRM software, and up to 60 percent of those systems fail to meet companies’ expectations. That’s a lot of money to spend for a dismal return. It’s not that salespeople and marketers don’t need help organizing their day or capitalizing on leads. On the contrary, salespeople spend just a […]. The post 3 Tools That Will Truly Boost Your Sales and Marketing Team’s Performance appeared first on Marketing Insider Group.

CRM 86

CRM Marketers Marketing Marketing Strategy 86

Duct Tape Marketing

MAY 25, 2018

How GDPR Highlights How We Should Be Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ryan Urban. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Ryan Urban. He is the founder and CEO of BounceX , a people-based marketing consultancy that helps organizations increase their online conversion rates.

Marketers 74

Marketers Marketing Branding 74

Adobe Experience Cloud Blog

MAY 23, 2018

Between bosses and teams, we’re caught in a conundrum. Bosses tell their teams, “I want to see more creativity! More innovation! Where’re all the great ideas?? Our competition is killing us!”. Teams say, “I bring you great ideas five times a day! And all I hear is we don’t have the budget, we’re not that kind of company, what we sell is different, or this would never work.”.

Thought Leadership 133

Thought Leadership Marketers Marketing Entertainment 133

Content Marketing Institute

MAY 25, 2018

Don’t be fooled by his moniker on HITRECORD , the collaborative production company he founded with his brother in 2004. Actor, director, writer, and producer Joseph Gordon-Levitt is anything but a regular Joe. His acting career already spans three decades and includes a long list of popular and acclaimed TV shows and movies: 3rd Rock from the Sun, The Dark Knight Rises, Lincoln, Looper, Inception, Snowden, 500 Days of Summer … Having graduated from child actor to blockbuster star, it’s har

Non-Profit 97

Non-Profit User-Generated Content Marketing Branding 97

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Marketing Insider Group

MAY 22, 2018

Search engines are the main channel for discovering information and services in the modern day. Google receives more than 3.5 billion searches in a given a day1 with the estimated number of daily searches only expected to increase as time goes on. As anyone who has ever used a search engine may have noticed, some […]. The post Google’s Featured Snippets: What Are They, How Do You Get Them & What Do They Mean for Your Brand?

Branding 80

Branding Marketing Marketers Search Marketers 80

Zumvu

MAY 24, 2018

Your wedding may be the happiest day of your life, but planning such an important event may prove more challenging and more expensive than you ever imagined.

52

52

Duct Tape Marketing

MAY 25, 2018

How GDPR Highlights How We Should Be Marketing written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch, and my guest today is Ryan Urban. He is the founder and CEO at Bounce Exchange, a people-based marketing consultancy that helps organizations increase their online conversion rates, and we are gonna talk about what is, in at least May of 2018, the most talk

Law 76

Law Marketers Marketing Communications 76

Zumvu

MAY 20, 2018

As a marketer or business owner, what often comes after customers on a business wish list ? Epic traffic to his website.

Customer 52

Customer Marketing Marketers 52

Advertisement

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding