Hubspot Marketing

SEPTEMBER 2, 2019

With more than 500 million monthly active users , TikTok is taking app stores by storm and serving as a worthy competitor to apps like Snapchat and Instagram. While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. The best way to learn more about the app, its user base, and the type of content that engages audiences is to start producing your own posts on a personal or business account.

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Gen Z Millennials Entertainment Branding 145

Hootsuite

SEPTEMBER 4, 2019

As a content marketer you want people to click on your headlines. So they’ll read your posts. And buy your stuff. I get it. Wouldn’t want it any other way. That’s what I, you, and your boss expect. But resorting to clickbait to get those clicks? Not an option. Why? I’ll explain shortly, but first… Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software.

Transform 111

Transform Copywriting Social Media Marketing Branding 111

Neil Patel

SEPTEMBER 3, 2019

I’ve been an SEO for roughly 17 years now. And one thing that has remained constant, no matter how much you know about SEO, there is just too much to do. So much so, that most SEOs don’t even optimize their own websites anymore. And if they do, you’ll find that their site doesn’t rank for many competitive terms. Why? Because it is a lot of work! That’s why I’m excited to announce Ubersuggest 6.0.

SEO 111

SEO Marketing Marketers 111

Content Marketing Institute

SEPTEMBER 3, 2019

If your content doesn’t connect with an audience, success isn’t an option. But to get the audience, you first must answer these three essential questions. And use these resources to create an effective content marketing strategy. Continue reading → The post How to Develop a Content Strategy: Start With These 3 Questions appeared first on Content Marketing Institute.

Marketing Strategy 110

Marketing Strategy Content Marketing Marketing Marketers 110

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Hubspot Marketing

SEPTEMBER 4, 2019

Earning high-quality backlinks is probably the most challenging part of SEO. That's because a link to another website is more than just a link -- it's a vote of confidence, a recommendation, a way for publishers to say to their readers: "Here's a source I trust. Go check it out yourself.". It's incredibly difficult to get that kind of endorsement, especially for small businesses or startups.

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CRM SEO Market Trends Branding 145

Hootsuite

SEPTEMBER 5, 2019

Want to gain subscribers, win leads, and drive sales? A YouTube giveaway can help with all of those goals (and more). Marketing on YouTube is all about building community, and YouTube contests are a great way to do that. Not only do they help viewers interact and feel connected to your brand. They also encourage likes, comments, and shares—all of which influence your rankings in YouTube search.

Law 111

Law Promotion Millennials Analytics 111

Content Marketing Institute

SEPTEMBER 2, 2019

It’s always a good time to revisit the fundamentals of successful content marketing. The guide is a nice refresh of the core content marketing elements – and helpful resources – essential to a successful program. Continue reading → The post Get a Refresh on the What, Why, Where, and How of Content Marketing appeared first on Content Marketing Institute.

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Content Marketing Marketers Marketing 109

Marketing Insider Group

SEPTEMBER 3, 2019

You shouldn’t develop your digital marketing strategy with a “set it and forget it” mentality. Your business must evolve over time to keep up with advances in technology and changing consumer habits, and the same is true for your digital marketing strategy. If you don’t continually review and adapt your marketing strategy, there’ll probably come […].

Digital Marketing 108

Digital Marketing Marketing Strategy Marketers Marketing 108

Traackr

SEPTEMBER 5, 2019

Discover how world-renowned salon professional brands scale influencer marketing by placing community at the heart of everything they do.

Influencer Marketing 92

Influencer Marketing Marketers Marketing Place 92

Search Engine Journal

SEPTEMBER 6, 2019

Learn how you can use content marketing to improve your PPC performance, and vice-versa. The post 5 Surprising Ways Great Content & PPC Can Help Each Other via @krisjonescom appeared first on Search Engine Journal.

Content Marketing 90

Content Marketing Marketing Marketers 90

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Content Marketing Institute

SEPTEMBER 4, 2019

Not all of us control our brand’s content strategy. Our job is to develop the tactical plan – policies, processes, resources, and task-related decisions. Read on for a handy tutorial with the resources to make implementation a success. Continue reading → The post Got a Plan? Content Marketing Success Demands It appeared first on Content Marketing Institute.

Content Marketing 102

Content Marketing Marketers Marketing 102

Marketing Insider Group

SEPTEMBER 4, 2019

Most employees feel desperately disengaged from their work. How can your company enjoy marketing success with such low levels of employee engagement? Corporate wellness consultant Naz Beheshti put it best. In her January 2019 Forbes piece, Beheshti points out that 66 percent of the workforce doesn’t show up to work with “passion, purpose, presence, and energy.

Energy 108

Energy Marketing Marketers Content Marketing 108

Duct Tape Marketing

SEPTEMBER 3, 2019

How to Do Keyword Research for Content that Generates Leads written by John Jantsch read more at Duct Tape Marketing. I’ve written about the importance of keyword research before. It’s the critical first step in developing your SEO strategy , and making sure that your business ranks well in organic results on the major search engines. But the way that you undertake keyword research for your homepage will be different from how you settle on the right search terms for your content like

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Finance Customer Journey SEO Management 78

Search Engine Journal

SEPTEMBER 3, 2019

This guide will help you optimize your content for questions and keywords in this age of semantic search. The post Questions & Keywords: How Should You Optimize Your Content? via @Manish_Analyst appeared first on Search Engine Journal.

Content Marketing 75

Content Marketing SEO Marketing Marketers 75

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Content Marketing Institute

SEPTEMBER 5, 2019

See the innovative, strategic, and creative content coming from our industry. Check out the newly announced winners of the 2019 Content Marketing Awards. Plus, go behind the scenes and the results for the Project of the Year finalists. Continue reading → The post Latest Winners of Content Marketing Awards Up the Game appeared first on Content Marketing Institute.

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Content Marketing Marketers Marketing 98

Marketing Insider Group

SEPTEMBER 2, 2019

For your business to grow and succeed, you must market your business. However, before this can happen, you have to know what marketing really is. Marketing ain’t what most people think it is (ads) and it has changed dramatically in the digital era. Marketing today no longer revolves around outbound techniques. It’s no longer one-dimensional, […].

Marketers 107

Marketers Marketing Marketing Strategy 107

Duct Tape Marketing

SEPTEMBER 5, 2019

How to Build a Community Around Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jono Bacon. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I sit down with consultant and community strategy and management expert Jono Bacon. Bacon served as director of community at GitHub, Canonical, XPRIZE, and OpenAdvantage before founding his own consulting firm.

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Management Branding Customer Product 77

Litmus

SEPTEMBER 6, 2019

Bulleted lists can be incredibly useful for content hierarchy. They allow subscribers to quickly and easily read key points in your email and can set important information apart from the rest of your content. . But like so often in email development, something that sounds so simple—adding a bulleted list can’t be rocket science, can it?—turns out to be trickier than you might think.

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Customer 65

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

SEPTEMBER 6, 2019

In the Weekly Wrap, Robert Rose ponders whether every story needs a satisfying ending, thinks about how to shake up traditional marketing, and talks purpose with this week’s person in content marketing making a difference. Continue reading → The post The Weekly Wrap: Don’t Fear the Unsatisfying Ending appeared first on Content Marketing Institute.

Traditional Marketing 85

Traditional Marketing Content Marketing Marketing Marketers 85

Marketing Insider Group

SEPTEMBER 5, 2019

Outbound marketing remains one of the most effective prospecting channels, but potential customers are developing even less patience for outdated communications tactics. To make the most of your outbound strategy, avoid common mistakes that send emails into the trash. Consumers deal with hundreds of ads and messages every day, starting from the moment they pick […].

Outbound Marketing 105

Outbound Marketing Communications Customer Marketing 105

Duct Tape Marketing

SEPTEMBER 4, 2019

The Self-Reliant Entrepreneur Reading: September 4 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – September 4. This is the first podcast in a series of episodes about my new book, The Self-Reliant Entrepreneur , due out in October 2019. The book is structured as 366 daily meditations for entrepreneurs, with readings from famous Transcendentalist authors and commentary from me on how it all relates to the entr

Transform 76

Transform Energy Customer Product 76

illumin

SEPTEMBER 3, 2019

In this week’s roundup of our Most Viewed Video Ads chart, Revlon and Samsung both snag a spot in the top 10 with Google Home taking the lead. Check out some of the top spots below with the full Top 10 list at the bottom: Google. Meet Google Home, a voice-activated speaker powered by the Google Assistant. Ask it questions. Tell it to do things.

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Branding Place Management Product 61

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Moz

SEPTEMBER 2, 2019

Posted by Lorna_Franklin A lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With 54 percent of product searches now taking place on Amazon, it’s time to take it seriously as the world’s largest search engine for e-commerce. In fact, if we exclude YouTube as part of Google, Amazon is technically the second largest search engine in the world.

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Shoppers Price SEO Real Estate 55

Marketing Insider Group

SEPTEMBER 2, 2019

By John Nash, Chief Marketing Officer, RedPoint Global No business function is spared the impact from digital transformation’s widening use of data and analytics. Marketing, however, stands alone in terms of the breadth and depth of those impacts, both strategically and operationally. Technology advancements allow marketers to completely re-imagine how we engage with customers and […].

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Analytics Customer Marketing Marketers 103

Duct Tape Marketing

SEPTEMBER 5, 2019

Transcript of How to Build a Community Around Your Business written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. And my guest today is Jono Bacon. He is a community and collaboration strategy consultant, advisor and speaker.

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User-Generated Place Product Millennials 68

Search Engine Journal

AUGUST 31, 2019

Angry fans are review-bombing podcasts with one-star reviews, and podcasters have nowhere to turn for help. The post Podcasts Are Getting Attacked With Negative Reviews With No Help in Sight via @MattGSouthern appeared first on Search Engine Journal.

Content Marketing 53

Content Marketing Marketing Marketers 53

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Litmus

SEPTEMBER 3, 2019

It’s hard to believe we’re only a month and a half away from our second conference of the year, Litmus Live Boston (October 9-11). We’re gearing up for three amazing days of email geekery and we’re so excited to learn all about AI in email marketing, email personalization, data visualization… not to mention some incredible workshops on email development, lifecycle campaigns, interactive email, and building an email team that scales.

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Email Marketing Marketing Marketers 51

Marketing Insider Group

SEPTEMBER 6, 2019

An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts. A poorly executed employee advocacy program will be ineffective, but it could also be damaging to your company and brand reputation.

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Place User-Generated Management Content Marketing 97

Duct Tape Marketing

SEPTEMBER 3, 2019

Transcript of How to Choose Your Life’s Purpose written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Hello, and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch, and my guest today is Brant Menswar. He is a keynote speaker, award-winning musician, and author of the book, Rock ‘N’ Roll With It: Overcoming the Challenge of Change.

Transform 67

Transform Food Health Place 67

Bannerflow

SEPTEMBER 4, 2019

Dynamic creative optimisation (DCO) and in-house marketing are both transforming the way companies do digital marketing. In this blog, you will discover how one of the world’s largest hotel groups, Meliá Hotels International , has moved its display advertising in-house and increased performance by adopting a dynamic strategy. Personalising display advertising across brands and markets.

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Advertising Advertisers Transform User-Generated 40

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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