Hubspot Marketing
SEPTEMBER 4, 2019
Earning high-quality backlinks is probably the most challenging part of SEO. That's because a link to another website is more than just a link -- it's a vote of confidence, a recommendation, a way for publishers to say to their readers: "Here's a source I trust. Go check it out yourself.". It's incredibly difficult to get that kind of endorsement, especially for small businesses or startups.
Hootsuite
SEPTEMBER 5, 2019
Want to gain subscribers, win leads, and drive sales? A YouTube giveaway can help with all of those goals (and more). Marketing on YouTube is all about building community, and YouTube contests are a great way to do that. Not only do they help viewers interact and feel connected to your brand. They also encourage likes, comments, and shares—all of which influence your rankings in YouTube search.
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Sprout Social
SEPTEMBER 4, 2019
When Instagram first began in 2010, smartphone cameras were still lacking in features and quality. Instagram photos were taken with the in-app camera and on today’s screens, those old posts look blurry and pixelated. Now, the feed is a mix of smartphone photos and professionally processed photos. The smartphone camera is good enough now that it’s possible to use it on the fly and some won’t even know the difference.
Neil Patel
SEPTEMBER 3, 2019
I’ve been an SEO for roughly 17 years now. And one thing that has remained constant, no matter how much you know about SEO, there is just too much to do. So much so, that most SEOs don’t even optimize their own websites anymore. And if they do, you’ll find that their site doesn’t rank for many competitive terms. Why? Because it is a lot of work! That’s why I’m excited to announce Ubersuggest 6.0.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot Marketing
SEPTEMBER 2, 2019
With more than 500 million monthly active users , TikTok is taking app stores by storm and serving as a worthy competitor to apps like Snapchat and Instagram. While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. The best way to learn more about the app, its user base, and the type of content that engages audiences is to start producing your own posts on a personal or business account.
Hootsuite
SEPTEMBER 4, 2019
As a content marketer you want people to click on your headlines. So they’ll read your posts. And buy your stuff. I get it. Wouldn’t want it any other way. That’s what I, you, and your boss expect. But resorting to clickbait to get those clicks? Not an option. Why? I’ll explain shortly, but first… Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
SEPTEMBER 3, 2019
You shouldn’t develop your digital marketing strategy with a “set it and forget it” mentality. Your business must evolve over time to keep up with advances in technology and changing consumer habits, and the same is true for your digital marketing strategy. If you don’t continually review and adapt your marketing strategy, there’ll probably come […].
Traackr
SEPTEMBER 5, 2019
Discover how world-renowned salon professional brands scale influencer marketing by placing community at the heart of everything they do.
Search Engine Journal
SEPTEMBER 6, 2019
Learn how you can use content marketing to improve your PPC performance, and vice-versa. The post 5 Surprising Ways Great Content & PPC Can Help Each Other via @krisjonescom appeared first on Search Engine Journal.
Content Marketing Institute
SEPTEMBER 2, 2019
It’s always a good time to revisit the fundamentals of successful content marketing. The guide is a nice refresh of the core content marketing elements – and helpful resources – essential to a successful program. Continue reading → The post Get a Refresh on the What, Why, Where, and How of Content Marketing appeared first on Content Marketing Institute.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Marketing Insider Group
SEPTEMBER 4, 2019
Most employees feel desperately disengaged from their work. How can your company enjoy marketing success with such low levels of employee engagement? Corporate wellness consultant Naz Beheshti put it best. In her January 2019 Forbes piece, Beheshti points out that 66 percent of the workforce doesn’t show up to work with “passion, purpose, presence, and energy.
Duct Tape Marketing
SEPTEMBER 3, 2019
How to Do Keyword Research for Content that Generates Leads written by John Jantsch read more at Duct Tape Marketing. I’ve written about the importance of keyword research before. It’s the critical first step in developing your SEO strategy , and making sure that your business ranks well in organic results on the major search engines. But the way that you undertake keyword research for your homepage will be different from how you settle on the right search terms for your content like
Search Engine Journal
SEPTEMBER 3, 2019
This guide will help you optimize your content for questions and keywords in this age of semantic search. The post Questions & Keywords: How Should You Optimize Your Content? via @Manish_Analyst appeared first on Search Engine Journal.
Content Marketing Institute
SEPTEMBER 4, 2019
Not all of us control our brand’s content strategy. Our job is to develop the tactical plan – policies, processes, resources, and task-related decisions. Read on for a handy tutorial with the resources to make implementation a success. Continue reading → The post Got a Plan? Content Marketing Success Demands It appeared first on Content Marketing Institute.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Marketing Insider Group
SEPTEMBER 2, 2019
For your business to grow and succeed, you must market your business. However, before this can happen, you have to know what marketing really is. Marketing ain’t what most people think it is (ads) and it has changed dramatically in the digital era. Marketing today no longer revolves around outbound techniques. It’s no longer one-dimensional, […].
Duct Tape Marketing
SEPTEMBER 5, 2019
How to Build a Community Around Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jono Bacon. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I sit down with consultant and community strategy and management expert Jono Bacon. Bacon served as director of community at GitHub, Canonical, XPRIZE, and OpenAdvantage before founding his own consulting firm.
Litmus
SEPTEMBER 6, 2019
Bulleted lists can be incredibly useful for content hierarchy. They allow subscribers to quickly and easily read key points in your email and can set important information apart from the rest of your content. . But like so often in email development, something that sounds so simple—adding a bulleted list can’t be rocket science, can it?—turns out to be trickier than you might think.
Content Marketing Institute
SEPTEMBER 5, 2019
See the innovative, strategic, and creative content coming from our industry. Check out the newly announced winners of the 2019 Content Marketing Awards. Plus, go behind the scenes and the results for the Project of the Year finalists. Continue reading → The post Latest Winners of Content Marketing Awards Up the Game appeared first on Content Marketing Institute.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Marketing Insider Group
SEPTEMBER 5, 2019
Outbound marketing remains one of the most effective prospecting channels, but potential customers are developing even less patience for outdated communications tactics. To make the most of your outbound strategy, avoid common mistakes that send emails into the trash. Consumers deal with hundreds of ads and messages every day, starting from the moment they pick […].
Duct Tape Marketing
SEPTEMBER 4, 2019
The Self-Reliant Entrepreneur Reading: September 4 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – September 4. This is the first podcast in a series of episodes about my new book, The Self-Reliant Entrepreneur , due out in October 2019. The book is structured as 366 daily meditations for entrepreneurs, with readings from famous Transcendentalist authors and commentary from me on how it all relates to the entr
illumin
SEPTEMBER 3, 2019
In this week’s roundup of our Most Viewed Video Ads chart, Revlon and Samsung both snag a spot in the top 10 with Google Home taking the lead. Check out some of the top spots below with the full Top 10 list at the bottom: Google. Meet Google Home, a voice-activated speaker powered by the Google Assistant. Ask it questions. Tell it to do things.
Content Marketing Institute
SEPTEMBER 6, 2019
In the Weekly Wrap, Robert Rose ponders whether every story needs a satisfying ending, thinks about how to shake up traditional marketing, and talks purpose with this week’s person in content marketing making a difference. Continue reading → The post The Weekly Wrap: Don’t Fear the Unsatisfying Ending appeared first on Content Marketing Institute.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Insider Group
SEPTEMBER 2, 2019
By John Nash, Chief Marketing Officer, RedPoint Global No business function is spared the impact from digital transformation’s widening use of data and analytics. Marketing, however, stands alone in terms of the breadth and depth of those impacts, both strategically and operationally. Technology advancements allow marketers to completely re-imagine how we engage with customers and […].
Duct Tape Marketing
SEPTEMBER 5, 2019
Transcript of How to Build a Community Around Your Business written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. And my guest today is Jono Bacon. He is a community and collaboration strategy consultant, advisor and speaker.
Moz
SEPTEMBER 2, 2019
Posted by Lorna_Franklin A lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With 54 percent of product searches now taking place on Amazon, it’s time to take it seriously as the world’s largest search engine for e-commerce. In fact, if we exclude YouTube as part of Google, Amazon is technically the second largest search engine in the world.
Search Engine Journal
AUGUST 31, 2019
Angry fans are review-bombing podcasts with one-star reviews, and podcasters have nowhere to turn for help. The post Podcasts Are Getting Attacked With Negative Reviews With No Help in Sight via @MattGSouthern appeared first on Search Engine Journal.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Marketing Insider Group
SEPTEMBER 6, 2019
An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts. A poorly executed employee advocacy program will be ineffective, but it could also be damaging to your company and brand reputation.
Duct Tape Marketing
SEPTEMBER 3, 2019
Transcript of How to Choose Your Life’s Purpose written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Hello, and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch, and my guest today is Brant Menswar. He is a keynote speaker, award-winning musician, and author of the book, Rock ‘N’ Roll With It: Overcoming the Challenge of Change.
Litmus
SEPTEMBER 3, 2019
It’s hard to believe we’re only a month and a half away from our second conference of the year, Litmus Live Boston (October 9-11). We’re gearing up for three amazing days of email geekery and we’re so excited to learn all about AI in email marketing, email personalization, data visualization… not to mention some incredible workshops on email development, lifecycle campaigns, interactive email, and building an email team that scales.
Bannerflow
SEPTEMBER 4, 2019
Dynamic creative optimisation (DCO) and in-house marketing are both transforming the way companies do digital marketing. In this blog, you will discover how one of the world’s largest hotel groups, Meliá Hotels International , has moved its display advertising in-house and increased performance by adopting a dynamic strategy. Personalising display advertising across brands and markets.
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