Marketing Insider Group

OCTOBER 21, 2024

Competition is everywhere. Thanks to widespread digitization, your company isn’t just competing with the business down the street. On the contrary, you’re competing with businesses around the globe — and more businesses keep popping up all the time. Is it any wonder that it’s so challenging to get your brand the recognition it deserves? While it may be more difficult to grab attention from busy consumers, it’s not an impossible task.

Marketing Strategy 124

Marketing Strategy Marketers Marketing Influencer Marketing 124

Sprout Social

OCTOBER 22, 2024

Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. Everything changed with Baby Boomers. They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. Sound familiar?

Gen Z 92

Gen Z Branding User-Generated Influencer Marketing 92

Duct Tape Marketing

OCTOBER 23, 2024

Mobile vs. Desktop: Where Do You Convert? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Steve Oriola In this episode of the Duct Tape Marketing Podcast, I interview Steve Oriola, CEO of Unbounce. Steve Oriola is a tenured CEO with over two decades of experience scaling dynamic B2B SaaS platforms, including Act!

CRM 81

CRM Transform Copywriting Marketing Automation Platform 81

Hubspot Marketing

OCTOBER 21, 2024

The prevalence of artificial intelligence (AI) has many concerned about job security. AI writing , AI images , AI videos — while the final products are far from perfect, they raise the question of what jobs AI could eventually replace, even if we don’t want them to. But, heck, if AI can create a marketing plan for me, I say, "Welcome to the team!" A marketing plan is a foundational piece of any marketing strategy.

Marketing Plan 123

Marketing Plan Key Performance Indicator Marketers Marketing 123

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? You’re in the right place. Through content marketing, Backlinko attracts over 772,000 monthly sessions. Below, you’ll learn how to do the same. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Let’s get started. 1. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy.

Marketing Strategy 103

Marketing Strategy Content Marketing eBook Marketers 103

Aspiration Marketing

OCTOBER 24, 2024

Did you know that 40-90% of website visitors might leave your site after viewing just one page? This is a startling statistic, but it highlights the importance of understanding bounce rate and its impact on SEO and user experience. In this blog post, we'll explore the world of bounce rates. We'll define them, explain why they matter, and explain how to interpret them in the context of your specific website and industry.

SEO 218

SEO 218

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Below, we’ll explore the genAI landscape using our data and recent research, highlighting key use cases.

Copywriting 131

Copywriting Transform User-Generated PR 131

Hubspot Marketing

OCTOBER 22, 2024

Marketers are often asked to do more with less. I’ve been there too. I’ve battled the constant pressure to juggle multiple campaigns, track their performance, and present insight-packed reports. This process is overwhelming, time-consuming, and riddled with challenges. After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies.

Analytics 117

Analytics Transform CRM Marketers 117

Aspiration Marketing

OCTOBER 22, 2024

Imagine scrolling through your social media feed only to be bombarded with endless ads for products you have no interest in. It's a frustrating experience, one that countless consumers face daily. This constant barrage of irrelevant advertising has led to a growing distrust of traditional marketing tactics. Consumers are no longer passive recipients of messages; they are active seekers of information and value.

Content Marketing 229

Content Marketing Traditional Marketing Marketers Marketing 229

Buffer Marketing

OCTOBER 24, 2024

Juggling multiple social media accounts is like spinning plates on a high wire. One wrong move and it could all come tumbling down. How do you stay active on multiple social media networks — especially as a creator or a small business owner? This article shares seven strategies you can use (with software recommendations in between) to manage multiple social media accounts effectively. 1.

Management 122

Management Social Media Marketing Energy Analytics 122

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Martech

OCTOBER 21, 2024

This is a warning to all business professionals. If you’re an agency in the world of data collection (analytics, marketing, etc.), this might be a “shame on you” moment. Data is the lifeblood of all organizations. Without it, how can executives, business owners and managers make day-to-day and long-term decisions? Yet, for many organizations, the question of who owns their data rarely arises — until problems emerge.

Transform 132

Transform Analytics User-Generated Management 132

Hubspot Marketing

OCTOBER 24, 2024

You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story , none of it matters. One of my favorite quotes on storytelling comes from Morgan Housel's book Same as Ever , where he says, “Storytelling is leverage.” It’s such a simple yet powerful idea: no matter how great your marketing plan is, it’s always the best story that wins.

Transform 119

Transform CMO Marketers Marketing 119

Aspiration Marketing

OCTOBER 23, 2024

Contrary to the fleeting nature of many online trends, blogging has proven its staying power. It's not a fad but a robust communication tool that has evolved alongside the internet itself. From its humble beginnings as personal online diaries to today's sophisticated content marketing channels, blogging has consistently demonstrated its ability to adapt and thrive.

Communications 184

Communications Digital Marketing Content Marketing Marketing 184

Marketing Insider Group

OCTOBER 22, 2024

Optimizing a blog for SEO is still one of the most effective ways to boost visibility and increase organic traffic, regardless of what some say. Search engines are constantly evolving, and keeping up with best practices is essential for any business that wants to rank higher in search results. Using the right SEO tips can enhance your blog’s reach, audience engagement, and authority.

SEO 115

SEO Analytics Marketing Marketers 115

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Martech

OCTOBER 22, 2024

If you’re concerned about the effectiveness of your lead generation strategy, you’re not alone. As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report.

Communications 128

Communications CRM Target Market Price 128

Hubspot Marketing

OCTOBER 25, 2024

The 2023 We❤️NYC campaign was intended to encourage New Yorkers, still pessimistic in a post-pandemic world, to show love for their city. And boy, did it ever. Last year, Maryam Banikarim royally pissed off the Olsen twins and the Jonas Brothers with her We❤️NYC campaign. But that same campaign earned twice the impressions of a Super Bowl ad … in 48 hours.

Millennials 114

Millennials Marketers Marketing Communications 114

The Marketing Operations Leader

OCTOBER 22, 2024

In this edition: 9 Easy Wins for Marketing Operations Teams Marketing Ops Predictions for the Next 5 Years POLL - What’s the Top Skill Marketers are Working on Now? For Paid Subscribers: Key Job Search and Interview Tips for Marketers and Ops Pros Reach thousands of marketing ops professionals! Reply to this email or reach out to me on Linkedin to learn about sponsorship opportunities.

Transform 130

Transform Marketing Mix Influencer Marketing User-Generated 130

Hootsuite

OCTOBER 22, 2024

If you’re not running an employee advocacy program, you could be missing out on a lot of potential reach. Why? Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Yup, these influencers and brand ambassadors have been under your nose all along. Read on to learn everything you need to know about kick-starting your own employee advocacy program.

Gen Z 99

Gen Z PR Thought Leadership Communications 99

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. However, tapping into genAI’s full potential requires more than just adding another tool to the martech stack. Shifting from pilot projects to widespread implementation demands a strategic approach.

Transform 137

Transform Customer loyalty User-Generated Management 137

Customers.ai

OCTOBER 21, 2024

It takes an average of 2 to 3 purchases for a DTC business to break even or start making a profit on the cost to acquire a customer. So, making the most of those repeat customers is where the real growth happens. To do that, you need to be able to segment new vs. returning purchases. This allows you to send the right message to the right customer at the right time, whether they’re a first-time buyer or a loyal repeat shopper.

Shoppers 97

Shoppers Shipping Analytics User-Generated 97

SocialPilot

OCTOBER 20, 2024

Have you ever felt like you’re doing everything right on Instagram, but your posts don’t seem to get the virality they deserve? After creating thousands of posts and generating 170K followers on Instagram, I understood that virality isn’t about luck or hopping on the latest trends; it is about understanding how the Instagram algorithm works , how your audience behaves, and crafting relatable content that strikes the right chord on both fronts.

User-Generated 93

User-Generated Analytics Promotion Branding 93

Hubspot Marketing

OCTOBER 22, 2024

"An obsession with quality" is what I wish 12-year-old me had… but alas, I ended up with boatloads of Forever 21 T-shirts. As it turns out, quality really does matter. Our master today — Emily Kramer , a marketer, investor, and advisor for B2B growth-stage startups (and MKT1 newsletter creator) — told me her "obsession with quality" is the reason she's been so successful in the newsletter space.

eBook 105

eBook Personalized Marketing Product Branding 105

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Martech

OCTOBER 25, 2024

For HubSpot users, HubSpot email sequences are a powerful way to save time and stay consistent when connecting with your audience. But if you only use them for cold outreach, you’re letting a valuable tool sit idle. Think of email sequences as a Swiss army knife of sorts — useful for a ton of different things. You can use them to promote events, keep leads engaged, follow up with customers and much more.

Education 126

Education Communications Promotion Product 126

Content Marketing Institute

OCTOBER 24, 2024

Metrics don’t tell your content asset’s whole story. To truly understand the power of each piece, you need a scorecard. Here’s a technique so you can assess qualitative and quantitative performance and identify what to do next.

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Backlinko

OCTOBER 21, 2024

Ever stumbled upon a competing post and thought, “Damn, I wish I wrote that”? That feeling of envy mixed with respect? It usually means you learned something new. This concept is known as “information gain” in SEO. Information gain measures how unique and valuable your content is compared to existing content. It’s about offering new perspectives, data, or insights on a topic not found in other pages targeting the same search query.

SEO 92

SEO Finance User-Generated Food 92

Hootsuite

OCTOBER 24, 2024

This year’s presidential election in America looks to be one of the most contentious contests in recent history. And the numbers back that up. Talkwalker data shows that on average, social media users mentioned the election almost one million times each day in September alone. The large majority of those mentions leaned negative. Unsurprisingly, this turbulence is creating a real dilemma for social media managers navigating the intersection of social media and elections.

Non-Profit 98

Non-Profit Education Promotion Entertainment 98

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Martech

OCTOBER 21, 2024

It’s crunch time: eight weeks until your flagship conference. Sales and events aren’t even on the same page. Customer success is scrambling to find reference customers for panels. Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. It’s a familiar scenario for any company that’s ever hosted a large event.

Transform 124

Transform PR Event Marketing Target Market 124

Content Marketing Institute

OCTOBER 23, 2024

In 2019, Forrester predicted U.S. B2B e-commerce to hit $1.8 trillion by 2023. It almost hit that number in 2021. And by 2025, Gartner says, 80% of B2B sales interactions will be digital. Where do content and marketing fit into this revolution?

Marketing 119

Marketing Marketers 119

Hubspot Marketing

OCTOBER 22, 2024

As a solopreneur, marketing my own business gets pushed to the back burner more times than I care to admit. There are just too many other tasks that require immediate attention. It’s why I’m a big fan of AI marketing bots. Automating certain marketing tasks means I have more time for other tasks, like creating connections with other business owners who need my services.

User-Generated 110

User-Generated Marketers Marketing CRM 110

Social Media Examiner

OCTOBER 24, 2024

Do you need a better YouTube strategy? Looking for a proven method to create content that attracts your ideal customers and drives sales? In this article, you'll learn a step-by-step system for creating YouTube content that results in more leads and sales. The Power of a YouTube Channel for Business Growth Before diving into video […] The post YouTube for Businesses: A Step-by-Step System for Success appeared first on Social Media Examiner.

Customer 119

Customer Social Media Marketing Marketing Marketers 119

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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