Sat.Feb 19, 2022 - Fri.Feb 25, 2022

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How to Plan a Winning Cross-Platform Campaign: Tips and Examples

Hootsuite

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Making sense of it all and maintaining an active, on-brand presence across networks can be a challenge. Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform?

Analytics 145
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What does the Metaverse mean to consumers and marketers?

Martech

A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. Only 6% of consumer respondents told Gartner that they were “very familiar” with the metaverse and that they “understand and can describe it to others.

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1 video, 47 uses: Maximizing your Instagram content

Sprout Social

When it comes to social media, video is king, queen and the entire royal court. After all, who hasn’t lost two hours scrolling the infinite feed? Video has exploded in popularity on social media. People are twice as likely to share vide o over other content types…and Instagram knows it. With the platform doubling down on video content in 2022, it goes without saying that video should be part of your Instagram content strategy.

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How to Supercharge Your Marketing Campaigns With Facebook Link Ads

Unbounce

Facebook has more than 2.9 billion users worldwide , giving marketers a huuuge audience. But if you’ve ever tried to advertise on Facebook, you’ve seen that you can choose from a bunch of different ad formats. So which one should you choose and try out? May we suggest—hint, hint—giving link ads a shot? Why? Because Facebook link ads are flexible and beginner-friendly , which make them an excellent choice for folks new to the world of Facebook ads.

Marketers 144
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Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

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Using Social Media for Affiliate Marketing: 4 Tips To Get Started

Hootsuite

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. (Yes, the Internet has been around that long.). But social media affiliate marketing takes this old concept to a new level. It allows brands to reach loyal followers of intensely relevant creators.

More Trending

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What are YouTube Shorts and how to use them

Sprout Social

If there’s one thing we know for sure about social media, it’s that you can always expect to see new features, content types and ways to engage your audience. One of the latest features by YouTube is YouTube Shorts. Haven’t heard it? No worries, you’re not behind the curve. In fact, you’ve probably already been creating this type of short-form video content on other platforms.

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15 Content Creation Tools You (Probably) Haven’t Tried Yet

Content Marketing Institute

Bookmark this list of content creation tools, including lesser-known options and an old favorite or two. From idea generators and headline analyzers to research and SEO resources, infographic creators to meme designs, you'll find tools to help you through the creation process.

SEO 140
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How to Use Negative Keywords to Positively Impact Your Campaign Strategy

Unbounce

It’s a humbling moment when you realize that not everyone has a use for the product you poured your heart and soul into. That’s right: Not everyone wants an app to remind them of their daily tasks or a food courier that delivers hot meals at a moment’s notice. It’s impossible to make everyone happy all of the time—and that’s OK! What’s not OK is wasting your resources (like ad money) on an audience that’s not searching for your product.

Food 133
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Become a Metaverse marketing maven

Martech

Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. With many technology heavy-hitters like Meta (Facebook) and Apple racing to be the first to offer a truly seamless immersive experience, there appears to be little doubt that we will get this technology into the hands of the mainstream.

Marketers 135
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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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7 risks of not prioritizing social media governance

Sprout Social

Anyone who manages their company’s social media for a living operates every day in fear of being the one at the helm when the company Twitter account is hacked. But most of them don’t really do much to mitigate that fear. This is a critical error of epic proportions. Let’s state the obvious: Social media governance is not the sexy side of social. It is about as exciting to most social media managers as getting a tooth pulled.

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5 HTTP Security Headers You Need To Know For SEO via @sejournal, @martinibuster

Search Engine Journal

Are security headers a part of your SEO audits? Here's why they should be, alongside the top security headers you need to know. The post 5 HTTP Security Headers You Need To Know For SEO appeared first on Search Engine Journal.

SEO 132
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How To Create Inclusive Content To Make Your Audience Feel Seen (and Heard)

Content Marketing Institute

Hear from founder of the African-American Marketing Association. She talks about how to bake inclusivity into your content marketing strategy, planning, creation, and distribution.

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Instagram shopping: how to set up a store that attracts more customers

Sprout Social

How does Instagram shopping fit into your social media strategy ? It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. Recent data shows that shoppers on Instagram have gone from “browsing” to “buying” in a huge way. According to Instagram, a staggering 44% of users shop on the platform weekly.

Customer 138
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Semantic Search: How It Works & Who It’s For via @sejournal, @dcoates

Search Engine Journal

Semantic search combines context and user intent through vector similarity to bring intelligence to search engines. What does that mean for your marketing plans? The post Semantic Search: How It Works & Who It’s For appeared first on Search Engine Journal.

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Your Content Analytics Are Meaningless Unless You Have This [Rose-Colored Glasses]

Content Marketing Institute

When it comes to content analytics, you may be spending too much time checking the numbers and not enough time getting everyone to agree on the goal. Follow this three-step measurement process to make sure your content in heading in the right direction.

Analytics 127
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20 questions to ask marketing automation vendors during a demo

Martech

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. But since these systems often come with hefty price tags, it’s important to cover all of your bases when navigating the purchase or upgrade process. To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Social Shopping in 2022: Platforms, Tips and Predictions

Sprout Social

All it takes is one click to kickstart a relationship between a consumer and your brand. Social shopping links the online culture and e-commerce worlds—and it’s not going anywhere. Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. There’s no time like the present to reach consumers through social media.

Shoppers 134
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Question Marks and Dollar Signs: This Diagram Breaks Down the 3 Types of Search Intent

Orbit Media Studios

There is a true story in the life of every visitor to every webpage. When the visitor comes from search, we get some big clues into that story. We know a lot about what they need because they just typed it into a little box. That’s why search is special. It gives us clues into the intent of that visitor. Every keyphrase indicates intent. Knowing their intent allows the content marketer (or the conversion copywriter) to align the page with their needs.

SEO 119
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Take Content Beyond the Buyer’s Journey by Playing Nice [11 Expert Tips]

Content Marketing Institute

Visitors, prospects, buyers, and customers all need content. And content marketers are often asked to manage it all. If you’re one of them, you’re going to need allies. Here’s how to make friends and influence sales, customer service, and get other teams to join you.

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Does your organization need a digital asset management platform?

Martech

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. It’s that need to maintain a compliant, on-brand experience that is leading more marketers to adopt or upgrade digital asset management systems.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Mobile commerce: what it is and why you should care

Sprout Social

Mobile commerce has long been touted as the future of ecommerce itself. Well, it looks like the future is here. Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. At a glance, this might not seem like breaking news. The concept of mobile shopping is pretty universal, right? Checking reviews before buying in-store.

Shoppers 133
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Rank Math Integrates IndexNow for WordPress Sites via @sejournal, @brockcooper1

Search Engine Journal

Popular WordPress plugin Rank Math now supports IndexNow for faster website indexing and ranking. The post Rank Math Integrates IndexNow for WordPress Sites appeared first on Search Engine Journal.

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Buy on Google gets rid of order caps and automatic suspensions

Search Engine Land

The changes remove potential bottlenecks for retailers, but how will Google ensure that merchants adhere to its policies without these penalties? Please visit Search Engine Land for the full article.

Retail 116
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LinkedIn announces a new podcast network

Martech

LinkedIn is piloting its own podcast offering, known as the LinkedIn Podcast Network. The pilot program will include shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. A few podcasts from the LinkedIn Podcast Network. Image: LinkedIn. Why we care. Podcasts aren’t just for true crime, politics and comedy any more.

Health 120
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How to craft a data-driven social media resume that stands out (template included)

Sprout Social

Gone are the days of the Times New Roman, stark resume. Now, in some fields at least, there’s more room for creativity and personality in these one-sheeters—cue a collective sigh of relief for anyone creating a social media resume. When it comes to the bustling field of social media, it pays to stand out. In the last decade, jobs seeking people to fill this role have increased more than 1,000%.

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Why Client Trust Is Essential In Paid Media & How To Build It via @sejournal, @oxbird_com

Search Engine Journal

While analytical understanding is paramount in paid media and creativity non-negotiable, earning advertisers' confidence will help you weather the inevitable storms of performance challenges. The post Why Client Trust Is Essential In Paid Media & How To Build It appeared first on Search Engine Journal.

Analytics 117
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How To Create a Memorable and Findable Product or Company Name

David Meerman Scott

Naming is difficult! Finding that perfect company or rock band name; something to call your product or service; or a wonderful book title can take months. And if you choose to work with a naming agency, it can cost a ton of money.

Product 116