Hootsuite

FEBRUARY 24, 2022

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Making sense of it all and maintaining an active, on-brand presence across networks can be a challenge. Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform?

Analytics 145

Analytics Promotion Social Media Marketing User-Generated 145

Martech

FEBRUARY 23, 2022

A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. Only 6% of consumer respondents told Gartner that they were “very familiar” with the metaverse and that they “understand and can describe it to others.

Real Estate 145

Real Estate Retail CMO Marketers 145

Unbounce

FEBRUARY 25, 2022

Facebook has more than 2.9 billion users worldwide , giving marketers a huuuge audience. But if you’ve ever tried to advertise on Facebook, you’ve seen that you can choose from a bunch of different ad formats. So which one should you choose and try out? May we suggest—hint, hint—giving link ads a shot? Why? Because Facebook link ads are flexible and beginner-friendly , which make them an excellent choice for folks new to the world of Facebook ads.

Marketers 144

Marketers Marketing Advertisers Advertising 144

Sprout Social

FEBRUARY 22, 2022

If there’s one thing we know for sure about social media, it’s that you can always expect to see new features, content types and ways to engage your audience. One of the latest features by YouTube is YouTube Shorts. Haven’t heard it? No worries, you’re not behind the curve. In fact, you’ve probably already been creating this type of short-form video content on other platforms.

Entertainment 142

Entertainment Education Branding Promotion 142

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. (Yes, the Internet has been around that long.). But social media affiliate marketing takes this old concept to a new level. It allows brands to reach loyal followers of intensely relevant creators.

Affiliate Marketing 140

Affiliate Marketing Marketers Marketing Promotion 140

Martech

FEBRUARY 22, 2022

Marketing your services is essential for building your brand image and reputation. One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Sprout Social

FEBRUARY 23, 2022

How does Instagram shopping fit into your social media strategy ? It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. Recent data shows that shoppers on Instagram have gone from “browsing” to “buying” in a huge way. According to Instagram, a staggering 44% of users shop on the platform weekly.

Shoppers 139

Shoppers Customer eCommerce User-Generated 139

Search Engine Journal

FEBRUARY 23, 2022

Are security headers a part of your SEO audits? Here's why they should be, alongside the top security headers you need to know. The post 5 HTTP Security Headers You Need To Know For SEO appeared first on Search Engine Journal.

SEO 137

SEO 137

Martech

FEBRUARY 24, 2022

Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. With many technology heavy-hitters like Meta (Facebook) and Apple racing to be the first to offer a truly seamless immersive experience, there appears to be little doubt that we will get this technology into the hands of the mainstream.

Marketers 136

Marketers Marketing Communications CMO 136

Unbounce

FEBRUARY 24, 2022

It’s a humbling moment when you realize that not everyone has a use for the product you poured your heart and soul into. That’s right: Not everyone wants an app to remind them of their daily tasks or a food courier that delivers hot meals at a moment’s notice. It’s impossible to make everyone happy all of the time—and that’s OK! What’s not OK is wasting your resources (like ad money) on an audience that’s not searching for your product.

Food 133

Food Advertisers Advertising Product 133

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Sprout Social

FEBRUARY 21, 2022

Anyone who manages their company’s social media for a living operates every day in fear of being the one at the helm when the company Twitter account is hacked. But most of them don’t really do much to mitigate that fear. This is a critical error of epic proportions. Let’s state the obvious: Social media governance is not the sexy side of social. It is about as exciting to most social media managers as getting a tooth pulled.

Pharmaceutical 136

Pharmaceutical Energy PR Law 136

Search Engine Journal

FEBRUARY 25, 2022

Popular WordPress plugin Rank Math now supports IndexNow for faster website indexing and ranking. The post Rank Math Integrates IndexNow for WordPress Sites appeared first on Search Engine Journal.

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Content Marketing Institute

FEBRUARY 22, 2022

Hear from founder of the African-American Marketing Association. She talks about how to bake inclusivity into your content marketing strategy, planning, creation, and distribution.

Marketing Strategy 130

Marketing Strategy Content Marketing Marketing Marketers 130

Martech

FEBRUARY 24, 2022

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. But since these systems often come with hefty price tags, it’s important to cover all of your bases when navigating the purchase or upgrade process. To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons.

Marketing Automation Platform 126

Marketing Automation Platform Price Marketers Marketing 126

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Sprout Social

FEBRUARY 22, 2022

All it takes is one click to kickstart a relationship between a consumer and your brand. Social shopping links the online culture and e-commerce worlds—and it’s not going anywhere. Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. There’s no time like the present to reach consumers through social media.

Shoppers 122

Shoppers Retail Shipping Digital Marketing 122

Search Engine Journal

FEBRUARY 23, 2022

Semantic search combines context and user intent through vector similarity to bring intelligence to search engines. What does that mean for your marketing plans? The post Semantic Search: How It Works & Who It’s For appeared first on Search Engine Journal.

Marketing Plan 127

Marketing Plan Marketing Marketers SEO 127

Content Marketing Institute

FEBRUARY 25, 2022

When it comes to content analytics, you may be spending too much time checking the numbers and not enough time getting everyone to agree on the goal. Follow this three-step measurement process to make sure your content in heading in the right direction.

Analytics 123

Analytics 123

Martech

FEBRUARY 25, 2022

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. It’s that need to maintain a compliant, on-brand experience that is leading more marketers to adopt or upgrade digital asset management systems.

Management 126

Management CMO Price Communications 126

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Sprout Social

FEBRUARY 24, 2022

Mobile commerce has long been touted as the future of ecommerce itself. Well, it looks like the future is here. Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. At a glance, this might not seem like breaking news. The concept of mobile shopping is pretty universal, right? Checking reviews before buying in-store.

Shoppers 121

Shoppers Retail eCommerce Shipping 121

Search Engine Journal

FEBRUARY 23, 2022

Facebook is expanding its ad monetization platform to Reels content. Learn about the new overlay ad formats available to content creators. The post Monetize Facebook Reels With Overlay Ads appeared first on Search Engine Journal.

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Content Marketing Institute

FEBRUARY 24, 2022

Visitors, prospects, buyers, and customers all need content. And content marketers are often asked to manage it all. If you’re one of them, you’re going to need allies. Here’s how to make friends and influence sales, customer service, and get other teams to join you.

Management 118

Management Content Marketing Customer Marketing 118

Martech

FEBRUARY 25, 2022

LinkedIn is piloting its own podcast offering, known as the LinkedIn Podcast Network. The pilot program will include shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. A few podcasts from the LinkedIn Podcast Network. Image: LinkedIn. Why we care. Podcasts aren’t just for true crime, politics and comedy any more.

Health 124

Health Digital Marketing Branding Marketing 124

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Sprout Social

FEBRUARY 24, 2022

Gone are the days of the Times New Roman, stark resume. Now, in some fields at least, there’s more room for creativity and personality in these one-sheeters—cue a collective sigh of relief for anyone creating a social media resume. When it comes to the bustling field of social media, it pays to stand out. In the last decade, jobs seeking people to fill this role have increased more than 1,000%.

Real Estate 118

Real Estate Education Copywriting Social Media Marketing 118

Search Engine Journal

FEBRUARY 24, 2022

Get inspired with 10 digital marketing ideas that small and local businesses can implement on a small budget (or for free!). The post 10 Creative Digital Marketing Ideas For Local Businesses appeared first on Search Engine Journal.

Digital Marketing 122

Digital Marketing Marketers Marketing Content Marketing 122

Search Engine Land

FEBRUARY 24, 2022

The changes remove potential bottlenecks for retailers, but how will Google ensure that merchants adhere to its policies without these penalties? Please visit Search Engine Land for the full article.

Retail 116

Retail 116

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. In the B2B space, this process has naturally evolved into buying group marketing, which focuses these tactics toward multiple decision-makers within accounts.

Direct Mail 124

Direct Mail Customer Acquisition Marketers Marketing 124

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Unbounce

FEBRUARY 23, 2022

When you’re looking for a product to buy, what’s the first thing you do? You Google it. And for most shoppers, the first result they see is the paid advertisement at the top of Google’s search results. These product listing ads (PLAs) are like a miniature ecommerce store, complete with images of the product, prices, ratings/reviews, and other helpful information—all the stuff you want to know before you buy.

Product 115

Product Real Estate Shoppers Price 115

Search Engine Journal

FEBRUARY 22, 2022

Neglecting to incorporate social media into your marketing plan can cost you. Here's why you should consider leveraging social media marketing for your local business. The post Social Media Marketing Is Essential For Local Businesses. Here’s Why. appeared first on Search Engine Journal.

Social Media Marketing 121

Social Media Marketing Marketing Plan Marketers Marketing 121

Orbit Media Studios

FEBRUARY 22, 2022

There is a true story in the life of every visitor to every webpage. When the visitor comes from search, we get some big clues into that story. We know a lot about what they need because they just typed it into a little box. That’s why search is special. It gives us clues into the intent of that visitor. Every keyphrase indicates intent. Knowing their intent allows the content marketer (or the conversion copywriter) to align the page with their needs.

SEO 114

SEO eCommerce CRM Analytics 114

Martech

FEBRUARY 23, 2022

Sales enablement platforms can assist marketers in creating, maintaining and curating customizable content that supports sales efforts. Additionally, the analytics that sales enablement platforms offer can generate valuable intelligence that can better inform the whole organization on buyers’ interests and the pain points they’d like solutions to address.

Price 122

Price Analytics User-Generated CRM 122

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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