Zumvu

JULY 2, 2024

The digital marketing scene has been changing at lightning speed, and having the right tools at your disposal can be the key to driving success for your business.

Digital Marketing 109

Digital Marketing Marketers Marketing 109

Search Engine Land

JULY 1, 2024

An effective business strategy must align development, promotion and sales with overall business goals to ensure sustainable growth and a successful market approach. Marketing often becomes isolated from broader strategies, leading to missed opportunities, inefficiencies and a lack of visibility into what works. Bridging this gap is essential to advance marketing strategies and use data to refine key business questions, set executive objectives and develop go-to-market plans.

Marketers 81

Marketers Marketing CRM Promotion 81

Search Engine Land

JULY 2, 2024

Affiliate sites have been getting crushed in search rankings since Google’s March 2024 core update, and as a result, some are laying off teams or downsizing budgets. However, many believe they are following Google’s guidelines and have “helpful content” because the content comes from experience. What are they missing? Danny Ashton, founder of air purifier review site HouseFresh, wrote a passionate article about how “Google is killing independent sites” like Ho

PR 104

PR SEO Shoppers Brand Management 104

Aspiration Marketing

JULY 1, 2024

Today, successful marketing goes far beyond selling products or services. It's about creating meaningful relationships with customers to grow the business sustainably. Leading marketers leverage the physique of their general audience to continually sell faster and bank big. They're not saints but mere human beings who follow specific strategies to accomplish such milestones.

Marketing Strategy 229

Marketing Strategy Marketers Marketing Product 229

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Martech

JULY 2, 2024

To know and be known is the essence of a relationship. To know — and understand — your customers, you need to listen to them. It seems so obvious, yet many marketing efforts miss this perspective. For all the claims of being “customer-obsessed,” brand stories focus too much on the brand itself and not the reason for its existence. B2B buyers need even more empathy, information and reassurance when deciding to purchase.

Customer 133

Customer PR CRM Marketers 133

Practical eCommerce - Marketing

JUNE 30, 2024

Merchants in August could address the NBA, Alfred Hitchcock, back-to-school parents, Labor Day celebrants, and challenge seekers. The post 5 Content Marketing Ideas for August 2024 appeared first on Practical Ecommerce.

Content Marketing 91

Content Marketing eCommerce Marketers Marketing 91

Aspiration Marketing

JULY 3, 2024

Are you curious how HubSpot uses artificial intelligence (AI) to power its marketing tools? We were, too. As marketers, we leverage these tools daily, but the inner workings of AI can feel impossible to grasp. But not to worry! This blog post will peel back the curtain and reveal what's behind HubSpot AI.

Marketing 232

Marketing Marketers 232

Martech

JULY 1, 2024

European Union regulators today said Facebook’s parent Meta violated its Digital Markets Act with its “pay or consent” ad model and may face massive fines. In this model, users must either pay to use Meta’s platforms ad-free or consent to their data being processed for personalized advertising. A statement released today said the model does not allow users to exercise their “right to freely consent” to the combination of their personal data.

Digital Marketing 126

Digital Marketing Law Advertisers Advertising 126

Search Engine Land

JULY 2, 2024

A majority of Google searches – 58.5% in the U.S. and 59.7% in the EU – result in zero clicks. A zero-click search happens when users end their session or enter a new query without clicking on any results. This data comes from a new zero-click search study published by Rand Fishkin, SparkToro’s CEO and co-founder, based on clickstream data from Datos, which is owned by Semrush.

User-Generated 136

User-Generated SEO Place Branding 136

The Marketing Operations Leader

JULY 1, 2024

In this edition: All the Behind-the-Scenes Work That Makes Marketing Effective What Marketing Ops Leaders are Doing in a Tough Economy How Marketing Ops Pros Learn Their Skills For Paid Subscribers: How to Write a Non-Fiction Book Thao Ngo and I are hosting another Marketing Ops Breakout Event! This one is about how marketing ops leaders in tech are succeeding despite less resources and less budget.

Marketers 130

Marketers Marketing Analytics Place 130

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Aspiration Marketing

JULY 2, 2024

Ever get stuck in traffic with nothing but the same old radio stations playing? Or maybe you're someone who devours information but struggles to find the time to sit down with a book. Podcasts are here to change the game! With over 2 billion monthly listeners worldwide, they've become a powerful force in the media landscape.

Content Marketing 217

Content Marketing Marketing Marketers 217

Content Marketing Institute

JULY 3, 2024

Good questions aren’t enough for an engaging interview. Get expert tips on how to prepare, connect with your interviewee, and uncover insightful ideas that will elevate your content.

119

119

Search Engine Land

JULY 5, 2024

Working in SEO requires various tools for research and analysis. We need to understand website performance, market trends, user behavior, competitor activity and the effort needed to achieve our goals. While premium tools offer many useful features, several free tools can significantly enhance your SEO efforts. If you are a freelancer just starting out or working in-house with little budget to spend on tools and software, the following can provide you with (almost) everything you need. 1.

SEO 111

SEO Health Analytics Market Trends 111

Martech

JULY 1, 2024

With intense pressure on marketing teams, capturing and retaining user attention is more competitive than ever. Many B2B marketers focus on generating leads for sales, but the real goal is to create strategic nurture paths that guide potential customers through discovery, trust-building and self-driven conversion. While there are many ways to build a powerful nurturing campaign, everything we’ll unpack here is simply based on what makes the most sense when you put yourself in the end user’

Customer Journey 119

Customer Journey User-Generated Education Customer 119

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Aspiration Marketing

JULY 4, 2024

Have you ever hit "send" on a perfectly crafted email campaign only to see crickets in response? You're not alone. Fortunately, revamping your email marketing strategy can be easier than you think. By changing the timing of your email blasts, you can significantly impact how many people actually open them.

Email Marketing 208

Email Marketing Marketing Strategy Marketing Marketers 208

Buffer Marketing

JULY 1, 2024

Move over YouTube Studio: there’s another video creator platform in town. TikTok has launched a brand-new companion app, TikTok Studio — and it comes with some handy dandy new features. TikTok Studio is an overhauled version of ‘Creator tools’ within the TikTok app and the Creator Center web app, and bears a striking resemblance to YouTube Studio.

Analytics 115

Analytics Management Branding Social Media Marketing 115

Search Engine Land

JULY 3, 2024

Meta has introduced new attribution settings in its Ads platform, allowing advertisers to distinguish between all conversions and first-time conversions. How it works. Advertisers can now choose between two attribution options: All Conversions: Shows every conversion after an ad view or click First Conversion: Displays only the first conversion after an ad view or click Why we care.

Customer Acquisition 121

Customer Acquisition Advertisers Advertising Management 121

Martech

JULY 1, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

CRM 117

CRM User-Generated Email Marketing Analytics 117

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Unbounce

JULY 4, 2024

/ A/B Testing 25 A/B testing mistakes that are killing your conversion rates By Paul Park and Vincent Barr. Updated on July 4, 2024. 14 min read It has been referred to as “the biggest marketing blunder of all time.” In 1985 the Coca-Cola Company introduced New Coke, a modified formula created to combat the growing popularity of its chief rival, Pepsi.

Customer Journey 111

Customer Journey User-Generated Analytics Shipping 111

The CMO Survey

JULY 2, 2024

The post AI Advertising May Repel as Well as Attract appeared first on The CMO Survey.

Advertising 100

Advertising Advertisers CMO 100

Search Engine Land

JULY 5, 2024

Google rolled out a Chrome extension designed to help advertisers troubleshoot their Enhanced Conversions setup called EC Assist. Why we care. Enhanced Conversions are crucial for improving Google Ads performance, but setting them up correctly can be a challenge. How it works: Advertisers install the EC Assist Chrome extension They run a test conversion on their website EC Assist identifies potential issues and suggested next steps Between the lines.

Advertisers 109

Advertisers Advertising 109

CopyBlogger

JULY 4, 2024

Most content marketers are experimenting with AI, but figuring out how to use it effectively can be challenging. While some. Continue Reading The post A Simple Guide To AI Content Marketing appeared first on Copyblogger.

Content Marketing 98

Content Marketing Marketers Marketing 98

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Zumvu

JULY 1, 2024

The benefits of a positive corporate culture are undeniable. Studies have shown a direct correlation between a strong culture and increased employee satisfaction, productivity, retention, and customer satisfaction.

Product 98

Product Customer 98

Duct Tape Marketing

JUNE 29, 2024

Weekend Favs June 29 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

SEO 89

SEO Marketing Marketers 89

Search Engine Land

JULY 3, 2024

Google Ads has finished auto-migrating location extensions to assets for most active accounts, a process announced on July 24, 2023. Why we care. This change expands the ways advertisers can use location information in their ads, potentially improving ad performance and reach. The details. Migration affected accounts with activity between July 1, 2023, and Jan. 1, 2024.

Advertisers 95

Advertisers Advertising Customer SEO 95

SocialPilot

JULY 1, 2024

We all know how great Instagram Reels are at boosting engagement and reach. 2.35 billion people interact with Instagram Reels monthly. However, making Reels consistently from scratch is a time-consuming and challenging task. The good news is, though, that you can always repost Instagram Reels to keep your Instagram presence active. Do you know how to repost Instagram reels?

User-Generated 78

User-Generated Branding Management Product 78

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

yorCMO

JULY 2, 2024

Our client aimed for new growth, and with the assistance of Fractional CMO Stacy Kamigaki, they achieved a path to expand into new markets. The post Driving Growth Through Marketing Transformation appeared first on yorCMO.

Transform 59

Transform CMO Marketers Marketing 59

Vertical Response

JULY 1, 2024

Marketing promos are crucial for boosting sales and attracting customers. This article covers 15 impactful marketing promos that can enhance your strategy, ranging from flash sales to loyalty programs. Key Takeaways Effective marketing promotions are essential to foster brand awareness, stimulate demand, and boost sales by offering limited-time offers, discounts, and innovative strategies like bundling products or free shipping.

Customer loyalty 60

Customer loyalty Shipping Shoppers User-Generated 60

Search Engine Land

JULY 5, 2024

Google released new help articles for advanced data source management in Merchant Center Next, alongside a new add-on for enhanced product data control. Key features: Attribute rules: Automatically fix common data errors. Supplemental data sources: Enhance primary product data with additional details. Why it matters. These updates enable advertisers to potentially improve product visibility and performance on Google’s shopping platforms.

Management 89

Management Product Advertisers Advertising 89

Scoop.it!

JULY 4, 2024

The importance of online impressions has caused the legal industry to undergo a dramatic new wave of advertising avenues and customer expectations. About 84% of law firms generate leads through organic social media traffic. The constant availability of new information makes content marketing efficient for law firms to showcase their excellence and engage with potential clients.

Law 59

Law Whitepaper Marketing Strategy Content Marketing 59

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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