Ann Handley
AUGUST 10, 2022
‘E’ supply chain issues? A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. Above ^^ is a sign I read in a hospital waiting room a few days ago. It’s one of the top hospitals in the country, and they can’t afford Es?
Aspiration Marketing
AUGUST 9, 2022
See how this was done? No? Well, read on and we’ll tell you what it was about that headline that made you want to click through to read this article.
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Hubspot Marketing
AUGUST 11, 2022
No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call. That journey is called the buyer’s journey. Because consumers are more informed and empowered than ever, it’s important to deeply understand your buyer persona and their journey so you can create content that helps them along that path while positioning you as an authority in your space.
Search Engine Journal
AUGUST 11, 2022
Yoast SEO Plugin update causes fatal errors on WordPress websites. The post Yoast SEO 19.5 Update Causes Fatal Errors appeared first on Search Engine Journal.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Content Marketing Institute
AUGUST 11, 2022
Simply showing up on social isn’t enough anymore. You need to engage on the right channels with the right content delivered the way your audience likes to engage. Try these expert tips to update and refine your social media strategy.
Aspiration Marketing
AUGUST 11, 2022
Using PPC, or Pay Per Click ad campaigns is one of the most popular methods of marketing to an online audience. Whether you are growing a local business or expanding an international corporation, PPC ads provide flexibility when it comes to placement and cost. Knowing how to reduce wasteful spending on your next PPC campaign is possible by keeping the following tips and tricks in mind.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
AUGUST 11, 2022
While some of the Google changes target low-quality content and spam, other updates aim to improve the searcher's online experience. The post Google Algorithms & Updates Focused On User Experience: A Timeline appeared first on Search Engine Journal.
Orbit Media Studios
AUGUST 9, 2022
Visit any major blog and you’ll see email signup forms pop up, slide in and drop down. You’ll see them right when you land and right as you’re leaving. Why so pushy? Because email is special. In social media, organic reach is low. In search, clickthrough rates are in decline. For those traffic sources, Big Tech is standing between you and your potential visitor.
Sprout Social
AUGUST 10, 2022
Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4 billion in 2022. It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. 1. Rebuilds trust in your brand.
Hubspot Marketing
AUGUST 12, 2022
In 2020, IBM ran a study on consumer behavior and found that most consumers are willing to change their shopping habits to be more environmentally conscious. This is likely why consumers have noticed a big push for sustainable marketing from brands. Fast forward to 2022 and not much has changed. So, how does a brand leverage sustainable marketing to appeal to a growing, socially conscious audience?
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Journal
AUGUST 8, 2022
LinkedIn is rolling out a new feature that allows users to add external links to photos shared in posts. The post LinkedIn Lets You Add Clickable Links To Photo Posts appeared first on Search Engine Journal.
Buffer Marketing
AUGUST 10, 2022
In 2017, I was living in Malawi, a small landlocked country in South East Africa that—although geographically stunning and full of smiles—is also among the poorest countries in the world. After first visiting in 2012, I instantly fell in love with the people and decided to move here full time to learn from and invest in the local community.
Martech
AUGUST 12, 2022
Five years ago, it seemed like customer journey orchestration technology was having a moment. . Since then, the marketplace for standalone journey orchestration engine (JOE) platforms has receded. A plateau in sales and numerous vendor acquisitions absorbed nearly all the independent JOE vendors. What happened, and what does it mean for you, the martech leader?
Hubspot Marketing
AUGUST 10, 2022
Every day, we're on the receiving end of a direct marketing campaign. We just might not know it. In this article, you'll learn the benefits of a direct marketing strategy, how it works, and the benefits of leveraging it. The Benefits of Direct Marketing. There are several key benefits to implementing a direct marketing strategy: Personalized messaging : With direct marketing, you can send highly personalized messages to your target market, increasing the likelihood that they'll take action.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Search Engine Journal
AUGUST 8, 2022
Google experienced a rare, widespread outage on August 9. The cause of the outage is currently unknown. The post Google Experiences Rare, Widespread Outage appeared first on Search Engine Journal.
Buffer Marketing
AUGUST 9, 2022
For entrepreneur Assie Khoussa, the boundaries between work and personal life are almost nonexistent. Some of this industriousness comes from necessity – running a baby brand as a single mother is no easy feat, requiring Assie to be in work mode 24/7. But, the success of her small business also stems from Assie’s ability to show up as herself 100 percent of the time.
Litmus
AUGUST 11, 2022
It’s time for us to look back at the most popular email clients from June to July 2022. Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 billion opens in July 2022 with Litmus Email Analytics. Before diving in, we’ve got an update to share: we’ll be reporting on email client market share in three-month increments moving forward.
Hubspot Marketing
AUGUST 11, 2022
90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. You can’t just build a brand with a great logo, quirky copy, and a pleasing palette. Audiences today are looking for something more.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Search Engine Journal
AUGUST 9, 2022
See the easy content marketing strategy that has produced 100,000+ unique visitors from organic search in just 6 months. The post 3 Key Content Marketing Strategies To Get Website Traffic From Month 1 appeared first on Search Engine Journal.
Practical eCommerce - Marketing
AUGUST 9, 2022
How does a content marketer compete in an avalanche of choices? Two ways: Develop better content or distribute in alternative mediums. We explain. The post Content Marketing in a World of Creators appeared first on Practical Ecommerce.
Sprout Social
AUGUST 11, 2022
Facebook’s rebrand to Meta in late 2021 made the metaverse a household name and it’s been an Internet buzzword ever since. But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand. We’ll also show you how businesses have already entered this trailblazing tech innovation.
Hubspot Marketing
AUGUST 8, 2022
Video marketing isn't "quick." On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. However, since most social media channels are pivoting to video , it's hard to know which ones are worth your time. Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Search Engine Journal
AUGUST 9, 2022
Duplicate content in posts published by Google Business Profiles is now considered spam, according to an updated document on content policies. The post Google: Avoid Duplicate Content In Business Profile Posts appeared first on Search Engine Journal.
Hootsuite
AUGUST 11, 2022
Brand awareness: It’s one of those concepts you know you need to understand, but perhaps you find it somewhat… hard to pin down? You’re not alone. On the surface, it’s simple. Brand awareness = people being aware of your brand. But how do you measure that? And what’s the exact brand awareness definition that makes sense for your business? We explain everything you need to know about how to create an effective brand awareness strategy below.
Martech
AUGUST 11, 2022
The stakes have never been higher for marketers and agencies to produce striking content efficiently. There are also more challenges than ever to the content production process because the number of channels have increased dramatically. “[Content] plays a critical role in attracting new customers as well as fostering existing customer relationships,” said Anthony Welgemoed, founder and CEO of creative work software company Ziflow at The MarTech Conference.
Search Engine Roundtable
AUGUST 8, 2022
On Saturday, August 6th, we saw a lot of signals that there was another Google Search ranking algorithm update. It is not clear if these are tremors for the finished Google products reviews update from July 2022 or if this is something new and different.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Journal
AUGUST 12, 2022
Take a look at 25 SEO-friendly WordPress alternatives separated by primary functionality, so you can make the best choice for your needs. The post 25 Best SEO-Friendly Alternatives To WordPress Websites appeared first on Search Engine Journal.
Sprout Social
AUGUST 10, 2022
Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Thankfully, finding and working with influencers is much easier than before. Today, there are now several influencer marketing tools out there to help speed up every step of the process.
Martech
AUGUST 10, 2022
Having worked at several organizations and dealt with many more vendors, I’ve seen my share of client-vendor relationships and their associated “gotchas.” . Contracts are complex for a reason. That’s why martech practitioners are wise to lean on lawyers and buyers during the procurement process. They typically notice terms that could undoubtedly catch business stakeholders off guard.
Search Engine Roundtable
AUGUST 10, 2022
Google has made a couple of tweaks to the documentation for the Follow Feature in Google Search. Google added you should use (1) descriptive titles for your RSS feed and (2) a single feed even if you have multiple.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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