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Outbound marketing strategies, unsurprisingly, are techniques for reaching out to potential customers. In contrast to inbound marketing, which focuses on attracting prospects to you, outbound marketing concentrates on the customer who might have a problem but isn't looking for a solution. In essence, outbound marketing centers its efforts on ways of leading your potential customers to be attracted to your brand.
As we close out 2020, it’s time to start thinking about how to set your marketing up for success in the coming year. If you want to learn how to create a campaign that will get results in 2023, read on for some tips. (give an overview of what will be covered in the blog post) Define your target audience – who are you trying to reach with your marketing campaign Our email marketing campaign is designed to target educated and independent consumers who are looking for top-tier products.
Most people understand the distinction between PR and marketing. In the average organization, these are two separate functions run by two different teams. More often than not, publicists and marketers use distinct strategies and approaches to executing their respective goals. At the same time, sussing out exactly how they diverge from each other can be trickier than it seems.
Marketing isn’t just for getting new clients. Hiring is more than just filling a role or getting a job done; it’s about building a high-performance team that grows your business. Building your team at work isn’t much different than building a sports team–each player has a specific role, is motivated by different things, and needs different types of coaching and support.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
As the end of the tax year approaches, people are looking for accountants. Is your accounting firm making the most of that traffic with your content marketing? It may seem like an extra task on your to-do list, but content marketing can provide real benefits. It can even be fun! This article will explore the benefits of content marketing for accountants, provide creative content marketing ideas, and share best practices for your content marketing strategy.
In 2022, the marketing world continued to evolve. Not only did we get the ability to shop directly on our favorite social media apps, but we also began to hear lots of the futuristic buzz around AR/VR, the metaverse, and Web3 development. As we move into another unique year, marketers might wonder if and how other companies in their industry are keeping up with everything going on.
Do you promote and sell products or services? Looking for a proven plan to sell your products prior to launch? In this article, you’ll discover a five-phase launch strategy that drives enormous sales. Why You Need a Pre-Marketing Launch Strategy You’re excited for launch day. Your new product is going to change the world; your […] The post Marketing Launch Strategy: The Amy Porterfield Method appeared first on Social Media Examiner.
Do you promote and sell products or services? Looking for a proven plan to sell your products prior to launch? In this article, you’ll discover a five-phase launch strategy that drives enormous sales. Why You Need a Pre-Marketing Launch Strategy You’re excited for launch day. Your new product is going to change the world; your […] The post Marketing Launch Strategy: The Amy Porterfield Method appeared first on Social Media Examiner.
So often as a mission-based business owner, it can feel like I have the most important message in the world—but nobody wants to listen to it. When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out.
What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. 2 spot? Discover the surprising and not-so-surprising findings in our newly released research.
You’ve probably seen it all over the internet… making waves on just about every social media platform out there. Artificial intelligence, let me rephrase that – CHATGPT3. The monster that has awakened Microsoft to invest $10 billion. But why? Does Microsoft truly believe that AI will change the way we consume information and produce it? Or the even bigger question… Will artificial intelligence replace us as humans in the content marketing world?
Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. Many sites will pay you to contribute content , while still allowing you to have a bio and retain a link to your site – but very few sites will pay you really well.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Defining the pricing model for a SaaS product needs to be part of your overall marketing strategy. It requires careful consideration to ensure it aligns with the needs of your customers, the value your solution provides, and your business objectives. We look at factors to consider, examples, and pros and cons for each.
Excerpt from PRWeek. Click here for the complete article. Healthcare experts outline the importance of an overabundance of communication in the 60 days before the end of the public health and national emergency for COVID-19. “We've been proactively talking to our healthcare clients about the three R's: retention, recruitment and representation,” says Reem Nouh, chief strategy officer at integrated marketing agency Adams & Knight. “We're really focused more on diversity, equ
Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so.
Performing an SEO analysis of your website gives you deep insights into the areas that may need some improvement. You will learn what changes can be made to keep your website up-to-date. It is important to perform an SEO analysis on a regular basis as the industry keeps evolving quickly. And it will help you stay ahead of your competition. Now that the importance of an SEO analysis has been established, let us look at what it is and how you can master it.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
HubSpot Surveys and Google Forms allow users to create and distribute surveys, but there are some key differences. For users trying to determine which survey method is best for them, we've broken down the key differences between the two platforms.
In the earliest days of this blog, I wrote a post called “10 Benefits of Blogging Even if Nobody is Reading It.” This was a significant article for me because back in 2009, blogging was all creators had to work with. It still took equipment and effort to produce videos for social media (if you had internet bandwidth to upload them!), and podcasts were a blip on the radar.
You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Now you just need to figure out how you can increase your content conversion rate. Luckily, our experts know a lot about high-quality content and are sure the right content marketing strategy is the key to success. An effective strategy optimized for conversion is guaranteed to not only increase your business’s content conversion rate, but also gain more traffic, pr
Businesses all over the world are following work-from-home policies due to the pandemic that has impacted the globe. Because of the current situation, business owners and entrepreneurs are finding different ways to run their business. Conducting and growing a business while working from home requires a lot of planning and organization. There is a solution for every business-related problem out there.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Do you feel like your Facebook Ads budget is just a shot in the dark? Do you ever wonder if there’s a more strategic way to calculate and set it? You’re not alone in wondering how much to spend on Facebook ads. Well, marketers, business owners, and content creators, it’s time to gear up — we’re about to explore the secret depths of Facebook Ad budgeting.
Your online reputation is everything. Here are some ways you can generate third-party reviews that will build customer trust. The post 8 Techniques To Get More Customer Reviews For Your Local Business appeared first on Search Engine Journal.
Social media isn’t just a digital billboard for your brand: It’s a portal to direct connection with your ideal customers and a pathway to powerful insights. From customer care to research to recruitment efforts, the impact of social media extends to every aspect of your business. According to The 2022 Sprout Social Index™ , customer-centric brands use social data to inform their: Sales strategy Product development Content strategy Customer experience Competitive insight Market research By tappin
You might have heard digital marketers and entrepreneurs going on about the importance of copywriting for businesses. But if you’ve never heard the term before, you might be wondering, what the heck is copywriting anyway? To break it down in simple terms, copywriting is the art of crafting words that persuade the reader or viewer to take a particular action, such as making a purchase, signing up for a newsletter, or attending an event.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Link building is something that you must focus on if you want your site to rank high. Whether it’s obtaining them naturally by creating amazing content, or by doing manual outreach, more links typically means higher rankings. We did an experiment with 200 websites to figure out the types of links Google prefers. If you haven’t read it, you should check it out as some of the results are fascinating.
List three things you’ve done this year that pertain to search engine optimization (SEO). Do these tactics revolve around keyword research, meta descriptions, and backlinks? If so, you’re not alone. When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal. While these strategies do improve your site’s visibility in organic search, they’re not the only ones you should be employing.
For the last six years, we’ve published the State of Remote Work report. We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay. This year, we had 3,000 remote workers respond to the State of Remote Work to help provide insights. In this post, we’ll cover the top seven insights from the 2023 State of Remote Work.
Despite what many people tell you, copywriting is more of a science than it is an art. Expert copywriters use a formula to compile a set of words in the most compelling structure possible to persuade action. This formula has been learned and adapted over decades of testing and adjusting copy based on consumer behavior. For the average marketer, who is expected to write high-converting copy every day, it can be a steep learning curve with a lot of guesswork and ambiguity into what works.
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And often that means filling significant gaps in the early and middle stages. Few companies have too much product content.
Over the past few years, corporate communications has undergone quite the makeover. Today’s always-on digital world has drastically increased the work it takes to craft a memorable brand narrative. When it comes to standing out, social media for strategic communications isn’t just helpful—it’s necessary. This advice isn’t limited to promotional efforts, either.
Good news! Your startup is picking up traction and beginning to snowball. Such a growth spurt may mean that you are finally over the hump and making your way in the world, but it is essential not to get ahead of yourself. While an increase in growth is a great sign, you must keep the momentum going. Many startup founders make the mistake of sitting back and relaxing after a major growth spurt, which is why so many startups fail right after they begin to grow.
In 1997 Netflix launched a DVD-by-mail service that started to disrupt the trip to the local video store. In 2000 Netflix wanted to sell its business to the Blockbuster video store chain (who had over 9,000 stores at its peak) for $50 million. But they weren’t interested as they thought the price was too high. In 2007 Netflix disrupted its own business model by launching a video streaming service.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
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