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Managing teams is one of the necessities that comes with a successful business. As you develop and expand you will need to work with a wider range of people and utilize the best of their skills. Whether you are an entrepreneur growing your business, or a team lead at an established business, remote teams are a popular way of ensuring you have the right talent and skill without needing to expand your office space and invest in areas which may not be necessary for the best results for your busines
Snapchat launched in 2011. And as of early 2020, Snapchat is still one of the top 15 most-used social media platforms in the world. While Facebook, YouTube and Instagram are still seeing significantly more users than Snapchat each month, using Snapchat for business could still be an effective way for your brand to reach a new audience. That’s because, as of January 2020, 218 million users were active on Snapchat each day.
Every SEO tool is different. Some have better keyword data, others have better link data, others give better technical suggestions… in other words, there is no perfect tool. And I really mean that, even though I created Ubersuggest for you. Plus paying for a handful of SEO tools can be expensive and isn’t realistic. But don’t worry, because today, I’m about to make your life a bit easier.
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AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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This year’s LinkedIn statistics paint a rosy picture, and we’re not surprised. While people keep their eyes on the big-name platforms for signs of saturation, user alienation, and stagnation, LinkedIn continues to own and grow its valuable niche. (Microsoft reported that LinkedIn’s revenue grew 24% in Q2 2020.). If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing.
If you’re trying to figure out how to find your most successful social media posts, your head is in the right place. Because marketers today are expected ever to create content that grabs their audiences’ attention. Creating attention-grabbing content starts by understanding which of your posts drive the most engagement. This ultimately makes your life easier as a marketer as you figure out which types of content to create and recreate.
If you’re trying to figure out how to find your most successful social media posts, your head is in the right place. Because marketers today are expected ever to create content that grabs their audiences’ attention. Creating attention-grabbing content starts by understanding which of your posts drive the most engagement. This ultimately makes your life easier as a marketer as you figure out which types of content to create and recreate.
On the surface, engagement seems like an ideal goal. But take a deeper look at how difficult it is to determine its value. You may want to rethink engagement’s role in your content marketing strategy. Continue reading → The post Should Engagement Really Matter to Marketers Anymore? appeared first on Content Marketing Institute.
When you are deciding which brand deserves your money, what is the most important factor you look at? . While you might focus on product quality or fast customer service, the data shows how for an increasing number of buyers, trust is becoming the #1 factor. But what does it mean to ‘trust a brand’? It’s a hard question to answer because trust means different to different people. .
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In 2020, workplaces are embracing remote work options more than ever before. This is definitely apparent at HubSpot, where we have a quickly growing fleet of more than 300 full-time remote employees as well as partial remote options for those who work in our offices. As someone who'd never really understood the perks of remote work, my time at HubSpot has allowed me to embrace this work style.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
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What will marketing look like in 2025, and why will neuromarketing play an important role in the future of the experience economy? Let’s begin with the experience economy. Consumers require more than a great product. The experience of the entire customer journey, from initial engagement to interest to purchase and beyond, is an essential part of the product.
By now you know that social media is a marketing powerhouse. However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. While it’s tempting for businesses to simply “follow the money,” not everything you do on social media translates directly into dollars and cents. Social ROI often comes down to the data you collect and how you use it.
A few months ago, while I was driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS. Then, a week or so later, I was watching Instagram stories, and I saw some influencers posting reviews for the new shapewear. The next week, while I was watching E!, "Keeping Up With the Kardashians" came on, and Kim was shown modeling for a SKIMS photoshoot.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Ghostwriters are like introverted ventriloquists, but they can’t hide behind the scenes. And credited authors can’t put their name to content that just magically appears. Both have a role in the collaboration. Continue reading → The post Successful Ghostwriting Demands Collaboration, Not Magic appeared first on Content Marketing Institute.
The search marketing industry is built to run like a macroeconomy. What do I mean by that? Search results are resources. . Websites are businesses. . Users are people. . Supply and demand are in effect. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . Let me break this idea down for you to show why it’s critical to think this way when executing any search marketing strategy.
Let's dive into four ways social media can be used to improve your content marketing efforts. The post 4 Ways to Improve Your Content with Social Media via @kristen_vaughn appeared first on Search Engine Journal.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
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What exactly does a professional blog writing service do for you, and why do you need one? Here’s why you should be outsourcing your startup’s blog. Have you thought about hiring a professional blog writing service for your new business? Every startup needs a website, but many business owners overlook the importance of starting a blog. Thousands of new businesses are founded each year in the US.
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ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Remote working is definitely having a moment, empowering brands to collaborate with each other and connect to customers and partners from great distances. When you can’t meet face-to-face, your email program can quickly become your most effective channel to create personal connections, bridge social distances, and build lasting relationships. In a digital and mobile world, email is the most personal way to communicate with your subscribers.
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