Hubspot Marketing
MAY 2, 2019
If your business has a blog, sending out an email newsletter is essential. Not only is it a simple way to distribute your content, but it can also help you better understand what type of content is resonating with your target audience so you can optimize your content strategy. Beyond content distribution, an email newsletter can also help generate paying customers for your business.
Adobe Experience Cloud Blog
MAY 1, 2019
As nice as new leads are, customers are the most important resource your brand has. Customer loyalty is one of the best goals a company can aim for since it not only shows you’re doing your job well but is also a big driver of profits. 61% of customers go out of their way to buy from brands they feel loyal to, and 75% recommend them to others. Not to mention, customers that feel an emotional connection to a brand have a 306% higher lifetime value.
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Content Marketing Institute
MAY 3, 2019
NASCAR dads. Soccer moms. Millennials. Those words conjure images of a person or group. Are they stereotypes or personas? Does it matter? And how does it all fit with your content marketing? Ten marketing experts share their thoughts. Continue reading → The post Do You Think Stereotypes and Personas Are Synonymous? appeared first on Content Marketing Institute.
Unbounce
MAY 1, 2019
Software-as-a-Service (SaaS) marketers are among the world’s most talented. They need to be. The pressure to acquire and retain users is high—to put it mildly. And when you’re a funded startup with investor pressure, as many are, this need to grow and sustain velocity can be yet more acute. After all, SaaS has a unique character. As technical infrastructure gets standardized and integrations become easier, more and more tools are entering an already crowded marketplace.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot Marketing
MAY 1, 2019
Even though Field of Dreams is one of my favorite movies, the saying “If you build it, they will come” sadly doesn’t apply to content marketing. Too often, we forget that content marketing consists of two keywords -- content and marketing. Creating content is usually the most fulfilling and enjoyable part of a marketer’s job. But distributing that content is just as crucial for your marketing success because if no one sees your content, they definitely won’t come.
Adobe Experience Cloud Blog
APRIL 29, 2019
Landing pages. They’re the unsung heroes of B2B marketing. You won’t see them up for many awards, but their role in the buyer’s journey is critical. Without them, your database would be decidedly threadbare, and you’d have little idea what kind of content or offers your customers value most. Most marketers know the fundamentals of landing page best practices : compelling copy, top-right form placement, social proof.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
APRIL 30, 2019
When working to create a successful social media content strategy , it’s important to pay attention to best practices on each individual platform. What works well on Twitter isn’t the same as the high-performing content you see on Instagram. And Pinterest is no different. So, in order to achieve your own success on Pinterest, you’ll want to make sure you’re aware of the specifications and content tips distinct to the social media platform.
Hubspot Marketing
MAY 1, 2019
A positive brand image can undoubtedly influence a consumer's decision to buy a product -- and, for virtually every business, a positive brand image starts online. Nowadays, your reputation is largely dependent on social media and online review sites. For instance, consumers need to read an average of 10 online reviews before they feel they can trust a local business.
Adobe Experience Cloud Blog
MAY 3, 2019
New opportunities to grow your business beyond your current market come up every day. How can both small- and medium-sized companies seize these opportunities to learn, grow, increase their sales, and retain customers? How can your business offer excellent service to customers across the world? Opening an office in your preferred location is one method of expanding your business.
Content Marketing Institute
MAY 2, 2019
A press pack or media kit sounds simple and obvious for public relations pros pitching media to write about a company. But many marketers don’t think about how a press kit can be helpful to their content promotion. Here’s what you need to know. Continue reading → The post Deliver a Better Pitch to Get Your Content Noticed by Media appeared first on Content Marketing Institute.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Neil Patel
APRIL 30, 2019
There’s a formula to SEO and as long as you follow it, you’ll get rankings. So, what’s this formula? Well, you write amazing content, optimize your code, create a great user experience, and you mix in some backlinks. Sounds simple, right? Well, the formula isn’t too complicated, but it does require hard work and patience. Now what makes SEO challenging isn’t the formula, or the time, or the patience.
Hubspot Marketing
APRIL 30, 2019
The results of the third annual State of Content Marketing Survey are now in -- the findings include victories, challenges, and trends. With three years of data behind us, we can see just how much growth the content marketing world has achieved. But we haven't reached perfection yet. Three years ago, only 6% of marketers felt they knew what a successful marketing campaign really looked like -- in 2019, that number has increased to more than a third of marketers.
Marketing Insider Group
APRIL 30, 2019
Whether you’re a one-person business or you’re in charge of marketing for a large corporation, any marketing activity you invest in must demonstrate measurable business benefits to make it worthy of your time and money. While content marketing offers many benefits, an improvement in SEO and search rankings is often one of the first and most […].
Content Marketing Institute
APRIL 30, 2019
Want your content marketing program to be more successful? Don’t be oblivious to process. Get your hands dirty by exploring and optimizing the process of content marketing. And here’s how to begin – with some Agile thoughts. Continue reading → The post Try These 5 Agile Marketing Values to Sharpen Your Content Process appeared first on Content Marketing Institute.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Traackr
MAY 2, 2019
Read about the latest influencer marketing and drinks trends from one of the most influential cocktail experts
Hubspot Marketing
APRIL 29, 2019
I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. With over four billion internet users globally, and more than 3.4 billion active social media users , it stands to reason digital marketing is vital for reaching a larger audience than you could through traditional methods alone.
Marketing Insider Group
MAY 2, 2019
It’s Q2 2019, do you know where your sales and marketing statistics are? We like to keep a finger on the pulse of the B2B marketing funnels and sales pipelines world and thought we would share some interesting insights with you. Staying on top of sales and marketing trends like these can help you gain […]. The post 30 Sales and Marketing Stats You Need to Know for 2019 appeared first on Marketing Insider Group.
Content Marketing Institute
APRIL 29, 2019
A lot of people live in Expertville. Too few live in the Land of the Visionary. To truly stand out and make a bigger impact, make the move to the visionary world – and be inspired by these real-life examples. Continue reading → The post How to Stand Out in an Overpopulated World of Content Marketing Experts appeared first on Content Marketing Institute.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Litmus
MAY 1, 2019
Getting caught in the spam folder is an email marketer’s nightmare, but it’s more common than you might think. If you’re not watching and paying attention, it’s easy to get your emails blocked or blacklisted and not know it. Or there might be issues with your infrastructure or the content of your email that can trigger spam filters, preventing your messages from being delivered to the inbox. .
Hubspot Marketing
APRIL 30, 2019
As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos. Each of your stories have unique concepts, contexts, and characters, so you need to account for these variables in the creative process in order to craft a video that tells your story in the most authentic and compelling way possible. The same principle applies to choosing video formats.
Marketing Insider Group
APRIL 29, 2019
Today’s consumers have become savvier than ever, demanding more value for less money than ever before. Enter the direct-to-consumer (D2C) brand. With their ability to cut out the middleman and sell their products and services to the end customer, these brands have transformed not only the industries they’re in, but marketing as well. Let these […].
Duct Tape Marketing
APRIL 30, 2019
What to Pay Attention to in Google Search Console written by John Jantsch read more at Duct Tape Marketing. Are you using Google Search Console for your business? If not, now is the time to verify your domain so that you can dive into the mountains of useful data available to you through Console’s reports. Because there is a lot of valuable data to sort through, it can be difficult to know where to start if you’re new to the platform.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
illumin
APRIL 29, 2019
The last eleven years of the Marvel Cinematic Universe has all been building to this. Avengers: Endgame is the culmination of a 22-film story that’s largely revolved around original six Avengers characters like Captain America and Iron Man – and the eventual threat that Thanos would pose. Ahead of the release of Avengers: Endgame, some of the most popular brands in the world partnered with Marvel to harness the series’ huge popularity.
Moz
MAY 2, 2019
Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this week's edition of Whiteboard Friday, we're thrilled to welcome Dana DiTomaso as she explains how you can harness the power of both SEO and PPC for a better Google experience overall.
Marketing Insider Group
APRIL 29, 2019
You know I love talking about great content marketing examples. I think it’s important to find inspiration from others. And I think it’s fun to apply those insights to your own marketing strategy. But what if you are en Enterprise Content Marketer looking for inspiration? It’s easy to get stuck in a rut and keep […]. The post 5 Examples of Innovative Enterprise Content Marketing appeared first on Marketing Insider Group.
Duct Tape Marketing
APRIL 27, 2019
Weekend Favs April 27 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Zumvu
APRIL 30, 2019
Whether you believe it or not, a good digital creative has the capacity to help you garner truckloads of leads or sales. And I’m not just talking about good-looking creatives, by the way, I’m talking about those that are compelling enough to convince people to make a purchase, try out a service, or just spread the word about a company.
Moz
APRIL 29, 2019
Posted by TheMozTeam This post was originally published on the STAT blog. Keyword lists keeping you up at night? We feel you — and so does every other SEO. There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. Because we care about how much sleep you’re getting (a healthy eight hours, please), we whipped up a useful guide on our favourite way to keyword list-build, and all you need ar
Marketing Insider Group
MAY 1, 2019
With any strategy or new technology your company is introduced to, there may always be some underlying skepticism. This holds true because of the rapid growth of marketing over the years, the trends, and the plethora of technologies at your disposal. Yet, many times a few of these platforms and strategies become extremely worth investing […]. The post Employee Advocacy for Marketing: The Data Your Company Needs to Know [Infographic] appeared first on Marketing Insider Group.
Duct Tape Marketing
APRIL 30, 2019
How Reducing Friction Increases Revenue written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Roger Dooley. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I chat with author and keynote speaker Roger Dooley. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website.
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