Hootsuite

FEBRUARY 18, 2021

Sometimes it’s nice to take a break from endlessly scrolling through your feed — and endlessly scroll through someone’s individual Instagram page instead. Welcome to The Grid. Lined up neat rows of three, each Instagram post suddenly is part of a bigger picture. A peek into a user’s soul… or at least their content strategy. And Instagram power users know just how to work this viewpoint to their advantage, with artfully planned posts that, together, create a gorgeous Instagram grid layout.

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Marketing Insider Group

FEBRUARY 17, 2021

Do Digital Ads work? I want to share some data showing you that brands like P&G, Chase Bank, and Uber slashed their ad budgets during the pandemic and saw exactly ZERO impact on their sales revenue. 20-40% of the clicks on paid ads are fraudulent. Venture capital investment in ad tech is declining by an average of 10% each of the last 5 years. Even CEOs from the most recognized brand s know that digital ads are a waste money.

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Neil Patel

FEBRUARY 18, 2021

There are dozens of factors to consider when spying on your competition–what are they ranking for, what are they doing on social, is there a new platform you should be considering? It can be overwhelming, but paying attention to what is working and what doesn’t can make or breatk your long-term success. This is where marketing tools come into play.

Price 145

Price SEO Analytics Marketing Strategy 145

Sprout Social

FEBRUARY 18, 2021

Social media is more than a platform for brand marketing and advertising. It is also a critical customer service channel that enables customers to communicate with brands in real-time and vice versa. According to the Sprout Social Index™ , 74% of consumers will reach out to the brands they follow on social for customer service, making social customer care a priority for any business.

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Hootsuite

FEBRUARY 16, 2021

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. The main problem is that there are so many Hootsuite hacks it’s hard to know where to start. For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out.

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Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Your prospects have so much content flying at them from every direction that creating content that stands out is imperative. Many marketers and SaaS company founders believe that with so much content out there, how is anyone supposed to break through all that noise?

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Content Marketing Institute

FEBRUARY 17, 2021

Now that so many content marketers run their own media channels, they also must be media planners. Learn what that means, how to strike across paid, earned, owned, and shared channels, and more in this edition of Marketing Makers. Continue reading → The post What Is Media Planning – and Why Should Content Marketers Care? [Video Show] appeared first on Content Marketing Institute.

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Litmus

FEBRUARY 15, 2021

Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their message opened. While no such solution exists (despite what many vendors will tell you), there’s a new standard that can help your brand stand out in the inbox. BIMI, or Brand Indicators for Message Identification, is an emerging standard created to make it easier to get your logo displayed next to your message in the inbox.

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Marketing Insider Group

FEBRUARY 15, 2021

Let’s be frank—there is a saturation of content marketing. Almost every brand is producing content, and competition to rank is fierce. However, it’s not all bad news because a lot of content out there is surface level—it’s generic and has no new angle or point of view. To stand out, brands are focusing on 10x content, which is content that’s 10 times better than the content ranking highest for a keyword.

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Transform Energy Content Marketing SEO 145

Neil Patel

FEBRUARY 16, 2021

Great copywriting can move mountains. Think about the last time you bought something — what was it that sold you on the product or service? The features, the benefits, or the price may have all played a part in your decision. But in reality, it was the copy that did the heavy lifting. After all, you wouldn’t have known about those amazing features or that killer price unless someone, somewhere spent time figuring out what would be most appealing to you and put it into words.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Content Marketing Institute

FEBRUARY 16, 2021

Eleven months after the COVID-19 closures began and eight months after the increased calls for ending racism, we checked in with five Black-owned marketing agencies to learn what’s happened and what they say needs to still happen. Continue reading → The post 5 Black-Owned Agency Leaders Talk Impact of 2020 on Business and Marketing appeared first on Content Marketing Institute.

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Bannerflow

FEBRUARY 17, 2021

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. The clearest is to satisfy consumer demand. The COVID-19 pandemic has accelerated the already-established decline of in-branch banking, creating the necessity to evolve or fail. In recent years, there’s also been more competition from players outside the traditional industry model, plus a surge in fintech companies across the globe.

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Marketing Insider Group

FEBRUARY 16, 2021

If you’re like most content marketers, you want to get the maximum value out of every blog post you create. Evergreen content is a collection of content that is relevant to your target audience for years to come. In other words, evergreen content is timeless. Think of it as the Shakespeare of content marketing, minus the flowery language and complex tragedies.

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Neil Patel

FEBRUARY 15, 2021

Beacon technology has completely revolutionized both business and marketing. As one Business.com article put it, with “Retail going digital and digital media coming to retail,” this technology is completely changing the marketing game. The key to the versatility of this location-based mobile technology lies in its size and function. It relies on small devices, often the size of a postage stamp, using Bluetooth Low Energy (BLE) signals to transmit information to mobile devices via mobile apps.

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Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Content Marketing Institute

FEBRUARY 19, 2021

The Super Bowl may be over, but the content marketing lessons learned there play on. This week we’re celebrating examples that show brands are finally catching on to what content marketing is (and isn’t) all about. Continue reading → The post 3 Content Marketing Examples That Say: Enough About Me, Let’s Talk About You appeared first on Content Marketing Institute.

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Duct Tape Marketing

FEBRUARY 19, 2021

6 Easy Ways to Optimize Your Facebook Business Page in 2021 written by John Jantsch read more at Duct Tape Marketing. With over 2 billion users on Facebook (and still climbing), Facebook should continue to be part of your overall marketing strategy to engage with current customers and reach new audiences. It seems as if there’s always some new feature on Facebook to conquer.

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Communications Promotion Customer Place 101

Litmus

FEBRUARY 16, 2021

Back in 2019, we talked about the newest trend in creating subscriber trust: Brand Indicators for Message Identification , or BIMI, for short. Since then, we’ve updated that post because BIMI has grown in adoption and has a number of big names (like Google and Verizon Media) backing it as part of the spec’s working group. With every marketer looking to engender trust and create better subscriber experiences, now seemed like a good time to take another look at BIMI and—most importantly—walk throu

Branding 100

Branding Email Marketing Marketing Marketers 100

Neil Patel

FEBRUARY 19, 2021

The move from brick-and-mortar retail shopping to e-commerce sites has continued steadily over the last decade. Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 billion. As online shopping integrates seamlessly with search and social platforms and as UX improves, more users are inclined to make their purchases online.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

FEBRUARY 18, 2021

You round up the experts. You pull together their quotes. You publish the roundup post and wait for the experts to share. That’s fine but you could do it better. Here are some ideas on how. Continue reading → The post Go Beyond Ego Bait and Create Roundups That Resonate appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 128

Duct Tape Marketing

FEBRUARY 18, 2021

Using Video at Every Stage of The Customer Journey written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ben Oliver. In this episode of the Duct Tape Marketing Podcast , I interview Ben Oliver. Ben is a co-founder and executive producer of Storyboard Media, a B2B marketing, and video production firm in North Carolina. Questions I Ask Ben Oliver: You believe video is more than just another form of content.

Customer Journey 100

Customer Journey Customer Place Management 100

illumin

FEBRUARY 16, 2021

Love is all around in this edition of Most Viewed Video Ads, spotlighting the importance of friendship, health, and self-care. This year, advertisers took a different approach to the celebration of love, placing an emphasis on inclusivity and products that make us feel special. Brands used Valentine’s Day as an opportunity to establish greater brand […].

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Health Advertisers Advertising Place 98

Neil Patel

FEBRUARY 16, 2021

Google continually updates its SERPs (search engine results pages). With the constant addition of new features, like passage indexing and mobile-first indexing, the SERPs of 2021 look far different than they did just a year or two ago. It makes sense—Google’s entire business model is based on providing users with the best possible experience. For marketers, though, it can be frustrating.

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Search Engine Journal

FEBRUARY 18, 2021

Google Search Console is changing how Core Web Vitals are measured and reported on, which is likely to be a positive thing for site owners. The post Google Search Console Changes Core Web Vitals Reporting via @MattGSouthern appeared first on Search Engine Journal.

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SEO 98

Duct Tape Marketing

FEBRUARY 17, 2021

Why Comfort Is The Key to Connection written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jen Marr. In this episode of the Duct Tape Marketing Podcast , I interview Jen Marr. Jen is the Founder of Inspiring Comfort, LLC. She is passionate about furthering the science of human care through the skill of comfort. She’s also the author of a book called Paws to Comfort: An Everyday Guide to Learning How You Can Help Mend Our Disconnected World.

Management 99

Management Marketing Marketers 99

Litmus

FEBRUARY 17, 2021

Who’s feeling like there’s a lot on your plate right now? You’re not alone. More than 40% of companies say that email marketing is under-resourced, yet only 12% plan to add full-time email staff according to our most recent State of Email Report. No. Wonder. So if adding extra team members isn’t an option—and even if it is—consider email marketing automation.

CRM 96

CRM Email Marketing Whitepaper Shipping 96

Neil Patel

FEBRUARY 19, 2021

Ever wish you could predict the future? Me too. If only you could predict what’s shaping business trends, or what your clients need, you could plan and grow your company, right? Well, there’s good news. While we don’t have a crystal ball, it’s entirely possible to gain a little insight into how the market is evolving and how the changes affect your long-term business planning.

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Search Engine Journal

FEBRUARY 19, 2021

Google's John Mueller discusses the mindset for achieving natural backlinks The post Google Discusses Natural Backlinks via @martinibuster appeared first on Search Engine Journal.

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Duct Tape Marketing

FEBRUARY 17, 2021

Trading The Corporate World for Entrepreneurship with Carl White written by Sara Nay read more at Duct Tape Marketing. Agency Spark Podcast with Carl White . The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

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Education Marketing Marketers 98

Bannerflow

FEBRUARY 16, 2021

For Spanish telecom operator, Grupo MásMóvil , having display advertising that stands out from the crowd is essential when acquiring new customers. And in an overcrowded and competitive market getting creative ad production right is part of the solution. We spoke to Performance Marketing Manager at Grupo MásMóvil Daniel Domingo about how his team creates and manages display advertising.

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Product Customer Transform Advertisers 87

Neil Patel

FEBRUARY 13, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Wix is an exceptional website builder, allowing you to create a highly functional and professional website with zero coding experience. Even web developers have access to numerous tools to enhance their site’s customization and functionality.

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