Hubspot Marketing

JULY 19, 2018

With all the joy and excitement of landing a new job, you can feel just as much fear and anxiety. Overcoming your new role’s learning curve and the desire to make a lasting impression on your employer can put a lot of pressure on you. What if you can’t adapt in time? Fortunately, there’s a way to organize and prioritize your time and tasks, helping you seamlessly adapt to your new environment.

SEO 145

SEO eBook Management Product 145

Adobe Experience Cloud Blog

JULY 19, 2018

The fearless marketer is one that: Has a revenue attribution mindset. Has a digital sales motion skillset. Has a sales and marketing aligned toolkit. He has extended his hands to partner with sales leaders as a driving force for modern, digital selling. This marketer will C reate, O rganize, D istribute, and E valuate Engagement (C.O.D.E.) alongside their sales team.

Thought Leadership 130

Thought Leadership Customer Marketing Marketers 130

Content Marketing Institute

JULY 16, 2018

Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because the misperceptions about editorial calendars and content marketing strategies are still common. Marketers often talk about how they have a strategy … then proceed to say they are set because they have an editorial calendar. At the risk of sounding ranty, I’d love to yell from the rooftops: An editorial calendar is not a content marketing strategy !

Marketing Strategy 111

Marketing Strategy Content Marketing Marketers Marketing 111

Marketing Insider Group

JULY 18, 2018

Creating a publicity campaign could never be easier now thanks to social media. Gone are the days of printing out thousands, if not millions, of flyers. No more buying up space in your local newspaper and plastering your logo on billboards. Digital marketing can spread your brand to users all over the globe. Or can […]. The post Ways To Fuse Social Media With Print Media appeared first on Marketing Insider Group.

Digital Marketing 86

Digital Marketing Branding Marketing Marketers 86

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Transform

Hubspot Marketing

JULY 18, 2018

Psychology tells us that emotions drive our behavior, while logic only justifies our actions after the fact. Marketing confirms this theory. Humans associate the same personality traits with brands as they do with people -- choosing your favorite brand is like choosing your best friend or significant other. We go with the option that makes us feel something.

Digital Marketing 103

Digital Marketing Branding Marketing Marketers 103

Adobe Experience Cloud Blog

JULY 16, 2018

Of late, I’ve had a personal breakthrough in the way that I look at delivering personalized experiences to customers within our ever-expanding digital world. Sometimes it can appear to be such a distant vision or complex idea to capture audience interests and then extend ongoing messaging through preferred channels of communication for each individual.

Direct Mail 115

Direct Mail Fashion Communications Thought Leadership 115

Marketing Insider Group

JULY 16, 2018

Successful email marketing is a critical, and often overlooked, element of digital marketing. According to an article on Inc: But after a couple decades of Nigerian prince schemes, Spanish lotto scams, and mountains of unsolicited spam (which is never a good marketing tactic), how do people feel about email now? Is it still a worthwhile […]. The post 5 Keys to Successful Email Marketing appeared first on Marketing Insider Group.

Email Marketing 85

Email Marketing Marketers Marketing Digital Marketing 85

Duct Tape Marketing

JULY 14, 2018

Weekend Favs July 14 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Management 71

Management Branding Marketing Marketers 71

Adobe Experience Cloud Blog

JULY 17, 2018

Customers are the heart of your businesses. After all, they provide the revenue to keep your establishment running strong—the fuel to your engine, the peanut butter to your jelly, the milk to your mustache—too much? Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Content Marketing Institute

JULY 18, 2018

The pizza was delicious. It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. By all accounts, every goal had been met. It launched on time and only slightly over budget. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced.

Content Marketing 75

Content Marketing CMO Thought Leadership Marketers 75

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Management

Marketing Insider Group

JULY 17, 2018

Those spellbinding content marketing strategies – the ones that have catapulted startups into industry dominance and made decades-old brands more relevant than ever – they are not the product of a single creative genius. Nope. It’s not a brilliant content creator or a flash of wisdom few of us can ever hope to attain. It’s […]. The post How to Build a Killer Content Marketing Team appeared first on Marketing Insider Group.

Content Marketing 84

Content Marketing Marketers Marketing Marketing Strategy 84

Duct Tape Marketing

JULY 17, 2018

Small Business Guide to the Google Universe written by John Jantsch read more at Duct Tape Marketing. The video above is a replay of a recent live webinar I conducted. Combined with the text below you should have a pretty good feel for how to use Google for small businesses. While Google has a lot of different products and services, to me, the following are what truly make up Google’s Small Business Universe for marketers and small business owners: Google My Business.

Analytics 62

Analytics SEO Advertisers Advertising 62

Adobe Experience Cloud Blog

JULY 18, 2018

You may have heard of brand archetypes before, but have you ever really stopped to consider how they apply to your brand? Or how they might influence your positioning strategy and communication? From my research on the topic, I get a sense that archetypes are still widely undiscovered and those who have briefly encountered the subject are somewhat dismissive of them as a strategic tool.

Branding 96

Branding Thought Leadership Manufacturing Communications 96

Traackr

JULY 18, 2018

Anthony Rochand and Jérôme Monange decipher the specificities of influencer marketing in the luxury sector, from its transformative role to its challenges.

Transform 58

Transform Influencer Marketing Marketers Marketing 58

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Marketing Insider Group

JULY 16, 2018

Looking for a way to bring your brand authority to the next level? Consumers don’t just have higher expectations today, gravitating towards quality content, better experiences, and meaningful brands. It’s also harder to gain their trust. Over 40 percent of American consumers trust brands less than they did 20 years ago. And, nearly half want to see a […].

Branding 77

Branding Marketing Marketers Content Marketing 77

Duct Tape Marketing

JULY 19, 2018

How to Feel Less Busy and Get More Done written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Vanderkam. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Laura Vanderkam. She is the author of several time-management and productivity books, including the one we discuss in this interview, Off the Clock: Feel Less Busy While Getting More Done.

Management 61

Management Place Product Marketing 61

Adobe Experience Cloud Blog

JULY 20, 2018

Just last week, we had the pleasure of announcing the entirety of the inaugural class of the Fearless 50. We are excited to share their stories in their own words—what drives them to be fearless, including key takeaways that you can learn from as well. Kimi Corrigan, Director of Marketing Operations at Duo Security, Emily Poulton, Marketing Manager at the Adecco Group, and Satu Ståhlstedt, Marketing Automation and Digital Marketing Specialist at Fujitsu , sent us their advice to marketers lookin

Whitepaper 91

Whitepaper Thought Leadership User-Generated Fashion 91

Zumvu

JULY 16, 2018

Does the best business proposition make an impact if there’s no one to hear it? Of course not. Therefore, even if you have a completely new angle to offer to your industry, you need to work out a way to maximize your exposure.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Marketing Insider Group

JULY 19, 2018

It seems that as time passes, costs increase and profits decrease. Content marketing is no exception, with costs for services increasing and subsequent profits being affected. Granted, even if that were not the case, I’m not sure how many of us would say “No” to some method of increasing time or money in our personal […]. The post The Streamlining Strategy for Eye-Opening Productivity appeared first on Marketing Insider Group.

Product 73

Product Content Marketing Marketing Marketers 73

illumin

JULY 15, 2018

World Cup Russia 2018 was arguably one of the most exciting and captivating in recent history. Even though neither the US nor Canadian teams qualified for the global sporting tournament, related World Cup digital video advertisements still managed to garner 790 million views to date and we believe this number will be much higher as we see views continue to accumulate in the coming weeks.

Advertising 40

Advertising Advertisers Entertainment Promotion 40

Content Marketing Institute

JULY 19, 2018

Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article. A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Or, maybe you need some great stats to help you build your business case for content marketing.

Content Marketing 110

Content Marketing Manufacturing B2C Marketers 110

Zumvu

JULY 16, 2018

Instagram is captivating, engaging, and possess some cool features that has become a part of the lifestyle of the urbanites. Instagram stories are daily used by above 300 million users across the globe.

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Branding

Marketing Insider Group

JULY 20, 2018

For the 184th episode of The Marketing Book Podcast, I interviewed David Burkus, author of Friend of a Friend.: Understanding the Hidden Networks That Can Transform Your Life and Your Career. What if the best way to grow your network isn’t by introducing yourself to strangers at cocktail parties, handing out business cards, […]. The post Weekend Reading: “Friend of a Friend” by David Burkus appeared first on Marketing Insider Group.

Transform 69

Transform Marketing Marketers 69

Duct Tape Marketing

JULY 19, 2018

Transcript of How to Feel Less Busy and Get More Done written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: 168. Do you know what that number represents? It is the hours that each of us has in a week, that includes 24 hours a day, seven days a week. That’s 168. So how do you use those to feel less busy and get more done?

Energy 43

Energy Management Food Product 43

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. We’ll share insight from all the finalists in this blog before the winner is announced in September at Content Marketing World. Enterprise content marketing is an exercise in collaboration. Planning, creating, distributing, and promoting content typically involves people on more than one team.

Entertainment 63

Entertainment PR CMO Content Marketing 63