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The business world often uses the terms machine learning, deep learning, and artificial intelligence as interchangeable buzzwords. The problem? Each is uniquely different from its siblings. With so much terminology describing different pieces of the same AI puzzle, it’s easy to misunderstand various components. AI has been around for decades in business and government, but it’s still a relatively new addition to many sectors.
Henry Ford didn’t invent the car. He made cars accessible and affordable to the masses through an innovative process. Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too.
Pinterest, in a nutshell, is a social media network where users create boards and “pin” items of interest to their created boards. Since its launch in 2010, it’s grown to over 100 million monthly active users. Pinterest users are unique from other social media platforms. The majority of its users are women, and the majority of those users earn an income of over $50k per year.
If you have ever been in a dilemma deciding where to go for dinner and you end up choosing the more popular restaurant of the options you have: congratulations, you are living, breathing, evidence of social proof. Social proof is the psychological concept that people will conform to the actions of a group under the assumption that those actions are “correct.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
44 percent. That was the click-through-rate of the first ever banner ad , purchased by AT&T on HotWired.com in 1994. Nowadays, this ad would be considered the scum of clickbait. No sane person would ever click on it. Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore.
Marketers have used psychology to influence the behavior of customers for years – often with great success. Being aware of psychological principles is helpful whether you’re building a website, composing a tweet, or writing a blog post. Psychology indicates what colors are most likely to draw the attention of prospects or how long someone is likely to maintain interest in your message.
Quick question: how does your brand’s social presence stack up against your competition? Because if you’re looking at little more than followers and Likes as a measuring stick, you might be in the dark. The reality? While these surface-level metrics can be valuable, they don’t tell the full story of your social presence. Think about it.
Quick question: how does your brand’s social presence stack up against your competition? Because if you’re looking at little more than followers and Likes as a measuring stick, you might be in the dark. The reality? While these surface-level metrics can be valuable, they don’t tell the full story of your social presence. Think about it.
If you’re a B2B marketer, odds are that creating content is an integral part of your inbound strategy for attracting prospects. After, all inbound marketing costs 61% less than traditional advertising, while producing 54% more leads. Because of this, however, everyone is investing more in content marketing. This raises the bar, meaning that creating more content is not enough.
For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. As The Drum reports , AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent.
When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest. Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn.
As social marketers, we’re always looking for new approaches to identify and reach likely buyers. Which social networks do our likely buyers use most? What kind of messaging and CTAs will resonate with them? What do they care about, and how do your brand’s offerings fit into that equation? Here’s how using a social media listening solution can help. 1.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Back in 2016 , we surveyed the retargeting landscape and gave some tips on how to get started. For the uninitiated, retargeting is an online marketing strategy that keeps your brand in front of users who have bounced out of your site. By placing a tracking pixel on your website, you can follow them when they leave and place an ad on another unrelated website, just to remind them of how awesome your products or services are—and persuade them to come back over.
Small businesses are the lifeblood of the economy. In the United States, small businesses make up 99.7% of all employer firms and accounted for 63% of net new jobs created between 1993 and 2013. Why am I telling you this? Because for some strange reason, when we think “economy” we think of the Amazons, Googles […]. The post 4 Ways Small Businesses Can Take on Behemoths and Win appeared first on Marketing Insider Group.
Editor’s note: Venetta Linas Paris is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. We talk a lot in content marketing about how stories can engage, educate, and win over audiences. Yet many of us struggle to measure the impact of the stories we tell.
The most common problem that brands have marketing themselves on social isn’t rooted in product strength or the quality and structure of marketing plans. It’s that we’re failing at the social media storytelling game. We’re not answering these questions clearly and specifically: Who is my “built for you”? Who is my audience?
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
A train barrels down, rattling the small theatre. Women scream, men shout, and children fall to the ground in fear. Then, silently the train disappears, and only a small silver screen is left. Film, when seen through the eyes of those unfamiliar with the tricks of photography, was a frightening affair. The train audiences saw move ever closer in French theatre in 1896, the now-famous The Arrival of a Train at La Ciotat Station , was lifelike and so real that it caused a panic.
Content is a great way for a brand to demonstrate their relevance, personality, and value. Your content marketing strategy will often need some tweaking, or all out revamping, to remain effective. Here are seven ways to reboot your brand’s content marketing strategy. Your Value Proposition Your value proposition is basically a summary of your brand’s […].
How Cloud-Based Accounting Software Can Benefit Your Business written by John Jantsch read more at Duct Tape Marketing. As a business owner, you are all too aware of the many moving pieces it takes for a business to run smoothly. One area that business owners know is important is accounting and bookkeeping, although it’s often the last area they want to spend time on.
Instagram has grown to over 800 million users , adding over 100 million since April 2017. For businesses, Instagram marketing is not only a no-brainer, it’s incredibly valuable in terms of conversions, customer happiness, and brand awareness. In this post, we’re going to cover the gamut of Instagram marketing hacks. You’ll learn both paid and organic methods of generating new business, followers, and engagement.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
“Why are you playing that Nintendo?”. “You ought to be learning a real skill with your time.”. “Go play outside like they did in the good ole days.”. Do any of these statements sound familiar to the gamers out there? Growing up, it was preached by the older generation that video games were a waste of time and even demonized by the media to be a cause of the violence in the world.
When your internal experts become a part of the industry conversation, your audience will pay attention. But, in order to gain this marketing advantage, you need the right climate for activation. You need an engaged team. Once you do successfully motivate your employees to share branded content, create their own, and to build their reputations as thought leaders […].
When we project a simple square into 3D space, what we get is a body that is capable of expressing new kinds of relationships with other mathematical entities.
Instagram influencers are flooding the feed, but which trendsetters are the best advocates for your brand? And whose popularity translates into better results? Here are eight ways to measure and benchmark your performance when using Instagram influencers. Before brands plan their social media marketing budgets, it’s important for them to question their own performance and ask how they want influencers to meet their goals. 1.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
How to Transform Your Company Into an Inbound Organization written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Todd Hockenberry. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Todd Hockenberry. He is the founder of Top Line Results , a management consulting firm, and the co-author of the book Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles , which we discuss today.
Think you have internet usage figured out? Think again. According to the new Internet Trends Report for 2018, the way consumers, businesses, regulatory bodies, and the tech titans are interacting with or leveraging the internet is radically different than what was going on just a few years ago. And some of it’s a little alarming. About […]. The post New Report Reveals Internet Usage Is Changing Faster Than You Think appeared first on Marketing Insider Group.
When we project a simple square into 3D space, what we get is a body that is capable of expressing new kinds of relationships with other mathematical entities.
In the social marketing world, our unrelenting hunt for ROI stems from fear. The fear is that there is one definition of ROI for social media, but we’re just not advanced enough to know about it. If we haven’t found it yet, it’s coming. And we’d better be here to catch it when it does show up. I’m here to tell you the fear is unwarranted.
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Weekend Favs July 28 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
It’s that time of the year – when all marketer’s stop to evaluate the performance of their brand and retool for the second half finish. How’s the awareness? What about your brand’s share of voice? How’s the customer experience during each stage of the purchasing journey? Do you feel like the brand resonates at each […]. The post CMO Insights: Putting People Before Data appeared first on Marketing Insider Group.
Facebook is continuously changing their algorithm to offer new features to the users. The latest of it is Facebook stories that are identical to Snapchat and Instagram stories.
One of our most popular Data & Drinks events brought together a panel of social media experts from a wide variety of industries—eCommerce, SaaS, and emerging tech—to teach attendees fresh ways of thinking about engaging and targeting audiences on social. The experts opened the night by explaining what their main focuses are. Katrina Mentor, Program Specialist at REI, manages REI’s Local social program, marketing REI events, classes, and experiences.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
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